Sales are all about helping people to succeed Returning from an exciting trip to Boise, Idaho with Russel Branson's Inner Circle, Justin Benton is back to share his sales energy and enthusiasm. As part of his mission to educate, inspire and help others change the world he asked other members of the Inner Circle to share their secrets of how to launch a 7 figure high ticket offer. Erik Sorenson, the host of the IGNITE podcast, joins Justin with his story and helps Justin launch the Three Day Convert High Tickets Challenge Produced by PodConx Convert High Tickets - www.converthighticket.com Erik Sorenson - https://podconx.com/guests/erik-sorenson https://www.facebook.com/socialsorenson www.themiracleplant.org info@101CBD.org Justin Benton - https://podconx.com/guests/justin-benton Effortless Traffic - https://effortlesstraffic.com Join Our #HealTheWorlders Messenger Tribe at https://bit.ly/TheMiraclePlant_Messenger
Sales are all about helping people to succeed
Returning from an exciting trip to Boise, Idaho with Russel Branson's Inner Circle, Justin Benton is back to share his sales energy and enthusiasm. As part of his mission to educate, inspire and help others change the world he asked other members of the Inner Circle to share their secrets of how to launch a 7 figure high ticket offer. Erik Sorenson, the host of the IGNITE podcast, joins Justin with his story and helps Justin launch the Three Day Convert High Tickets Challenge
Convert High Tickets - www.converthighticket.com
Erik Sorenson - https://podconx.com/guests/erik-sorenson
https://www.facebook.com/socialsorenson
Justin Benton - https://podconx.com/guests/justin-benton
Effortless Traffic - https://effortlesstraffic.com
Join Our #HealTheWorlders Messenger Tribe at https://bit.ly/TheMiraclePlant_Messenger
Justin Benton: [00:00:00] What's going on, everybody just gonna bring some Facebook on here so happy you could join us. Um, just incredible. Um, I have so much to talk about today, so I I'm just gonna jump right in it here once we make sure our Facebook is up and running here and it looks like it is. All right. So welcome. Welcome.
Welcome everybody. Thanks for joining us. Uh, this is, uh, such a cool thing for us to, to get to share with you. I, I just got back from good old, uh, a little bit chilly Boise, Idaho, uh, this last week, hanging out with a lot of friends, uh, out there in the inner circle up in, uh, in Boise, Idaho and Russell Brunson and everybody.
So, so, uh, excited to share what we were up to and, um, and help you, uh, if you've been struggling, if, if you're, uh, you know, an entrepreneur business owner that has, has, has heard a lot about high ticket, but doesn't really quite understand all the details [00:01:00] or you've, you've heard a lot about it and you understand it, but maybe there's some self limiting beliefs or some mindset issues, or there's some things that you think you need that you don't have.
That's what this is gonna be all about for the next three days. We want to share these insights. We want to show you what's working. And, uh, we want to make sure that you launch that offer that you have inside of you, that high ticket offer. And, uh, yeah. So day one, we're gonna have some great speakers.
Eric Sorenson are gonna come on and they're gonna help with mindset. And they work with entrepreneurs specifically and they help people overcome their self living beliefs and they help people really just hunker down, dive in and make it happen. And, uh, we're gonna give you some great frameworks, some great examples.
So, but today's all about, you know, internal, right? Like what is it that, what is it that's blocking us, right? Whether it's the, the imposter syndrome or, um, some type of self limiting belief, we're really gonna get into that today and have some great speakers on. So I'm really excited that [00:02:00] you're able to join us.
Uh, and if you're catching this on the replay, it's only for today, we're gonna take it down. Uh, so you only have 24 hours to actually catch this, uh, before we do take it down, it is a three day challenge. So we're gonna have, uh, different speakers on each day focused on different things. And we're gonna ask that you do one thing at the end of every challenge to make sure you are, uh, applying what you learn.
Right. Because it's one thing to know something it's yet another thing to know it and apply it. Uh, so we're definitely gonna have some great speakers, some great talks. And, uh, first off, I'm just gonna talk a little bit. Um, our experience back at, uh, uh, last weekend Boise. So we got to, uh, go out. There's about a hundred of us that are in the, uh, inner circle, Russell Brunson's inner circle out there in Boise and ClickFunnels world.
Uh, the weather was a little colder than we're used to I'm out here in, uh, sunny, Southern California. And, uh, and so we flew out there. I checked the weather the day before and I was like, well, geez. Um, you know, no one [00:03:00] I'm used to wearing a lot of shorts. I got some shorts on right now, in fact. And, um, when I saw the weather, I was like, well, it looks like I'll be wearing some, uh, some blue jeans, some pants and, uh, and one of these cool, actual, um, Letterman jackets that we got, I when her up there to see the back there too was pretty cool.
And, uh, it was actually kind of a funny story about this jacket was so, uh, at funnel hacking live, uh, this last one here in 2021 in Orlando, which was a blast, which was how I was able to get into the inner circle because it had been closed for a few years. But if you attended live, you could actually get into the inner circle.
Uh, and so that was just amazing. Robbie summers, who will be speaking on Wednesday, um, and talking on on day three. So, um, but anyway, so we were down there and. Um, just having a, having a blast and they have these really cool swag rooms that have all this cool click funnel, swag funnel, hacking, live funnel, hacker, all these cool things.
I mean, [00:04:00] dozens and dozens of shirts and jackets and backpacks and hats and all this kind of stuff. And so I, I had noticed that people were walking around with these Letterman jackets and, but instead of inner circle here, it says ClickFunnels, and it's got like 2014 on the side and it's like, man, I want one.
Well, of course they were all sold out. Um, but then I went to some online store that was connected with ClickFunnels. And so I was there and I went to buy one, but they had like a small and a medium and I ain't fit in a medium since I was like 12 years old anyway. So, so then I was like, well, man, wouldn't it be cool if we had an inner circle, uh Letterman's jacket.
And so, um, I started digging in and, and I started talking to the company that made the actual click funnel jackets. And so I was like, well, uh, it it's kind of common courtesy, but I said, how about I order 12? And so I was gonna get one for myself. And then I asked a couple other inner circle members said, Hey, who wants one?
And you know, Damon Burton who, who will be speaking [00:05:00] tomorrow? Um, he's like, yeah, I want one. And. Then I started reaching out to some of the cool people that work with ClickFunnels and are, are part of the inner circle team like Mandy. And I was like, Hey Mandy, do you want one? And she wanted one and I reached out to miles and then Turner and, uh, you know, basically people that I knew and, and, um, there's awesome people.
And I said, look, I'm gonna buy 12 of these. So, uh, if you want to pay for it, great. If you don't, I'll pay for it, no big deal, but I want to make some inner circle ones cuz I think it would be super cool. And so miles reaches back out to me and he's like, Hey man, super awesome. We talked about it in a meeting.
Um, how about we just make 'em and, and, and then we'll give him to you to everybody. And I was like, well, that's pretty cool. Like I was more than willing to, to, you know, go jump through all the hoops and the logos and all that kind of stuff and, and pay for my own and pay for a few others. But uh, again, just this, a beautiful community of ClickFunnels and inner circle that they just stepped up.
Uh, they, they, they, we just got back to Boise. So right when we checked in, when the [00:06:00] weather was all cold, we, um, we got these jackets that we, as we checked. And so it was perfect timing because apparently like the week before it was like 70, 75, even 80 degrees in Boise. But when we showed up it was snowing.
I mean, real snow, I mean, real cold walking around outside was no joke. Uh, cuz we had four different locations that we walked around and did some mastermind too. And so it was uh, really cool that we had these jackets, but again, it, it speaks to just how cool ClickFunnels is. Right. And how, how cool inner circle is that, that, uh, they, they, they probably spent let, because there's about a hundred of us that are in the inner circle and we each have our business partner or our spouse.
And so it can be up to about 200 people that can show up for one of these events and Boise, which we did last week. And so I know these jackets run about a hundred bucks cuz I priced them out and I was gonna get 'em all, uh, purchased and [00:07:00] everything like that. So, you know, just on a whim, they went out and you wanna talk about top notch, swag.
This is as cool as it ever gets. And uh, I think you'll be seeing a lot of these all over social media because they are so cool. So they dropped $20,000. You know, if my math serves correct to, to, to give us some swag and it just happened to be serendipitous that it was freezing cold and Boise and we could use it.
So again, just, just uh, a little bit of an example. Of, of, of click funnels of the community, of the inner circle of the people that are a part of it, of the people that run it, that they just give and give and give and give. And, you know, so for those of you that don't know much about click funnels or don't know much about Russell Brunson, um, you know, I'm gonna get into a little bit of a presentation here and tell you about it and tell you about my journey and, and helping, helping it.
It helped me, it, it, I mean, before this, my journey, I didn't even know what a high ticket funnel was. Now. I had been [00:08:00] doing them for going on 30 years, but I didn't know there was a name and I didn't know there were different strategies. And like today we're doing a challenge. Like I had never heard of a challenge.
And so I don't wanna get too far ahead of myself, but, uh, you know, ClickFunnels and Russell Brunson and the inner circle community has forever changed my life and I'm forever grateful. And, uh, let's get started at the, uh, the old presentation here shall so, um, let's see if I can pull it up here and share my screen and feel free to throw some questions and comments down there.
We'll definitely be happy to answer some of those for you as well. And here we go, let's get started.
All right. So we're also Brunson's inner circle. So this is actually taken in 2021, uh, down at, at funnel hacking live. And that was right minutes before [00:09:00] I, uh, I signed up to be an inner circle. So I am, I am flying Hiza kit, uh, because I had read all about, uh, the inner circle in books, like traffic secrets.
Um, and you know, you hear all these incredible stories. You know, from lady boss to Trey, Lou Ellen and Myron golden, all of these incredible entrepreneurs who have had just massive success and they all attributed it to Russell Branson. Russell's there, he's the one of the white shirt there. Uh, and that's his partner, Todd Dickerson, the co-founders of ClickFunnels.
And, um, they, they all attribute to Russell and his marketing brilliance and the inner circle, the mastermind of a, a community that we all collaborate. And that's what we did in Boise last year or last week is we get together. There's about a hundred of us and we work on each other's business. Russell brings in some great speakers.
We had, um, [00:10:00] Rachel Hollis was the, the keynote speaker. That was a surprise Russell's notorious for surprises and secrets. And, uh, he does his best to keep them that way. But sometimes he lets them slip, which is always fun. And so, um, we got together and we, we met and we figured out how we could help each other's business.
And in this process of, of getting to really go down these rabbit holes and these books that Russell's written, there's dot com, which is the first one.com secrets. And the next one is expert secrets. And then the final one is traffic secrets, which we'll get into a little bit more later. And, um, When you read these books, you're, you're, you're taught these principles about marketing and opt-ins and generating leads and ad copy and, and, and understanding things like challenges, like what we're doing today, a three day challenge for high ticket funnels.
And so, um, that's, that's where I learned all of this stuff. And so for me, it's kind of fun to, to actually be the one that's doing it just because [00:11:00] I learned it from Russell and from his books and from this amazing community. So I wanted to give back, I wanted to share, I wanted to, to show people that you can do it yourself too.
Uh, and obviously if you have the opportunity, uh, or the desire, I highly highly recommend, uh, getting into Russell Brunson's in inner circle that changed my life, my family, my business forever, and I'll forever, uh, be grateful for it. So, uh, I, I just can't sing it enough praises. So, um, that's a little bit about me and what I've been up to, and I need to make sure I keep a, a good, uh, eye on the, the time here because, uh, we got some guests coming in, so cool.
Looks like we have about a few more minutes. Okay. So first off I do wanna congratulate you, uh, for taking action today. Many talk few take action. And so, uh, you signed up you're here, you liked this page, you saw an ad, you heard from somebody you're in the inner circle. You're one of my friends, you're an entrepreneur you're interested in learning more about online marketing [00:12:00] and, and figuring out ways to get your offer your message out to the people you were called to serve.
And, um, I'm gonna teach you how to do it in a way that's, uh, the most impactful, um, when it comes to, uh, getting that message out there and, and having the most impact, not only on your business, but on their business, uh, because as they say those who pay, pay attention, and we're gonna show you how to, uh, attract people and, uh, get them to come to your offer and then ultimately convert into, uh, some type of, you know, sale, uh, or a conversion for you.
So. That's what we'll be talking about. But again, I do wanna say, congratulations, you're here, you're listening. You're learning new things. You're you are, you are taking notes. I hope. And, uh, because like I said, this will only be up for today and then we'll take it down. So if you're catching it on a replay, like write notes down, take everything down because it will not be here tomorrow.
Uh that's just the way it goes, a lot of us will like, be like, oh cool. [00:13:00] It's it's recorded. So I don't have to worry about it. I'll just watch it another day. Well, that, that day never comes. So we've figured out over the years and again, from, you know, being in inner circle and with Russell Brunson, um, that, uh, it's just, it it's here right now.
You have to do it right now. Um, otherwise you'll never do it. So, uh, again, but I do wanna congratulate you here, take notes and, uh, you know, ask questions. We, we look forward to helping you out any way that we can. So again, we are going to be talking about how to launch your high ticket offer over the next three days without overwhelm or self Liberty beliefs, hashtag convert high ticket.
And so that is what we're gonna be talking about today. And for the next few minutes before we have some speakers and join us here on the program. And so a little about me and why you should care that line from powers, allow myself to introduce. Myself, which always sees a classic line. And so, again, my name's Justin Benton.
I am the [00:14:00] owner and founder of effortless traffic. And, uh, I'm a part of the inner circle of Russell Brunson and ClickFunnels. And, um, you know, I, I got started in, on my journey about 29 years ago. I've been in sales and marketing. And so I have learned many, many things over the years, as far as marketing goes.
And I've seen all the waves of, you know, the Google slaps and the SEOs and the coming and the going and, uh, of all the different, uh, platforms and Facebooks. And you know, now it's Instagram and YouTube and, and more Google and, you know, TikTok. And so I've been around long, long, long, long, long. And so sometimes it shocks me how long I've been doing this, but, um, uh, it's been my passion.
It's what I've been great at. It's what I've, I've, I've, uh, ran many, uh, eight figure businesses over the year. Um, and I've exited those and started new ones. And so I, uh, I wanna teach you what my experience has taught me, um, because I [00:15:00] don't, there's really nothing quite like the iterations of doing things of succeeding and, and winning, you know, you know, having fun with the wins, but also the failures is when you really learn.
And so, um, I wanna share my insights over, you know, the last three decades of doing this game, doing this business and, uh, show you what's the newest ways to, to get that, that ultimate impact for your business, for your family and for those clients that you were called to serve. So, uh, and here's a funny thing.
I bet you didn't know I was a wizard, so I, for some of you guys out there that, you know, I'm sure most of you have heard, but so literally last year at this time clubhouse was going bananas. And so I, uh, I was so excited because I'm an audible person, right. I love to listen to audible. Uh, I love to listen to podcasts and I, um, When, when clubhouse came along, it's an audio platform.
So basically you just show up, you [00:16:00] hop into a room, that's got a title on it and you start talking about whatever's on the title. And in the beginning it was crazy. Cuz all the like digital marketers and the influencers were all there and it was nuts because they were just there sharing all their secrets.
I remember being there in the beginning and this was, you know, beginning of 20, 21 January, you know, February, uh, they were, no one really knew what it was, but all the like influencers and the digital marketings and the Ty Lopez and the grant Cardones and Russell Brunson and Gary V they were all there and they didn't quite know what it was, cuz it was so different.
Um, so everyone just said, okay, well I guess I'm trying to get followers. So I'm just gonna give until it hurts and then give some more. And so I remember those first few nights I was writing down notebooks. I mean I had notebooks and notes and pages and, and got introduced to people like Myron golden. Um, you know, who's a part of the inner circle and has great things to say.
And man was he just [00:17:00] blown it out of the park, like his, his words and his just, you know, overall command of the rooms was incredible. And so. It was amazing, amazing time. Uh, you know, a lot of us were still on lockdown or, you know, we just weren't, you know, a lot of people were home. It was kind of over the holidays too, but it really started exciting and, and blow up.
So I just was so excited because it was unlike anything I'd ever seen and it was just spiking, like crazy. And I was spending like 10, 12 hours a day on clubhouse, and I was hanging out with some buddies, like, uh, you know, Glen Moore shower and, and Ken walls. We kind of had a little bit of a show thing going on there and it was just amazing.
Uh, and in fact, my great friend, uh, Joe Soto, who I'm also in another mastermind with him as after mind with him, uh, which is all about digital marketing and mindset. Uh, he was the one that got me in to clubhouse, so kudos to Joe. And, uh, it was just so awesome that, uh, we had this amazing [00:18:00] time and it, it lasted for about, I wanna say maybe six months, it was just absolutely on fire.
But then as the world started to kind of open back up again, I'm at, I'm out here in California. Um, you know, people just kind of went back into the physical world, but for that moment there, um, I was like, They were having all these, all this great content and, and there was no like recording so that you had to be there, or it was serious FOMO, right.
Fear of missing out. And so I was like, I'm gonna take notes on like the greatest things that have happened throughout the week. And then I'm just gonna do like a weekly thing on Sunday. So I got like a wizard outfit from Gandolph or who at one of those wizards. And, um, and I just like did a little broadcast for fun on Instagram and Facebook.
And, uh, this was, this was my intro.
Oh, how face we had a blast. So I'm gonna talk to you about this guy called Nicholas [00:19:00] Copernicus. And so Nicholas Copernicus, he was the guy, uh, towards the end of his life after studying the stars and the sky and all that good stuff, he figured out that, uh, earth was not the center of the universe. In fact, in our, uh, you know, galaxy or in our solar.
Earth actually rotated around the sun, which at the time was like completely, uh, unheard of everything. You know, everything was about the earth. I mean, I think even at that point, I'm not even sure if people knew it, it was round, you know what I mean? People thought you would just kind of take your ship out and you would, uh, you know, just go off on the other end of the, of the signs of the O of the ocean.
And so, um, but based on all of his, you know, stars and astrology and all of his notes towards the end of his life, he, um, he, he, he said, this is, this is what I, these are, these are the facts. The facts are that. In fact, we rotate around the sun. [00:20:00] So that, that thing that comes up every morning, uh, the center of the universe is not earth.
It is the sun while he was towards the end of his life. And so people didn't really harass him too much because it it's, it was completely controversial. And, uh, at that time, you know, you're, you're, you're dealing with, you know, the church you're dealing with the state, you're dealing with people that did not believe that this could possibly be true.
And in fact, so he passed away, Galileo picked up where he left off and started publishing, uh, these, these accounts and of accuracy that if you look at the stars and you look how everything is. That it's true. That the earth is not the center of the universe. The, we rotate around the sun. And so when Galileo published his findings, he was actually in prison.
So he was right, but he was imprisoned. And that just kinda shows you that sometimes even when you're right, you're going to deal with [00:21:00] people that you're gonna be dealing with resistance. You're gonna be dealing with haters. You're gonna be dealing with people that are gonna challenge you. And, and it's, it's, it just is what it is.
And so for me, um, how this relates to me is, is when I was first, you know, when the, when the pandemic first hit in March of 2020, which is exactly when traffic secrets came out, like to the month, um, coincidence, I think not. And so when it came out that, uh, you know, traffic secrets and the whole world started shifting to, uh, online and, and before it was like an average of 17% of the country was, uh, entry was, um, was shopping online.
And that means primarily shopping online. So they were already getting their groceries. They were already ordering their, their Uber eats. They were already using Amazon for PRI for the, for the majority of their shopping around 17 Americans before March of 2020. We're doing that well, as we all know, when everything started to shut [00:22:00] down and all the fear and, and all the business closures and all of that stuff, um, that number tripled.
More than tripled. So basically, you know, that old 80, 20 rule, it was 20, you know, roughly 17% of people shopping online, then that just shifted completely shifted all in a matter of months. So if you were a business that operated in the physical world in which I was, I have health and supplement stores in, in California and in the Rockies.
And so, um, it totally threw us for a loop. And fortunately I had, I had, um, you know, I had come across traffic secrets, um, because of, again, my good friend, Joe Soto, and I had heard of Russell Brunson through Tony Robbins, uh, who I have followed for a long time in Dean Graziosi. They did a mastermind launch.
And so right when we needed it, most, I was able to learn what I'm [00:23:00] about to teach you today and have some of these speakers teach you today is about how do we live in this new. Right, because before you could survive, if you had brick and mortar, you could survive, you know, a local business, you could survive, uh, living in the physical world.
But unfortunately once everyone shifted and, and maybe not, unfortunately there's pros and cons. Um, once everyone started shifting to primarily, um, buying things online, you had to make that shift with them, or you got left behind as so many of us know the people that didn't shift over the last two years.
So many businesses, uh, are no longer around. And as you can see in all the, uh, for rent signs and all that in all the commercial properties out there, um, that is what happened. And so what I want to teach you is these principles that, that help save my business and can help save your business and can help explode, right?
Cause there's companies, you know, like, like Amazon, for example, that are having record years [00:24:00] and, and it's because they were set up perfectly right for the online world. I mean, nothing accelerated, uh, the growth of Amazon, like, like the pandemic, which forced people to buy things online. And now once they figured out the convenience of buying things online and getting their groceries delivered to them online and having, you know, food delivered to them online, we're not going.
Right. People aren't gonna say, well, you know what I want to, and yeah. You know what, there might be a small percentage that look at grocery shopping as like exercise. And so they do it well, good for them. But as the 80 20 rural states, that ain't gonna be the majority. So what you need to do is figure out how are you going to come up with offers and how are you gonna transition your business, whether it's, uh, you know, coaching or whether it's physical products or whether it's services, whatever it is you need to figure out how, how can I get into the, into the, into the great, vast blue ocean out there that now is online shopping experience.
[00:25:00] Because if you don't have a line or two or 20 lines in the water, well, you're gonna starve, right? Because that's where people are shopping. These days, they're shopping in that blue ocean. Of online consumer. All right. So we're gonna talk about again, how Russell Brunson this traffic secrets book, how it changed my life.
So again, my story was, I was, um, having these health and, uh, supplement companies. We have overall hemp company and we were just, you know, we were having such amazing impact and, um, things were great. I mean, we had wholesale accounts. We had people that were buying our, our products to formulate, to make their own products, you know, like private label or co-branding we had, uh, expansion, we had multiple stores, we were looking at, you know, franchising, things just couldn't be any better.
We, and we were making such tremendous impact on people's lives, uh, with like pain and stress and sleep. So life was just great and no complaints, uh, not to mention, you know, as I'll [00:26:00] talk about later, what this miracle plant and the raw form did for my son, uh, you know, life was as good as it could possibly be.
And so when the pandemic hit and we're out here in California, so we, we started, um, closing things down even a month before the book came out. So that was February of 2020. It was pandemonium and it was panic. It was fear. It was how, how do we, how do, and you know, how do our customers get our product?
Cause they, they needed our product. So, you know, when our customers are, um, you know, when they run out, they like they call and they, you know, they, they are very persistent about getting, uh, another one of these, these oils because it helped so much with, uh, pain and stress and sleep. And not to mention, obviously when the pandemic hit, there was such a spike in, uh, people who wanted it to use it for stress and anxiety that we were, we were like, okay, so what do we do?
I remember talking to our COO and I'm like, you know, this is crazy. How are we gonna serve our [00:27:00] clients? How are we gonna, uh, thrive? And, and no one knew how long it was gonna take. So we, um, we fortunately found this book and again, and so I started reading it and that was it. To me, it was so crazy that it was launching at the exact time that we needed it.
Right. I mean, like serendipity, something in the universe, the universe working for you. And so, as we were learning about this book, I was reading all of these, uh, paradigms. I was in another mastermind, uh, that, uh, was all about digital marketing was actually Joe Sotos as well. And so we were figuring out how we could transition to get our physical world to start shopping in the online world.
And one of the, the basic points that, that you'll hear about many times, uh, and maybe you've already heard about it. If you already understand these principles and traffic secrets is that you need to be building your own list because yes, we can run paid ads on Facebook and Instagram and YouTube and [00:28:00] Google, but at the end of the day, you have to pay for those ads.
And if you switch off the, the payment for those ads or your account gets shut down, or something happens, well, you no longer, you're kind of, you know, up a Creek without a paddle, right. Because. You don't have access to send those people information. So that's why, uh, every one of the basic, most fundamental principles is building your internal list.
So once you get somebody to go to your landing page, how can you get their email address or get their text number, or how start a communication on Facebook or Facebook messenger. Uh, and, and as soon as you can extract that information from them, so you can continue to carry that conversation on off that, that particular platform, because we, as we all know, some platforms aren't even here anymore.
And so like, you know, like clubhouse, like I was talking about, like, that's not really as nearly as popular as it was. So for those of us that were on clubhouse, we had, uh, [00:29:00] you would connect your Instagram, um, account. So people would go to your Instagram account and then you'd have your profile link, which would, could be like a link tree, which would have like multiple links.
But basically you would be sending them to a, uh, a, a, a free plus shipping or a free ebook, you know, some type of lead magnet that would help you grab their email. And so you could continue that conversation when clubhouse disappears or when that marketing platform no longer is useful, but now you've got their information to continue to talk to them.
And so these are the types of principles that I learned from muscle and through his books. And so it was for me, it's been a whirlwind. I mean, I know a lot of us can imagine that this was, this whole thing only started two years ago, but to me it kind of feels like 20 years ago. So it's been an amazing ride.
And as you learn more about these books, you just see the brilliance. Now I've listened to each one of these books and I'm a listener. Uh, so I listen to audible. Uh, I'll read, I'll read it if I have [00:30:00] to, if it's not an audible and it's a great book, that's referred to me by people that I truly respect, then I'll read it, but I bet you, I only read 10 or 15 books a year, just because so much is on audible.
I bet you, I listen to probably a hundred or 200 books a year. Um, but when I find one that I really like. Then I just listened to it for at least 10 times, which is what Alex arm Mosi always says. So, um, and that's what I've done with traffic secrets. I betcha I have listened to it, uh, 25 times I would imagine.
And I was gonna listen to it again last night, cuz I'll just go to sleep to it like a podcast and like clubhouse used to be. And, but then I saw Turner, Leslie and Christopher Vos, uh, on the, on the, uh, ClickFunnels community said who wants to read 10 pages a day at.com secrets, which is the original book, which basically teaches you the structure of how to do, how to do these online offers.
And so I was like, oh, okay, awesome. So I started listening to that instead too. And you [00:31:00] know, it's crazy when the there's so much packed in these books that will teach you things that you won't find anywhere else. I mean, I know for a fact, you know, right now Russell's in this huge Napoleon hill thing and he's buying all these books and spending insane amounts of money because he's just gone down this rapid hole and there's so many gems that are within this Napoleon hill, uh, you know, all these books that he has signed and, and, and so he's, he's just gleaning all he possibly can.
He's coming out with, um, A a personal development book. I, I think it's success secrets, uh, which she's writing right now. And we'll see a ton of that, that Napoleon hill influence in there. And so that's how I am when I read these books, like it's gonna go down in history is as this was the greatest series of books ever written when it comes to online marketing and there won't be anything close because it gives you the, the, the frameworks.
It gives you the, the actual insights, the tangible paint by numbers. This is how you do it. [00:32:00] And so when you listen to these books over and over again, um, and start to apply them, uh that's when you'll, your business will change, because there are no excuses. Once you've read this book or read these books and, and like participate in a challenge like we're doing here over the next few days, um, you don't have any excuses.
Um, and, and, but it's one thing to know something. And, and like I said before, it's quite yet another thing to implement it. And so that's what we're here for today, right? We're gonna talk about mindset. We're gonna talk about implementation. We're gonna give you a little bit of homework and, uh, we're gonna engage and try and help you out wherever you are in your journey, whether you're just getting started.
And you've heard about some of these buzzwords, or you haven't even heard of some of these buzzwords, but what I'm saying makes sense to you, or what, from that you're gonna be hearing from these speakers makes sense to you as, as far as something that you want to implement into your business. Just, uh, like I said, hang tight, uh, ask questions, uh, into comments.
Um, if, if you're, like I [00:33:00] said, if you're catching this on, um, the effortless traffic secrets page, then, um, ask your comments and in there, and we'll get back and forth on that. And then we'll pull some people that, uh, that want to go further with us into a group. Um, and we'll continue the conversation there, but for now it's free.
You're here to, we want to teach, we want to give all of these insights and all these secrets that we've learned by being in the inner circle by being in the ClickFunnels community. And, uh, we're so excited to share it with you. So I'm just double checking time here and making sure we're good. So any questions right now throw 'em down and we'll, uh, we'll see if we can answer any.
Got all right,[00:34:00]
so just hang tight here. One sec, trying to get all this going here. All right. See Eric's here. That's cool. What's up, Eric? All right, so let's get started back with it. So make sure we're sharing. You are sharing. Good. Bring this down here. All right
there. Rock and roll. All right. So where I left off, let me get back to the right page here.
So that's where we were talking. So again, Russell, Brunson's inner circle, how it changed my life. It's been amazing hanging out with all these great people who you gonna get to hear from like 4, 5, 6, 7, 8 of us, [00:35:00] uh, over the next three or four days. And we can't wait to hear, uh, how these insights have, have helped you and, and all that great stuff.
So be sure to make sure you're putting some comments. Let me see if I can see any comments in there too right now. And, um, I'm not looking at the Facebook one right now, so I might have to come back and check those as well. But, uh, again, thanks for, uh, for your comments. Thanks for taking your time. And again, I wanna congratulate you on taking action.
So power of a mastermind, right? So what is a mastermind? So in fact, Napoleon hill was in the original mastermind. And so Napoleon hill is the guy that wrote think and grew rich, right. Should be, think, and grow rich. And so he, um, he talked about the mastermind, uh, I think Ford was in it. Um, who else was in it?
Maybe the Rockefellers were in it. Uh, just some real brilliant minds and, and they would get together and they would, they would, uh, caravan in like 10 or 12 different cars and they would meet and they would mastermind. They would talk about their businesses, [00:36:00] their successes, their failures, and they would try to figure out how they could help each other.
And that's what a mastermind is. It's the old adage of one plus one equals 11. And so, um, when you get a bunch of great people into the same room that have had success that have had some failures that are givers, not takers, that's the power of a mastermind. And so, like I was saying before, when I was down at funnel hacking live in 2021, I, um, they opened back up inner circle.
Well, I had been reading about inner circle. I had been reading about all these incredible people that were in this inner circle mastermind, but it was closed. And in fact, I had applied for it before it was open. Cause I was like, dude, I want in, and I applied, I found the application and it was cricket bill because they weren't taking new people.
And so you had to be in the community, you had to of have had a seven figure business, uh, which is called a two comma club award. And, and [00:37:00] basically I think you kind of had to be there, um, at least to get in on the first wave. And so I was there and you know, it was so great. It was one of the first events that I had attended that, that, uh, had, uh, was physical.
It was in person, right? Like the real world. I know they did a hybrid. Of, um, they did a hybrid of physical and, uh, and virtual for that 2021, which apparently is gonna be like the only year they do it is what I'm hearing. Uh, they're doing it again this year down in Orlando, uh, September 22nd to the 25th, I think, uh, the day before, uh, last year, my golden and I, um, who we met on clubhouse and Russell had a, a, a pre-party type thing on clubhouse for funnel hacking live.
And that's when we talked about setting up a golf tournament, which is what, uh, Myron and I, and we had some great people like Jamie green, the solar queen join us. And, uh, so we had, I don't, it was 10 or 12 of us. We raised like 10,000 bucks, I think, uh, for UR and for an orphanage [00:38:00] in, um, um, Liberia that, that Myron supports.
That was super cool. And, um, and so, but anyway, so this year we're gonna have, I'm not sure if we're gonna do the golf tournament. Uh, I can guarantee you that my room will be golfing, but , I don't know if we're gonna have a tournament or not. Uh, in fact, I was fortunate enough. We had our mastermind met up with there's another group within inner circles called the, the two comma club X coaching, which is about six or seven, 800 people in that program coaching program.
And about 600 of us went down to Mexico, uh, for a mastermind. Now that was the biggest mastermind that I'd ever seen in my entire life. I mean, that was nuts. Like there were people there that I personally had already met and I had already know, I knew them, but because the mastermind was so big and it was so spread out over this huge, I think it was called ex Carra, uh, resort in, uh, just south of Cancun, Mexico that I didn't even see people like it was [00:39:00] crazy.
Like, I didn't even see 'em. So, uh, uh, that was the biggest mastermind that I'd ever seen. And I gotta meet a lot of cool people and, and get some cool projects started. Cause that's how it works. Right? So you you're in these masterminds, you're, you're helping each other. You're figuring out ways that you can, um, you know, lift each other up or give or share and all these kinds of things.
And, um, but what eventually will happen in many cases is as you're starting to learn about each other's businesses and help each other and ask and, and do all these kinds of things, then you find out like, well, wait a second. Well, you do this great. I do this great. Wouldn't it be cool if we came together and did what's called like a joint venture or a JV project or a co-branding, um, type project.
And so when I was down in Mexico, It's just real natural. Um, another power of a mastermind is networking. So you're networking with people. You're talking with people, you're getting to learn more about them, their business, their [00:40:00] family, their dreams, their mission. And when you start to, to really get to know people, you could see how you might have a, a project that would align.
And so I, I came out of there with, I don't even at least three or four projects. Um, one of them, I was golfing with Myron and Eric beer. Who's a, a category king, which is another mastermind within Clipse funnels. Um, which is that, which is actually a, a step up, um, that, uh, him, he, he, he go, he's a, he's a closer, let's put it this way because I, he basically forced my hand.
I was wearing a t-shirt and some shorts, and I think I had some, um, some, uh, Hey dude, slippers on. And, and I'm like, you know, he's like, let's go golfing me, you and Meron. And I think Kristen Moore shower's husband is there. And so we were all gonna go he's I'm like, dude, like I need to network. I need to mastermind.
I don't have my clubs, which I'm a golfer. So when you don't have your clubs, it's kinda like, what's even the point. But so I don't have my clubs. I'm wearing a t-shirt I [00:41:00] got some flip flop type shoes on, like, I mean, I'd love to go, but you know, I don't think it's gonna. But Eric being the closer that he is, he convinced me to go.
And so we all went and played golf and, uh, I think it was called Myra Maya Copa, um, which is a PGA tour, uh, golf course, which they play every year down there in Mexico. And we had a blast and it was beautiful, little warm, little toasty, uh, us Southern California kids. We, uh, we like it or at least where I live in the beach.
It's about 68 degrees to 70 degrees every single day. So when it's like 85 or 90 and hot and humid, it's kinda like, ah, anyways, so we, we, we went, we played golf. Uh, I had golfed with Myron a few times before, which is always fun. He's a great golfer. And, um, and so Eric and I just were striking up conversation.
I didn't, I don't think I really knew who he was. I'm pretty sure I didn't. And, um, and, but just because we started talking, he was a Mets fan. I was a Mets fan and, [00:42:00] uh, one thing led to another and we, he start, we start talking about surveys and survey funnels and all this stuff, and he's got this cool new project that he was putting together called, um, I think it's called survey detective.
And so, um, what we connected, right? Like genuine connection, like, well, you wanna play golf with someone for four hours, there's gonna be a genuine, genuine connection. And, uh, you're gonna get to know them. And so by the time we were done golfing, we just knew that we had to figure out some way to work together.
So, uh, over the past, uh, couple months we've been, uh, rolling out this really cool survey funnel, um, with, uh, my, my company to, to help people with like pain. We're really focused on pain for this particular one, like, you know, physical back pain or nerve pain or headaches and things like that. So again, the power of a mastermind is you show up and you show up like ready to help and you want to be in a great mastermind, right?
So, you know, there's, there's, you know, I, I can't imagine there being a better [00:43:00] mastermind on planet earth for figuring out how to, uh, understand and collaborate with people online sales and marketing than there is with inner circle. And so when you find that right, mastermind, magical things just seem to happen.
So that's the power of a mastermind is getting around. Like-minded people like valued people that are there to help each other, pick each other up and, uh, and, and see what magic can happen. And look, there's gonna be plenty of people, especially when there's a hundred people in inner circle or there's, I don't even know how many, six or 700 people in, in the one.
The, the two CCX, uh, coaching program there, there's gonna be people that, that aren't your vibe, right? And you, you know, you get to know 'em, you shake their hands, you understand their business. And there just, isn't a connection, which is fine, but you, you know, maybe there's something that you can add to them or they can add to you.
And, and then you just continue to meet and, and find people that maybe there is a connection, or maybe there [00:44:00] is an opportunity that you guys could do together or just share experiences, um, or sometimes just be a cheerleader, right? Just like be supportive. A lot of us entrepreneurs and business owners.
Sometimes they say like, it's lonely at the top or, or it's just lonely in general because you're out there doing everything you possibly can. And. Everyone's busy and your family and your spouse, and they have their things going on and not everybody knows what it takes to be an entrepreneur. Uh, and so they, you just, sometimes you are just alone and it's nice to be, uh, now if you have business partners or if you have a team of people that you collaborate with that pitch and catch, then that's great.
But if you don't, then it's, it's nice to be in a mastermind where you can talk with people who can relate to what you're going through, right. Through some of the self-limiting beliefs, which is what we're gonna be talking about today. Um, you know, I know we've got Eric's gonna join us at the bottom of the hour.
And, uh, we're gonna be talking about this mindset, cuz mindset is so important. Like it like [00:45:00] having a positive attitude, being able to stay focused on the, the, the, the task at hand, not getting too far ahead of yourself or, or not getting too far caught up in the past. Just always staying present. You know, I know like this morning for our team, we had a, a meeting at, at nine out here on the west coast.
And the one thing that we do every meeting is we'll, um, you know, we started off with a, with a me. Now personally, I like Deepak, uh, Deepak Chopra. Um, I've been to a lot of his courses and, but you can get a lot of it for free on YouTube. Uh, if you get the premium version of YouTube for like 10 bucks a month, you don't have to deal with the commercials.
Um, but as a marketer like myself, sometimes I'm like, well, maybe I need more commercials, but anyways, I can log out if I need it, I guess. But so I'll do a Deepak, uh, meditation. He's got so many good ones that he did with Oprah, uh, about getting unstuck and finding abundance. And there's like these 21 day meditations.
So we'll start our Monday morning meetings off with a meditation. And, uh, sometimes they're about [00:46:00] 20 minutes and it just slows everything down. Oprah has a little bit to say, Deepak has a little bit to say, and then there's about 15 minutes of just like some real calming, peaceful music. And then there's just a, a bell that rings at the end.
And, uh, that's what works for me. And, and, you know, however, people meditate. There's a million ways to meditate. Some people go running to meditate, some people pray and consider that their meditation, some people journal to meditate, whatever it is that works for you finding that, that, that way to stay present, to get into the moment, you know, and, and, and cut out and block out all the distractions in your life.
Uh, that's what works, uh, for me, you know, I, I think, uh, the morning routine is, is so, you know, incredibly important for, uh, for all of us. And, um, I had a really cool podcast with John Lee. Dubas, uh, he was on my podcast and, um, We were just talking about morning routines. And again, it was just having a conversation and man, he's got an incredible morning routine and, and [00:47:00] he actually added a couple things to mind based on, on the one with him.
But, you know, just getting, getting present, getting clear, getting your day started off. Right. I think the most powerful thing anybody can do in their life, uh, is to have a consistent morning routine. So for me, again, like I said, we started off our, our Monday morning meeting. We meet every Monday morning at night just to kind of, you know, look for the wins of the previous week and to try to understand, uh, how we can help each other.
Um, and, but the, the, the only other thing that we talk about in the, in the meeting, uh, is, is, is doing what's called a grateful share. So each of us goes around the room or the zoom, if you will, these days. And we do a grateful share. And, uh, we just talk about things that we're grateful for. And it's amazing when you, when you focus on the things that you're grateful for, how in the present and how, what a good vibe you get, because you can't be grateful and fearful at the same time.
[00:48:00] And so, um, if you are focused on the things that you're grateful for, you can't be worried about whatever it is that you were stressed about. It literally shifts from one side of the brain to the other, and we're gonna have, uh, Dr. Shannon Irvine, who'll be on this week as well. And she'll be talking about the actual brain, uh, waves and the actual brain science imagery that how these things work.
If, if you're one of those people that likes to see the details and the brain imaging, when you are grateful, when you are focused on the things that you're grateful for, you can't be fearful. That's just science. So you'll learn more about that. Uh, I believe she'll be coming on on Wednesday and, uh, which was great that we were able to squeeze her in her, her schedule.
She's pretty busy. And so we're excited to have her share as well. So again, these are the things, these are the secrets that, that have worked for me that have worked for my companies that have worked for the people I've worked with. And, and, and these are the types of things that we talk about, uh, in the inner circle mastermind.
And so I [00:49:00] wanted to share some of these mindsets, some of these, um, different ways of, of, of helping getting yourself in that, in that best peak performance state. And, uh, like I said, we're gonna have Eric on here in a, a little bit to help talk a little bit more about these particular things. And, um, yeah, so, like I said, I want to thank everyone for coming here.
I'm gonna grab, um, my phone real quick, cuz I need to make sure that everyone's logged in. So hang tight real quick and I'll be right back.
Perfect. Well, you know, what's funny to me is, so sometimes it's like, um, we call these things phones, but really they're like our watches I also had to see what time it was. And then they're also like internet machines and all of our, you know, software and social media and email and everything like that.
Like I'm still waiting for the day, cuz I've got four small kids, uh, you know, 12, 9, 1 [00:50:00] just turned six and one is one, um, I'm waiting for the day that they ask me like, dad, why do they call these things phones? Because they do so much more than just a phone and you know what I mean? It's like we call these things phones, but like, is that really the most important thing that they are?
Like everybody was doing the, the zoom thing. Right? So for the last, um, I don't even know how long it's been two years. I mean, I was using zoom beforehand. Um, not nearly as much. Uh, and boy, I wish I had me some zoom stock I can imagine.
But so we all started using zoom all the time, which is what I'm using right now. And we're broadcasting, uh, into the Facebook group, um, is that, uh, now that the pandemic or whatever is kind of over or whatever it is now, and we're open back up again, out here in California. Um, people are scheduling meetings, right.
More and more meetings and you know, which is great. And I love technology and I'm an early adopter, [00:51:00] but it's like, I I'm, I'm an old school phone person. Right. Cause I remember when the phones had rotary things on it. That's how old I am. I remember real answering machines. And so, um, I grew up on the phone and uh, when we all started doing zooms all the time, I was like, well, it's cool.
It's connection and all that kind of stuff. But like, I'm one of those people where I like to do, like, I'm like the multitask king, like I'm doing 20 things at once. I like to pace when I talk. So, um, that's another thing where it's like with zoom, I've gotta stand here. Right. So for, I have to go over here and get my phone or do something like there's no one there.
Right. So I, uh, I definitely, now that we're setting up some, a lot of these meetings, like I'm having some of the same meetings I've had with people on zoom, dozens of times, it's like, uh, . It was, I was meeting with Robbie, Robbie summers. He's gonna be talking here, uh, on Wednesday as well, about his high ticket secrets.
Um, he, he, we had a meeting for this that, you know, like, you know, kind of a strategy meeting when he was [00:52:00] gonna come on and all that kind of good stuff. And, um, and so he, we had a meeting and so I put in the meeting notes, I gave him my cell phone number. And so Robbie was like a minute or two late. He was like, dude, I was looking everywhere for, for the zoom link.
There was no zoom link. I was like, I know, man, it's called a phone. You know? And so, like I said, zoom has its place. I'm glad we have it right now that, that, uh, we can be sharing our message for your business and for your, you know, sharing these secrets with you and whatnot. But, um, man, I tell you what I love the phone because I can do.
And I'm also traveling all the time. I'm on the road, I'm doing all these kinds of things. And because I grew up a phone person. I, uh, I, I like the crystal clear sound of phone and I've noticed kind of with zoom, it's not like the best audio. So, you know, everyone has to find what works best for them. Uh, for me it was, it was the phone.
And, um, anyways, the reason I bring that up is that sometimes you have to find what works best for you and for me, [00:53:00] um, give me the good old magic phone anytime. And, uh, and I love to do that. , why I'm qualified is that I'm qualified because I care because I had to shift my business to online when, when the pandemic hit out of the physical world.
And I, this is like I said, me down in Orlando, 2021 with Russell and Todd, uh, the co-founders of flick funnels. And I have gone down the rabbit hole as far as one can possibly go down this rabbit hole. And I wanted to share what I had learned and, you know, to really, to understand what we, the, you know, number one, you gotta do the work, right?
So you have to read each one of the books, like 10 times, like minimum. And then you get to, you know, join these incredible masterminds, like inner circle, so you have to be able to have a business that's doing seven figures and, um, you gotta apply for the qual, you know, you have to apply to get in and get approved to get in, and then you have to spend $50,000 a year.
Now that all might sound like, you know, a little bit overwhelming. Um, and [00:54:00] for some maybe that it is, but maybe it's not. And what we wanted to share in the meantime is, is some of these insights that, that we get to have, that we get to have exposure to. I want to share some of these insights with you, so you can have that breakthrough for your business and, and, and pass it on and, and, and help another person.
And this whole, like lifting each other up and asking, uh, you know, how can I help? And all those types of things, these are the, the, the, the, you know, the values that we have here in the inner circle. And I just wanted to share that with so many people. And for those of you that have never heard of Russell Brunson have never heard of traffic secrets, I've never heard of any of this stuff.
Uh, then I just, it, it, you know, implore you to go out there if you've never heard of any of it, um, go to.com secrets.com and get that first book. That's the first book you wrote. Um, it'll blow your mind as far as funnels, as far as structure, as far as frameworks goes, uh, it is an absolute, unbelievable, uh, book to read.
So that would be my recommendation for you. And, uh, I've put in the work and I want to [00:55:00] give back, I wanna give back to the world, um, you know, if it wasn't for Russell, if it wasn't for these, for the inner circle community, if it wasn't for all the brilliant insights. I have no idea where my business would be.
I don't know if I would have a business. And so, um, I wanted to pay it forward for what this book has done for my company, for my organization, for my mission. And so that's why we're doing this free three day challenge, just so people can understand how do I get the mindset? How do I get the frameworks and how do I, how do I just get the, the, you know, the, um, you know, the implementation strategies?
How do I get someone to hold me accountable? That's what we're gonna be doing here over the next three days. So I want to thank you for joining us. Uh, we do have our next speaker that looks like he's, uh, getting ready to come on.
All right, Eric, what's going on? My brother. Hey, can you hear me okay? Yeah. Gotcha. So we're good. , I want to thank you for joining our three day high ticket challenge here. I've seen you and watched your journey and all the amazing, uh, processes that you've taken people [00:56:00] through. And I think you're like the perfect combo of, of, you know, overcoming those self limiting beliefs and that mindset. And then actually showing like, these are the things that have happened and I've seen all the crazy, I think I saw you took your mastermind group down to, uh, Orlando to the Gaylor.
I think where we were, so exactly. Same place. So I I'm just honored to have you here, man. I know we didn't get a chance to hang out much in Boise, but I bet you're gonna be going to Phoenix and be bringing a couple of kids in for the oh, oh, I, I would not miss it for the world. Yeah. I'm so excited for that.
I'm bringing my old, I have four, uh, kids. I have you in one of my slides for a picture. If you saw me scrolling through, which is, are you all in, and then one of your pictures you had on Facebook, I put up there for how many kids do you have? Uh, 10. But before you think I'm like that crazy, we're a blended family.
She had four, I had four, we have two together. So it it's insane. It's so it's pretty much, pretty much. Yeah. That's a great [00:57:00] bunch on steroids. That's awesome. Well, man, I really, really appreciate you coming here and helping people with mindset cuz I know that's just the number one piece to start with for everybody is to how do I get, how do I get out of this mindset and into the right mindset so that I can make these high ticket offers so that I can really have the biggest impact on my business, my organization, those that I was called to serve and, and all of that good stuff.
So I I'll let you take it away. Introduce a little bit more about yourself and, and all the incredible things. I couldn't do it as much just as you can, but you got at least 30 minutes up to an hour as much as you need. And then we're gonna, I'm gonna finish it up and wrap it on, on mindset today. We're gonna keep it short and sweet.
So without any further review, Eric, my brother, my inner circle brother member, show me what you got. Tell us about this mindset and all you've done and accomplished brother done. You got it. Let's dive right in. Are you guys seeing like a pattern here? I have to say like talking to Justin about this, this group that we're in inner circle and about Phoenix and the mastermind that we just had in Boise last [00:58:00] week, this has literally become a family.
And I just wanna know how many of you want to be a part of that? I mean, the fact that my life even just three years ago is nothing like it is today. I'm doing things that I never thought I would do. Like for example, speaking at Justin's event, I never thought in a million years I would speak an event like this.
It just wasn't necessarily me. I was doing things in the agency space and yes, I was making money and was successful at. But I wanted to change lives. I wanted to make an impact. I wanted to make a difference in somebody's lives and help them really wake up to who they really are and help them rise to the potential that they have.
And I realized like, like was my, is my journey progressed? Like how in the world can I do that? But let me start with a question and I want you to write the answer in the chat. And even if you're watching the replay after still write it in the chat, because I found that when you are engaged in something like this, you are much more likely to really step up to the level of success that you want because you're taking action.
You're taking steps forward, even though it takes two [00:59:00] seconds to write a word in the chat, please do so. But I wanna ask you a question. Do you ever sit down and think there is a path that if I take it, I could actually make seven figures over the next course of, of year. Does that actually excite you? I mean, think about that.
I mean, in just one year, I'm gonna grab this. One of you could be wearing this awesome jacket that Justin's wearing that I have as well. Look at, look at Justin, looking good on the jacket. Think about that now, in order for you to actually wear that jacket and to be able to get into that group, you have to make seven figures.
To be able to do that first and then you can get in and then you pay of course, a bunch of money, which by the way, will change your lives. So how many of you would actually like to make seven figures over the next year? If that's you, I want you to put yes. In the chat. If you're on zoom, if you're on Facebook put yes.
And also this is my favorite question. How many of you would like to impact the masses through your message? I mean, that to me [01:00:00] is like the paycheck. Cause when I see a life changes now here's the third question. How many of you, the thought of this scares the crap outta you? Yeah, I hope every one of you are raising your hands or shaking your head.
Yes, because it is sometimes super, super scary to think. Oh my gosh. What if this actually happens? What if it actually break through? Yes, it's exciting. But the thought of the path to go from where you are today in your present reality to that dream outcome of where you want to be sometimes can be really challenging.
I remember just a few years ago, sitting in a group just like this in an event, just like this, where I was learning actually about high ticket, uh, uh, programs and how I can actually do a high ticket offer. Now at the time before that I had ran a really successful eight figure ad agency for a lot of years and I sold it and I really felt a calling.
I really felt this, this thought that I need to start moving this direction, getting into the high ticket world, [01:01:00] getting into the influencer world. I really felt called because ju Justin mentioned this in his initial, um, talk, he talked about how businesses are calling. I also believe that businesses are calling, you are called to serve a people.
And so I was thinking about this and I tried to find everything I possibly could like Justin, I dove into reading every book I could possibly can. I dove into really trying to understand this whole world, because it was a new world. To me I'd never spoken on a stage before. I'd never actually done a high ticket offer other than what we offered at the agency, which I don't really consider high ticket.
It's just simply buying media and creating, doing creative and executing ad campaigns. This is different because that to me was a lot more transactional. You pay up money and we created a campaign for you. And we managed that campaign. This is different in the sense that this is transformational. You have the opportunity, not only to transform your life into something that.
Maybe you don't even know what's possible for you and also transform the [01:02:00] lives of others as well. So I'm sitting in this conference and I'm listening and there wasn't actually an opportunity at the end of the conference. Like you have it, most of them, right? Where there was, Hey, join this program and we will help you figure out how you can do this the right way.
I was the guy that never went to a conference. I was the guy that never had bought anything. I'd never gone on any coaching or as attended a seminar ever. And I'm sitting there going feeling that I need to do it. And they gave us this offer
and it was more money than I had at the time. And I'm like, can I actually do this? Like, am I gonna have to like dip into savings or even put it on a credit card? And I'm like, you know what? I just dismissed it. So I actually left, I left the conference and it was actually an in-person conference. I went to my hotel room and I'm just thinking there, and something was nudging me.
You need to do this. And I just kept hearing you hear that voice inside your head that says you need to go this direction. It's funny because if you're hearing that voice. And you feel that you need to go a certain direction and it [01:03:00] scares the crap outta you. I found that every single time I've ever done that the entire world opened up to me.
And so I felt that feeling. I recognized that I ran back from my room to the conference and I was hoping they were still there. So I could actually sign up for their program. I, on the way I call my wife, I'm like, honey, I'm about to spend a ton of money. can I do this? And this is how you know, you're married to seriously the coolest person in the world.
See, my wife's a superhero clearly with 10 kids, she's a superhero. And she says, Eric, you need to do this for some reason, actually, lemme back up, I went down, gave him my credit card and said, let's go. And I signed up. And then I went back to my hotel room by myself, sitting there and I'm sitting in the hotel room and two things happened.
Number one, there was something about that transaction of actually taking a step forward into the darkness that was new for me. I had never spent that much money on anything. And so I did that. And the fact coupled with my wife's confidence in me, I'm [01:04:00] like, I can't fail her. So I'm like, oh my gosh, I am going to 10 X, 20 X that spend here in the next.
Month or two. And it was the craziest thing I've heard it said before that the transformation is in the transaction. And you'll find this with your high ticket, your future high ticket clients, that the more they pay, the more they pay attention. My best clients are the ones that spend thousands of dollars.
I have one client that spends almost a half, a million dollars with me a year. He is my best client by far. Now, remember I wasn't there then. Right? I'm there now, but I wasn't there then. So I'm sitting there and it was amazing. This idea came to me just all of a sudden, and I spent the next two hours creating my entire high ticket program based on what I had already learned from the conference.
And yet I was still gonna go ahead forward with this additional coaching to be able to get the real, uh, guts of what I needed. But I created the program. Not two weeks later, I'm sitting in with [01:05:00] 93 people in a room and I'm pitching my high ticket high ticket program, which by the way, wasn't even really created yet.
I was still going through the coaching to figure out how to create it. I just stepped forward into the darkness and I told my wife, before I went in that room, I said, I'm gonna do $250,000 in business in one day. Guess what? I was wrong? I didn't do $250,000. I did $406,000 in one day. Real figure, real result.
It was unbelievable. And then of course I had to fulfill it. I'm like, oh my gosh, how did I fulfill this? Like, it was crazy. But what had ended up happening is I had so much confidence and so much belief after spending that money. And the fact that I couldn't let my wife down and the fact that I had basically committed myself and there was no way out of this other than to disappoint these future clients, to disappoint myself and to disappoint my wife.
And before this, I had read a quote that said that the scariest day of your life is the day you die. When the person you are meets the person you could have [01:06:00] become. And I wanted so bad to become that person. After I had felt that calling that there was nothing going to stop me. So I went in with this massive amount of certainty, clarity, confidence, and I knew I was gonna make a $250,000, uh, in that group.
And I just knew it. And I was able to command that type and I charged $25,000 per person. So it didn't take that many people to get there. I think we have what, 14, 15 in that initial group. And then I coached them into my Hightech challenge for the next year. And guess what happened the next year? That, that grew even more and more and more.
And now it is, it is the most incredible life changing experience that I've ever had and that they've ever had as well. So I tell you that, to know that I was you, I was you sitting in that chair, listening to this guy, right? Justin, of course it wasn't Justin at the time, I've only known Justin for the last, uh, well, probably eight, nine months since we've been in inner inner circle, but this is the guide.
I know this guy, he is the guide that can get you there. Why? Because he's [01:07:00] been there, he's there now. And he's bringing people, all, every single person that is speaking in this conference is either doing seven figures or eight figures. And by the way, that company that I'm telling you about in two years hit, uh, the 10 million mark, which is crazy.
It just, it's just amazing what happens when you actually build belief. So you guys wanna know how I did it. You wanna know how this all happened? Yeah. I told you the end result a little bit of the process. Yeah. See some head shaking. Okay, good. If you wanna know how I did it right in the chat, tell me how, okay.
I wanna, I have another question for you and I wanna talk about four keys to be able to do this the right way. Do you believe that your thoughts can create your future? Do you believe that a different thought could actually create a different future? You see, a few years ago before this hall happened, I had an experience that I'll never forget.
I sold that business that I told you about. I thought [01:08:00] it was awesome. I had more money in the bank than I ne ever thought I would have in my life. And it was the most incredible experience for about three and a half minutes. Yeah, I get it. I heard people say like, yeah, money, money. Isn't, isn't as cool as you think it is.
Or once you make the money, it's not as cool as it is. And I hated those people. I'm like, shut up. Like just cuz you have the money dude. And I didn't have it until I did. And I'm like, oh my gosh, they're right. And I don't mean to like throw this pity party or anything. But I went to the deepest, darkest depression that I'd ever been in my life after that experience.
Why? Because I was helping people. I was changing lives. I was helping businesses grow. I had a purpose. I had potential. I was doing all these awesome things. And then all of a sudden, one day it stopped. I was no longer progressing. I lost all of my momentum and I'm sitting there having a hard time waking up in the morning.
I mean, you guys can see I'm this happy guy. Like I love life. It's awesome. I have incredible life. And it was really challenging and it was tough for me to even step [01:09:00] forward and, and figure out what I wanted to do. So I did what Justin did. I said, I've gotta get out of this. And it was that day that I read that quote that I told you that the scariest day of your life is the day you die.
When the day you are, sorry, the day you die. When the, when the person that you are meets the person you could have become. And that freaked me out because I knew that I was nowhere near my potential. That's when I heard this calling to move forward to more high ticket programs that were transformational, that will change lives.
Exactly. These types of programs that Joe, that Justin is teaching you about today and throughout these next, the next three days. So I had to get out of this pit. So what did I do? I went crazy. I, I read every book that I possibly could. I started going to like trainings like this and masterminds and, and conferences.
And I spent two full years. I'm a little, I'm a little bit of a slow learner, two years trying to get from that point to the point where I was when I told you earlier that I started that very first high ticket offer, it took me two years. So hopefully what I'm gonna talk about will [01:10:00] allow, will make it so you don't have to wait two years.
And by the way, you're already here. So you've already had a journey. That's gotten you to this point. So guess. Your high ticket, future of impact influence and income might just be another week, two weeks, three weeks, 30 days ahead of you because success loves speed. When I finally had that confidence, it only took me a couple of weeks in bam, $406,000.
It was crazy. I never even thought that was possible. It was unbelievable. So back to number one, your identity identity is the biggest behavioral driving factor, because guess what? Key number one is. Remember this all behavior is based on belief. Everything that you do is based on belief and part of that should scare the crap outta you.
Here's why I heard to Tom bill. You say one time that anytime we believe something, it automatically becomes true and that's scary because if we're believing the wrong thing, we can go [01:11:00] the wrong direction. And here's the problem. I dunno if you know this, but the average person has anywhere from 65,000 to 85,000 thoughts a day, by the way, 82% of them are actually negative.
So by the time we're 35, we actually become this automatic machine that repeats most of the same thoughts from months previous. In fact, 93% of our thoughts are just the same types of thoughts that we've had for the last weeks, months, and years. So you ask, can we actually change. Can we change that behavior?
Can we change those thoughts to, to actually produce a different future? Well, the answer is yes, of course it is because we still have those 7%, uh, of thoughts that are new. And once we're aware of the 80 of the 93%, that we're just on, uh, an automatic essentially program, we can change that we can trigger a different decision through having a different dis different thought.
And as you guys know, yes, a new belief [01:12:00] can change your future. The problem is is right now, or at least in the past I did. And you're probably trying to create a future based on how you thought in the past, you must change those beliefs. Here's the crazy thing about those 82% of the thoughts that are holding you back.
I can promise you that if you can just clear those thoughts of doubt of fear. I love what Justin said. I like to say it this way, that faith and fear cannot exist. If you can't have faith in what you're doing and absolute belief and absolute certainty and fear exists at the same time, it does not work.
Part of the reason why I was so successful in that shift was that I didn't have any other choice. I committed first and I love the saying. Sometimes you actually just have to jump off the cliff and find your wings on the way down. I couldn't fail. So I want you to ask this question when it comes to belief, what would I attempt if I could not fail?
What would you attempt in the next 2, 3, 4 weeks. [01:13:00] If you could not fail. And I want you to think about that as you're learning the next three days and take that fear away. What if I couldn't fail? What would open up to you? But if you, here's the funny thing about that. If you have an absolute certainty and absolute belief that you cannot fail, guess what?
You're not gonna fail at all, because there was a study done about those 82% of negative beliefs that we tell I'm not enough. I don't know what to do. What's my program gonna be, what's the name gonna be? How am I gonna market it? What am I gonna say? Can I actually command 5,000, 10,000, $25,000 in my high ticket offer?
Right? We have these thoughts. There was a study done. They took 300 people and they took, they looked at their negative beliefs that they're telling themselves, right? All these things that we wouldn't even tell to our worst enemy that we tell ourselves, right? And they, and they studied them. And what they did is they actually fact checked them.
They had them write them down, all their negative beliefs, and then they took their lives and they looked at their lives and their behaviors and ask the question, is this belief [01:14:00] factually true, only the negative beliefs, right? The limiting beliefs that they had, guess what they found. This is the such a cool study because it's one of the only studies I've ever seen that has an absolute result.
100% of those, they studied. 100% of their negative limiting beliefs were factually false. They were not true. So I'm gonna say something bold that somebody said to me a couple of years ago, you are lying to yourself when you're telling yourself those things. And you don't even know it because I didn't know it, but here's the freeing part.
Now, you know that because now you know that when you have that thought and you know, it's not even true, that fear, it's not even true. It's just an emotion, right? That limiting belief that you don't actually have what it takes. Guess what I've seen people I'm that, that I looked at and I'm like, there's no way this person's gonna be a massive success.
And look at him now, Elon Musk can't [01:15:00] even say a coherent sentence half the time. And the guy is the richest man in the world. Like, how's that guy where he is today. If you look at him from the outside and you met him on the street and he didn't know who he was, you'd be like this guy didn't build SpaceX and Tesla and all these other companies that he does, he's not worked 200 billion or whatever.
The number is. Don't judge a book by its cover, especially your cover. You must change your so key number two, change your beliefs. If any of you have heard of John Landy, say me in the chat. If you heard of John Landy, you might have heard this story before, but not in the way that I'm about to tell it, because this is one powerful way.
You can change your beliefs. A lot of you guys have, uh, heard of, um, the very first person that broke the four mile mile mile, uh, marathon, or sorry, the four minute mile, I should say. Uh, we all know Roger banister, who did that. And I think it was like in the 1950s, 52, 53, something like that. Well, I don't know if you know this, but John Landy or sorry.
Uh, Roger [01:16:00] banister, actually what he did is he visualized seeing the clock at 3 59 when he crossed that was really the big difference. But anyways, from the beginning of time, all the way till 1950 or whenever that date was not a single person had ran faster than a four minute mile. In fact, the scientists in that time actually thought that it was not possible.
They believed that your heart would actually explode if you were to run that fast, that the human body could not sustain it. And all of a sudden John Landy breaks or, sorry, not generally. I keep mixing the names up. Roger Bannister breaks all belief in a negative premise, right? And the world was telling him it couldn't be done.
He shattered that and broke the four minute mile. And I think his time was 3 59, 3 59 and changed just barely, but he did it. And of course we have all heard his story since. Well, here's the crazy thing about this. I wanna ask you a couple of questions. Number one, was there like some num miracle drug that was created that allowed him to do that?
Did science progress in such a way [01:17:00] that now he was able to cross that finish line? Did, did Nike come out with a pair of shoes? Of course, Nike didn't exist that then whoever the, whoever the shoe company was, did they actually have a pair of shoes that made him run faster? You guys did, although the answer, it wasn't the physical, it was the belief.
All behavior is based on belief. So I'm sure his behavior pushed him to not only visualize what he could accomplish, but I'm sure he trained and trained and trained, but here's, what's cool about John Landy 30 days later. So BA so when, from may to June John Landy broke, Roger Banister's record. You never hear about the second guy, right?
That's so sad. Like he even beat his number. Nobody knows who he is. He broke that at a time. I think he was under 3 59 and was the second person to break the four minute mile. So thousands of years, nobody does it. Roger Bannister does it. And then all of a sudden John land does it a month later. What, how is that possible?
And then guess what [01:18:00] the next guy did it and the next guy. And I don't even know how many people have broken the four minute mile, but it's not uncommon anymore. Yes. It's insane and amazing. I'm a runner and I'm not even close to that fast. So I get it. But it's crazy that just that how that shift in belief, one guy did it and all of a sudden impossible went to possible.
Guess what? You guys can do this too. Justin's done it. I've done it. You're gonna hear from incredible speakers that have broke the four minute mile in their life. Your four minute mile is simply that one thing that you right now are struggling, do I actually believe it is possible? And guess what?
We've done it. So we are here to help pull you across that four minute mile, right? And help you get that high ticket offer to help change your beliefs. Cuz I could promise you right now if you do, if you do not believe it, you will not do it. If you don't believe you can actually accomplish that, you won't do it.
And when that negative thought comes into your mind now, you know, guess [01:19:00] what? It's actually not true. Listen to it, but don't internalize it. In other words, just make aware of what that negative belief is and then dismiss it and replace it with a new belief. Like, you know, My belief was, I'm gonna make a quarter of a million dollars in one day.
To me that was like insane. And I'm like, well, you know, I'm thinking in the back of my mind, if I make 30 grand, I'm still gonna be really happy because I'd never made that much. And I had ticket offer either, but for me, everything changed. And I was actually surprised at what I was able to do. And I had told some other people about that and I've talked to them since, and they're like, we never thought you could do it.
Your friends, your family will probably say the same thing. Scientists were telling him, Roger banister, that it could not be done. And he did it anyways. Guess what? Everything is impossible until it's not. So what's your impossible possible right now, number three, eliminate all distractions and negativity.
[01:20:00] Eliminate all of that noise that is keeping you playing small because the world will keep you small. The world will tell you to play small. Let me give you an awesome hack that I use that has changed. Everything for me is when you wake up in the morning, do not look at your phone for at least the first hour.
When you go to bed, do not look at your phone for at least the last hour. And in fact, uh, there are a lot of people like, uh, Mel Robbins. I don't have to know who she is. She's an amazing person when it comes to the brain and inspiration and motivation. And what she does is she actually says, don't put it in your room at all.
Why? Because the first thing that happens is you're start when you pull your phone out and you, and you start looking at it and you start scrolling through it and it's usually social media, right? Or your texts, all of a sudden. Most of it's negative, right? Or most of it is, oh my gosh, there's this text from this guy.
And I got his email and all of a sudden you're on defense from the beginning and the rest of the day you're defense, defense defense. Instead of putting the phone down for at least the first hour and do things that [01:21:00] will actually fill your mind with something that's gonna help you accomplish your goal.
Like reading.com secrets like Justin said, or reading expert secrets. Those are great books to start with. They have 'em somewhere here, back there. Yes. Right here, reading that series is a great place to start. If you wanna be a high ticket guru and you wanna be an influencer as well, that is the perfect place with this four part trilogy right here.
Um, that in other words, replace the distraction and fill your mind with information with the information that can help you be better. That's what I did for three years straight. And by the way to this day, I wake up at four 30 every morning now, and I now spend two and a half hours on that every day from exercise to reading, to studying, to creation.
It's amazing. Also move your body in the morning, go exercise, just do something that will help you actually stay in shape. And the reason why I say that it's not about getting fit or tone, but there was a, uh, neuroscientist. Her name is Dr. Winnie Suzuki. Watch her Ted talk. She [01:22:00] learned this by accident. And she said that the most transformational thing that you can do for your brain is exercise.
No, not studying, not learning. Exercise. You wanna transform transform your brain exercise in the morning. Don't get rid of all negativity, all distractions, especially in the morning and in the evening before you go to bed and then fill it with things that will help you get towards your goal. Key number four, take a big step forward.
One that scares you at first. If you feel that calling, if you feel you need to do it and it scares the crap outta you, that's when you say I need to do it by the way. And if you don't have the money to do it, that's also an indicator. That's what you need to do because there's something crazy. You've probably heard that parable about burning the boats about the army that is, is staged on an island or there's another army.
That's trying to take them and they bring the army to the, to the beach. And they, the commander of the army that's invading actually tells his other people to burn the boats behind him because they knew [01:23:00] that if they didn't actually commit first and have no way of retreat, they would either die on the island or they would overtake the island and take their enemy's boats.
And that was the only way off the island. Oh my gosh. That's called leverage. If you can get leverage on yourself, take that big step forward and have no area for retreat. Wow. There's something that happens in your mind that just opens up doors. And the last thing I would say, maybe I should add a key number.
Expect greatness expect greatness out of you command the results that you get and everything can change for you. Uh, I'm telling you that these keys are so powerful in really helping you create that massive belief that you need. And it is not something that all of a sudden, I'm just gonna think that I'm gonna be great and you're gonna be great tomorrow.
No, I'm, I'm not naive enough to think that it changes over time, but I am. I did see that by the time you're 35 years old, again, you're repeating 93% of [01:24:00] those thoughts. Why? Because you spent years saying the same crap to yourself over and over again. I did the same exact thing for me. It took me two years to change that those beliefs you're already here, you're so much further ahead than I was when I didn't know about any of this just a few short years ago, and now everything is changed.
So key number one, remember that all behavior is based on belief, key, number two, change those beliefs shift, those beliefs take recognition of those negative thoughts that you're having and replace them with the, with beliefs specific beliefs. Now someone, one way you can do that is to make sure that you're having a specific outcome, specific intentions, uh, so that you're not just, just trying to go through the motions.
You're intentional about going, moving forward to your high ticket off your high ticket program. Number three, eliminate all distractions and negativity. One of those things, by the way, turn off the news. Turn off your newsfeed on Facebook because the news doesn't exist. To tell you the truth. They exist to essentially their [01:25:00] fiduciary responsibilities to their investors.
They're trying to get eyeballs and negativity cells get rid of it. Uh, do your morning routine and fill it. Don't look at your phone, fill your mind with positive thoughts. Do exercise, get ready, start taking offense in the morning so that you can carry that momentum on through the rest of the day. Number four, take a big step forward.
One that scares you. And if that step forward is joining this program, even after the free challenge, I'm sure Justin has something incredible set up for you. Cause I know this guy and he will serve you at the highest level. And if it scares you, that's when you should do it. Remember I left the room, I completely left.
I went back. I'm like, oh, I dismissed it. And the thought just kept persisting. You need to do this. Wow. I just had a thought that I hadn't thought about before. What if I would've never gone back in that room? What if I would've never called my wife? What if I would've given into that scarcity and never actually walked back and [01:26:00] handed that credit card down you don't oh, actually makes me emotional to think about this.
And here's why, because I know the lives that have changed because of that decision, including mine. I know the path that I've taken and the things that I've learned from that decision till today, I wow. It scares me. Sorry, I'm getting a little emotional here. Sorry. I don't mean to cry, adjusting on your
What if I, would've never done that.
There are countless people waiting for you, countless people that you can change their life and only you, because there's no other person like you in the entire world. And I hope if anything, in the short amount of time that I've been speaking to you, you've been able to wake up a little bit to who you are.
And if you've been able to wake up a little bit to who you are and get rid of those distractions of somebody inside of you, telling you who you aren't and stop that [01:27:00] voice and start listening to who you are, then you like me can change lives, including your own. It is time for you to rise to who you are.
It is time for you to tell your story. Yes, your life might have been a mess before. You might not feel like you have what it takes to do what Justin does or to do what I am doing every day. But guess what? Justin thought the exact same thing. I thought the exact same thing I have yet to meet a very successful person inside of inner circle, or even outside of inner circle that are making millions and hundreds of millions of dollars.
Some of them that didn't say that every single one of them thought that they didn't have what it. But they're also not, you, you will reach people that only you can reach. And there are millions of people on the globe. It's not like we're, we're at a limit for the amount of clients that we can get they're out there.
The, you can reach them and people that only you can reach and what a tragedy, it would be that at this very moment, [01:28:00] you didn't decide to create that offer. And just decided to maybe go through the motion and see what it's all about. And then go back to your former life. After this event, your life is never meant to be the same.
And the only way that that will happen is if you take action, take a step forward and move in and step into the offer, the program and the person that you were always meant to be and to become. So I hope that was helpful. Thank you guys for your time. I really appreciate Justin the opportunity to talk to this group, and I hope you guys have an incredible whew life changing experience life I've had, because if you do it, I know it's ahead of you and I'm freaking stoked for you guys.
Sincere. Well, thank you. Thank you. Thank you. That was so awesome, man. I knew you were the perfect person to blend the mindset and the journey. And like you said, what if, what if you didn't go back into that room and listen to your heart? I mean, that's what it's all about. And we all have those, those fears, like you talked about, we all have that, that, that those questions in our minds, cuz [01:29:00] it is that old, uh, lizard brain, as Tony likes to talk about is program to look for what's wrong.
Where's that cyber two tiger. That's gonna jump out of the Bush and eat us. Well, there's no cyber two tigers around anymore. Right? And so we don't, our we're running on that old programming, like you said, from after 35 years old, we need to reprogram our brain. And like you said, the best thing we can do for our brain is exercise and taking action and man, what a speak you gave.
And I, I, you know, I'm so blessed and happy to, to, to get to know you more and be in the inner circle with you and have you share this amazing insights. If people wanna learn more about you, they wanna, they wanna learn more about Eric and, and align with you. How can they find you? Where can they find you?
Yeah. Just go to Facebook. Uh, facebook.com/i think it's social Sorenson. Yeah, I know I created it like 10 years ago. It's weird. But uh, facebook.com/social Sorenson. Adam's a friend and you can get to know me a little bit better in what I do. That's awesome. Well, thank you so much for joining us. And what I'm gonna do is actually I'm gonna make a simple homework assignment for everybody watching.
You know, we try to keep this [01:30:00] short and sweet cuz I know all of us are busy and we need to cram it as much as we can in. So the simple homework assignment is gonna be this. just like Eric had said before, what you need to do is put it in the chat, put it in the comments. Um, what would you do in business?
If you knew you couldn't fail, because that's what this is really all about. We want you to have that unlimited abundance mindset for you to just go and do what you were supposed to be doing here on this earth. Just like Eric talked about meeting that person at the end of your time, who you could have been with and who you are.
What if you knew you couldn't fail. So put that in the comments, put that in the chat. What is it that you would do in business in life? If you knew you couldn't fail? So I wanna thank Eric for joining us on the first day about mindset all about here on the three day challenge, and we will be back next week.
We're gonna talk a little bit about more. What are the frameworks? What is the actual nuts and the bolts to make this happen? You're gonna see some incredible speakers that are all from [01:31:00] the inner circle. Uh, Damon, Burton's gonna be here. Richmond's gonna be here. We're gonna have some incredible speakers that are gonna talk about what is actually working like the physical, tangible frameworks.
And we're gonna be able to share that with you. So invite some friends, it's a free challenge and, uh, make sure you come back tomorrow. We'll be starting at 10:00 AM Pacific. And, uh, thanks again for Eric and everybody for tuning in. And we will see everybody tomorrow at 10:00 AM. Thanks everybody.Justin Benton: [00:00:00] What's going on, everybody just gonna bring some Facebook on here so happy you could join us. Um, just incredible. Um, I have so much to talk about today, so I I'm just gonna jump right in it here once we make sure our Facebook is up and running here and it looks like it is. All right. So welcome. Welcome.
Welcome everybody. Thanks for joining us. Uh, this is, uh, such a cool thing for us to, to get to share with you. I, I just got back from good old, uh, a little bit chilly Boise, Idaho, uh, this last week, hanging out with a lot of friends, uh, out there in the inner circle up in, uh, in Boise, Idaho and Russell Brunson and everybody.
So, so, uh, excited to share what we were up to and, um, and help you, uh, if you've been struggling, if, if you're, uh, you know, an entrepreneur business owner that has, has, has heard a lot about high ticket, but doesn't really quite understand all the details [00:01:00] or you've, you've heard a lot about it and you understand it, but maybe there's some self limiting beliefs or some mindset issues, or there's some things that you think you need that you don't have.
That's what this is gonna be all about for the next three days. We want to share these insights. We want to show you what's working. And, uh, we want to make sure that you launch that offer that you have inside of you, that high ticket offer. And, uh, yeah. So day one, we're gonna have some great speakers.
Eric Sorenson are gonna come on and they're gonna help with mindset. And they work with entrepreneurs specifically and they help people overcome their self living beliefs and they help people really just hunker down, dive in and make it happen. And, uh, we're gonna give you some great frameworks, some great examples.
So, but today's all about, you know, internal, right? Like what is it that, what is it that's blocking us, right? Whether it's the, the imposter syndrome or, um, some type of self limiting belief, we're really gonna get into that today and have some great speakers on. So I'm really excited that [00:02:00] you're able to join us.
Uh, and if you're catching this on the replay, it's only for today, we're gonna take it down. Uh, so you only have 24 hours to actually catch this, uh, before we do take it down, it is a three day challenge. So we're gonna have, uh, different speakers on each day focused on different things. And we're gonna ask that you do one thing at the end of every challenge to make sure you are, uh, applying what you learn.
Right. Because it's one thing to know something it's yet another thing to know it and apply it. Uh, so we're definitely gonna have some great speakers, some great talks. And, uh, first off, I'm just gonna talk a little bit. Um, our experience back at, uh, uh, last weekend Boise. So we got to, uh, go out. There's about a hundred of us that are in the, uh, inner circle, Russell Brunson's inner circle out there in Boise and ClickFunnels world.
Uh, the weather was a little colder than we're used to I'm out here in, uh, sunny, Southern California. And, uh, and so we flew out there. I checked the weather the day before and I was like, well, geez. Um, you know, no one [00:03:00] I'm used to wearing a lot of shorts. I got some shorts on right now, in fact. And, um, when I saw the weather, I was like, well, it looks like I'll be wearing some, uh, some blue jeans, some pants and, uh, and one of these cool, actual, um, Letterman jackets that we got, I when her up there to see the back there too was pretty cool.
And, uh, it was actually kind of a funny story about this jacket was so, uh, at funnel hacking live, uh, this last one here in 2021 in Orlando, which was a blast, which was how I was able to get into the inner circle because it had been closed for a few years. But if you attended live, you could actually get into the inner circle.
Uh, and so that was just amazing. Robbie summers, who will be speaking on Wednesday, um, and talking on on day three. So, um, but anyway, so we were down there and. Um, just having a, having a blast and they have these really cool swag rooms that have all this cool click funnel, swag funnel, hacking, live funnel, hacker, all these cool things.
I mean, [00:04:00] dozens and dozens of shirts and jackets and backpacks and hats and all this kind of stuff. And so I, I had noticed that people were walking around with these Letterman jackets and, but instead of inner circle here, it says ClickFunnels, and it's got like 2014 on the side and it's like, man, I want one.
Well, of course they were all sold out. Um, but then I went to some online store that was connected with ClickFunnels. And so I was there and I went to buy one, but they had like a small and a medium and I ain't fit in a medium since I was like 12 years old anyway. So, so then I was like, well, man, wouldn't it be cool if we had an inner circle, uh Letterman's jacket.
And so, um, I started digging in and, and I started talking to the company that made the actual click funnel jackets. And so I was like, well, uh, it it's kind of common courtesy, but I said, how about I order 12? And so I was gonna get one for myself. And then I asked a couple other inner circle members said, Hey, who wants one?
And you know, Damon Burton who, who will be speaking [00:05:00] tomorrow? Um, he's like, yeah, I want one. And. Then I started reaching out to some of the cool people that work with ClickFunnels and are, are part of the inner circle team like Mandy. And I was like, Hey Mandy, do you want one? And she wanted one and I reached out to miles and then Turner and, uh, you know, basically people that I knew and, and, um, there's awesome people.
And I said, look, I'm gonna buy 12 of these. So, uh, if you want to pay for it, great. If you don't, I'll pay for it, no big deal, but I want to make some inner circle ones cuz I think it would be super cool. And so miles reaches back out to me and he's like, Hey man, super awesome. We talked about it in a meeting.
Um, how about we just make 'em and, and, and then we'll give him to you to everybody. And I was like, well, that's pretty cool. Like I was more than willing to, to, you know, go jump through all the hoops and the logos and all that kind of stuff and, and pay for my own and pay for a few others. But uh, again, just this, a beautiful community of ClickFunnels and inner circle that they just stepped up.
Uh, they, they, they, we just got back to Boise. So right when we checked in, when the [00:06:00] weather was all cold, we, um, we got these jackets that we, as we checked. And so it was perfect timing because apparently like the week before it was like 70, 75, even 80 degrees in Boise. But when we showed up it was snowing.
I mean, real snow, I mean, real cold walking around outside was no joke. Uh, cuz we had four different locations that we walked around and did some mastermind too. And so it was uh, really cool that we had these jackets, but again, it, it speaks to just how cool ClickFunnels is. Right. And how, how cool inner circle is that, that, uh, they, they, they probably spent let, because there's about a hundred of us that are in the inner circle and we each have our business partner or our spouse.
And so it can be up to about 200 people that can show up for one of these events and Boise, which we did last week. And so I know these jackets run about a hundred bucks cuz I priced them out and I was gonna get 'em all, uh, purchased and [00:07:00] everything like that. So, you know, just on a whim, they went out and you wanna talk about top notch, swag.
This is as cool as it ever gets. And uh, I think you'll be seeing a lot of these all over social media because they are so cool. So they dropped $20,000. You know, if my math serves correct to, to, to give us some swag and it just happened to be serendipitous that it was freezing cold and Boise and we could use it.
So again, just, just uh, a little bit of an example. Of, of, of click funnels of the community, of the inner circle of the people that are a part of it, of the people that run it, that they just give and give and give and give. And, you know, so for those of you that don't know much about click funnels or don't know much about Russell Brunson, um, you know, I'm gonna get into a little bit of a presentation here and tell you about it and tell you about my journey and, and helping, helping it.
It helped me, it, it, I mean, before this, my journey, I didn't even know what a high ticket funnel was. Now. I had been [00:08:00] doing them for going on 30 years, but I didn't know there was a name and I didn't know there were different strategies. And like today we're doing a challenge. Like I had never heard of a challenge.
And so I don't wanna get too far ahead of myself, but, uh, you know, ClickFunnels and Russell Brunson and the inner circle community has forever changed my life and I'm forever grateful. And, uh, let's get started at the, uh, the old presentation here shall so, um, let's see if I can pull it up here and share my screen and feel free to throw some questions and comments down there.
We'll definitely be happy to answer some of those for you as well. And here we go, let's get started.
All right. So we're also Brunson's inner circle. So this is actually taken in 2021, uh, down at, at funnel hacking live. And that was right minutes before [00:09:00] I, uh, I signed up to be an inner circle. So I am, I am flying Hiza kit, uh, because I had read all about, uh, the inner circle in books, like traffic secrets.
Um, and you know, you hear all these incredible stories. You know, from lady boss to Trey, Lou Ellen and Myron golden, all of these incredible entrepreneurs who have had just massive success and they all attributed it to Russell Branson. Russell's there, he's the one of the white shirt there. Uh, and that's his partner, Todd Dickerson, the co-founders of ClickFunnels.
And, um, they, they all attribute to Russell and his marketing brilliance and the inner circle, the mastermind of a, a community that we all collaborate. And that's what we did in Boise last year or last week is we get together. There's about a hundred of us and we work on each other's business. Russell brings in some great speakers.
We had, um, [00:10:00] Rachel Hollis was the, the keynote speaker. That was a surprise Russell's notorious for surprises and secrets. And, uh, he does his best to keep them that way. But sometimes he lets them slip, which is always fun. And so, um, we got together and we, we met and we figured out how we could help each other's business.
And in this process of, of getting to really go down these rabbit holes and these books that Russell's written, there's dot com, which is the first one.com secrets. And the next one is expert secrets. And then the final one is traffic secrets, which we'll get into a little bit more later. And, um, When you read these books, you're, you're, you're taught these principles about marketing and opt-ins and generating leads and ad copy and, and, and understanding things like challenges, like what we're doing today, a three day challenge for high ticket funnels.
And so, um, that's, that's where I learned all of this stuff. And so for me, it's kind of fun to, to actually be the one that's doing it just because [00:11:00] I learned it from Russell and from his books and from this amazing community. So I wanted to give back, I wanted to share, I wanted to, to show people that you can do it yourself too.
Uh, and obviously if you have the opportunity, uh, or the desire, I highly highly recommend, uh, getting into Russell Brunson's in inner circle that changed my life, my family, my business forever, and I'll forever, uh, be grateful for it. So, uh, I, I just can't sing it enough praises. So, um, that's a little bit about me and what I've been up to, and I need to make sure I keep a, a good, uh, eye on the, the time here because, uh, we got some guests coming in, so cool.
Looks like we have about a few more minutes. Okay. So first off I do wanna congratulate you, uh, for taking action today. Many talk few take action. And so, uh, you signed up you're here, you liked this page, you saw an ad, you heard from somebody you're in the inner circle. You're one of my friends, you're an entrepreneur you're interested in learning more about online marketing [00:12:00] and, and figuring out ways to get your offer your message out to the people you were called to serve.
And, um, I'm gonna teach you how to do it in a way that's, uh, the most impactful, um, when it comes to, uh, getting that message out there and, and having the most impact, not only on your business, but on their business, uh, because as they say those who pay, pay attention, and we're gonna show you how to, uh, attract people and, uh, get them to come to your offer and then ultimately convert into, uh, some type of, you know, sale, uh, or a conversion for you.
So. That's what we'll be talking about. But again, I do wanna say, congratulations, you're here, you're listening. You're learning new things. You're you are, you are taking notes. I hope. And, uh, because like I said, this will only be up for today and then we'll take it down. So if you're catching it on a replay, like write notes down, take everything down because it will not be here tomorrow.
Uh that's just the way it goes, a lot of us will like, be like, oh cool. [00:13:00] It's it's recorded. So I don't have to worry about it. I'll just watch it another day. Well, that, that day never comes. So we've figured out over the years and again, from, you know, being in inner circle and with Russell Brunson, um, that, uh, it's just, it it's here right now.
You have to do it right now. Um, otherwise you'll never do it. So, uh, again, but I do wanna congratulate you here, take notes and, uh, you know, ask questions. We, we look forward to helping you out any way that we can. So again, we are going to be talking about how to launch your high ticket offer over the next three days without overwhelm or self Liberty beliefs, hashtag convert high ticket.
And so that is what we're gonna be talking about today. And for the next few minutes before we have some speakers and join us here on the program. And so a little about me and why you should care that line from powers, allow myself to introduce. Myself, which always sees a classic line. And so, again, my name's Justin Benton.
I am the [00:14:00] owner and founder of effortless traffic. And, uh, I'm a part of the inner circle of Russell Brunson and ClickFunnels. And, um, you know, I, I got started in, on my journey about 29 years ago. I've been in sales and marketing. And so I have learned many, many things over the years, as far as marketing goes.
And I've seen all the waves of, you know, the Google slaps and the SEOs and the coming and the going and, uh, of all the different, uh, platforms and Facebooks. And you know, now it's Instagram and YouTube and, and more Google and, you know, TikTok. And so I've been around long, long, long, long, long. And so sometimes it shocks me how long I've been doing this, but, um, uh, it's been my passion.
It's what I've been great at. It's what I've, I've, I've, uh, ran many, uh, eight figure businesses over the year. Um, and I've exited those and started new ones. And so I, uh, I wanna teach you what my experience has taught me, um, because I [00:15:00] don't, there's really nothing quite like the iterations of doing things of succeeding and, and winning, you know, you know, having fun with the wins, but also the failures is when you really learn.
And so, um, I wanna share my insights over, you know, the last three decades of doing this game, doing this business and, uh, show you what's the newest ways to, to get that, that ultimate impact for your business, for your family and for those clients that you were called to serve. So, uh, and here's a funny thing.
I bet you didn't know I was a wizard, so I, for some of you guys out there that, you know, I'm sure most of you have heard, but so literally last year at this time clubhouse was going bananas. And so I, uh, I was so excited because I'm an audible person, right. I love to listen to audible. Uh, I love to listen to podcasts and I, um, When, when clubhouse came along, it's an audio platform.
So basically you just show up, you [00:16:00] hop into a room, that's got a title on it and you start talking about whatever's on the title. And in the beginning it was crazy. Cuz all the like digital marketers and the influencers were all there and it was nuts because they were just there sharing all their secrets.
I remember being there in the beginning and this was, you know, beginning of 20, 21 January, you know, February, uh, they were, no one really knew what it was, but all the like influencers and the digital marketings and the Ty Lopez and the grant Cardones and Russell Brunson and Gary V they were all there and they didn't quite know what it was, cuz it was so different.
Um, so everyone just said, okay, well I guess I'm trying to get followers. So I'm just gonna give until it hurts and then give some more. And so I remember those first few nights I was writing down notebooks. I mean I had notebooks and notes and pages and, and got introduced to people like Myron golden. Um, you know, who's a part of the inner circle and has great things to say.
And man was he just [00:17:00] blown it out of the park, like his, his words and his just, you know, overall command of the rooms was incredible. And so. It was amazing, amazing time. Uh, you know, a lot of us were still on lockdown or, you know, we just weren't, you know, a lot of people were home. It was kind of over the holidays too, but it really started exciting and, and blow up.
So I just was so excited because it was unlike anything I'd ever seen and it was just spiking, like crazy. And I was spending like 10, 12 hours a day on clubhouse, and I was hanging out with some buddies, like, uh, you know, Glen Moore shower and, and Ken walls. We kind of had a little bit of a show thing going on there and it was just amazing.
Uh, and in fact, my great friend, uh, Joe Soto, who I'm also in another mastermind with him as after mind with him, uh, which is all about digital marketing and mindset. Uh, he was the one that got me in to clubhouse, so kudos to Joe. And, uh, it was just so awesome that, uh, we had this amazing [00:18:00] time and it, it lasted for about, I wanna say maybe six months, it was just absolutely on fire.
But then as the world started to kind of open back up again, I'm at, I'm out here in California. Um, you know, people just kind of went back into the physical world, but for that moment there, um, I was like, They were having all these, all this great content and, and there was no like recording so that you had to be there, or it was serious FOMO, right.
Fear of missing out. And so I was like, I'm gonna take notes on like the greatest things that have happened throughout the week. And then I'm just gonna do like a weekly thing on Sunday. So I got like a wizard outfit from Gandolph or who at one of those wizards. And, um, and I just like did a little broadcast for fun on Instagram and Facebook.
And, uh, this was, this was my intro.
Oh, how face we had a blast. So I'm gonna talk to you about this guy called Nicholas [00:19:00] Copernicus. And so Nicholas Copernicus, he was the guy, uh, towards the end of his life after studying the stars and the sky and all that good stuff, he figured out that, uh, earth was not the center of the universe. In fact, in our, uh, you know, galaxy or in our solar.
Earth actually rotated around the sun, which at the time was like completely, uh, unheard of everything. You know, everything was about the earth. I mean, I think even at that point, I'm not even sure if people knew it, it was round, you know what I mean? People thought you would just kind of take your ship out and you would, uh, you know, just go off on the other end of the, of the signs of the O of the ocean.
And so, um, but based on all of his, you know, stars and astrology and all of his notes towards the end of his life, he, um, he, he, he said, this is, this is what I, these are, these are the facts. The facts are that. In fact, we rotate around the sun. [00:20:00] So that, that thing that comes up every morning, uh, the center of the universe is not earth.
It is the sun while he was towards the end of his life. And so people didn't really harass him too much because it it's, it was completely controversial. And, uh, at that time, you know, you're, you're, you're dealing with, you know, the church you're dealing with the state, you're dealing with people that did not believe that this could possibly be true.
And in fact, so he passed away, Galileo picked up where he left off and started publishing, uh, these, these accounts and of accuracy that if you look at the stars and you look how everything is. That it's true. That the earth is not the center of the universe. The, we rotate around the sun. And so when Galileo published his findings, he was actually in prison.
So he was right, but he was imprisoned. And that just kinda shows you that sometimes even when you're right, you're going to deal with [00:21:00] people that you're gonna be dealing with resistance. You're gonna be dealing with haters. You're gonna be dealing with people that are gonna challenge you. And, and it's, it's, it just is what it is.
And so for me, um, how this relates to me is, is when I was first, you know, when the, when the pandemic first hit in March of 2020, which is exactly when traffic secrets came out, like to the month, um, coincidence, I think not. And so when it came out that, uh, you know, traffic secrets and the whole world started shifting to, uh, online and, and before it was like an average of 17% of the country was, uh, entry was, um, was shopping online.
And that means primarily shopping online. So they were already getting their groceries. They were already ordering their, their Uber eats. They were already using Amazon for PRI for the, for the majority of their shopping around 17 Americans before March of 2020. We're doing that well, as we all know, when everything started to shut [00:22:00] down and all the fear and, and all the business closures and all of that stuff, um, that number tripled.
More than tripled. So basically, you know, that old 80, 20 rule, it was 20, you know, roughly 17% of people shopping online, then that just shifted completely shifted all in a matter of months. So if you were a business that operated in the physical world in which I was, I have health and supplement stores in, in California and in the Rockies.
And so, um, it totally threw us for a loop. And fortunately I had, I had, um, you know, I had come across traffic secrets, um, because of, again, my good friend, Joe Soto, and I had heard of Russell Brunson through Tony Robbins, uh, who I have followed for a long time in Dean Graziosi. They did a mastermind launch.
And so right when we needed it, most, I was able to learn what I'm [00:23:00] about to teach you today and have some of these speakers teach you today is about how do we live in this new. Right, because before you could survive, if you had brick and mortar, you could survive, you know, a local business, you could survive, uh, living in the physical world.
But unfortunately once everyone shifted and, and maybe not, unfortunately there's pros and cons. Um, once everyone started shifting to primarily, um, buying things online, you had to make that shift with them, or you got left behind as so many of us know the people that didn't shift over the last two years.
So many businesses, uh, are no longer around. And as you can see in all the, uh, for rent signs and all that in all the commercial properties out there, um, that is what happened. And so what I want to teach you is these principles that, that help save my business and can help save your business and can help explode, right?
Cause there's companies, you know, like, like Amazon, for example, that are having record years [00:24:00] and, and it's because they were set up perfectly right for the online world. I mean, nothing accelerated, uh, the growth of Amazon, like, like the pandemic, which forced people to buy things online. And now once they figured out the convenience of buying things online and getting their groceries delivered to them online and having, you know, food delivered to them online, we're not going.
Right. People aren't gonna say, well, you know what I want to, and yeah. You know what, there might be a small percentage that look at grocery shopping as like exercise. And so they do it well, good for them. But as the 80 20 rural states, that ain't gonna be the majority. So what you need to do is figure out how are you going to come up with offers and how are you gonna transition your business, whether it's, uh, you know, coaching or whether it's physical products or whether it's services, whatever it is you need to figure out how, how can I get into the, into the, into the great, vast blue ocean out there that now is online shopping experience.
[00:25:00] Because if you don't have a line or two or 20 lines in the water, well, you're gonna starve, right? Because that's where people are shopping. These days, they're shopping in that blue ocean. Of online consumer. All right. So we're gonna talk about again, how Russell Brunson this traffic secrets book, how it changed my life.
So again, my story was, I was, um, having these health and, uh, supplement companies. We have overall hemp company and we were just, you know, we were having such amazing impact and, um, things were great. I mean, we had wholesale accounts. We had people that were buying our, our products to formulate, to make their own products, you know, like private label or co-branding we had, uh, expansion, we had multiple stores, we were looking at, you know, franchising, things just couldn't be any better.
We, and we were making such tremendous impact on people's lives, uh, with like pain and stress and sleep. So life was just great and no complaints, uh, not to mention, you know, as I'll [00:26:00] talk about later, what this miracle plant and the raw form did for my son, uh, you know, life was as good as it could possibly be.
And so when the pandemic hit and we're out here in California, so we, we started, um, closing things down even a month before the book came out. So that was February of 2020. It was pandemonium and it was panic. It was fear. It was how, how do we, how do, and you know, how do our customers get our product?
Cause they, they needed our product. So, you know, when our customers are, um, you know, when they run out, they like they call and they, you know, they, they are very persistent about getting, uh, another one of these, these oils because it helped so much with, uh, pain and stress and sleep. And not to mention, obviously when the pandemic hit, there was such a spike in, uh, people who wanted it to use it for stress and anxiety that we were, we were like, okay, so what do we do?
I remember talking to our COO and I'm like, you know, this is crazy. How are we gonna serve our [00:27:00] clients? How are we gonna, uh, thrive? And, and no one knew how long it was gonna take. So we, um, we fortunately found this book and again, and so I started reading it and that was it. To me, it was so crazy that it was launching at the exact time that we needed it.
Right. I mean, like serendipity, something in the universe, the universe working for you. And so, as we were learning about this book, I was reading all of these, uh, paradigms. I was in another mastermind, uh, that, uh, was all about digital marketing was actually Joe Sotos as well. And so we were figuring out how we could transition to get our physical world to start shopping in the online world.
And one of the, the basic points that, that you'll hear about many times, uh, and maybe you've already heard about it. If you already understand these principles and traffic secrets is that you need to be building your own list because yes, we can run paid ads on Facebook and Instagram and YouTube and [00:28:00] Google, but at the end of the day, you have to pay for those ads.
And if you switch off the, the payment for those ads or your account gets shut down, or something happens, well, you no longer, you're kind of, you know, up a Creek without a paddle, right. Because. You don't have access to send those people information. So that's why, uh, every one of the basic, most fundamental principles is building your internal list.
So once you get somebody to go to your landing page, how can you get their email address or get their text number, or how start a communication on Facebook or Facebook messenger. Uh, and, and as soon as you can extract that information from them, so you can continue to carry that conversation on off that, that particular platform, because we, as we all know, some platforms aren't even here anymore.
And so like, you know, like clubhouse, like I was talking about, like, that's not really as nearly as popular as it was. So for those of us that were on clubhouse, we had, uh, [00:29:00] you would connect your Instagram, um, account. So people would go to your Instagram account and then you'd have your profile link, which would, could be like a link tree, which would have like multiple links.
But basically you would be sending them to a, uh, a, a, a free plus shipping or a free ebook, you know, some type of lead magnet that would help you grab their email. And so you could continue that conversation when clubhouse disappears or when that marketing platform no longer is useful, but now you've got their information to continue to talk to them.
And so these are the types of principles that I learned from muscle and through his books. And so it was for me, it's been a whirlwind. I mean, I know a lot of us can imagine that this was, this whole thing only started two years ago, but to me it kind of feels like 20 years ago. So it's been an amazing ride.
And as you learn more about these books, you just see the brilliance. Now I've listened to each one of these books and I'm a listener. Uh, so I listen to audible. Uh, I'll read, I'll read it if I have [00:30:00] to, if it's not an audible and it's a great book, that's referred to me by people that I truly respect, then I'll read it, but I bet you, I only read 10 or 15 books a year, just because so much is on audible.
I bet you, I listen to probably a hundred or 200 books a year. Um, but when I find one that I really like. Then I just listened to it for at least 10 times, which is what Alex arm Mosi always says. So, um, and that's what I've done with traffic secrets. I betcha I have listened to it, uh, 25 times I would imagine.
And I was gonna listen to it again last night, cuz I'll just go to sleep to it like a podcast and like clubhouse used to be. And, but then I saw Turner, Leslie and Christopher Vos, uh, on the, on the, uh, ClickFunnels community said who wants to read 10 pages a day at.com secrets, which is the original book, which basically teaches you the structure of how to do, how to do these online offers.
And so I was like, oh, okay, awesome. So I started listening to that instead too. And you [00:31:00] know, it's crazy when the there's so much packed in these books that will teach you things that you won't find anywhere else. I mean, I know for a fact, you know, right now Russell's in this huge Napoleon hill thing and he's buying all these books and spending insane amounts of money because he's just gone down this rapid hole and there's so many gems that are within this Napoleon hill, uh, you know, all these books that he has signed and, and, and so he's, he's just gleaning all he possibly can.
He's coming out with, um, A a personal development book. I, I think it's success secrets, uh, which she's writing right now. And we'll see a ton of that, that Napoleon hill influence in there. And so that's how I am when I read these books, like it's gonna go down in history is as this was the greatest series of books ever written when it comes to online marketing and there won't be anything close because it gives you the, the, the frameworks.
It gives you the, the actual insights, the tangible paint by numbers. This is how you do it. [00:32:00] And so when you listen to these books over and over again, um, and start to apply them, uh that's when you'll, your business will change, because there are no excuses. Once you've read this book or read these books and, and like participate in a challenge like we're doing here over the next few days, um, you don't have any excuses.
Um, and, and, but it's one thing to know something. And, and like I said before, it's quite yet another thing to implement it. And so that's what we're here for today, right? We're gonna talk about mindset. We're gonna talk about implementation. We're gonna give you a little bit of homework and, uh, we're gonna engage and try and help you out wherever you are in your journey, whether you're just getting started.
And you've heard about some of these buzzwords, or you haven't even heard of some of these buzzwords, but what I'm saying makes sense to you, or what, from that you're gonna be hearing from these speakers makes sense to you as, as far as something that you want to implement into your business. Just, uh, like I said, hang tight, uh, ask questions, uh, into comments.
Um, if, if you're, like I [00:33:00] said, if you're catching this on, um, the effortless traffic secrets page, then, um, ask your comments and in there, and we'll get back and forth on that. And then we'll pull some people that, uh, that want to go further with us into a group. Um, and we'll continue the conversation there, but for now it's free.
You're here to, we want to teach, we want to give all of these insights and all these secrets that we've learned by being in the inner circle by being in the ClickFunnels community. And, uh, we're so excited to share it with you. So I'm just double checking time here and making sure we're good. So any questions right now throw 'em down and we'll, uh, we'll see if we can answer any.
Got all right,[00:34:00]
so just hang tight here. One sec, trying to get all this going here. All right. See Eric's here. That's cool. What's up, Eric? All right, so let's get started back with it. So make sure we're sharing. You are sharing. Good. Bring this down here. All right
there. Rock and roll. All right. So where I left off, let me get back to the right page here.
So that's where we were talking. So again, Russell, Brunson's inner circle, how it changed my life. It's been amazing hanging out with all these great people who you gonna get to hear from like 4, 5, 6, 7, 8 of us, [00:35:00] uh, over the next three or four days. And we can't wait to hear, uh, how these insights have, have helped you and, and all that great stuff.
So be sure to make sure you're putting some comments. Let me see if I can see any comments in there too right now. And, um, I'm not looking at the Facebook one right now, so I might have to come back and check those as well. But, uh, again, thanks for, uh, for your comments. Thanks for taking your time. And again, I wanna congratulate you on taking action.
So power of a mastermind, right? So what is a mastermind? So in fact, Napoleon hill was in the original mastermind. And so Napoleon hill is the guy that wrote think and grew rich, right. Should be, think, and grow rich. And so he, um, he talked about the mastermind, uh, I think Ford was in it. Um, who else was in it?
Maybe the Rockefellers were in it. Uh, just some real brilliant minds and, and they would get together and they would, they would, uh, caravan in like 10 or 12 different cars and they would meet and they would mastermind. They would talk about their businesses, [00:36:00] their successes, their failures, and they would try to figure out how they could help each other.
And that's what a mastermind is. It's the old adage of one plus one equals 11. And so, um, when you get a bunch of great people into the same room that have had success that have had some failures that are givers, not takers, that's the power of a mastermind. And so, like I was saying before, when I was down at funnel hacking live in 2021, I, um, they opened back up inner circle.
Well, I had been reading about inner circle. I had been reading about all these incredible people that were in this inner circle mastermind, but it was closed. And in fact, I had applied for it before it was open. Cause I was like, dude, I want in, and I applied, I found the application and it was cricket bill because they weren't taking new people.
And so you had to be in the community, you had to of have had a seven figure business, uh, which is called a two comma club award. And, and [00:37:00] basically I think you kind of had to be there, um, at least to get in on the first wave. And so I was there and you know, it was so great. It was one of the first events that I had attended that, that, uh, had, uh, was physical.
It was in person, right? Like the real world. I know they did a hybrid. Of, um, they did a hybrid of physical and, uh, and virtual for that 2021, which apparently is gonna be like the only year they do it is what I'm hearing. Uh, they're doing it again this year down in Orlando, uh, September 22nd to the 25th, I think, uh, the day before, uh, last year, my golden and I, um, who we met on clubhouse and Russell had a, a, a pre-party type thing on clubhouse for funnel hacking live.
And that's when we talked about setting up a golf tournament, which is what, uh, Myron and I, and we had some great people like Jamie green, the solar queen join us. And, uh, so we had, I don't, it was 10 or 12 of us. We raised like 10,000 bucks, I think, uh, for UR and for an orphanage [00:38:00] in, um, um, Liberia that, that Myron supports.
That was super cool. And, um, and so, but anyway, so this year we're gonna have, I'm not sure if we're gonna do the golf tournament. Uh, I can guarantee you that my room will be golfing, but , I don't know if we're gonna have a tournament or not. Uh, in fact, I was fortunate enough. We had our mastermind met up with there's another group within inner circles called the, the two comma club X coaching, which is about six or seven, 800 people in that program coaching program.
And about 600 of us went down to Mexico, uh, for a mastermind. Now that was the biggest mastermind that I'd ever seen in my entire life. I mean, that was nuts. Like there were people there that I personally had already met and I had already know, I knew them, but because the mastermind was so big and it was so spread out over this huge, I think it was called ex Carra, uh, resort in, uh, just south of Cancun, Mexico that I didn't even see people like it was [00:39:00] crazy.
Like, I didn't even see 'em. So, uh, uh, that was the biggest mastermind that I'd ever seen. And I gotta meet a lot of cool people and, and get some cool projects started. Cause that's how it works. Right? So you you're in these masterminds, you're, you're helping each other. You're figuring out ways that you can, um, you know, lift each other up or give or share and all these kinds of things.
And, um, but what eventually will happen in many cases is as you're starting to learn about each other's businesses and help each other and ask and, and do all these kinds of things, then you find out like, well, wait a second. Well, you do this great. I do this great. Wouldn't it be cool if we came together and did what's called like a joint venture or a JV project or a co-branding, um, type project.
And so when I was down in Mexico, It's just real natural. Um, another power of a mastermind is networking. So you're networking with people. You're talking with people, you're getting to learn more about them, their business, their [00:40:00] family, their dreams, their mission. And when you start to, to really get to know people, you could see how you might have a, a project that would align.
And so I, I came out of there with, I don't even at least three or four projects. Um, one of them, I was golfing with Myron and Eric beer. Who's a, a category king, which is another mastermind within Clipse funnels. Um, which is that, which is actually a, a step up, um, that, uh, him, he, he, he go, he's a, he's a closer, let's put it this way because I, he basically forced my hand.
I was wearing a t-shirt and some shorts, and I think I had some, um, some, uh, Hey dude, slippers on. And, and I'm like, you know, he's like, let's go golfing me, you and Meron. And I think Kristen Moore shower's husband is there. And so we were all gonna go he's I'm like, dude, like I need to network. I need to mastermind.
I don't have my clubs, which I'm a golfer. So when you don't have your clubs, it's kinda like, what's even the point. But so I don't have my clubs. I'm wearing a t-shirt I [00:41:00] got some flip flop type shoes on, like, I mean, I'd love to go, but you know, I don't think it's gonna. But Eric being the closer that he is, he convinced me to go.
And so we all went and played golf and, uh, I think it was called Myra Maya Copa, um, which is a PGA tour, uh, golf course, which they play every year down there in Mexico. And we had a blast and it was beautiful, little warm, little toasty, uh, us Southern California kids. We, uh, we like it or at least where I live in the beach.
It's about 68 degrees to 70 degrees every single day. So when it's like 85 or 90 and hot and humid, it's kinda like, ah, anyways, so we, we, we went, we played golf. Uh, I had golfed with Myron a few times before, which is always fun. He's a great golfer. And, um, and so Eric and I just were striking up conversation.
I didn't, I don't think I really knew who he was. I'm pretty sure I didn't. And, um, and, but just because we started talking, he was a Mets fan. I was a Mets fan and, [00:42:00] uh, one thing led to another and we, he start, we start talking about surveys and survey funnels and all this stuff, and he's got this cool new project that he was putting together called, um, I think it's called survey detective.
And so, um, what we connected, right? Like genuine connection, like, well, you wanna play golf with someone for four hours, there's gonna be a genuine, genuine connection. And, uh, you're gonna get to know them. And so by the time we were done golfing, we just knew that we had to figure out some way to work together.
So, uh, over the past, uh, couple months we've been, uh, rolling out this really cool survey funnel, um, with, uh, my, my company to, to help people with like pain. We're really focused on pain for this particular one, like, you know, physical back pain or nerve pain or headaches and things like that. So again, the power of a mastermind is you show up and you show up like ready to help and you want to be in a great mastermind, right?
So, you know, there's, there's, you know, I, I can't imagine there being a better [00:43:00] mastermind on planet earth for figuring out how to, uh, understand and collaborate with people online sales and marketing than there is with inner circle. And so when you find that right, mastermind, magical things just seem to happen.
So that's the power of a mastermind is getting around. Like-minded people like valued people that are there to help each other, pick each other up and, uh, and, and see what magic can happen. And look, there's gonna be plenty of people, especially when there's a hundred people in inner circle or there's, I don't even know how many, six or 700 people in, in the one.
The, the two CCX, uh, coaching program there, there's gonna be people that, that aren't your vibe, right? And you, you know, you get to know 'em, you shake their hands, you understand their business. And there just, isn't a connection, which is fine, but you, you know, maybe there's something that you can add to them or they can add to you.
And, and then you just continue to meet and, and find people that maybe there is a connection, or maybe there [00:44:00] is an opportunity that you guys could do together or just share experiences, um, or sometimes just be a cheerleader, right? Just like be supportive. A lot of us entrepreneurs and business owners.
Sometimes they say like, it's lonely at the top or, or it's just lonely in general because you're out there doing everything you possibly can. And. Everyone's busy and your family and your spouse, and they have their things going on and not everybody knows what it takes to be an entrepreneur. Uh, and so they, you just, sometimes you are just alone and it's nice to be, uh, now if you have business partners or if you have a team of people that you collaborate with that pitch and catch, then that's great.
But if you don't, then it's, it's nice to be in a mastermind where you can talk with people who can relate to what you're going through, right. Through some of the self-limiting beliefs, which is what we're gonna be talking about today. Um, you know, I know we've got Eric's gonna join us at the bottom of the hour.
And, uh, we're gonna be talking about this mindset, cuz mindset is so important. Like it like [00:45:00] having a positive attitude, being able to stay focused on the, the, the, the task at hand, not getting too far ahead of yourself or, or not getting too far caught up in the past. Just always staying present. You know, I know like this morning for our team, we had a, a meeting at, at nine out here on the west coast.
And the one thing that we do every meeting is we'll, um, you know, we started off with a, with a me. Now personally, I like Deepak, uh, Deepak Chopra. Um, I've been to a lot of his courses and, but you can get a lot of it for free on YouTube. Uh, if you get the premium version of YouTube for like 10 bucks a month, you don't have to deal with the commercials.
Um, but as a marketer like myself, sometimes I'm like, well, maybe I need more commercials, but anyways, I can log out if I need it, I guess. But so I'll do a Deepak, uh, meditation. He's got so many good ones that he did with Oprah, uh, about getting unstuck and finding abundance. And there's like these 21 day meditations.
So we'll start our Monday morning meetings off with a meditation. And, uh, sometimes they're about [00:46:00] 20 minutes and it just slows everything down. Oprah has a little bit to say, Deepak has a little bit to say, and then there's about 15 minutes of just like some real calming, peaceful music. And then there's just a, a bell that rings at the end.
And, uh, that's what works for me. And, and, you know, however, people meditate. There's a million ways to meditate. Some people go running to meditate, some people pray and consider that their meditation, some people journal to meditate, whatever it is that works for you finding that, that, that way to stay present, to get into the moment, you know, and, and, and cut out and block out all the distractions in your life.
Uh, that's what works, uh, for me, you know, I, I think, uh, the morning routine is, is so, you know, incredibly important for, uh, for all of us. And, um, I had a really cool podcast with John Lee. Dubas, uh, he was on my podcast and, um, We were just talking about morning routines. And again, it was just having a conversation and man, he's got an incredible morning routine and, and [00:47:00] he actually added a couple things to mind based on, on the one with him.
But, you know, just getting, getting present, getting clear, getting your day started off. Right. I think the most powerful thing anybody can do in their life, uh, is to have a consistent morning routine. So for me, again, like I said, we started off our, our Monday morning meeting. We meet every Monday morning at night just to kind of, you know, look for the wins of the previous week and to try to understand, uh, how we can help each other.
Um, and, but the, the, the only other thing that we talk about in the, in the meeting, uh, is, is, is doing what's called a grateful share. So each of us goes around the room or the zoom, if you will, these days. And we do a grateful share. And, uh, we just talk about things that we're grateful for. And it's amazing when you, when you focus on the things that you're grateful for, how in the present and how, what a good vibe you get, because you can't be grateful and fearful at the same time.
[00:48:00] And so, um, if you are focused on the things that you're grateful for, you can't be worried about whatever it is that you were stressed about. It literally shifts from one side of the brain to the other, and we're gonna have, uh, Dr. Shannon Irvine, who'll be on this week as well. And she'll be talking about the actual brain, uh, waves and the actual brain science imagery that how these things work.
If, if you're one of those people that likes to see the details and the brain imaging, when you are grateful, when you are focused on the things that you're grateful for, you can't be fearful. That's just science. So you'll learn more about that. Uh, I believe she'll be coming on on Wednesday and, uh, which was great that we were able to squeeze her in her, her schedule.
She's pretty busy. And so we're excited to have her share as well. So again, these are the things, these are the secrets that, that have worked for me that have worked for my companies that have worked for the people I've worked with. And, and, and these are the types of things that we talk about, uh, in the inner circle mastermind.
And so I [00:49:00] wanted to share some of these mindsets, some of these, um, different ways of, of, of helping getting yourself in that, in that best peak performance state. And, uh, like I said, we're gonna have Eric on here in a, a little bit to help talk a little bit more about these particular things. And, um, yeah, so, like I said, I want to thank everyone for coming here.
I'm gonna grab, um, my phone real quick, cuz I need to make sure that everyone's logged in. So hang tight real quick and I'll be right back.
Perfect. Well, you know, what's funny to me is, so sometimes it's like, um, we call these things phones, but really they're like our watches I also had to see what time it was. And then they're also like internet machines and all of our, you know, software and social media and email and everything like that.
Like I'm still waiting for the day, cuz I've got four small kids, uh, you know, 12, 9, 1 [00:50:00] just turned six and one is one, um, I'm waiting for the day that they ask me like, dad, why do they call these things phones? Because they do so much more than just a phone and you know what I mean? It's like we call these things phones, but like, is that really the most important thing that they are?
Like everybody was doing the, the zoom thing. Right? So for the last, um, I don't even know how long it's been two years. I mean, I was using zoom beforehand. Um, not nearly as much. Uh, and boy, I wish I had me some zoom stock I can imagine.
But so we all started using zoom all the time, which is what I'm using right now. And we're broadcasting, uh, into the Facebook group, um, is that, uh, now that the pandemic or whatever is kind of over or whatever it is now, and we're open back up again, out here in California. Um, people are scheduling meetings, right.
More and more meetings and you know, which is great. And I love technology and I'm an early adopter, [00:51:00] but it's like, I I'm, I'm an old school phone person. Right. Cause I remember when the phones had rotary things on it. That's how old I am. I remember real answering machines. And so, um, I grew up on the phone and uh, when we all started doing zooms all the time, I was like, well, it's cool.
It's connection and all that kind of stuff. But like, I'm one of those people where I like to do, like, I'm like the multitask king, like I'm doing 20 things at once. I like to pace when I talk. So, um, that's another thing where it's like with zoom, I've gotta stand here. Right. So for, I have to go over here and get my phone or do something like there's no one there.
Right. So I, uh, I definitely, now that we're setting up some, a lot of these meetings, like I'm having some of the same meetings I've had with people on zoom, dozens of times, it's like, uh, . It was, I was meeting with Robbie, Robbie summers. He's gonna be talking here, uh, on Wednesday as well, about his high ticket secrets.
Um, he, he, we had a meeting for this that, you know, like, you know, kind of a strategy meeting when he was [00:52:00] gonna come on and all that kind of good stuff. And, um, and so he, we had a meeting and so I put in the meeting notes, I gave him my cell phone number. And so Robbie was like a minute or two late. He was like, dude, I was looking everywhere for, for the zoom link.
There was no zoom link. I was like, I know, man, it's called a phone. You know? And so, like I said, zoom has its place. I'm glad we have it right now that, that, uh, we can be sharing our message for your business and for your, you know, sharing these secrets with you and whatnot. But, um, man, I tell you what I love the phone because I can do.
And I'm also traveling all the time. I'm on the road, I'm doing all these kinds of things. And because I grew up a phone person. I, uh, I, I like the crystal clear sound of phone and I've noticed kind of with zoom, it's not like the best audio. So, you know, everyone has to find what works best for them. Uh, for me it was, it was the phone.
And, um, anyways, the reason I bring that up is that sometimes you have to find what works best for you and for me, [00:53:00] um, give me the good old magic phone anytime. And, uh, and I love to do that. , why I'm qualified is that I'm qualified because I care because I had to shift my business to online when, when the pandemic hit out of the physical world.
And I, this is like I said, me down in Orlando, 2021 with Russell and Todd, uh, the co-founders of flick funnels. And I have gone down the rabbit hole as far as one can possibly go down this rabbit hole. And I wanted to share what I had learned and, you know, to really, to understand what we, the, you know, number one, you gotta do the work, right?
So you have to read each one of the books, like 10 times, like minimum. And then you get to, you know, join these incredible masterminds, like inner circle, so you have to be able to have a business that's doing seven figures and, um, you gotta apply for the qual, you know, you have to apply to get in and get approved to get in, and then you have to spend $50,000 a year.
Now that all might sound like, you know, a little bit overwhelming. Um, and [00:54:00] for some maybe that it is, but maybe it's not. And what we wanted to share in the meantime is, is some of these insights that, that we get to have, that we get to have exposure to. I want to share some of these insights with you, so you can have that breakthrough for your business and, and, and pass it on and, and, and help another person.
And this whole, like lifting each other up and asking, uh, you know, how can I help? And all those types of things, these are the, the, the, the, you know, the values that we have here in the inner circle. And I just wanted to share that with so many people. And for those of you that have never heard of Russell Brunson have never heard of traffic secrets, I've never heard of any of this stuff.
Uh, then I just, it, it, you know, implore you to go out there if you've never heard of any of it, um, go to.com secrets.com and get that first book. That's the first book you wrote. Um, it'll blow your mind as far as funnels, as far as structure, as far as frameworks goes, uh, it is an absolute, unbelievable, uh, book to read.
So that would be my recommendation for you. And, uh, I've put in the work and I want to [00:55:00] give back, I wanna give back to the world, um, you know, if it wasn't for Russell, if it wasn't for these, for the inner circle community, if it wasn't for all the brilliant insights. I have no idea where my business would be.
I don't know if I would have a business. And so, um, I wanted to pay it forward for what this book has done for my company, for my organization, for my mission. And so that's why we're doing this free three day challenge, just so people can understand how do I get the mindset? How do I get the frameworks and how do I, how do I just get the, the, you know, the, um, you know, the implementation strategies?
How do I get someone to hold me accountable? That's what we're gonna be doing here over the next three days. So I want to thank you for joining us. Uh, we do have our next speaker that looks like he's, uh, getting ready to come on.
All right, Eric, what's going on? My brother. Hey, can you hear me okay? Yeah. Gotcha. So we're good. , I want to thank you for joining our three day high ticket challenge here. I've seen you and watched your journey and all the amazing, uh, processes that you've taken people [00:56:00] through. And I think you're like the perfect combo of, of, you know, overcoming those self limiting beliefs and that mindset. And then actually showing like, these are the things that have happened and I've seen all the crazy, I think I saw you took your mastermind group down to, uh, Orlando to the Gaylor.
I think where we were, so exactly. Same place. So I I'm just honored to have you here, man. I know we didn't get a chance to hang out much in Boise, but I bet you're gonna be going to Phoenix and be bringing a couple of kids in for the oh, oh, I, I would not miss it for the world. Yeah. I'm so excited for that.
I'm bringing my old, I have four, uh, kids. I have you in one of my slides for a picture. If you saw me scrolling through, which is, are you all in, and then one of your pictures you had on Facebook, I put up there for how many kids do you have? Uh, 10. But before you think I'm like that crazy, we're a blended family.
She had four, I had four, we have two together. So it it's insane. It's so it's pretty much, pretty much. Yeah. That's a great [00:57:00] bunch on steroids. That's awesome. Well, man, I really, really appreciate you coming here and helping people with mindset cuz I know that's just the number one piece to start with for everybody is to how do I get, how do I get out of this mindset and into the right mindset so that I can make these high ticket offers so that I can really have the biggest impact on my business, my organization, those that I was called to serve and, and all of that good stuff.
So I I'll let you take it away. Introduce a little bit more about yourself and, and all the incredible things. I couldn't do it as much just as you can, but you got at least 30 minutes up to an hour as much as you need. And then we're gonna, I'm gonna finish it up and wrap it on, on mindset today. We're gonna keep it short and sweet.
So without any further review, Eric, my brother, my inner circle brother member, show me what you got. Tell us about this mindset and all you've done and accomplished brother done. You got it. Let's dive right in. Are you guys seeing like a pattern here? I have to say like talking to Justin about this, this group that we're in inner circle and about Phoenix and the mastermind that we just had in Boise last [00:58:00] week, this has literally become a family.
And I just wanna know how many of you want to be a part of that? I mean, the fact that my life even just three years ago is nothing like it is today. I'm doing things that I never thought I would do. Like for example, speaking at Justin's event, I never thought in a million years I would speak an event like this.
It just wasn't necessarily me. I was doing things in the agency space and yes, I was making money and was successful at. But I wanted to change lives. I wanted to make an impact. I wanted to make a difference in somebody's lives and help them really wake up to who they really are and help them rise to the potential that they have.
And I realized like, like was my, is my journey progressed? Like how in the world can I do that? But let me start with a question and I want you to write the answer in the chat. And even if you're watching the replay after still write it in the chat, because I found that when you are engaged in something like this, you are much more likely to really step up to the level of success that you want because you're taking action.
You're taking steps forward, even though it takes two [00:59:00] seconds to write a word in the chat, please do so. But I wanna ask you a question. Do you ever sit down and think there is a path that if I take it, I could actually make seven figures over the next course of, of year. Does that actually excite you? I mean, think about that.
I mean, in just one year, I'm gonna grab this. One of you could be wearing this awesome jacket that Justin's wearing that I have as well. Look at, look at Justin, looking good on the jacket. Think about that now, in order for you to actually wear that jacket and to be able to get into that group, you have to make seven figures.
To be able to do that first and then you can get in and then you pay of course, a bunch of money, which by the way, will change your lives. So how many of you would actually like to make seven figures over the next year? If that's you, I want you to put yes. In the chat. If you're on zoom, if you're on Facebook put yes.
And also this is my favorite question. How many of you would like to impact the masses through your message? I mean, that to me [01:00:00] is like the paycheck. Cause when I see a life changes now here's the third question. How many of you, the thought of this scares the crap outta you? Yeah, I hope every one of you are raising your hands or shaking your head.
Yes, because it is sometimes super, super scary to think. Oh my gosh. What if this actually happens? What if it actually break through? Yes, it's exciting. But the thought of the path to go from where you are today in your present reality to that dream outcome of where you want to be sometimes can be really challenging.
I remember just a few years ago, sitting in a group just like this in an event, just like this, where I was learning actually about high ticket, uh, uh, programs and how I can actually do a high ticket offer. Now at the time before that I had ran a really successful eight figure ad agency for a lot of years and I sold it and I really felt a calling.
I really felt this, this thought that I need to start moving this direction, getting into the high ticket world, [01:01:00] getting into the influencer world. I really felt called because ju Justin mentioned this in his initial, um, talk, he talked about how businesses are calling. I also believe that businesses are calling, you are called to serve a people.
And so I was thinking about this and I tried to find everything I possibly could like Justin, I dove into reading every book I could possibly can. I dove into really trying to understand this whole world, because it was a new world. To me I'd never spoken on a stage before. I'd never actually done a high ticket offer other than what we offered at the agency, which I don't really consider high ticket.
It's just simply buying media and creating, doing creative and executing ad campaigns. This is different because that to me was a lot more transactional. You pay up money and we created a campaign for you. And we managed that campaign. This is different in the sense that this is transformational. You have the opportunity, not only to transform your life into something that.
Maybe you don't even know what's possible for you and also transform the [01:02:00] lives of others as well. So I'm sitting in this conference and I'm listening and there wasn't actually an opportunity at the end of the conference. Like you have it, most of them, right? Where there was, Hey, join this program and we will help you figure out how you can do this the right way.
I was the guy that never went to a conference. I was the guy that never had bought anything. I'd never gone on any coaching or as attended a seminar ever. And I'm sitting there going feeling that I need to do it. And they gave us this offer
and it was more money than I had at the time. And I'm like, can I actually do this? Like, am I gonna have to like dip into savings or even put it on a credit card? And I'm like, you know what? I just dismissed it. So I actually left, I left the conference and it was actually an in-person conference. I went to my hotel room and I'm just thinking there, and something was nudging me.
You need to do this. And I just kept hearing you hear that voice inside your head that says you need to go this direction. It's funny because if you're hearing that voice. And you feel that you need to go a certain direction and it [01:03:00] scares the crap outta you. I found that every single time I've ever done that the entire world opened up to me.
And so I felt that feeling. I recognized that I ran back from my room to the conference and I was hoping they were still there. So I could actually sign up for their program. I, on the way I call my wife, I'm like, honey, I'm about to spend a ton of money. can I do this? And this is how you know, you're married to seriously the coolest person in the world.
See, my wife's a superhero clearly with 10 kids, she's a superhero. And she says, Eric, you need to do this for some reason, actually, lemme back up, I went down, gave him my credit card and said, let's go. And I signed up. And then I went back to my hotel room by myself, sitting there and I'm sitting in the hotel room and two things happened.
Number one, there was something about that transaction of actually taking a step forward into the darkness that was new for me. I had never spent that much money on anything. And so I did that. And the fact coupled with my wife's confidence in me, I'm [01:04:00] like, I can't fail her. So I'm like, oh my gosh, I am going to 10 X, 20 X that spend here in the next.
Month or two. And it was the craziest thing I've heard it said before that the transformation is in the transaction. And you'll find this with your high ticket, your future high ticket clients, that the more they pay, the more they pay attention. My best clients are the ones that spend thousands of dollars.
I have one client that spends almost a half, a million dollars with me a year. He is my best client by far. Now, remember I wasn't there then. Right? I'm there now, but I wasn't there then. So I'm sitting there and it was amazing. This idea came to me just all of a sudden, and I spent the next two hours creating my entire high ticket program based on what I had already learned from the conference.
And yet I was still gonna go ahead forward with this additional coaching to be able to get the real, uh, guts of what I needed. But I created the program. Not two weeks later, I'm sitting in with [01:05:00] 93 people in a room and I'm pitching my high ticket high ticket program, which by the way, wasn't even really created yet.
I was still going through the coaching to figure out how to create it. I just stepped forward into the darkness and I told my wife, before I went in that room, I said, I'm gonna do $250,000 in business in one day. Guess what? I was wrong? I didn't do $250,000. I did $406,000 in one day. Real figure, real result.
It was unbelievable. And then of course I had to fulfill it. I'm like, oh my gosh, how did I fulfill this? Like, it was crazy. But what had ended up happening is I had so much confidence and so much belief after spending that money. And the fact that I couldn't let my wife down and the fact that I had basically committed myself and there was no way out of this other than to disappoint these future clients, to disappoint myself and to disappoint my wife.
And before this, I had read a quote that said that the scariest day of your life is the day you die. When the person you are meets the person you could have [01:06:00] become. And I wanted so bad to become that person. After I had felt that calling that there was nothing going to stop me. So I went in with this massive amount of certainty, clarity, confidence, and I knew I was gonna make a $250,000, uh, in that group.
And I just knew it. And I was able to command that type and I charged $25,000 per person. So it didn't take that many people to get there. I think we have what, 14, 15 in that initial group. And then I coached them into my Hightech challenge for the next year. And guess what happened the next year? That, that grew even more and more and more.
And now it is, it is the most incredible life changing experience that I've ever had and that they've ever had as well. So I tell you that, to know that I was you, I was you sitting in that chair, listening to this guy, right? Justin, of course it wasn't Justin at the time, I've only known Justin for the last, uh, well, probably eight, nine months since we've been in inner inner circle, but this is the guide.
I know this guy, he is the guide that can get you there. Why? Because he's [01:07:00] been there, he's there now. And he's bringing people, all, every single person that is speaking in this conference is either doing seven figures or eight figures. And by the way, that company that I'm telling you about in two years hit, uh, the 10 million mark, which is crazy.
It just, it's just amazing what happens when you actually build belief. So you guys wanna know how I did it. You wanna know how this all happened? Yeah. I told you the end result a little bit of the process. Yeah. See some head shaking. Okay, good. If you wanna know how I did it right in the chat, tell me how, okay.
I wanna, I have another question for you and I wanna talk about four keys to be able to do this the right way. Do you believe that your thoughts can create your future? Do you believe that a different thought could actually create a different future? You see, a few years ago before this hall happened, I had an experience that I'll never forget.
I sold that business that I told you about. I thought [01:08:00] it was awesome. I had more money in the bank than I ne ever thought I would have in my life. And it was the most incredible experience for about three and a half minutes. Yeah, I get it. I heard people say like, yeah, money, money. Isn't, isn't as cool as you think it is.
Or once you make the money, it's not as cool as it is. And I hated those people. I'm like, shut up. Like just cuz you have the money dude. And I didn't have it until I did. And I'm like, oh my gosh, they're right. And I don't mean to like throw this pity party or anything. But I went to the deepest, darkest depression that I'd ever been in my life after that experience.
Why? Because I was helping people. I was changing lives. I was helping businesses grow. I had a purpose. I had potential. I was doing all these awesome things. And then all of a sudden, one day it stopped. I was no longer progressing. I lost all of my momentum and I'm sitting there having a hard time waking up in the morning.
I mean, you guys can see I'm this happy guy. Like I love life. It's awesome. I have incredible life. And it was really challenging and it was tough for me to even step [01:09:00] forward and, and figure out what I wanted to do. So I did what Justin did. I said, I've gotta get out of this. And it was that day that I read that quote that I told you that the scariest day of your life is the day you die.
When the day you are, sorry, the day you die. When the, when the person that you are meets the person you could have become. And that freaked me out because I knew that I was nowhere near my potential. That's when I heard this calling to move forward to more high ticket programs that were transformational, that will change lives.
Exactly. These types of programs that Joe, that Justin is teaching you about today and throughout these next, the next three days. So I had to get out of this pit. So what did I do? I went crazy. I, I read every book that I possibly could. I started going to like trainings like this and masterminds and, and conferences.
And I spent two full years. I'm a little, I'm a little bit of a slow learner, two years trying to get from that point to the point where I was when I told you earlier that I started that very first high ticket offer, it took me two years. So hopefully what I'm gonna talk about will [01:10:00] allow, will make it so you don't have to wait two years.
And by the way, you're already here. So you've already had a journey. That's gotten you to this point. So guess. Your high ticket, future of impact influence and income might just be another week, two weeks, three weeks, 30 days ahead of you because success loves speed. When I finally had that confidence, it only took me a couple of weeks in bam, $406,000.
It was crazy. I never even thought that was possible. It was unbelievable. So back to number one, your identity identity is the biggest behavioral driving factor, because guess what? Key number one is. Remember this all behavior is based on belief. Everything that you do is based on belief and part of that should scare the crap outta you.
Here's why I heard to Tom bill. You say one time that anytime we believe something, it automatically becomes true and that's scary because if we're believing the wrong thing, we can go [01:11:00] the wrong direction. And here's the problem. I dunno if you know this, but the average person has anywhere from 65,000 to 85,000 thoughts a day, by the way, 82% of them are actually negative.
So by the time we're 35, we actually become this automatic machine that repeats most of the same thoughts from months previous. In fact, 93% of our thoughts are just the same types of thoughts that we've had for the last weeks, months, and years. So you ask, can we actually change. Can we change that behavior?
Can we change those thoughts to, to actually produce a different future? Well, the answer is yes, of course it is because we still have those 7%, uh, of thoughts that are new. And once we're aware of the 80 of the 93%, that we're just on, uh, an automatic essentially program, we can change that we can trigger a different decision through having a different dis different thought.
And as you guys know, yes, a new belief [01:12:00] can change your future. The problem is is right now, or at least in the past I did. And you're probably trying to create a future based on how you thought in the past, you must change those beliefs. Here's the crazy thing about those 82% of the thoughts that are holding you back.
I can promise you that if you can just clear those thoughts of doubt of fear. I love what Justin said. I like to say it this way, that faith and fear cannot exist. If you can't have faith in what you're doing and absolute belief and absolute certainty and fear exists at the same time, it does not work.
Part of the reason why I was so successful in that shift was that I didn't have any other choice. I committed first and I love the saying. Sometimes you actually just have to jump off the cliff and find your wings on the way down. I couldn't fail. So I want you to ask this question when it comes to belief, what would I attempt if I could not fail?
What would you attempt in the next 2, 3, 4 weeks. [01:13:00] If you could not fail. And I want you to think about that as you're learning the next three days and take that fear away. What if I couldn't fail? What would open up to you? But if you, here's the funny thing about that. If you have an absolute certainty and absolute belief that you cannot fail, guess what?
You're not gonna fail at all, because there was a study done about those 82% of negative beliefs that we tell I'm not enough. I don't know what to do. What's my program gonna be, what's the name gonna be? How am I gonna market it? What am I gonna say? Can I actually command 5,000, 10,000, $25,000 in my high ticket offer?
Right? We have these thoughts. There was a study done. They took 300 people and they took, they looked at their negative beliefs that they're telling themselves, right? All these things that we wouldn't even tell to our worst enemy that we tell ourselves, right? And they, and they studied them. And what they did is they actually fact checked them.
They had them write them down, all their negative beliefs, and then they took their lives and they looked at their lives and their behaviors and ask the question, is this belief [01:14:00] factually true, only the negative beliefs, right? The limiting beliefs that they had, guess what they found. This is the such a cool study because it's one of the only studies I've ever seen that has an absolute result.
100% of those, they studied. 100% of their negative limiting beliefs were factually false. They were not true. So I'm gonna say something bold that somebody said to me a couple of years ago, you are lying to yourself when you're telling yourself those things. And you don't even know it because I didn't know it, but here's the freeing part.
Now, you know that because now you know that when you have that thought and you know, it's not even true, that fear, it's not even true. It's just an emotion, right? That limiting belief that you don't actually have what it takes. Guess what I've seen people I'm that, that I looked at and I'm like, there's no way this person's gonna be a massive success.
And look at him now, Elon Musk can't [01:15:00] even say a coherent sentence half the time. And the guy is the richest man in the world. Like, how's that guy where he is today. If you look at him from the outside and you met him on the street and he didn't know who he was, you'd be like this guy didn't build SpaceX and Tesla and all these other companies that he does, he's not worked 200 billion or whatever.
The number is. Don't judge a book by its cover, especially your cover. You must change your so key number two, change your beliefs. If any of you have heard of John Landy, say me in the chat. If you heard of John Landy, you might have heard this story before, but not in the way that I'm about to tell it, because this is one powerful way.
You can change your beliefs. A lot of you guys have, uh, heard of, um, the very first person that broke the four mile mile mile, uh, marathon, or sorry, the four minute mile, I should say. Uh, we all know Roger banister, who did that. And I think it was like in the 1950s, 52, 53, something like that. Well, I don't know if you know this, but John Landy or sorry.
Uh, Roger [01:16:00] banister, actually what he did is he visualized seeing the clock at 3 59 when he crossed that was really the big difference. But anyways, from the beginning of time, all the way till 1950 or whenever that date was not a single person had ran faster than a four minute mile. In fact, the scientists in that time actually thought that it was not possible.
They believed that your heart would actually explode if you were to run that fast, that the human body could not sustain it. And all of a sudden John Landy breaks or, sorry, not generally. I keep mixing the names up. Roger Bannister breaks all belief in a negative premise, right? And the world was telling him it couldn't be done.
He shattered that and broke the four minute mile. And I think his time was 3 59, 3 59 and changed just barely, but he did it. And of course we have all heard his story since. Well, here's the crazy thing about this. I wanna ask you a couple of questions. Number one, was there like some num miracle drug that was created that allowed him to do that?
Did science progress in such a way [01:17:00] that now he was able to cross that finish line? Did, did Nike come out with a pair of shoes? Of course, Nike didn't exist that then whoever the, whoever the shoe company was, did they actually have a pair of shoes that made him run faster? You guys did, although the answer, it wasn't the physical, it was the belief.
All behavior is based on belief. So I'm sure his behavior pushed him to not only visualize what he could accomplish, but I'm sure he trained and trained and trained, but here's, what's cool about John Landy 30 days later. So BA so when, from may to June John Landy broke, Roger Banister's record. You never hear about the second guy, right?
That's so sad. Like he even beat his number. Nobody knows who he is. He broke that at a time. I think he was under 3 59 and was the second person to break the four minute mile. So thousands of years, nobody does it. Roger Bannister does it. And then all of a sudden John land does it a month later. What, how is that possible?
And then guess what [01:18:00] the next guy did it and the next guy. And I don't even know how many people have broken the four minute mile, but it's not uncommon anymore. Yes. It's insane and amazing. I'm a runner and I'm not even close to that fast. So I get it. But it's crazy that just that how that shift in belief, one guy did it and all of a sudden impossible went to possible.
Guess what? You guys can do this too. Justin's done it. I've done it. You're gonna hear from incredible speakers that have broke the four minute mile in their life. Your four minute mile is simply that one thing that you right now are struggling, do I actually believe it is possible? And guess what?
We've done it. So we are here to help pull you across that four minute mile, right? And help you get that high ticket offer to help change your beliefs. Cuz I could promise you right now if you do, if you do not believe it, you will not do it. If you don't believe you can actually accomplish that, you won't do it.
And when that negative thought comes into your mind now, you know, guess [01:19:00] what? It's actually not true. Listen to it, but don't internalize it. In other words, just make aware of what that negative belief is and then dismiss it and replace it with a new belief. Like, you know, My belief was, I'm gonna make a quarter of a million dollars in one day.
To me that was like insane. And I'm like, well, you know, I'm thinking in the back of my mind, if I make 30 grand, I'm still gonna be really happy because I'd never made that much. And I had ticket offer either, but for me, everything changed. And I was actually surprised at what I was able to do. And I had told some other people about that and I've talked to them since, and they're like, we never thought you could do it.
Your friends, your family will probably say the same thing. Scientists were telling him, Roger banister, that it could not be done. And he did it anyways. Guess what? Everything is impossible until it's not. So what's your impossible possible right now, number three, eliminate all distractions and negativity.
[01:20:00] Eliminate all of that noise that is keeping you playing small because the world will keep you small. The world will tell you to play small. Let me give you an awesome hack that I use that has changed. Everything for me is when you wake up in the morning, do not look at your phone for at least the first hour.
When you go to bed, do not look at your phone for at least the last hour. And in fact, uh, there are a lot of people like, uh, Mel Robbins. I don't have to know who she is. She's an amazing person when it comes to the brain and inspiration and motivation. And what she does is she actually says, don't put it in your room at all.
Why? Because the first thing that happens is you're start when you pull your phone out and you, and you start looking at it and you start scrolling through it and it's usually social media, right? Or your texts, all of a sudden. Most of it's negative, right? Or most of it is, oh my gosh, there's this text from this guy.
And I got his email and all of a sudden you're on defense from the beginning and the rest of the day you're defense, defense defense. Instead of putting the phone down for at least the first hour and do things that [01:21:00] will actually fill your mind with something that's gonna help you accomplish your goal.
Like reading.com secrets like Justin said, or reading expert secrets. Those are great books to start with. They have 'em somewhere here, back there. Yes. Right here, reading that series is a great place to start. If you wanna be a high ticket guru and you wanna be an influencer as well, that is the perfect place with this four part trilogy right here.
Um, that in other words, replace the distraction and fill your mind with information with the information that can help you be better. That's what I did for three years straight. And by the way to this day, I wake up at four 30 every morning now, and I now spend two and a half hours on that every day from exercise to reading, to studying, to creation.
It's amazing. Also move your body in the morning, go exercise, just do something that will help you actually stay in shape. And the reason why I say that it's not about getting fit or tone, but there was a, uh, neuroscientist. Her name is Dr. Winnie Suzuki. Watch her Ted talk. She [01:22:00] learned this by accident. And she said that the most transformational thing that you can do for your brain is exercise.
No, not studying, not learning. Exercise. You wanna transform transform your brain exercise in the morning. Don't get rid of all negativity, all distractions, especially in the morning and in the evening before you go to bed and then fill it with things that will help you get towards your goal. Key number four, take a big step forward.
One that scares you at first. If you feel that calling, if you feel you need to do it and it scares the crap outta you, that's when you say I need to do it by the way. And if you don't have the money to do it, that's also an indicator. That's what you need to do because there's something crazy. You've probably heard that parable about burning the boats about the army that is, is staged on an island or there's another army.
That's trying to take them and they bring the army to the, to the beach. And they, the commander of the army that's invading actually tells his other people to burn the boats behind him because they knew [01:23:00] that if they didn't actually commit first and have no way of retreat, they would either die on the island or they would overtake the island and take their enemy's boats.
And that was the only way off the island. Oh my gosh. That's called leverage. If you can get leverage on yourself, take that big step forward and have no area for retreat. Wow. There's something that happens in your mind that just opens up doors. And the last thing I would say, maybe I should add a key number.
Expect greatness expect greatness out of you command the results that you get and everything can change for you. Uh, I'm telling you that these keys are so powerful in really helping you create that massive belief that you need. And it is not something that all of a sudden, I'm just gonna think that I'm gonna be great and you're gonna be great tomorrow.
No, I'm, I'm not naive enough to think that it changes over time, but I am. I did see that by the time you're 35 years old, again, you're repeating 93% of [01:24:00] those thoughts. Why? Because you spent years saying the same crap to yourself over and over again. I did the same exact thing for me. It took me two years to change that those beliefs you're already here, you're so much further ahead than I was when I didn't know about any of this just a few short years ago, and now everything is changed.
So key number one, remember that all behavior is based on belief, key, number two, change those beliefs shift, those beliefs take recognition of those negative thoughts that you're having and replace them with the, with beliefs specific beliefs. Now someone, one way you can do that is to make sure that you're having a specific outcome, specific intentions, uh, so that you're not just, just trying to go through the motions.
You're intentional about going, moving forward to your high ticket off your high ticket program. Number three, eliminate all distractions and negativity. One of those things, by the way, turn off the news. Turn off your newsfeed on Facebook because the news doesn't exist. To tell you the truth. They exist to essentially their [01:25:00] fiduciary responsibilities to their investors.
They're trying to get eyeballs and negativity cells get rid of it. Uh, do your morning routine and fill it. Don't look at your phone, fill your mind with positive thoughts. Do exercise, get ready, start taking offense in the morning so that you can carry that momentum on through the rest of the day. Number four, take a big step forward.
One that scares you. And if that step forward is joining this program, even after the free challenge, I'm sure Justin has something incredible set up for you. Cause I know this guy and he will serve you at the highest level. And if it scares you, that's when you should do it. Remember I left the room, I completely left.
I went back. I'm like, oh, I dismissed it. And the thought just kept persisting. You need to do this. Wow. I just had a thought that I hadn't thought about before. What if I would've never gone back in that room? What if I would've never called my wife? What if I would've given into that scarcity and never actually walked back and [01:26:00] handed that credit card down you don't oh, actually makes me emotional to think about this.
And here's why, because I know the lives that have changed because of that decision, including mine. I know the path that I've taken and the things that I've learned from that decision till today, I wow. It scares me. Sorry, I'm getting a little emotional here. Sorry. I don't mean to cry, adjusting on your
What if I, would've never done that.
There are countless people waiting for you, countless people that you can change their life and only you, because there's no other person like you in the entire world. And I hope if anything, in the short amount of time that I've been speaking to you, you've been able to wake up a little bit to who you are.
And if you've been able to wake up a little bit to who you are and get rid of those distractions of somebody inside of you, telling you who you aren't and stop that [01:27:00] voice and start listening to who you are, then you like me can change lives, including your own. It is time for you to rise to who you are.
It is time for you to tell your story. Yes, your life might have been a mess before. You might not feel like you have what it takes to do what Justin does or to do what I am doing every day. But guess what? Justin thought the exact same thing. I thought the exact same thing I have yet to meet a very successful person inside of inner circle, or even outside of inner circle that are making millions and hundreds of millions of dollars.
Some of them that didn't say that every single one of them thought that they didn't have what it. But they're also not, you, you will reach people that only you can reach. And there are millions of people on the globe. It's not like we're, we're at a limit for the amount of clients that we can get they're out there.
The, you can reach them and people that only you can reach and what a tragedy, it would be that at this very moment, [01:28:00] you didn't decide to create that offer. And just decided to maybe go through the motion and see what it's all about. And then go back to your former life. After this event, your life is never meant to be the same.
And the only way that that will happen is if you take action, take a step forward and move in and step into the offer, the program and the person that you were always meant to be and to become. So I hope that was helpful. Thank you guys for your time. I really appreciate Justin the opportunity to talk to this group, and I hope you guys have an incredible whew life changing experience life I've had, because if you do it, I know it's ahead of you and I'm freaking stoked for you guys.
Sincere. Well, thank you. Thank you. Thank you. That was so awesome, man. I knew you were the perfect person to blend the mindset and the journey. And like you said, what if, what if you didn't go back into that room and listen to your heart? I mean, that's what it's all about. And we all have those, those fears, like you talked about, we all have that, that, that those questions in our minds, cuz [01:29:00] it is that old, uh, lizard brain, as Tony likes to talk about is program to look for what's wrong.
Where's that cyber two tiger. That's gonna jump out of the Bush and eat us. Well, there's no cyber two tigers around anymore. Right? And so we don't, our we're running on that old programming, like you said, from after 35 years old, we need to reprogram our brain. And like you said, the best thing we can do for our brain is exercise and taking action and man, what a speak you gave.
And I, I, you know, I'm so blessed and happy to, to, to get to know you more and be in the inner circle with you and have you share this amazing insights. If people wanna learn more about you, they wanna, they wanna learn more about Eric and, and align with you. How can they find you? Where can they find you?
Yeah. Just go to Facebook. Uh, facebook.com/i think it's social Sorenson. Yeah, I know I created it like 10 years ago. It's weird. But uh, facebook.com/social Sorenson. Adam's a friend and you can get to know me a little bit better in what I do. That's awesome. Well, thank you so much for joining us. And what I'm gonna do is actually I'm gonna make a simple homework assignment for everybody watching.
You know, we try to keep this [01:30:00] short and sweet cuz I know all of us are busy and we need to cram it as much as we can in. So the simple homework assignment is gonna be this. just like Eric had said before, what you need to do is put it in the chat, put it in the comments. Um, what would you do in business?
If you knew you couldn't fail, because that's what this is really all about. We want you to have that unlimited abundance mindset for you to just go and do what you were supposed to be doing here on this earth. Just like Eric talked about meeting that person at the end of your time, who you could have been with and who you are.
What if you knew you couldn't fail. So put that in the comments, put that in the chat. What is it that you would do in business in life? If you knew you couldn't fail? So I wanna thank Eric for joining us on the first day about mindset all about here on the three day challenge, and we will be back next week.
We're gonna talk a little bit about more. What are the frameworks? What is the actual nuts and the bolts to make this happen? You're gonna see some incredible speakers that are all from [01:31:00] the inner circle. Uh, Damon, Burton's gonna be here. Richmond's gonna be here. We're gonna have some incredible speakers that are gonna talk about what is actually working like the physical, tangible frameworks.
And we're gonna be able to share that with you. So invite some friends, it's a free challenge and, uh, make sure you come back tomorrow. We'll be starting at 10:00 AM Pacific. And, uh, thanks again for Eric and everybody for tuning in. And we will see everybody tomorrow at 10:00 AM. Thanks everybody.