How to Start at the Top: Harrison Wilder on High-Ticket Offers and Entrepreneurial Success In this episode of the Roots to Riches podcast, I had the pleasure of hosting Harrison Wilder, a corporate strategist and entrepreneur with an executive MBA from George Washington University. Harrison, who works behind the scenes with his wife Eileen Wilder, shared invaluable insights into the world of high-ticket offers and how they can transform businesses.
How to Start at the Top: Harrison Wilder on High-Ticket Offers and Entrepreneurial Success
In this episode of the Roots to Riches podcast, I had the pleasure of hosting Harrison Wilder, a corporate strategist and entrepreneur with an executive MBA from George Washington University. Harrison, who works behind the scenes with his wife Eileen Wilder, shared invaluable insights into the world of high-ticket offers and how they can transform businesses.
We delved into the concept of starting with high-ticket offers rather than low-ticket items, a strategy that Harrison and Eileen discovered after struggling with conventional wisdom. Harrison explained how this approach not only helps in generating significant revenue but also allows entrepreneurs to provide premium services and achieve greater impact.
Harrison shared their journey from investing in a publicist and a coach for Eileen's first book to realizing that low-ticket sales were not sustainable. The turning point came when they learned about high-ticket offers and saw the success of others in the industry. This revelation led them to create multi-million dollar businesses by focusing on premium offers.
We also discussed the importance of follow-up and immersive sales events to capture the 94% of potential buyers who are not ready to purchase immediately. Harrison emphasized the need for a system that nurtures these prospects and converts them over time.
For those interested in implementing high-ticket offers, Harrison recommended the Supernova Challenge, a five-day experience designed to help entrepreneurs create and launch their own premium offers. He also invited listeners to join his YouTube community, Success Sundays with Harrison, for practical and inspirational content.
Overall, this episode is packed with actionable advice and inspiring stories that can help entrepreneurs shift their mindset and achieve greater success with high-ticket offers. Don't miss out on the opportunity to learn from Harrison and transform your business. Check out the Supernova Challenge at www.converthighticket.com/supernova
The fastest way to launch a high-ticket offer that sells like crazy? Find it here:
www.converthighticket.com/supernova
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00:00:00 - Introduction and Background
00:00:46 - Welcome to Roots to Riches
00:01:01 - Guest Introduction: Harrison Wilder
00:01:59 - High Ticket Offers Explained
00:03:01 - The Struggle with Low Ticket Offers
00:05:07 - The Turning Point: Discovering High Ticket Offers
00:07:04 - The Conference Revelation
00:08:09 - The Importance of High Ticket Offers
00:09:08 - The Reverse Value Ladder
00:10:06 - Mindset Shift for High Ticket Offers
00:11:00 - The Elon Musk Strategy
00:12:05 - Serving at the Highest Level
00:13:33 - Capturing Real Revenue
00:15:07 - The Importance of Follow-Up
00:17:04 - The Role of Phones in High Ticket Sales
00:18:19 - The Birth of Convert High Ticket
00:19:44 - Automation and AI in Follow-Up
00:20:45 - Impact Over Income
00:22:05 - The Psychology of Paying for Value
00:24:01 - Massive Impact Through High Ticket Offers
00:25:06 - Supernova Challenge Introduction
00:26:14 - What to Expect from the Supernova Challenge
00:27:57 - Encouragement to Join the Challenge
00:28:59 - Closing Remarks and Gratitude
Justin:
in the age of Dan Kennedy and direct marketing and direct response. So that's where my world comes from. And we use these things called phones. And so that's what my first job was when I was 16. And I've been on the phones ever since. I love the phones. When Zoom happened with COVID, I was like, that's cool. When COVID was over, I was like, why are we still on Zoom? Let's go back to the phones. And I think a lot of people forgot about the phones and There's some negative connotations or things like that, but for me, when I saw them… Welcome to Roots to Riches, where natural healing meets unstoppable success.
Justin: Hi, I'm Justin Benton, your guide to unlocking ancient wisdom to boost your health and your wealth. Together, we'll explore these lost secrets that can transform our lives and the world around us. Let's get started.
Justin: Welcome back to the Roots to Riches podcast, where we have an incredible opportunity. We have an awesome guest, someone that I've had a pleasure of working with now for a while, and he's just a brilliant, brilliant guy. He's the man behind the scene, like the Wizard of Oz behind the cloak. He's the one that runs the everything behind the scenes that you see from his incredible wife Eileen Wilder. Welcome to the show. It's Harrison Wilder. He is a corporate strategist, strategist, I should say, an entrepreneur with an executive MBA from George Washington University. He has managed two multimillion dollar companies and advises top level executives from a variety of industries. With Harrison, you can look forward to practical content that will help you succeed as a leader and as an entrepreneur. So let's give it up for Harrison Wilder. Welcome to the show. How are we doing, Harrison?
Harrison Wilder: All right, Justin, man, it's so great to be on here with you and hang out with your audience on your show here. So, man, thanks for having me.
Justin: Absolutely. Well, it's a real honor to talk with you and you guys, you're on an absolute rocket ship. Everybody in the digital world and the online world knows exactly who Eileen Wilder is and obviously you're her husband and the one who makes things happen behind the scenes and with that big brain of yours that she always talks about and the MBA and everything that you do. And I've obviously had an opportunity to work with you. recently and in the past year or so. And it's just amazing to see what you guys are doing, the lives that you're changing. It's really a lot around high ticket offers. And believe it or not, some people in my audience are out there might not quite know what a high ticket offer is. But I know that basically a high ticket offer is a premium offer. It's something, let's say, above $10,000 that someone would pay. But I would love to know what inspired you and Eileen to launch this movement that you've created, multi, multi-million dollar successful businesses of helping people scale their businesses or launch their businesses through high ticket.
Harrison Wilder: Yeah, Justin, and I appreciate you having me on the program because I know that there are a lot of people out there who are entrepreneurs, maybe just getting started, maybe been doing this for several years and are on the struggle bus. Just like Aileen and I were when we first started out in this thing together, it wasn't always like the fun and games and high ticket offers and millions of dollars coming into the company that it is today. When we first started, Justin, we followed the conventional wisdom. And the conventional wisdom is that you start your business with something low ticket, something small, you know, get yourself, you know, get some experience, get some sales under your belt. And then maybe you can graduate sometime. Maybe somebody will come and bless you. Somebody will, you know, anoint you and say that it's okay. Now you can start to sell more high ticket programs and services. And look, if you are in that situation, then you know that we were on the struggle bus with that kind of mentality. I remember when we first started in business, Eileen wrote her first book. So Justin, we hired a coach. And we hired a coach, Eileen wrote this book. And then we went out and we spent $12,000 on a publicist. And the publicist was going to help us sell the book, right? And I don't know, any of you guys out there, you know, written books, you try to like, you know, establish yourself as a coach and go out there and sell. Hiring a publicist was a big move. We spent, you know, we spent that money there, spent the money on the coach. And then Eileen took off and went on tour, right? She hit the road. podcast tour, flying to TV shows all over the place. Man, we thought we were like striking out on this great adventure of entrepreneurship. And I was sitting at home, you know, refreshing the screen, waiting for the sales to come in. Right. And, you know, if you're like, if you're like we were like, $12,000 plus what we spent on a coach is a lot of money to start out with in your business. And so I'm waiting for book sales to start rolling in, right? And Justin, let me tell you, We did not make enough money selling books to cover the cost of traveling to the different shows that Aileen went on, much less to pay for the publicist, to pay for the process of writing the book and getting it all done. And it highlights what most entrepreneurs are going through out there, and that is that low ticket. selling low ticket products is the struggle bus. You've got to be so perfect at it. Everything's got to be so dialed in. Your funnels have to convert perfectly. Everything has to work like magic to be able to even cover the expenses of running traffic, getting people into your program. And look, we even, we added, we create a funnel for the book. We added a little low ticket course and could not get this thing to pay for itself. And this is where we were. And we're thinking, what do we got to do? We don't have any money now to invest in more low-ticket products, or more funnels, or more traffic, or anything like that. And so we're stuck in this place. Just complete struggle bus. And I know so many people are out there. And so we got inspired. We actually what happened with us Justin is a friend called Eileen one day while we're in this situation now we're pretty much broke and a friend our friend Eileen's friend Jackie called one day and said Eileen I'm going to this conference and by the way, I just made $22,000 selling my high ticket offer and And we were like, holy cow, Eileen, I'm sure, she reaches out to me and she's like, my friend Jackie is rich. My friend Jackie is the richest person that we know. And Jackie has just invited me to go with her to a conference. And Eileen and Jackie go off to this conference together. And Justin, at this conference, While we're out here on the struggle bus, Eileen's watching people walk across this stage and receive awards for making a million dollars in a year. And the line is going out the door, around the hallway of people receiving this award. And of course, Eileen's like, what is going on here? My friend Jackie's rich. All these people are making a million dollars. What's happening here? You know what she discovered about these people who are in that line? They weren't selling low ticket things, dollar programs. These guys, what most of them had in common is they were selling a high ticket premium offer. All right. And the reality is, is that 88% of coaches who are out there are making less than $10,000 per month. Right? There's only 1% of coaches in this huge, like, billions of dollars industry. There's only 1% of these coaches and consultants that are making more than $100,000 a month. And you know what they all have in common? A high ticket premium offer. And we thought, man, you know, once we discovered that and once it changed our lives, that was what we wanted to pass on to the people in our community and the people that we get to impact is like, look, you can start premium. You can start with a high ticket offer.
Justin: And that was the thing, too. And I know we run in similar circles. That was the thing, too, that blew my mind the first time. I mean, I was so new to this whole world that I didn't even know what a value ladder was. I didn't know what there was a low ticket that you had to go to the high ticket. When COVID happened, that's when this whole world was exposed to me. So I was blown away by just that. But then when I found out, as Eileen found out and you're talking about right now, there's this thing called the reverse value ladder, which is what we're talking about, which totally blew my mind as it did yours and Eileen. And basically the reverse value ladder is that you don't have to start with the book. or the course for ninety seven dollars you can start with a high ticket offer for ten thousand twenty five thousand dollars whatever it is and that revenue. That massive cash infusion can help fund the rest of your business and you can build it out and you can if you so choose to have a lower ticket program. or offer or even a free thing, you can then pay for that and launch it and have someone else do all the work for you with your high-ticket offer starting at the top. These are the insights that I know changed my life and changed my mindset, and I know that it did for you and Eileen. Talking about mindset, what would you say the biggest mindset shift is that people need to launch their first high-ticket offer successfully?
Harrison Wilder: Yeah, Justin and all of you guys listening, It's exactly what you're talking about. Like the mindset that needs to be adjusted is that I need to start low and work my way up. This is what most people are thinking. I need to get some testimonials. I need to get some experience. And if there's anything, like if we're gonna, anything we can walk away from this episode with and understand is not only is that not true, you can start at the top of the value ladder, but You must start at the top of the value ladder if you're going to be able to turn a profit in your company. And these days, with the cost of traffic, the cost of getting eyeballs on your stuff, if you don't have a back end high ticket program to help you recover your costs, you're going to be losing money. And it's hard to invest in a business when you're losing money. Right. I mean, you can go out and maybe find some loans, but eventually when you're when you when your paperwork shows year after year that you're just losing money, it becomes harder and harder to get more money that you can use to try to front with your business. And so, look, we learned this by by looking at Elon Musk. And if you look at Tesla and what he did with Elon Musk, you see the dissension plan. Right. Most of us are on the ascension plan, starting with something small. and working our way up to higher ticket programs that we can offer. But Elon was like, no, no, no. That's not how we're going to do this. When we start Tesla, we're going to start by creating the most expensive cars, and just a few of them. And we're going to serve a few people with our most expensive cars, but we're going to use the money that we make doing that to invest in other cars that we can provide that are going to go down the value ladder. OK, so it's just like you're saying, because we need that money. We need the money that we can make from the premium programs in order to invest down. And I know many people who are listening, look, in this world of entrepreneurship, you've got a handful of people who are out there who are just motivated by money. But many of you are motivated by helping people. You're motivated by helping people get results, and the idea that you would be excluding people from your programs by charging so much is difficult for you. Look, we're not saying don't go down the value ladder and serve people at every level. What we're saying is start at the higher levels of value, figure out what you do that you can charge premium prices for, and do that for the people that can pay you premium prices, and then use that money to build down the value ladder so you can reach more and more people. It's the only sustainable way to grow your company.
Justin: That's awesome. Yeah, like I said, these are the insights that absolutely changed the game for me, changed the game for you. And you guys are a true success story of it. This isn't theoretical. This is something that you put into practice and are seeing the benefits on paper because you implemented these strategies and changed your life, changed your children's lives. It's a generational change, these types of insights when you apply them. when you apply them. My next question revolves around, when someone does launch, what's the next critical step most people miss that keeps them from collecting the real revenue?
Harrison Wilder: Yeah, and I think this is a fascinating thought here, Justin. Did you know that when you go out and launch your product or services, and you get eyeballs on whatever your offer is, there's about 6% of the people who are willing to buy from you one day that are gonna buy from you right now. Okay, and so when we think about the world we live in and there's funnels and disruptive marketing and we're out there, we're getting people to click on stuff, most of the world of entrepreneurship, most of this online marketing world especially, is focused in on that 6% of people who are ready and willing to buy from you right now. All right, but what that implies is that 94% of people who are willing to buy from you one day are not buying from you right now. And so if you're going to really collect the real revenue, if you're going to be able to collect the majority of the money that is available for you out there selling your premium products and services, you need to have a system that allows you to continue to reach people, to continue to follow up, to continue to reach out to the people as they grow on your list, as they come into your world, into your community. And so there are two important things here, Justin, if we're gonna really capture all the real revenue that's out there. And look, you can make tons of money focusing on the 6%, but why are we giving up on the 94% of people, right? And one of the things is, it's to have an immersive sales event that you do regularly and often inside of your company, right? We're not just leaning on like, you know, people going to a web page and seeing a short video and then booking phone calls. What we want to do is provide an event that people can keep coming back to, right? Many times, and we've learned that many times people need to go through our master class or challenges four or five times. We have one guy who's now on our coaching team that went through our challenge nine times before he ever bought the program. He's part of that 96%, right? That needed to hang out for a little while and know I can trust you more. And so we need to have an immersive sales experience that people can keep coming back to over and over. And then, Justin, it comes down to what you and your team are so amazing at, and that is the follow-up. Giving people a chance to grow. into your premium products. You know, not everybody has the mindset yet to be able to drop $10,000 on an offer, $30,000 on an offer, $100,000 on an offer, but you can cultivate those kind of relationships. People ask us all the time, you know, how do you find high-ticket buyers? And the reality is, is that you create high-ticket buyers by bringing them into your community, you know, providing these immersive sales events where they grow into the type of person who's ready to invest with you. And then you have, you know, the follow-up, right? As you love to say, the fortune is in the follow-up, right? And so what you guys do is so incredible, because you come in and you find that 96% of people, you keep them coming back to the events, and we work with you for this, get them back into the events, get them back on the phone calls, and give them the opportunity to grow into the person who can buy the offer.
Justin: Absolutely. Well, and I appreciate that. You know, for me, the fortune is in the follow up. That's another one of those things that I learned in the last five years in this new digital virtual world that opened up after COVID. And, you know, many of us, we kind of have maybe haven't heard that before, but we've heard hopefully of, you know, email autoresponders. And we do and if you're doing an email autoresponder, which I know you guys do a wonderful job of, which means you're sending out an automated email or some email sequence on a somewhat regular basis, I would say shoot for at least once a week. Many others would say once a day, twice a day, but more is better in this instance. The facts just prove out with that. Now that we have all this incredible automation and AI, it's just such a special time. I'm an old school person who grew up in the age of Dan Kennedy and direct marketing and direct response. That's where my world comes from. We use these things called phones. And so that's what my first job was when I was 16, and I've been on the phones ever since. I love the phones. When Zoom happened with COVID, I was like, that's cool. When COVID was over, I was like, why are we still on Zoom? Let's go back to the phones. And I think a lot of people forgot about the phones. There's some negative connotations or things like that, but for me, when I saw that Eileen and Russell and Myron and Richmond and all these people are having so much success online, I was like, wow, this is incredible. But then when I found out in a mastermind that they were these things called, you know, book a call funnels and they were doing high ticket sales with the phone. That was that was when Convert High Ticket was born. I mean, literally within that week, that's when I launched the company as four or five years ago. And I was like, OK, great. You guys do all the amazing stuff that you do on stage. Grab the six percent or whatever it is ends up being. ten percent and then let me number one help you with that six to ten percent but also let's get that ninety percent with follow up with automation with a i would voice with text with dm's we had automation back then you know but the big game changer obviously the last two or three years i. and that's what we incorporate to know what we're building out models as i'm sure you are we probably need to talk more about this is is is is having eileen as obviously the attractive character to have her own and interact with and follow up and you know we're building that model for follow up purposes but. We're seeing people, I saw Russell today just seemed like he was running an ad with AI, Russell AI, and we're seeing more and more people that are doing that. So now, truly the fortune is in the follow-up, and it's been a real blessing for us to work with you guys to help out. And the thing that's so exciting when you work with such a great organization as yours is that, yes, there is revenue to be made, and you've helped many, many people make six and seven figures over the years. Um, but you're also so high, you know, it's the impact you, you guys are about impact. I see it in the way that you operate. I see it in the way that you help people. Uh, I see it in the way that, that, that people feel cared for and identify with Eileen and the team. And, uh, that's what I love most about when I'm able to help nurture those 90% into wherever they can get in, you know, into the, whichever room they can get into. Um, not only will they be shown how they can have massive income, but massive impact. And I, and I know that, uh, it's because of you guys, uh, and, and how, how good, how, how good of souls you are, what great hearts you guys have. So I just wanted to give kudos to you and, uh, just amazing work that you guys do. Well, thanks, Justin.
Harrison Wilder: You know, I think that's so important. I mean, Eileen always, you know, emphasizes that look, you know, and for, at least in our community, uh, and the people that are attracted to us. It's impact over income all the time. right, its results over revenue. And that's one of the powers of a high ticket premium offer is it empowers you, you know, not only to keep investing in your company and build down the value ladder, but how about actually being able to serve people at the highest level? Like bringing in enough money from your offers so that you can provide an amazing, excellent service for people and really help them have the transformation that they need to have to succeed in your program. We found that with our low-ticket staff, when we first started out in that direction, people purchase and they don't experience the transformation. Sometimes they don't even log into the course, right? Because people who pay, they pay attention. And so in order to get the transformation, high-ticket premium offers are the way to go. They're great for getting people to actually engage with your content and show up and be there. because now their heart's going to be in it because their treasure's wrapped up in it, right? But also to allow you as the provider to be able to provide that excellent level of service that I know you guys all want to provide.
Justin: Yeah. And I remember when I first heard that, and it was that people who pay, pay attention. And, you know, a lot of the things that we're saying that, you know, they might seem like cliches or as in your world, in our world, you know, bits. But there's so much truth, profound truth behind them that sometimes that you can take our word for it or you can look at the psychology that you apply like when someone gives you a book for free hey you need to read this book it's so good. How many people actually read the book i got books on my shelf i never touched. And it's because I wasn't invested, right? But what happens when you actually buy the book? Number one, you get a dopamine hit because you're like, oh, look, I'm actually improving myself. And it shows up in the mail. And then maybe you open it and read the first chapter, which is what most people do. But other people that are serious will read the entire book. But my point is, is that you open the book at least and read the first chapter because you paid. So those who pay, pay attention. And those who don't, you know, as our mutual friend Myron likes to say, are freeple people, you know, don't necessarily pay attention because they're not bought in. But the phrase that I like, and I don't know who coined it, it could have been Eileen, she comes up with so many great, you know, bits, is people who pay a lot of attention. Uh, you know, people who pay a lot, pay a lot of attention to me. That's the real truth when it comes to high ticket, when you've invested $25,000, $50,000, I know you and Eileen have invested even $250,000 and above, uh, to be in the room. You don't miss a meeting. You're staying up till two or three in the morning collaborating and doing masterminds and all of the things that you can soak up every morsel of insight and knowledge and perspective that you possibly can. And that's because you paid a lot and you're paying a lot of attention. So again, for those that are looking to serve at the highest levels, our normal psychology might say, hey, you know what? I'm going to serve the masses. I'm going to be like Tony Robbins, and I'm going to have millions of followers. And that's how I'm going to make the biggest impact. Well, that is a possibility, and Tony's been working on his brand for almost 50 years, and that is a road you can hoe. But another road is that you can have massive impact on the individuals that you work with at the highest possible levels so that they can go out and have massive impact to the people that they're called to serve, which is what you and Eileen do. So it's just, you know, kudos to you and hats off. I don't wanna, I could talk to you all day long, but I wanna make sure people are like, okay, okay, we get it, we get it. Where do we go? How can we learn more about this? I want to understand how I can do this for my business. So I don't want to tantalize people anymore. We set up a link for you and for them for you listening right now that you can go and it's basically it's just www.converthighticket.com forward slash supernova and at the supernova challenge Harrison maybe talk a little bit about what is the supernova offer challenge what it's about what can they expect to go check out this thing about high ticket offers and watching the very own.
Harrison Wilder: Yeah look if you're if you're serious about layering into your business a premium offer. where you can charge high ticket prices, you can really have an impact in people's life in a greater way than you've ever experienced in your coaching before. This challenge is designed for you. It's a five day experience, just a couple of hours each day and we get in there and we will help you design your own high ticket offer. And I think more than that, we're gonna help you build belief that you can do it, right? We're gonna share stories with you. You're going to leave the challenge knowing that you can create and deliver a premium experience for people that is truly life-changing for your clients. And so if that's something you're interested in, the challenge is definitely the place for you to come hang out. We'll show you exactly how to do it, and you'll walk away with your high-ticket offer done. It's gonna be awesome.
Justin: I've gone through the challenge. I don't know if I've gone quite nine times, but I'm getting there. For me also, obviously, I'm helping serve the audience, help to nurture the audience. Those that want to get in right away that might have a few questions or those that need that follow-up, whether it's by text or conversation. I like to attend and just get a sense. It's so much fun and I learn something new every time. And it's not just eileen and eileen's the attractive character so she gets all of the publicity and all that i know you know you're doing so much and obviously jackie and austin all those that are involved that it's a real team of coaches and experts that lead the pack and obviously is brilliant and but i definitely encourage you if you don't have a high ticket offer or. You have had a high ticket offer with little success to go to www.converthighticket.com forward slash supernova and get signed up. It is not a free challenge because why? Because of what we just talked about. If it was a free challenge, we might be attracting the wrong people. And even if we attracted the right people, they might not take it serious because they didn't pay. So it is a paid challenge. So make sure that you invest at the appropriate level for you. But also I wanted to wrap up here with, you know, where can people find you, Harrison? I know you're doing some very special things on Sundays. Where can people find you and learn more about you and Eileen and all the work that you guys do?
Harrison Wilder: Yeah, well, if you're interested in real practical, inspirational content, I would love to have you come be a part of my YouTube community. We call it Success Sundays with Harrison, so you can look that up on YouTube, drop a new video every Sunday, and you'll see shorter videos every day just to keep you encouraged, keep you moving forward, lots of practical wisdom and insights for you there. on the channel, and then click the link with Justin and let's get you over into our challenge. It's the best place to come hang out with us. The people who go through this challenge, it's a real transformational experience. And I like that Justin pointed out that it's not a free challenge. It's not a free people people challenge, right? It is a challenge for people who are serious about layering in a high ticket offer in their business and having a massive transformation in their mindset and in their abilities to be able to create and execute something like this. And look, it's worth 10 times, 20, 100 times over anything that you're gonna invest in it just for the experience.
Justin: Well, yeah, I couldn't agree more. And I just wanted to thank you, Harrison. I know that Eileen's the high I, and you're not necessarily the high I. Maybe a low I on the discipline.
Harrison Wilder: I'm going to go hide in my room now for a couple of days now that we've done this.
Justin: Go plug in. But I really do want to thank you for coming out and sharing the wisdom behind the scenes. Because there are a lot of people out there that don't understand really what's going on behind the scenes and the philosophies. And like you said, you guys were there. You were in the struggle bus. You are an American, just a true success story. And it's just amazing that you would come out. And I know you don't do a lot of interviews, but I'm really excited that you got to hop on Roots to Riches. And I can't wait to see everybody over at the Supernova Challenge. I know you guys have them pretty often, once every three weeks or so. So if you go over there and there's a waiting list, sign up for the waiting list. If there is an open date, sign up and you'll see Harrison and myself and Eileen in there teaching you how to have the biggest impact you can and how to also make that income that you need as well. So thanks again, everybody, for swinging by. Thank you, Harrison.
Harrison Wilder: Thanks for having me, Justin.
Justin: and sharing all these gems. And I'm sure we'll be seeing you really soon. And make sure you guys go click on that link down there below in the show notes. ConvertHighticket.com forward slash supernova. Thanks everybody for swinging by the Rooster Richards podcast. Thank you, Harrison. We'll see you soon.