From Funnels to Fortune: High-Ticket Mastery, AI, and Getting Into Affluent Rooms with Justin Benton In this powerful episode of Peak Performance Hacks, hosts Max Bergstrom and Jeff Feeling sit down with Justin Benton — Two Comma Club award winner, high-ticket sales expert, and partner to Russell Brunson — to unpack what it really takes to scale in today’s AI-driven economy.
From Funnels to Fortune: High-Ticket Mastery, AI, and Getting Into Affluent Rooms with Justin Benton
In this powerful episode of Peak Performance Hacks, hosts Max Bergstrom and Jeff Feeling sit down with Justin Benton — Two Comma Club award winner, high-ticket sales expert, and partner to Russell Brunson — to unpack what it really takes to scale in today’s AI-driven economy.
Justin shares his journey from traditional sales and real estate into online funnels, high-ticket conversions, and elite partnerships. From telemarketing lessons and rejection resilience to AI optimization, affluent networking, and mapping out Vision 2026, this conversation is packed with real-world strategy, mindset shifts, and tactical insights for entrepreneurs ready to play a bigger game.
If you’re serious about scaling revenue, leveraging AI, and positioning yourself in rooms where real influence lives, this episode is a must-listen.
From corporate sales to entrepreneurship and real estate
Why traditional career paths capped his growth
Early sales lessons from telemarketing, Cutco, and service industry jobs
How COVID accelerated the move from physical to digital sales
Discovering Russell Brunson and the ClickFunnels ecosystem
Why Traffic Secrets was a life-changing book
Why high-ticket offers start at $5K+
The importance of 17+ follow-up touchpoints
Blending automation, AI, texting, calls, events, and human connection
How sales can double simply by improving follow-up systems
Why AI is “Bitcoin at $300” right now
AI-driven funnels, voice AI, and automation strategies
LLM SEO (AI Search Optimization) vs traditional Google SEO
Why trust and brand authority matter more than ever in AI search
Why proximity to power accelerates growth
Hosting private yacht masterminds and elite networking experiences
How to position yourself for $100K–$250K offers
Why deals happen faster when you’re physically in the right rooms
Mapping your entire year on a single wall calendar
Why 10X goals eliminate distractions and force leverage
Finding the “one big domino” that moves everything else
Lessons from Russell Brunson, Tim Ferriss, and Ben Hardy
How Justin earned partnerships by over-serving first
The Dream 100 strategy in action
Why serving without asking creates long-term leverage
How to build relationships with industry leaders authentically
🌐 Convert High Ticket: https://converthighticket.com
📸 Instagram: @thejustinbenton
📘 Books Mentioned:
Traffic Secrets – Russell Brunson
Expert Secrets – Russell Brunson
10x Is Easier Than 2x – Dr. Benjamin Hardy
How to Win Friends & Influence People – Dale Carnegie
Outwitting the Devil – Napoleon Hill
Apply to join us for Vision 2026:
https://form.typeform.com/to/OBcREk4Z
Getting into the affluent rooms, um, you know, into these exclusive rooms where your biggest clients reside, your most valuable clients reside your best partnerships, your influence. Uh, we have a yacht, uh, that we, uh, have these little parties on a couple times a month. Uh, we got one on the 25th, I believe.
I think Sharon Lecter is gonna be the headliner. She, uh, co-wrote Rich Dad, poor Dad, along with Outwitting the Devil, which is Russell's favorite Napoleon Hill book and, um. You know, uh, I, we are gonna have shadow scenes, so it may
welcome to Roots to Riches, where Natural Healing meets unstoppable success. Hi, I'm Justin Benton, your guide to Unlocking Ancient Wisdom to boost your Health. And your wealth. Together we'll explore these lost secrets that can transform our lives and the world around us. Let's get started.
What's going on everybody? Welcome to another episode of Peak Performance Hacks. I'm Max Bergstrom and I've got my, uh, he's Batman. I'm Robin. His name is Jeff. Feeling and he's feeling great today. I'm sure. Uh, just uh, had the opportunity to catch up with Jeff A. Little bit since I've been on vacation. He's been doing his thing.
But hey, it's the new year. It's 2026 and this is gonna be the year of growth and I'm really, really excited 'cause today we have a special guest, Mr. Justin Benton. Justin is a two comma Club award winner, season marketer, and someone who's been deep in the funnel and automation world for a long time. Long before AI became the.
The buzzword, uh, it is today and we're gonna dive a little bit into Justin's origin story, uh, how he earned his first two Comma Club award, what he's learned, scaling with AI powered funnels, and, um, most importantly, we're gonna ride his coattails all the way up top to success. Well, until we're all, you know, million cajillion errors, right.
Jeff, let's go. Woo. Justin, welcome to the show, man. How are you? Hey man. Thanks for having me. I'm super excited. I do love, you know, the beginning of, of the new year and now it's 2026. Uh, it's just like, it's a fresh start. It's a clean start. Like as, as cereal entrepreneurs and know, that doesn't mean I just eat protein cereal every morning for breakfast, which I just saw.
Russell has a new one, which is that it is the, um, uh, it's called man cereal. It's got white. Lettering with a black up top. It says Man cereal and it's protein cereal with, uh, creatine. So it's pretty funny that, that they have that out there now. But as cereal entrepreneurs, it's lovely to get a fresh new start.
Um, beginning of the year, so many exciting things. I actually have a really cool project coming out too, uh, that we can get into a little bit more that we actually are mapping out 2026. And, and if you know, like Russell Brunson's, a partner of mine, that's the company we have together Secrets of Success, and, uh, we are, um, you know, it's, it's, if you go into his office, there's a huge calendar on his wall.
It's like, I don't know, eight feet wide. And in that calendar he maps out every event for the year that he's gonna do. He's got family events, he's got business events. Uh, everything is mapped out the entire year. So, uh, I'm doing that. It's called Vision 2026 and, uh, we can get in a little bit about that.
But, uh, super excited to be here. Super happy to, to serve and, and give any insights I can help to make sure all of your audience gets their 2026 started off fast and right. Yeah, that's a, that's so amazing. And, uh, you know, you're, you're the myth, the man, the legend. Justin, you know, you have inspired me so much with your work and Russell as well, he's been a huge influence in my life.
And, um, I'd like to kind of just ask a few questions to really, you know, hear. What it was like for you, you know, before the funnels, before scaling. Like who, who were you when all of this started? Like what was life actually like in, in that season for you? Well, I mean, I don't know how far back we want to go, but, uh, you know, for me, I've had a couple of different seasons of, of life, you know, professionally speaking.
Um, you know, I, I went to a really good school. I got, um, a, a degree from, I, I guess I, it's, it's good because I spent a lot, I think so, um, this school was called Creighton University. I graduated in 99 and I, I did what I was supposed to do, right? I got the good degree. I went out to the real world and I got the big job.
I think they paid me around 50 grand a year, and I was like, back in 99, that meant more. But, uh, uh, and I was just like, you know, hey, I'm doing my thing and wouldn't you know. It wasn't my thing. After about a year, uh, or so, I got a meeting to say, you know, you know, it was, they basically like do your year end review and they give you a raise.
And the raise was like, I think three or 4% and I was like, dude, this ain't gonna work for me. Right. I'm, there wasn't enough of a, of a growth. There wasn't enough of an upshot. And I had been in sales my whole life. I grew up in Omaha, Nebraska, and they, uh, my first job was telemarketing. If you are, if you're old like me.
We used to sell these, we used to have these things called phones where you had a landline and the, and the length of the call did, decided how much the phone call cost. And so, uh, my first job was selling long distance, long, um, service to people all over the world, all over the country, really, I should say.
So I was making a lot of money in sales as a 16-year-old driving my pitch and Camaro and, uh, you know, and when I got into the real world, uh, and I noticed that there wasn't, um. You know, there wasn't a lot of upside. I was like, you know, this ain't for me. And so I immediately dove into the entrepreneurial world and I, uh, the family business was in commercial real estate.
So I dove into that and, uh, that's when my journey got started. And I mean, I could, it's a, it's two, it's not a long enough show to go all the way down the journey. But let's just say, let's fast forward to 2020. When in 2020 hit, that's when obviously, you know, COVID changed the world. And at that time I had, you know, multiple offices and I was in expansion mode.
I was in the health industry. And when COVID hit, like everything stopped as we all remember. And that's when, I mean, I knew Amazon was gonna take over the world. Uh, it just, that accelerated it. The average American shopped online primarily, like the first thing they did was 17%. So after that, um, COVID hit that number quadrupled.
So I knew that you had to figure out the online game. And that's, fortunately I was in Tony Robbins world and um, Tony had introduced me to Russell, uh, Russell Brunson. And so when, when COVID hit, I was like, Hey, that's how I, that's how I met Russell also. Exactly. And so he came across. And so, and, and it was through, uh, when they did mastermind.com together when Russell was sitting in between Tony and Dean, and here's this little fresh-faced.
A 12-year-old looking kid and he is talking about serving the people that they were called to serve. And it just resonated so much with me. And then, and then he had a couple little hook story offer, uh, program teaching inside of the mastermind program.com, which Russell bought. Tone and dini the URL for 600 K.
What a, what A pal. And they gave him a, you know, he was a, a mass, he was a partner in that. And anyway, so that was my introduction to him. And that was right before COVID, if memory serves right. So when COVID hit, I was like, okay, we gotta go all in. And so, uh, that's when, um, the, the next FHL funnel hacking Live, Russell opened up, uh, it was, I believe it was October, 2021, he opened up Inner Circle.
And so I was like, if you're gonna swim, get wet, dive in the deep end, get your hair wet. And so I went all in. I, I joined the inner circle right away. Uh, I was, uh, so amazed by the teachings and the, and the relentless pursuit of information that Russell was after. If you read his books, the book that changed my life that he wrote was Traffic Secrets.
'cause I needed to figure out how to get traffic in the online world. 'cause I couldn't do it in the physical world anymore. Amazon Uber Eats grocery deliveries that your grandma's getting now. Uh, that world became, really, became what it is when COVID hit. And so when I read Traffic Secrets, I mean, I, like I said, I went to a really good school, got a really good business degree, and I hadn't learned of any of that.
You know, the value ladder and the reverse value ladder and the trip wire funnels and all of those things. I was, I just remember I was riding my bike to the gym and I was just like listening to it on Audible. I was just like, dude, you gotta be kidding me. It was like drinking through a fire hose, but also it was like Christmas morning every morning.
You're just like this. I can't believe this stuff and it's because Russell put so much time, energy, money, travel, speaking masterminds. He invested so much and he was able to take those complex, um, you know, strategies that he understood and he would be able to melt them down to a real simple three step, five step framework that anybody could follow.
So anyways, when I joined the Inner Circle, I was all in. I was just like, my man, I'll do whatever I can do to help serve you, serve the community, serve everybody. The inner circle. That's where I made all my friends and Richmond Den and Eileen Wilder, Christine Morrell, Myron Golden, all of the OGs and some of the OGs, if you will.
And, uh, I just became real friends by genuinely serving, helping. The first time I met Meyer and I put out a golf tournament for. So we, I raised a bunch of money for his favorite charity and you know, for, you know, I could go on and on and on and, and all I did was over deliver like Russell talks about serve, serve, serve, serve, serve, serve.
And that was five years ago. And now I'm partners with Russell. I am partners with Eileen. I'm partners on a lot of the big names Richmond in companies and people that you know. Because I chose the community that I wanted to be a part of, I went all in. I didn't let my mindset stop me. I didn't let the, the, the number and the checking account stop me.
I decided that this was what I needed to do. And once you know what you need to do, then it's on you to do it. I did it, and, uh, I, the rest is history as they say. Dude, I, I think I, I just, this is sticking outta in my mind because I had a similar experience, but when I was 19, I was a telemarketer too. That was like, uh, you know, after I like moved out of the house, I was doing that and I mean, it was, you know, I, back then I was a alcoholic and drug addict and so, uh, you know, it was a place where if you could read.
You could get hired and it was all convicts 'cause you don't touch money. But I was doing like, uh, asking for donations for like the police officers alliance and stuff like that. But let me tell you, I think everybody who wants to be in business or in sales or in marketing should do a stint as a telemarketer because that is like, you know, cold calling people and asking for, you know, that's like where the real training comes in, like your rejection.
Switch, right? Because you get screamed at all day long. You know, does your mother know what you do? Don't ever call me again. You know, f you like, I mean, there's, there's some serious stuff that, that goes on there. So I feel like that just like put my rejection, it just built this rejection muscle that I had.
Was that, was that your experience as well, minus all the convict stuff? Maybe? I don't know. Yeah. I mean, it gave you thick skin. Uh, my, my first sales job that I can remember. Cutco. And so that's door to door. Ah, dude, that's even oof. Yeah, it's a little bit more, uh, gut wrenching, if you will. And, and um, that was a great way to cut my teeth.
Um, but, you know, the other, the thing is, for me, another job I think would be great for people. And, you know, telemarketing I loved and I made, I made more money than anybody. These old guys that have been around. I mean, I was living the dream as a 16-year-old and, and, and they had to like rewrite commission structures.
But, but, um, another job I would say that, that would help people is like, be a waiter, um, and understand the service industry and the upsells and the tipping. And, and, and I, I think that's a great job. Um, that, that everyone should do. I was a waiter only once, uh, in my summer. When I was in college, I think it was 97 at the Olive Garden of all places.
And well, I had a lot of fun, lemme tell you, in my early twenties, um, with some buddies working there. But you really understand like how to like, talk to people and, um, you know, be attentive and deal with, you know, problems and, and um, and, and multitask and things like that. So. Um, one of the things that's interesting for me is like I've, I've hired over a thousand, uh, salespeople in my life.
Mm. And, um, I will, I mean, I, it just is what it is. These are my beliefs. I don't like to hire someone straight out of college. Because you don't have the, the, if you, and maybe if, if you're in college and you did have some jobs on your resume, great. Because if, if all you've been doing is living in academic world and, and reading out a book and, and, and, and thinking that the world owes you something or that this is the way the world should be, just like I did, you know, I got the job.
And then remember, it took me a year to realize, okay. Uh, I had a couple of managers. I had dealt with some politics stuff. I got a a crappy race. Then I was like, okay, so this, this ain't for me. And so the same thing's true is like I wanna make sure someone's actually got some real life experience. Mm-hmm.
So they can understand what a crappy boss is. They can understand what like to work laid out and not get a raise. So they've got some of that tangible experience. And even some programs, if you want to go back and get your master's, they won't take you directly. From undergrad to your master's program because even they want you to have some seasoned experience of application.
Mm-hmm. Because academic world and, and you know, entrepreneurial or corporate world are completely separate worlds. They are. And and I love that point too. And what I always say is, you know, people confuse the menu for the meal. You know what I mean? Like, you can, you can, uh, you can read a book on something, but then when you actually have to do it, it's a completely different experience.
And so yes, you absolutely want to, uh, make sure that you have experience, a real world experience. And, um, yeah. That's a, that's a lot of, that's a lot of salespeople that you've hired. You must have a really, uh, a keen eye for that by now. Huh? Since you've, uh, done it so much. Yeah. You know, I mean, I mean, look, all of us are salespeople and that since you were four years old, screaming and crying and kicking and yelling to get your Snickers bar at the, at the checkout, at grocery store, or how you got your spouse, all of those things are persuasion and influence.
So we're all salespeople one way or the other. But yes, I've hired quite a few over the years and, and, uh, I still do. I mean, I have a company called Convert High Ticket. And, uh, that's how I work with a lot of the, uh, names that I dropped, uh, is that we help people who are selling high ticket offers.
Premium offers, affluent offers 10 K, 20 5K, a hundred K. Uh, we help them, uh, convert those folks because a lot of what we talk about and what Russell teaches is amazing, right? It's, but it's a lot because think of it, Russell is a one to many introvert. Right. Obviously, I'm a one-to-one extrovert, and so Russell teaches you how to make a million dollars from your laptop.
Um, and he has had experience with a sales floor and a sales team and his info business in his early days, and he didn't really like it. He didn't really like managing salespeople and all those kinds of things. And so Russell teaches you the beautiful front end, how to make money online. And then I come in on the back end and say, well, let's.
Let's make sure we follow up with these people because the fortune truly isn't the follow up. And you need to not be afraid of the phones. And you, of course, you can use automation and email sequences and there's voicemail drops and texts and voice ai, and there's so much more now. But the average touchpoint before someone says yes is 17 touchpoints.
So if you, and, and if the average number of events that someone's gonna sign up for your high ticket offer. Which a high ticket offer starts at 5K. Bare minimum is 2.5 events. So you gotta have 2.5 events on the front end and 17 points, touch points minimum on the back end to convert a high ticket. So if you're only doing the front, okay, you're gonna get, you're gonna get the people at 2.5 in the front.
But I've seen, uh, sales double on the back when you follow up with them. And then, you know, you can talk about these things we talked about earlier. It's like a value letter. When you're following up, not just with emails, but also with texts and voice ai and with voicemail drops and with telephone calls and zoom calls and events and everything that you possibly can, you're blending the new technology with the old school things that work, uh, that's when you're really getting that leverage for your business to scale.
Yeah, a hundred percent. Um, one of the things that I wanted to go back to was you had mentioned like the experience when you first discovered Russell, feeling like Christmas morning every day and drinking like a fire hose. And that's re really resonates with me as well. And I, when I found out about funnels, I was working for a Fortune Top 35 corporation, had a sales territory, and I was in outside sales at the time.
And I wanted to get back to when I excelled in my career where I actually became the number one overall sales rep in a call center in the northeast, like 120 reps. Um, you know, and got really good at taking calls and just going through the process. I was, I was like trained by McKinsey and Company and I was so excited about the idea of being able to attract people to me and to no longer have to door knock and no longer have to cold call and wanted to just ask you like.
What, what are some of the, the memories or, or things that you can remember early on, um, you know, when, when it really just started to click for you? Like what are, what, what attracted you most about funnels? Like I said, for me it was making the transition from physical world. So going to expos and, you know, seminars and conventions and belly to belly sales, so one-to-one face-to-face sales.
Um, and then knowing that the world shifted to online, and I, I saw it coming. I was like, but remember, COVID is what? Sped it up. I mean, this whole online digital world opened up to me in 2020. I mean, that was it. I mean, I, I thought Facebook was just for friends from high school that you didn't really care about what they were having for dinner.
I gave up on it. Facebook, Instagram, none of it made any sense to me. I was like, Nope, I don't see the value in actually doing that. And so when I was able to, to know that, when COVID hit, I was like, okay, it is over. We need to make sure that we switch to online. That's when I found Russell, that's when I found the books.
As you could tell, what the, as a, as a phone guy still got the phone ringing in the background baby. And so, you know, the, the main thing that I'm getting to is that we went from the physical world. To the, you know, to the virtual world. And that's when, when I met Russell and started reading his books and you know, he's the goat and if you want the frameworks, there is absolutely nobody better, um, in the world.
Then Russell to, to start with, and my, my advice to everybody is when you're choosing your mentor to make sure that that's when you do your research. Now find the mentor of this person that has done the thing that you wanna do, right? Check number two, find the person that has done the thing that you wanna do, but has also helped hundreds, if not thousands of other people do it.
Check. Mm-hmm. Third thing is make sure you find the person that has done the thing that you want to do. Helped hundreds, if not thousands of people, do the exact same thing and you're aligned with their values. Now, once you find that person, that's when you go all in. Like I did. I knew I needed to go online.
I knew I needed to go virtual. I knew that's what I had to do because that's where the world was going. And so I went through it. I did my research all, I joined other masterminds, but everything was pointing at Russell. So then I did my research with Russell. I did FHL, I saw that he was a family man, a man of God, uh, you know, high integrity.
Everybody loved him. No one had anything bad to say with him. So then I said, I, okay, I'm all in. And I, I, I did what I preach. I did a reverse value letter. I took Russell's most expensive offer and bought it first. Right. I, I mean, I guess I had bought his books, but I went right to the top 'cause I wanted speed and access as fast as I could, and it didn't matter if I had the money.
I always tell people about, you know, we've heard about this before, but there's two examples. One, if your loved one has a, uh, life-threatening, um, uh, diagnosis, and there's only a experimental treatment that insurance won't cover, and it's $50,000 and you don't have it in your checking account, would you come up with the money?
Of course you would. No question. You should wanna save your loved one's life. Mm-hmm. Why? Why do you come up with it? There's one word. It's called certainty. You are certain that your friend, your loved one will pass away if you don't come up with the money. So you will do whatever it takes. Also, if someone drives down the street in a $500,000 spider Ferrari, and it's the ex-wife who's divorcing her husband and she's selling it for $5,000 just to piss him off, will you come up with $5,000 to buy that $500,000 Ferrari?
Yes you will. No question. Because you know you can turn around and sell it for $250,000 the next day. Why do you come up with the $5,000? Why do you come up with the $50,000? Because you have certainty. And my advice is to have certainty in your life, in yourself, in your business, in your mentor. You wanna go somewhere fast, find someone that's done it, find someone that's helped others do it.
Find someone that aligns with your values and go all in. How great is it that we have? We have, uh, coaches and mentors like Russell, like Eileen, like Myron, right? That they're teaching us what they did. They're opening up their playbook. Mm-hmm. I don't see Jeff Bezos course, do you? Where's Warren Buffet's?
Right? Mm-hmm. I don't see an Elon Musk course. They're not teaching their secrets, but we have people out there that are called to serve, that will teach their secrets for you for a price. And here's the thing. I've gone through some business ownerships and some, some partnerships, and they, they have highs and lows.
And, but with partnerships, you gotta split the equity 50 50 or 33, 33, 33. If there's three of you. These incredible mentors, were only asking for a one-time payment. Maybe it's 50 K, maybe it's a hundred K, and then you get to keep all the profits. If you are certain, certain in yourself, certain in what you do and certain in what they do and who they are.
And if you don't have the certainty in yourself or what you do, I just, that's sometimes that's the hard road to hoe and you gotta figure out number one, and that can take a lot of prayer. That can take a lot of meditation, that can take a lot of long walks on the beach. It reminds me of, uh. Is it, is it James Clear, I think, uh, at t Habits Or who is the four hour work week?
Um, Tim Cook. I, that's Apple guy, Tim. Um, yeah, I know who you're talking about. Four hour work week. Right. And so they, they were asking him like, how did you do this? How did you have this incredible, uh, you know, life and lifestyle and you've made it and all these kinds of things. He's, and they were like, can you, can, can you just give us the secret?
And, and can we like, follow you around for a couple days just to see how you like, have these incredible, you know, breakthroughs. Tim Fer, you know what, Tim Ferris? Yeah. It would be the most boring thing ever because what I do is I wake up in the morning and I have a cup of coffee. I read the newspaper. I do a little yoga, stretching, light exercise, and then I go for a walk on the beach, and then I go and I have, uh, you know, lunch with my friends.
And then I come home and I, and I journal, and then I, and then I have dinner with my family and I go to bed and I do it all over again. And the entire time, what I'm thinking about is, what's the one big domino? What's the one thing I can do in my life that knocks over all the other dominoes in my life?
And that might take four weeks, six weeks, six months, doesn't matter. I have to find a thing that is gonna move the needle for me in my business and in my life. And when he does, he goes all in. So again, it's up to us to figure out what is the big domino for your life? Is it partnering with Russell Brunson?
Okay, that was mine. That's what I did. Alright. What's the big domino for you? Figure out what that is and once you figure it out. Go all in. Earn your way in by overdelivering and serving. Buy your way in by having the same certainty you would to buy that $5,000. 500 K Ferrari. So in my assessment it was like joining the, the program like gave you the big mindset shift that allowed you to like break through to the next level and get yourself around proximity to people that had already paved the path.
One question I have for you is, what about the people who see this, but like, maybe it's a construction owner and he's stuck at like a hundred thousand a year and he doesn't know about funnels and you know, like, what would you say about somebody like that, that maybe they're stuck in in. Just their perspective of the world, but they see this podcast and you know, their mind is blown.
Like, what would you say to someone like that? Trust your heart. You know, I think I learned that one from Tony Robbins as well. It's like, if you don't know what to do, go to a quiet room. Go to a dark room by yourself, there's no one around. And put your hand on your heart and ask your heart, what should I do?
Is this the move for me? Um, obviously I'm a visionary. I'm, I'm a person that sees the future. I knew when COVID hit that funnels and online was the world. I didn't know what a funnel was back then, honestly, but I knew it was online was the world. And so, uh, that we were all gonna be into that, what we are right now.
Um, and so for the construction worker or the person like that, I mean, look, here's the thing. We're not saviors. I'm not a savior. You're not a savior. We, the there, the Coast Guard says, you know, when there's, when they go out to rescue a ship that's overturned in the sea and there's 17 people that are swimming for their lives because a ship flew, uh, because a ship, you know, overturned in, in rough waters and the, and the helicopter can only hold six people.
Who are the six people that they save? They save the six that are swimming towards them. So my job is not to save the person who's in a construction worker who's thinking about, you know, who isn't thinking about this. My job is the construction worker who hears this and says, this sounds interesting.
This sounds like what I need to be doing. I've been trying to figure out how to sell online. This is different. So when that person reaches out to me or to you and says, I want your help, I am an empty cup whore into me. Those are the people that I will, that I will give my knowledge to and help. I mean, and that's the thing.
Look at Russell. Russell, uh, one of the great things that he did as well is he reached out to all the multimillionaires and the billionaires. And, and he tried to interview 'em. He just wanted to understand their insights and a lot of times this was old school. What we did back in the old days was you would just like try to interview one for a school newspaper.
This was before podcasts, and you try to pick their brain to get some of those insights and so. If, if that's what you want, then, then go get it. You know what I mean? And, and obviously you guys know this world and, and you can help people and, and if there's anything I can do to help anybody, I'm always, uh, willing and able to do so.
Love that we're huge, ma Max and I, about serving others as well, uh, to the highest level. And that's, you know, that's what I've been preaching to my team for the last, like two and a half, three years is like, you know, we're laser focused on leveling up the results for our clients and, you know, we're gonna do whatever it takes to break through.
Yes, we have challenges. Yes, we, you know, have really, really hard days. And then on the flip side, we have amazing days where it's like the top of a rollercoaster. Right. You know? Um, so. Anyways. I know you're a super expert when it comes to AI and automations, and so I kind of wanted to pivot a little bit and ask you, you know, just a little bit about what your thoughts are in terms of where technology is going.
And I know you've talked a lot about that on your podcast and, you know, when it comes to funnels and, and how in the next few years things are, are beginning to transform. Like what are your thoughts on where we're headed? Well, I mean, it's all ai, right? I mean, who we kidding? It's not even, it's just a matter of how fast is ai, uh, double and triple in and what it does.
So getting aligned with AI, I think is the most important thing. Whether you're creating your own ai, you are staying up to speed on ai. I know Masterminds that like, I'm a part of that. All we do is it's just an AI mastermind. We just talk about ai. That's it. Uh, a lot of even the inner circle calls with Russell's Mastermind.
Uh, is half the calls on ai. So, uh, to me it's, it's really, uh, you know, it's, it's like the fir, the person that first introduced me to Bitcoin, it was at 300 bucks. And so, you know, I was like, okay, well this is interesting. Let's, uh, let's figure this out, shall we? And so this is the same type of thing, ai, this is Bitcoin at 300 bucks, so figure it out.
Like, I don't know what else to tell you, but you know, AI. Um, there's a lot of upside and I'm a very positive, optimistic person, but there's, there is some downside, and the downside is that AI ain't stopping. It ain't, it ain't gonna slow down. Uh, it's gonna take, you know, five years from now is gonna be a very different, uh, workplace.
And so make sure that if you, if your job and you can just ask chat GPT or whatever AI you use. If your job is potentially gonna be replaced by AI in the next five years, or even if you're like an Uber driver or a truck driver, goodbye, that's all automated driving, right? So, so make sure that you are, uh, in a, uh, in alignment with AI for whatever it is that you currently do or like to do.
And if your job's gonna be replaced by automation or ai, then uh, either become the best person who knows how to use AI in that market. For example, I was having a, an Uber Drive the other day and we were talking about this. And I was just being honest with him. I was like, Hey dude, you know, Tesla driving cars, that software, all that's coming, uh, people are gonna, uh, are gonna buy a Tesla and be able to triple the income.
That's Elon's vision. So basically the Tesla drives at night while you sleep, right? And you just leave your car and it goes and drives people around automatically and you get paid. So now instead of being an Uber driver, go buy a Tesla and get triple your money on the Tesla and it's the Uber driver. You collect the income.
So again, it's always about thinking forward about how can I align with AI and automation? Not, um, you know, being scared of it necessarily, but it's here, it's coming. It's fast, it's not slowing down. And just make sure that you are, um, and the other thing is be the best person in your industry with ai.
That's your new brand, whatever. It's like if AI is replacing your industry, like, uh, copywriting. Then, then becomes the, the go-to guy for AI co copywriting, like right now, because I know Jim Edwards, I would think of Jim Edwards. But, um, and the other thing is make sure that you show up on AI search right now.
You gotta, it's, it's a land race, you know? Mm-hmm. You gotta, you gotta make sure that you're the top three or the top five people that when someone searches in chat. For what you do, that you show up and you can look at your PO and make sure that you're using being webmaster tools and all that. But these are the things you need to become, there's no more important now to become the the category king or category queen in your industry when it comes to being found on chat.
So that would be my thoughts on that. Yeah, that's dude. No, you're, you're, you're hitting it right on the nose. I, you know, I, uh, all of my, my current clients, um, are, you know, some of them are like, well, we're more white glove. We don't do, I don't want to, you know, be affiliated with ai. And, you know, I told 'em, look, man, uh, you know, certain things you should use AI for, certain things don't.
But it's already here. The trains left the station. And, um, you know, as we move ahead, uh, you're gonna lose traction. But, um, I've, I've spent the last, you know. Three years, just like neck deep in any sort of AI technology, how to use this. It's the only reason that I was able to scale my business really. You know, when I quit corporate, um.
But yeah, I mean, getting found on chat, I mean, I barely use Google anymore. I just go to chat, GPT and, um, it's, it's not as simple as, you know, optimizing your Google business profile and like, like you need to create a digital ecosystem because AI can analyze, you know, billions of URLs like that. So it's not looking at Google necessarily, it's looking at like your 70th highest ranking.
Business, you know, profile. Are you sharing the social media? Are you adding value? Are you serving, are you posting regularly? Do you have blogs? Are you getting reviews? Are people talking about you? It's it's able to, you know, uh, collect all of that information and compile it, and that's how people are gonna be ranked.
And so it, it, it is getting harder. And I guess the, the, the thing that I keep trying to explain is that, you know, anybody that's got a budget can run ads. So if you wanna run ads yes, absolutely, but build your organic brand because that is becoming more and more and more important than simply, you know, having a high budget and cranking out high converting ads, having a trusted brand.
Because from the research I've done, what I can see is that AI recommends trust. That's, that's what AI is recommending to people who, who is the best option for whatever service you're looking for. Absolutely. And, uh, you know, it, it's not rocket science right now to get listed on chat. Um, it, and the algorithm's gonna change.
Mm-hmm. I got a few comp, few buddies that I work with that I know that do this. They call it, uh, what is that crazy word They use L-L-M-S-E-O, which is a mouthful. Uh, just call it SEO ai or whatever you want. But, um, it's, it's not rocket science right now. And so. It, it, it's just like when Google first came out, like, man, it was free money first.
It was organic and there's white hat, black hat. And then they did all the updates. Um, but, and then there was paid Google and paid Facebook. Remember those days? Oh, this is free money. What? Yeah, dude, Gary v did wine library, man, you know, like he was like the first guy that was like trying to sell, you know, he's like, people, people told him nobody wants to buy wine online.
Are you crazy? Nobody's gonna buy stuff online. And so he like was us running Google ads and he like owned. Why, you know, like he owned that keyword and boom, it blew up. But that's the thing is people, people don't catch on and then they're like, well now I want to get in the game. And to your point, Justin, now the algorithm's changed.
Now everybody's trying to do it now, it's harder to do. So it's more time, more resources, more energy. And you gotta, you know, be one of the early, early adopters if you can. Yeah, I mean, and just make hay when the sun's out. I'm not sure how much longer you're gonna be able to show up on the top three of the top five, but right now, if you, and, and, and again, remember we're talking about walks in the beach to figure out the needle mover.
If you're looking for traffic, which most people are, then that would be the thing for me, if that makes sense in your business. So if people look you up instead of looking you up on Google and they look you up, or they look up what you do on chat, are you showing up in the first five results? If you're not.
Figure it out. Now, if you don't have money, then and ask Chat how to do it. Uh, I'll give you the heads up that you need to be, you know, in line with being webmaster tools and everything, because it's owned by Mac, Microsoft. But if you do have a little bit of cash, invest in it and, you know, find, find some, some good guys, some good companies.
I've got a couple names of people that can get you up there and I mean, I've, I've seen businesses change overnight. When they got up on chat, and I mean, I, I, I've experienced it, you know, just even some of the companies that I'm working with because I found them on chat. Mm-hmm. So, um, as far as you, you wanna talk about AI and something that people and automation, things that people can do right now?
I would say show up on chat and make, if, if that resonates with you, then go all in for the next, you know, three months and, uh, hit me up with your, with your report card. And if you wanna. Send me something nice. I like to play golf at Pebble Beach. I'll do a a weekend up there. Nice answer. Engine optimization is critical and actually one of our peak performance hackers is, uh, very soon gonna be launching this product that I truly believe is gonna disrupt the whole marketing industry.
Um, or, you know, as, as far as in its little niche, uh, and it's optimizes for SEO. A EO and voice search optimization. There's no other tool on the market like it. He has a patent. Um, and I'm super excited to be able to launch that. But yeah, I mean, it's, it's, uh, it's exciting and scary at the same time. Um, I know we're, um, probably coming down on, on time here.
Can you tell us a little bit about your vision for 2026 and how, you know you are, you know, laser focused on helping people and transform people's lives and, and, you know, help entrepreneurs? Absolutely. Well again, so we have an event called 2026. It certainly isn't for everybody. It's uh, basically it's scaling through high ticket Mastery and through, uh, getting into the affiliate, uh, next, excuse me, affiliate's, always good.
Getting into the affluent rooms, um, you know, into these exclusive rooms where your biggest clients reside, your most valuable clients reside, your best partnerships, your influence reside. Uh, we have a yacht, uh, that we, uh, have these little parties on a couple times a month. Uh, we got one on the 25th I believe.
I think Sharon Lecter is gonna be the headliner. She, uh, co-wrote Rich Dad, poor Dad, along with Outwitting the Devil, which is Russell's favorite Napoleon Hill book. And, um, you know, we are gonna have shadow seats, so maybe when we air this, or I can get you a link. To put in the show notes. So if you want to, likely you won't be able to get on, uh, just because literally we only allow 10 people on the boat, uh, at a time.
Maybe there'll be a seat, maybe there won't. But we will have shadow seats available so you can at least stream it and see what we do as we map out 2026 with high level entrepreneurs. Some of the names that I mentioned before, and watch what they do. They, first thing they do is do what Russell does.
That's my hashtag. He's got a big old calendar on his wall. For the maps out its entire year and you can look at things and it holds you accountable and you can map out your year and make sure you're doing events like at least once a quarter right, or once a once a month. And, uh, that would be the most valuable thing I could offer for the beginning of the year is.
Um, and, and we might even be selling the calendars too, so maybe I can give you a link for that too. A big wall calendar. Get out there, write down what you're going to do. Put it all in writing. Nothing happens until you write it down. Uh, you know, goal setting. Another one of my favorite things as far as goal setting.
Like a lot of people who join in inner Circle with Russell's Mastermind. They, they, they do the two comma club, right? So they do a million dollars in sales, but then the goal is, well, how do I get to 10 million? Right? How do I get to the next level? And, you know, most people think we have to progress on a, on a straight line.
Well, it's just not true. Uh, there's a great book out there by, uh, Ben Hardy, who was at a, a recent event with, and he talks about, you know, 10 x in your goal, 10 x is better than two x is the book. And my, my challenge to you would be, well, if your goal is to do a million dollars in sales this year, I would challenge you to do 10.
Look, and what that's gonna do is it's gonna minimize and get rid of all of the things that are not big needle movers. You're gonna look for massive leverage. You look at like John Gray, the guy that wrote, men are from Mars and women are from Venus. What was a needle mover for him? Got on Oprah Winfrey.
Same thing was one 800 got jumped, got on Oprah Winfrey show. Right? What is the one thing. Partner with Russell Brunson, what is the one thing that is gonna knock over all those other dominoes that's gonna help you hit that 10 x goal for your 2026? And, and it starts with writing it down. Hmm. Back to the yacht.
Is that like a one day or mo is it like a two day event? Like do you know these overnight on the Yeah, it's one day and there's another little, um, inside secret there. So it's a one day event. It's 10,000 bucks to get on the boat. Um, and, and it's a fast delivery. And then of course we are gonna have a. An offer or an invitation at the end of the trip for, uh, it's, you know, significantly more than 10,000, where we help you execute on that.
Mapped out, you know, 2026 through High Ticket Mastery, through getting into the rooms. Like, here's the thing, you, you, your a hundred thousand dollars offers waiting. Someone's waiting to say yes to it. And why? Why haven't they said yes to it? One, you either haven't crafted it and made it, or two, you haven't been in the room.
But when you're in the room with your ideal client, like I'm mapping out a $250,000 hunting trip, uh, and, and getting people to throw rogan and things like that. This is for a client. And so, you know, and then what do I need to do? Well, where is Joe Rogan? Where, where is, where are those types of people, these elite hunting entrepreneurs?
I know exactly where they're gonna be. Now, Russell's not a hunter, but he's, you know, in that realm, they're gonna be on the White House lawn at UFC. So you gotta get a ticket to be on the White House lawn for UFC. I think it's July 4th is when the the event is. And it's not an easy ticket to get. You gotta know somebody.
You can't even just buy way in. But when you get into that room, whether it's 25 or $50,000, now you're playing ball with the big boys. And now when you have that offer, you're shaking hands, doing partnerships, talking to Joe Rogan, talking to Dana White, talking to the president, you're in that room. And so these are the kinds of strategies that, that I have seen work for me in my life and that I help do for others.
Yeah, that's a golden nugget you just dropped right there. Pretty awesome. Happy to do so. Yeah. Yeah. Well, uh, you know, the. It's, what kind of yacht is it? I'm just curious. Is it, you know, is, is this like, uh, you know, uh, like in the Wolf of Wall Street, like that, that type of yacht? Yeah, it's an ACHI 70. So it's a 70 footer, three story lot.
It's a yacht. Wow. It's beautiful. Beautiful. It's a $5 million yacht. Um, it's a beautiful, it's out here in Southern California, so if anybody wants, we do multiple events. That's where I'm at too. Do you let them take, take a plus one or is it, is it like one ticket, one per ticket or like do typically your clients do plus one?
It depends how Well I know you, so if I know you well, I can tell plus one. If I don't know you that well, then you know it's, uh, it's 10 K per seat. Yeah, right on. Well look man, uh, one, I really appreciate you coming on. This has been amazing. Um, you've got, so you just dropped some great insight. Um, you know, guys like Jeff and I definitely look up to guys like you, guys like Russell.
You know, these are the, the people that are, have laid a, a really strong foundation and you know, you are service minded servant leadership. That's, you know what ge, Jeff and I are, are both all about that. Bo, you know, he's, he's a religious, I'm very spiritual. We're all about, you know, helping, helping people and, uh, you know, using the skills that we have to do that.
So, uh, definitely in alignment with everything that you said before you go tell people where could they find you? Where can they check out your stuff? How do they get ahold of you? Um, you know, what's, what's the brand new thing that you're, you're excited to launch this year, uh, before we close out the show here?
Well, like I said, uh, convert high ticket.com. That's where most people know me and see all the names. So you can go check me out there. Cool. If you've got a high ticket product, 5K, 10 K, and you wanna double your sales, uh, by doing the fortune and the follow up, hit me up. We have a little application process for that.
Um, if you wanna question hit me up and the vision 2026 just hit me up on like Instagram. I'm at the Justin Benton. Got it. Do, do y'all do the whole follow up sequences and stuff like for your clients for convert high ticket and everything like Yeah, we should definitely. We should definitely talk. We're a bull talk.
Basically, if you have a sales department, we'll upgrade it. If you don't have a sales department, we, we will be it. And then we add in all the sequences, all the ai, all the automation. Everything that needs to be done to make sure that we're hitting those 17 touch points. Make sure that, uh, all the technology is being is used.
I mean, even something as simple as, uh, uh, you know, group, uh, texting. I mean, just like for real. We all read our texts. Uh, emails are tough, the open rates and are getting harder and harder. So texts would be one, you know, automating even. Um, simple things like with ManyChat and stuff like that with your dms.
I mean, basic stuff that we all kind of know, but if you ain't doing it, you ain't making any money from it. Yep, that's for sure. Yeah. Right on. Thank you so much, man. Thank you. Thank you. And, uh, yeah, super excited for what this year holds and, uh, I'm, I'm certain we will be seeing you again and, um, yeah, let let your friends know Eileen and Jackie and Harrison and Russell and Myron and all the them guys, um, how much they're just appreciated and how, how impactful.
They are for, for guys like us who, you know, we're not quite quite there as far as you know, where we wanna be at, but, uh, they've just, you know, transformed our lives and, um, we're so grateful for Fred. That's what I did, like the love language for Myron is golf. Send him golf balls. Yeah. Hit him up in his dms.
He's still not, he's not that, he's not Tony Robbins big yet, where you can't even get through to him. So figure out what his love language is. I knew that Eileen Wilder loved. Um, w Clement Stone. So I, I partnered with Don Green at the Napoleon Hill Foundation, and he found a couple of cool books that were from his personal library, and I had him send her those books.
Wow. And, uh, certain things that she was looking for. Russell loves Napoleon Hill books, right. So I, I created, I made the partnership between him and Don Green and Napoleon Hill. Without him asking. So I did all of those things. I took massive action. Mm-hmm. I took walks on the beach and I decided what was the needle mover.
You can be partners or friends with anybody if you stop. I love the book, you know? By Dale Carnegie, how to Win Friends and Influence People. If you stop and just figure out how you can serve someone mm-hmm. Once you've identified the people that you want to be in your life, who you wanna partner with, you wanna align with, you wanna run with, you can do it.
Look times, you know what? It took tone. It took, uh, Russell 10 years for Tony to promote Expert Secrets of Russell serving Tony, not asking for a dime for 10 years. Yeah. Until he ask for that first favor for Expert Secrets, time is going to pass anyways. Yep. Get your Dream 100 list. Figure out who you wanna run with, who you wanna partner with and overserve like crazy.
Figure out what can you send them in the mail? Hit 'em up in their dms, thanking them like you wanted me to think. Myron. Go think Myron. Every time he breaks those comments, I'd hit him up in the dms. We talk on the dms like just at the end of the day. When COVID hit and this digital marketing world opened up, it allowed us access like never before.
Before then, Myron wasn't on. Myron had a YouTube channel for 20 years. You need to know how to monetize it to the last two years. Your opportunity to align and run with whoever you wanna run with is completely open to you right now. You just need to make the list and commit to it. Hmm. Amazing, great closing message.
Thanks so much for being on the show. And, uh, I'll be sure to drop all those links in the show notes in the description. You guys. Check out Justin and what he's doing, some really cool stuff. And, uh, check out peak ph.ai if you wanna learn more about the peak performance hackers, what we're doing. And hey, until then, we will see you next time next week.
Go get after it, write down your goals, and let's have a good 2026. See y'all later.