"Affiliate Marketing Mastery: Secrets of Success and Beyond" Justin Benton announces the launch of the "Secrets of Success" program with Russell Brunson in Boise, Idaho, and discusses the affiliate program to make it a $100 million company in 24 months. Russell Brunson also shares insights into the behind-the-scenes launch strategies, such as building a Dream 100 board, using a two-tier affiliate program, creating an irresistible offer, and providing a MIFGY (Most Incredible Free Gift Ever) to affiliates. He emphasizes how the program can be promoted across various industries to help individuals improve their success mindset. Produced by PodConx
"Affiliate Marketing Mastery: Secrets of Success and Beyond"
Justin Benton announces the launch of the "Secrets of Success" program with Russell Brunson in Boise, Idaho, and discusses the affiliate program to make it a $100 million company in 24 months. Russell Brunson also shares insights into the behind-the-scenes launch strategies, such as building a Dream 100 board, using a two-tier affiliate program, creating an irresistible offer, and providing a MIFGY (Most Incredible Free Gift Ever) to affiliates. He emphasizes how the program can be promoted across various industries to help individuals improve their success mindset.
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Welcome to the Miracle Plant podcast, the show that inspires, promotes, and gives you a daily dose of inspiration from the people who have used cannabis to change their lives in extraordinary ways. Here's your host, Justin Benton.
Welcome back to the Miracle Plant podcast, where we discuss this miracle plant with so many names and how it's helping people in so many extraordinary ways. Well, guess what? Secrets of Success is launched. We're out here right now in Boise, Idaho with Russell Brunson. My good friend Todd Hooker is out here with me as well.
And we are launching this incredible affiliate JV program, a hundred million dollar company in 24 months. That is the plan. So I want you to listen to the latest podcast that Russell has done. His podcast is Marketing Secrets that talks about how did we do it? So for those of you out there that are trying to figure out how do we make money in this new [00:01:00] online digital world, go have a listen, sit back, relax, grab some popcorn.
And as always, happy healing and be a blessing. Welcome to the Marketing Seekers Podcast. My name is Russell Brunson and I'm what you call a serial entrepreneur, but with a twist. You see, 50 percent of my time, I'm the CEO of ClickFunnels, helping over a hundred thousand brands to grow their companies with funnels.
And the other 50 percent of my time, I'm actually in the trenches using ClickFunnels to grow the startups I believe in. During this podcast, I'll take you behind the scenes and show you how we are bootstrapping ClickFunnels and my other businesses from startup to nine figures and beyond. Welcome to the show.
What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I'm pumped to be here with you guys today. And today, I want to give you guys a little behind the scenes of the Secrets of Success launch. Uh, some of you guys know, um, at Fun Hiking Live this year, I did a presentation talking about, like, my goal with this new information company I was launching, how I was going to try to take it from zero to a hundred million dollars in two years.
Um, not an income claim, just that's [00:02:00] my stated goal where we're trying to get to. And, um, and so that was kind of what we were doing. We launched, we're launching it here in the next week or so. And a lot of people have been asking me, like, how it works, you know, behind the scenes. How are you guys launching it?
Um, inside the 2ComicalBecks coaching program, I'm going deep. Like, they're seeing everything from like, Alright, here's how we launched email newsletter. Here's how we did this. Here's how we did this. And kind of going through all the pieces. But I just want to talk about the actual launch side of things.
Um, A lot of you guys know I talk about the Dream 100, so step number one is we built the Dream 100 board, right? We built the Trello board, the top of the Trello board had different categories, like the columns, right? So it had authors, Facebook profiles, Facebook groups, Instagram followers, you know, and just kind of made all these different channels.
And underneath there we started finding who all the people were underneath each channel. So that was phase number one. And then phase number two was to go and recruit these affiliates. And so I send out messages, uh, Justin Benton on my team, he's gone out and call people and message people. And he's very extroverted and loves that.
So he's about networking people and everything. And, uh, and sending people to a page. You guys can actually go see the page if you want to. It's at secretsofsuccess. [00:03:00] com slash JV. Secretsofsuccess. com slash jv. You can see the page. And then when you go to that page, um, it has all the information about the launch, when it's happening, that kind of stuff.
But the cool thing we did this year is we did a two tier affiliate program. And unfortunately, ClickFunnels 2. 0, we have the new affiliate platform coming very, very soon. Uh, but it was not done in time for this launch, and so we decided to use a third party affiliate platform called LeadNano, which is great if you're using ClickFunnels.
It integrates really easily, so that's a great one if you want to run your own affiliate program that can work now. Again, in the future, 2. 0 will come out, and we'll have Earth... The Affiliate Center for 2. 0 comes out. We'll have that built in, but for right now it's there. And so it's a two tier affiliate program.
So that means is you as an affiliate can sign up. And if you promote, you get 40 percent recurring commission. So you give away the MIFGY. And when someone sticks on continuity, you get paid 40%, but there's two tier, which means if you tell a friend and you send a friend to that JV page through your link, um, and they sign up and they promote, you get, they get 40 percent of their sales and then you get 10 percent of their sales.
And so we literally have JV brokers right now going crazy messaging people and like building teams and like getting people [00:04:00] signed up, which is really cool. Um, I think there's people that make, I don't know, who knows how much, insane amounts of money. Not even for their own promotional efforts, but the efforts of people they recruited into it.
Um, I think we launched it right before we left for FHL. I came back and there's like 3, 000 people already in the system. And we only reached out to like 100. So those 100 reached out to their partners, reached out to their partners, and their partners. And it's been growing organically. I mean, we're going to have...
000 people on a sub list for the pre launch as soon as we do the actual launch, which is exciting. So, um, anyway, I just wanted to explain that because that's part of the strategies. Number one is we create a JV page. Number two, uh, you can have an affiliate program, which is great. But having a two tier affiliate program gets your Dream 100 recruiting their Dream 100, um, which is awesome.
In fact, if any of you guys would like to go there and recruit your Dream 100, I'd be eternally grateful because it'd be awesome. So there's that. I'll put, I'll plug that out there for a second. Um, But, uh, and then the offer. So then the next thing is like how do you create an irresistible offer slash funnel for affiliates to promote.
And so, uh, we created a Mifki, a [00:05:00] most incredible free gift ever. And you'll be able to see it's not live yet. But I created this really cool Mifki box. Inside the box, there's three books. Number one is the book Think and Grow Rich, which obviously is a famous book. It's Napoleon Hill's most famous book. Uh, but this one's different because, uh, I designed the cover and I got to write the foreword for it.
So it's like my version of Think and Grow Rich, which is really cool. And then there's two unpublished Napoleon Hill books inside of it. One's called, um, It'll Place You Wherever You Wish to Be Amongst Men, Lessons in Applied Psychology. Um, which is a book that Napoleon Hill sold back in the day for 20.
Oh, sorry, 50. Um, or you can get it for free when you subscribe to his, to his, um, his magazine. So it was, it was a nifty way back in the day, which is kind of crazy. Um, I only know of one copy on the planet and I have it. And, um, Uh, he sold it for 50 in 1919, which is the equivalent of like 3, 200 today. So that's the value of the book.
And it's the only known one. I think I'm the only person on the planet that's ever actually read it. And so that's going to be in the MIFG. They get that. And number three is a book called The Secrets of Master Salesmanship, which is this another, it was a book Napoleon was [00:06:00] writing and never published.
But I got the paper manuscripts from it. So we published those as well. And it's insane. So for free, you can give your list, Thinking Grow Rich and these two unpublished Napoleon Hill books. And they get that for free when they join Secrets of Success, the membership site. Um, and then from there, the upsell then is going to be, we get people to upgrade from monthly to yearly.
Um, so that if they, if they go from 97 a month to 997 a year, it'll give them a year. So basically they, they sign up for a year, they get two months for free. Plus we're giving them another unpublished Napoleon Hill book, which is this, um, like the greatest book ever. It's, it's, uh, called Hand of Destiny. So again, it's another unpublished Napoleon Hill book.
And they get that for free when they sign up for, uh, for yearly. We also have, uh, an order form bump, which is going to be, uh, this really cool Master Key Systems, um, like actual presentate, like video of Napoleon Hill teaching in a workbook. Anyway, it's really cool too. So wait, it's insane. We got, it's like the coolest offer ever.
So if you're looking for an irresistible offer to promote, this is it. But, um, [00:07:00] that's kind of behind the scenes how it works. So we create an irresistible offer, the MIFGY. We have a MIFGY funnel that hopefully will have really, really high average cart value. So it'll pay affiliates a lot. Um. From there then, uh, we, uh, we promote the affiliate page to our Dream 100.
We ask our Dream 100 to also promote it by having a two tier affiliate program. And we're building a bunch of pressure and excitement. We have a Facebook group where we're communicating to these affiliates. And then in like a week or two from now, we will launch it to our list. Affiliates can promote it.
And hopefully we sell... I don't know, 10, 000 copies the first, the first two weeks. That's the goal, right? 10, 000 people come in. We build a huge community and then we're off the races. And from there, we start spending money to acquire more customers and, and grow it into a real business from there. So anyway, there's a, there's a glimpse behind the scenes of what we're doing.
Uh, for any of you guys who are trying to launch a MIFGY or launch a business, um, that should give you some ideas. But on top of that, for any of you guys who would like to promote it, the nice thing about it is this. This, um, book, membership, everything's all about success. And so it doesn't matter what industry you're in.
If you're in the dental market, if you're in the [00:08:00] Amazon training, if you're in e comm, if you're in like whatever it is, if your people need to be more successful, um, giving them access to this will make them more successful because, um, because it's going to give them, um, How do I explain it? It's like the thing that you're teaching, like, if you look at success, it's usually like Tony Robbins says it's 80 20, right?
20 percent of it's tactics and 80 percent of it's psychology, like the things happening between your ears. And so Secrets to Success is going to address the 80 percent psychology to help people be more successful. And you're teaching the 20 percent very tactical for your specific business, industry, whatever it is you're doing.
And so using this as like a backend offer or a complimentary, like, hey, buy my book and then go over here and get Secrets to Success to help you. Like fix your mindset to help you implement it. Like it'll be insanely huge for any offer. So just putting that out there is like a really cool way to, um, uh, really cool gift.
You can give your, give your followers, that'll actually make them be more likely to follow through on the thing that you're selling them anyway, because we'll be helping them with the mindset side of things. So anyway, hope that helps. I appreciate you guys listening. Um, I got some content to record for the Secrets to Success membership site.
So that's where I'm [00:09:00] going to go spend some time on, uh, the rest of today. Thanks you guys so much for being here today. And I'll talk to you all soon. Bye everybody.