What is ClickFunnels 2.0 and why are we so excited about it? Funnel Hacking Live has been called "the rock concert of marketing events" which is an amazing accolade to receive for a software company. Because of this, Justin Benton wanted everyone to hear Russell Brunson's opening session of this INSANE event. Pay close to the beginning of Russell's presentation as he explain the amazing feat that he and Justin accomplished with the Napoleon Hill Foundation. Produced by PodConx https://101hempinnercircle.com/ Convert High Tickets - www.converthighticket.com www.themiracleplant.org info@101CBD.org Justin Benton - https://podconx.com/guests/justin-benton FREE CBD - www.freecbdnow.com Join Our #HealTheWorlders Messenger Tribe at https://bit.ly/TheMiraclePlant_Messenger
What is ClickFunnels 2.0 and why are we so excited about it?
Funnel Hacking Live has been called "the rock concert of marketing events" which is an amazing accolade to receive for a software company. Because of this, Justin Benton wanted everyone to hear Russell Brunson's opening session of this INSANE event. Pay close to the beginning of Russell's presentation as he explain the amazing feat that he and Justin accomplished with the Napoleon Hill Foundation.
https://101hempinnercircle.com/
Convert High Tickets - www.converthighticket.com
Justin Benton - https://podconx.com/guests/justin-benton
FREE CBD - www.freecbdnow.com
Join Our #HealTheWorlders Messenger Tribe at https://bit.ly/TheMiraclePlant_Messenger
Justin Benton & Russell Brunson: [00:00:00] So I was like, well, no, one's gonna fight me. You know what I'm gonna do? I'm gonna build my own stage. And so, uh, what I , so what I decided to do back then is, um, my local Boise, I know I rented the holiday Inn. We ran radio ads saying, come learn from internet marketing, nerd, Russell Brunson. He's gonna be doing this thing at holiday in, and we're gonna teach you about how to build businesses.
And I was so excited and I remember hearing the radio ads running. I'm like, I'm on the radio. This is the coolest thing in the world. And they had to call a phone number to reserve their seat. And we got a bunch of people who called and reserve their seat.
Welcome to the miracle plant podcast. The show that inspires promotes and gives you a daily dose of inspiration from the people who have used cannabis to change their lives in extraordinary ways. Here's your host, Justin Benton. [00:01:00] Welcome back to the miracle plant podcast. We discussed this miracle plant with so many names and how it's helping people in so many ways.
We have such a cool thing going on right now. I'm so excited. This share backstage access with funnel hacking live 2022 Russell Brunson. And. We just pulled off a miracle, uh, for those of you that have been following the journey, know about the, the, you know, the partnership between him and I we're actually going to be, I don't wanna let the, the cat out of the bag.
So I don't wanna to tell you this, you, so I want you to tune in, this is the opening presentation for funnel hacking live over 5,000 people showing up. Uh, it's a, it's a thousand dollars a ticket to get in. Uh, it's all about marketing and, and scaling your business. And, uh, Russell and I have been working together for the past few months to, to do something very, very, very special.
With Napoleon hill. And so I don't wanna ruin it. So have a listen. It's the first few minutes in [00:02:00] there. You'll hear all about it. And then you'll also hear his incredible opening presentation about driven versus the drifter. So tune in, listen up, turn up that volume and uh, let us know what you think. We can't wait to hear.
Here you go,
ladies and gentlemen, get on your feet and welcome to the stage Mr. Russell.
What's up, everybody. Okay. Oh man. Melissa, are you good? I'm good. They're all yours. All right. Thank you. what's going on everyone.
oh, man.
I can't believe it's been a year, so we are hanging out. Welcome back. You guys, how y'all feeling today?
this is crazy. Um, so just you [00:03:00] guys know this is the biggest funnel hockey live we've ever had. Do you guys know that this is so crazy? Um, every year I'm like, there's no way we can get more people. There's no way. And like every year you guys see coming back and you're bringing your friends, you're reading more people.
Um, I am so just honored and blessed to be here today. And for the next four days to serve you guys, uh, we've been working so hard on our side to get everything prepared and ready for you guys. Uh, I know that there's gonna be people in this room who, um, are here. Some of you guys may be unsure. You're nervous, all the different things.
Uh, but my hope and my prayer for the next couple days is that somebody has have a chance to change. And not so much just for you, but also because I believe, and I'm gonna talk about this today, but I believe every single one of you guys have been called to change a group of people's lives as well. And so I wanna change your life so you can change their life.
And so we can keep the world, uh, an amazing place. So that's gonna be happening over the next couple days. It's gonna be so much fun. And, uh, I, I just, I just like wanted to just watch to you guys. This is the cool thing in the world. um, thank you very [00:04:00] much. um, so to begin with, um, I wanted to start with, uh, showing you guys, we throw slides up the quote on the back of your guys' shirt.
Um, when we built click funnels, one of the biggest things we wanted to do is we wanted to create more than just like a software product or something like that, wanted to build a community people. And so for last two or three years, I've had this quote on the back of your guys' shirts. We first come in because I want you guys feeling this way, that we here are a community.
We're a family in the back of your shirts. It says, surround yourself with the dreamers and the doers, the believers and the thinkers, but most of all, surround yourself with. Those who see greatness within you, even when you don't see it yourself, how many times you guys ever been there where you're like, oh, I, I, I see it in him and her and all these other people, but not myself.
Okay. You're in a group right now appears of people, just like you, you have over a hundred thousand people inside of ClickFunnels and you're the five or 6,000 who are the craziest who came here, who are the most excited, most passionate who wanna change the world the most. Okay. And so even though you may not be able to see it, I see it in all you guys and the people around you see it.
And so remember that we're a community, we're a family here, try to help raise and, uh, elevate each other [00:05:00] altogether, which is so cool. Um, yes.
Um, so my presentation, I've been really excited about this presentation and very nervous at the same time. Uh, the presentation that I wanted to give you yesterday, the title of it is called the drifter versus the driven. If I can pull that up there. And, um, before I get into this, uh, too deep, I wanted to tell you guys a story.
Yeah, that's cool. For just some story time for a few minutes. Yeah. Okay. So I've got something really special here to show you guys. And this is something that I've been freaking out about. I didn't think it was gonna be possible. And this morning it showed up here at the hotel. It's something really, really cool.
Um, how many of you guys know who my favorite author is say loud? Can't hear you. Okay. So Napoleon hill, one of my favorite authors of all time. And, um, it's been crazy for last year. So we've been working with, uh, the Napoleon hill foundation and Don green, a bunch of different things, uh, like two weeks ago.
I believe Justin Ben, one of our inner circle members see Justin [00:06:00] round of applause
so Justin, Justin flew out there, had a chance to meet with all them and negotiated a deal with them, uh, where we could actually have here on the stage today, the actual typewriter, the Napoleon hill wrote think, and girl rich on. Do you guys want, do you guys wanna see it? So check this out. This is the actual typewriter that he wrote that book on.
Is that crazy? You know, the camera, see this, you gotta show everybody. Okay. Now, Justin, we love you. And not only that, so thinking grow rich is an amazing book, but actually my favorite book by Napoleon Hills, a book called out winning the devil. How many guys have had a chance to out winning the devil? Yes.
Um, this right here is the original manuscript out winning the devil. There was typed on this typewriter. Um, is that the craziest thing in the world? Can you imagine like yes, [00:07:00] like Napoleon hill sitting on this typewriter typing these words that became this book, that's changed my life and changed so many of your guys' lives as well.
Um, and so this is just kind of a special thing that Justin was able to pull off before, uh, this whole event started, which is really cool because. Um, like I said, the title of this presentation is called the drifting, the drifter versus the driven, which is the whole thought that I, I kind of got when I started reading that book.
Um, when you read that book, it's really interesting. Um, if you look at the timeline of events, it's really fun. So, uh, Napoleon hill sat down in 19, uh, 1937 and wrote, thinking about rich on this typewriter right here, and then publishes the world. And then he became one of the greatest selling books of all time.
I think he sold over a hundred million copies at this point. And then the next year he sat there, he was inspired. He felt this calling, he sat down, put a piece piece of paper and started typing the manuscript for out winning the devil. And he wrote this book, which is again, one of my favorite books of all time.
And when he got done, uh, writing it, he said, if I, if I publish this right now, he's like, people will destroy me. Like it's not ready for today. Like if I do this, it's gonna be really bad. And so he never published [00:08:00] it during his lifetime. He passed away in 1970 and his wife ended up getting the manuscript and she looked at, she read it again.
She's like, I'm, I can't publish this either. It's too controversial. It's too many things. It's not like the world's not ready for yet. And so she had it when she passed away, got passed on next person. The next person finally, eventually, uh, got into the hands of the polling hill foundation. And, um, and they decided it was time to actually publish it.
And so they published this book and, uh, it was a book that was written, like I said, a hundred years ago that was written for today for all of us. And it's just such an amazing book. And in the book, um, it's interesting. I gotta be careful of stages Hughes. I'm gonna lose my, my clicker sometime if I leave it somewhere.
Um, in this book, the premise is he's having this, uh, this conversation with the devil where the devil has to tell him anything he wants. And so Napoleon hill has his chance. Like I asked the devil anything I want, what should I ask him? And this is what he ask him. He said, tell me all the tricks by which you enter into and you control the minds of men.
You wanna know, like, what do you do? Like I've seen this happening all over the place. Like, what are the things you do to get inside of the minds of men to control them from not doing good from not living up to their, to their [00:09:00] missions, their purpose to their foot, to like what they're capable of doing.
And the devil rolled back or talked him back and said the greatest weapon I have over human beings. Is I established the habit of drifting. And then in this book, he goes on, he talks about people who are drifters and people who are non drifters. And I started read this and like, uh, as he was going through like people that are drifters and like their tendencies and what they do and why they do it and things like that, like I'd not resonate with that.
And I didn't resonate honestly, with the word, uh, non drifting as well. And I was like, what's a word that like, they, I don't wanna be a non drifter. I wanna be something more powerful, something more amazing. And so the phrase I started using about a year ago is like, I'm not a drifter, I'm driven, I'm someone who's driven.
And so that's what this title of this presentation is the drifter versus the driven cuz you guys are here in a room of a whole bunch of driven people. And I'm curious, how many guys before you came here, there are friends, people you love people you care about who are like, why are you going this event?
You're going to Florida to go talk about marketing with a bunch of nerds in a room for four days. How much did you spend over here? Right. Right. Most of the people we love and care about, they're not driven like we are. And they think that we're crazy. How many of you guys have [00:10:00] somebody who love and thinks you're crazy for being here right now.
Okay. But we are the driven, we understand that we are a little bit crazy. We're a little bit. Right. And so the first I wanna talk about is this, this concept of drifting, because I wanna make sure that we are careful that we don't become drifters and we don't fall back into those ways. Um, let's see. So throughout this weekend, you're gonna hear a lot about this principle, uh, of the hero's journey, how you hasn't heard about hero's journey before.
Okay. I'm gonna talk about bill. Allen's gonna talk about a lot, I think in two days from now, which is like, he's gonna geek out with you guys and have so much fun, but the basis premise most you don't know is, um, throughout time throughout history, throughout time through every generation, every like cultural group around the world, uh, when they went back, they started studying, uh, everybody's stories and things like that.
Every story kind of followed the exact same story timeline, right? And, uh, Joseph Campbell was the first to kind of identified it. He wrote a book called the hero with a thousand faces that kind of mapped out like every hero and every journey, every single story followed the same process. Uh, after that a whole bunch of other amazing people have taken it and figured out different ways to [00:11:00] teach it.
I taught a lot about it in the expert secrets book, but if you look at that, it's interesting because in every single journey. It starts with you, right? You are this person. You are the hero. Okay. If you got any book, any movie, any story, your story, the reason why he guys are hero today, right? We all start.
And we start in this place called the ordinary world that says ordinary world. I have a horrible handwriting. I apologize in advance, but now there's the legend. That means ordinary world. So we starting this thing, right? And we're in this ordinary world and we all wanna achieve something. We have some dream, some vision, something we want to go for.
Right? We have this thing over here. This is this target we're going for. There's a target. We want, we wanna achieve this thing. Right? It's our, it's our, um, it's the journey of achievement, right? We wanna achieve this thing. And sometime in our life, we're sitting here and we're in our normal world. So all of you guys, your normal world, it's wherever you live, right.
You're in your home, you're doing something right. So you're comfortable. Everything's fine. Nothing's bad. But you're just like, I'm comfortable. And all of a sudden you hear the call. Okay. He calls it in. Um, they, they call it in the heroes during they call the call to adventure. Right. And they hear this call to adventure and the call [00:12:00] happens.
And all of a sudden you're like, wait, what is that? And you feel it. And it may not be an audible I call, but you feel how many guys have felt that before you felt that call of like, ah, I made for something more, right. I made for something great. You feel that call and you're like, God, and all of a sudden, if you look at the, the timeline of the hero's journey, what always happens is the hero hears the call to adventure, right?
And they get excited. They wanna move forward. And then something happens immediately every single time and every single story throughout time throughout history, throughout every single culture around the world, after they hear the hero, after they hear the call of adventure, first thing happens is the hero refuses to call?
No, no, no, no. I'm not ready for that. I'm not worthy for that. I look like I'm 11 years old. I'm scared to death. I talk too fast. I'm not wanna be on stage. Like I'm so introvert and scared. Like, no, no, no. I know I'll do anything, but not that I want, I wanna achieve that. But like, I'm not willing to do that.
The first thing that hits every single time is refusal to call. Right? And so this direction right here is faith. Like, oh, I'm gonna do that thing. And all of a sudden here, the refusal to call, which is fear, and that fear hits us. I'm like, Ugh, I'm not ready. I'm [00:13:00] not worthy. I dunno if I can do this, I don't have the talents on the abilities.
Like, what am I gonna do? Right. We have the refusal to call. Okay. The difference between the driven and the drifters, the driven in spite of that, they, they have the same fear. Right? But instead the refusal call happens. They say, no, like I'm gonna do it. I feel, I hear the calling so loud. So like keeps happening, hearing it's beating it's pulsing.
Like I gotta follow that thing. Right. And so we go, we pursue it. And those who decide to not follow fear, we follow faith. These are the driven, these are the ones who are going and trying to achieve something. These are you guys here in this room today. Okay. You can give yourself around applauses for that.
And so, yes. So that's where, that's where this whole, this whole thing begins with. Okay. Those who drift. It's not because they're bad people it's because they hear the call and they get scared and the fear overcomes them. They don't do anything. They stop and they hold back. Right. Uh, Ryan Moran, uh, who owns capitalism.com.
One of my friends, he says something so powerful. One time. he was trying to define what an entrepreneur was. And he said, [00:14:00] an entrepreneur is somebody who decides to take personal responsibility for a problem. That's not their own. Is that powerful? Right. We hear this call, like why? Like I think about man, like 20 years ago when I got started in this game, I was 20 years old.
I didn't know anything about business or marketing. Uh, I had a, I shouldn't tell my, I have three of my kids here in this room. Kids can cover your, I had a CU of 2.1 GPA in college. I was not smart by any stretch of imagination and all of a sudden one day, for some reason, I get excited by this nerdy thing called marketing.
And there's this old guy with the phone shoe talking about, like these things. I'm like, what? Like I got so excited about direct mail and marketing and like all like, for some reason that like that, like I was interested in it. Right. It's that call that call and even like, why is this so fascinating to me?
I have no idea, but it was, I started learning and studying started like geeking out, started going deeper and deeper. Right. And that's how it's for all of you guys, like you hear that call and all of a sudden, like, it doesn't make sense a lot of times at first, like, you know what I mean? Like when I got started in this game, it didn't make any sense at.
Um, I remember in fact, uh, I was gonna tell it's a little bit earlier [00:15:00] later, but, um, uh, when I first got into the, oh, I'm I'm gonna come back back cause I don't wanna, I don't wanna miss it. Um, don't let me forget. So , I'll go back. So this is, this is what, uh, the devil said back to Napoleon hill. Cause he asked, said, what is the drifter?
What does that mean? He's the drifter. Someone who accepts whatever life throws in his way. He doesn't know what he wants from life and spends most of his time getting just that. Okay. The opposite that they're driven. Like we know what we want. We have definite of purpose. Like that's the thing I want.
That's the goal I'm going for. That's what I'm moving towards. Right. We know what that thing is. You guys aren't gonna be in this room if you didn't know something like I want something different. I want something more. Maybe you don't know exactly what it is yet. Be like, man, whatever these people in this room have.
I want that like I wanna experience, I wanna feel that. Right. And so you have a direction motion you're moving forward, which is unique, which is different than most people. Okay. So faith versus fear, this is the next piece of the puzzle. So you have each of you guys here, you have the drifter. You have the driven, right?
[00:16:00] And then, uh, this is you as a person, like I said, every single day, you have this, this ability, right. To choose to move forward in faith. Like, and faith is a fascinating thing with faith. You don't know what the answer is. You don't know where you're gonna go. Like how many guys got into this business? Like, I know exactly what I'm gonna do.
I know exactly what I'm gonna do it. None of us do. Right. We just have a goal. We have a vision, we have a, a thing we wanna accomplish. Then you start going. Like, I hope we figure this out somewhere before I run outta money. Before I get tired before like my, my spouse kicks me out. Right. I'm trying to figure this, see out, like you're moving forward in faith.
Cause we don't know what it is yet. We're moving as best we can. So the driven move forward in faith, the drifters they stop and they get paralyzed with fear. Okay. Um, said in another way, those who, um, are the driven are those who act and those who are drifters are people who acted upon. Okay. I wanna be someone who is someone who acts now.
What's interesting. If you look at this, it doesn't matter which direction you go. Um, as you start doing either of these things over and over again, if you start [00:17:00] moving forward, faith consistently over and over and over again, you're gonna develop a pattern of moving forward. Faith. If you start take choosing fear over and over and over again, you're gonna start building a pattern of fear.
Okay. Napoleon hill called this hypnotic rhythm. Um, he said, if you're going here, you start building things like hypnotic rhythm. It's like a, almost like a Whirlpool. You get stuck in this thing, right? It's like a, a tractor out in the field that's going around is getting it's in the mud with this big tires, this building, these ruts and Rus get deeper and deeper and deeper.
And eventually it's hard to get out of it. Right. But seeing these street, if you're over here, moving forward, faith, you start building these patterns. They go over and over and over again, and you're able to move forward and to be someone who's driven. Right. And so it doesn't matter which direction you're going.
You're getting these rhythms, either positive rhythms or negative rhythms. It all comes off of like, what is the thing we're choosing? Like which direction are we going? Okay. And so, um, I want to talk about this because so many times in my life and your life, like we have this opportunity. This is us every single day, right.
We're here. And an option comes. Do I show up, do I not show up? Right. Do I choose faith? Do I choose fear? This is not something you pick once. And that's the pattern for your life. You pick it over and over and [00:18:00] over again until it becomes hypnotic or until becomes something that's part of you. Right?
That's not going away. I started thinking about just different times in my life, um, where I was scared, right. Where I heard the calling do the thing. And all of a sudden I got the refusal of the call. Like, no, you're not good enough Russell. Like, oh no, I know. But like, I feel like I need to do this thing yet, but you're not ready.
You're not worthy. You're not like all the things like I know. I know, but like I want that thing really, really bad. And so I decided to move forward in faith. Okay. The first time in my life that I, I can say this actually happened to me. Cause I literally was a drifter my entire life until, uh, eighth grade.
And my dad convinced me to go into wrestling and I started wrestling and very quickly I found out that I loved it. I wanted to do it. And I remember, um, after my first year I told, um, all the guys on my team, I said, I'm gonna be a state champion. I'm gonna be state champ. And they all started laughing at me.
Like, dude, you're like the worst on the team. You're not gonna be state champ. I'm like, yeah. I am like, no, you're not. And they made fun of me and they teased me and they mocked me and they beat me up. Over and over and over and over again. Um, but I was like, that's the goal? That's where I'm going. So I kept moving forward, faith moving forward, faith.
And eventually the people were beating me up. I got better and I got better. And eventually I was able to get spot where I could beat them and I could beat the other people. And [00:19:00] eventually I became a state champ. Thank you. I say that, knowing that in a few minutes from now, you guys didn't have a chance to, uh, literally hear from the greatest wrestler of all time here on this stage, which I'm like still flipping out, excited by it.
One of our guest speakers who, um, anyway, we'll introduce him later, but it's be amazing. But I think about start thinking about other parts times in my life where the same thing kind of happened. In fact, the very first time I came to a seminar like this Armen Moore's big seminar. I know yesterday at dinner I saw three or four people were at that seminar with me.
How many guys were at Armand's old big seminar with me the very first time I was there. It was like three of you guys here, here. So I go to the seminar, I'm an internet nerd. So I'm behind my computer, my laptop, like just doing my thing. And there's all these people coming in. They're excited and people are on stage talking and speaking and selling.
And I remember seeing the very first person on stage, they did their presentation, they sold something. And I watched people run to the back of the room with their credit cards, like throwing credit cards in the back and signing things up. And I was like, what just happened? And I was doing the math, counting the people in the back of the room.
And I was like two, I think they sold the $2,000 package and I was doing the math 2, 4, 6, 8, [00:20:00] 10, 12. And when all of a sudden done it was like, the guy made like 60 or $70,000, 90 minutes. I. Okay. That was really, really cool, but like, you know, I'm, I'm an internet guy. I don't really care. Next guy I got on stage name is John Childers.
Who's a public speeching. He's a public speaking, uh, coach. And, uh, he sold a $5,000 package and I watched people run the bathroom by his and same thing. I was in 5,000 10, 23. And I was like, he made $150,000 in an hour and I was just blown away. And this is this call saying, Russell, like, that's gonna be you some day.
like, no, no, no, no, no, no, I don't. I don't do stages. I sit behind computers, but I don't see anybody. I can hide from him. I'm really introverted, awkward. Like, no, I don't do that. And it's like, no, this is gonna be you. I'm like, no, no. Remember going back home. And I was like, I can't get that thought outta my head of like, dude, some human being who was just like me who put on pants, just like I did in sure.
Just like I did got on stage, spoke for 90 minutes and made 150,000. Like I just, it was such a big in my head. I couldn't like would not go away, kept going over and over said, okay, I'm gonna do, I'm gonna go speak on some seminar stages, but guess what? [00:21:00] In my head I'm like, Russell, you're not good enough.
You're not ready. You're not worthy and guess interesting. That voice is actually right. I wasn't, nobody would like invite me. And so I was like, well, no, one's gonna invite me. You know what I'm gonna do. I'm gonna build my own stage. And so, uh, when I , so what I decided to do back then is, um, my local voice.
See, I know I rented the holiday Inn. We ran radio ads saying, come learn from internet marketing, nerd, Russell Brunson. He is gonna be doing this thing at hauled in, and we're gonna teach you about how to build businesses. And I was so excited and I remember hearing the radio ads running. I'm like, I'm on the radio.
This is the coolest thing in the world. And they had to call a phone number to reserve their seat. And we got a bunch of people who called and reserve their seat. And then, uh, the date event was happening. And I think like Brent, was there a couple other people from our team were there way back in the day.
And, um, we, uh, we had, I think there was like a hundred people at RSV to be in the room. And so we were like getting everything ready. And I had my, you know, back then I would wear suit and tie cuz I thought that's what business people did. And I was all prepared and ready. And we had like the table in the rooms.
I was gonna sell something in the back, but everything figured out. [00:22:00] I'd do my little, you know, get all ready. And then people were showing up and then finally I come out and it's before we had, you know, screens and backstage that I walk out to welcome everybody. And guess what, what two people were in the room, one was like third row over here.
And one was in like the 50th row back there. I was like, oh man. okay. And all I wanted to do was to run away. Fear was yelling at me. TA told you, so you're not good enough. You're not smart. Nobody wants to hear you. Nobody cares about funnels. No matter how excited you are, the world does not care. I was like, but I care.
I said, you know what, I'm gonna go. And I just do my best. I'm gonna serve these two people. And so these people had a personal seminar for me, one on one where I was just going crazy. And I think it looked to me like this guy is crazy. Like he is so excited about this weird thing. Um, but that was the first time I think most people would've quit after that, but I was like, you know what?
This is like, this is not about them. Like, this is my passion. Like I love this. I feel like if I keep talking and I keep talking, I keep talking. Eventually more people will show up. And so we tried it again. Next time 10 people show up, we did it again. 50 people show up, eventually got to a hundred people showed up.
[00:23:00] right today. I'm looking in the room. There's like over 5,000 people of you here in the room. Like it's crazy, right? Like, this is true in anything in life. You guys, um, you've probably heard this before. It says that God doesn't call the qualified. He qualified as the called. Right? Your job is not say, oh, I'm ready for this.
Like, you're not gonna be ready for it. Okay. When we built ClickFunnels 1.0, Todd and I, eight years ago, sitting in a room, neither of us were qualified to do it. Okay. Todd's a great programmer, but he'd never built a site that was gonna ho house a hundred thousand plus people's websites. We're gonna show you some stats here in a minute.
Um, it's insane. You see how much volume you guys put through this? Like he wasn't ready for that. In fact, it's crazy. After we launched ClickFunnels, uh, first thing is that we, we set a launch date because I was like, if we don't pick a date, we're never gonna launch this. We picked a launch date. We got everybody involved.
We did this big launch. And the night before the launch, uh, Todd and Dylan at the time were in their coding. And they're like, Hey, just so you know, software's not ready. And I was like, what? Because the launch is tomorrow. Like, yeah, it's totally not ready yet. It's like, Well, like it's going live tomorrow.
[00:24:00] Everybody send emails. It has to be live. They're like, okay, well, I have an idea. Dylan had this idea. He's like, what if instead of launching the entire software to everybody right now, what if we do a reverse launch? I'm like, what's a reverse launch. Like, tell me about this. He's like, well, instead we just give them day one, they get log into the software and they can like, look at it.
And then we'll each day finish a feature and give them that feature. Next. I was like, do you think that'll work? He's like, I don't know, like, well, do we have any other options? Like, no, I'm like, okay, there we go. So we did the launch, every logs in click funnel was like, so what is this? We're like, well, it's the shell right now, but eventually it's gonna be this really cool software you can build funnels with.
And Todd's back there coding like crazy. And all of a sudden, like the next night, like midnight's like feature, one's done. It's in there. So we emailed the list like, guess what feature? One's open, like log in. You can see the first thing. And people logged in. They're like, cool. Like, but how do you build funnels?
Like, well that that's coming, it'll be here. Like, your name is literally ClickFunnels. Like, I know we'll get there. Like just go use the thing. And then poor Todd's like drinking red bulls and like. You can't go to sleep talk. Cause we need another feature by tomorrow and every day, him and Dylan will sit there and they get another feature and we launch the next one and the next one and they just cranked this thing out and over like a [00:25:00] two week period of time, we had click funnels.
It was crazy to go through the experience. Right. But even then, like it wasn't perfect. Uh, Todd told the issue. He's like, he's like this version of click funnels will hold about 10,000 people and then we'll probably have to change. I dunno, databases or structure or something really smart. I was like, okay, I dunno what that means, but I'm gonna go sell some.
So I'm out there selling like crazy and about. And how many guys have been here since year? Number one. Okay. So for year number one, as it got bigger and bigger, we got a point. We had almost 10,000 members. All of sudden things started going weird. Like the software would go out and then different issues would happen.
And then things were happening. And I was literally with my family, flying to London to go speak an event, to tell people in, uh, in Europe, how great ClickFunnels was. And as I'm in the air, ClickFunnels goes down. And when I land, um, in, uh, in London and I get internet hooked on my phone, my phone starts blowing up and it's crazy.
All these people who like. Seven or eight hours earlier when I was in New York, flying away, they all love me, Russell. You're the greatest we're building funnels. You're the greatest person in the world. You change our whole lives. This is so awesome. Those same people. When I land in [00:26:00] London had literal death threats in my messenger.
I'm gonna kill you, Russell. My ads have been running for four hours and sights down. You owe me $10,000. Like not one or two, like hundreds of people. I was like, oh, I call Todd. I'm like, what's going on? He's like, yeah, click funnels down. If we're able to get it back up. And all I heard was word, if, and I'm like, okay, what do we do?
Fear starts freaking out. Like Russell run. You're in Europe. Nobody will know never come back, start a new life with your family. It's gonna be amazing. Right. And that's why I wanted to do. And I'm like, oh no, no. Like, but like, we didn't have that option. Right. So it's like, okay, do we act? Or we acted upon, I'm gonna act, what are we gonna do?
I don't know. I'm scared to death. These people are gonna hate me. They do hate me. They're really mad at me right now. And so we went click live on Facebook and our FA you know, click funnels group back. And they, I said, Hey guys, this is the deal we messed up. And it's embarrassing and we're down and it's not okay.
And I'm angry, Todd's angry, we're all angry. We'll try to fix it. We apologize. We're figuring a way to not make this happening again, but we are so sorry. We're trying to figure it out. Uh, I'm as mad as you are. And I understand you [00:27:00] as upset of me. And instead of like hiding, like I wanted to do like every part we wanna do, we just faced it.
Um, it was crazy is the next day they ought software back up. We changed databases in a disaster verted but it was crazy because over that period of time, I thought, for sure, like, we'd lose half the customers. And we didn't, uh, we lost very, very few customers. It was amazing. And I think most people told me later it's like, because you didn't hide because you came out and told us we were gonna stick with you through all of it.
And it was amazing. Um, but it comes, yeah, it comes back to, it comes back to that over and over and over again. Uh, and the one last story about this was faith and fear like two years ago. Um, and we told you guys this story last year for those years who were here, uh, two years ago, Todd and I had the opportunity to be done.
We got a really good offer. We could have re like we could have washed our hands and sold ClickFunnels have been done. But as we looked at it, honestly, like this was the reason that was driving that entire decision. It was fear. Fear that like, maybe we couldn't do what we needed to do the next step.
Maybe we couldn't figure it out. Next things, maybe like a million different ideas. And we had this amazing option where we could be done and retire and like, just be done. But man, as we sat there in his lake [00:28:00] house and Georgia was sitting there, like, what do we do? What do we do? Like this was the thing that kept halting was this call.
It was like, move forward, faith. Like, no, you guys can do this. Like, but we don't know how we're not ready. Like for us to do that, like we literally have can't pay ourselves or excuse me, most executives on our team for two years, if we're gonna do that. And we're like, all right, I'm not gonna lie. We thought it was gonna be a year, end up being two years.
But, um, we decided to move forward in faith and to, and to create, um, to create click phones 2.0, which by the way, all y'all here in the room today and tomorrow are gonna get access by tomorrow. Are you guys excited for that? As long as Todd tells me, that's true. I think it will. Whoever bring out minute, he'll tell me, but, um, that's the game plan?
So Napoleon hill in thinking or in, out in the devil, we says something cool. We said. Um, he said you were entitled. Are you entitled to know that that, uh, two entities occupy your body? One of these entities is motivated in response to the impulse of fear and the other one responds to the impulse of faith.
And for us every single day, it's a choice. [00:29:00] They're both there. And the more you choose this over and over consistently, the more it creates this pattern, it gets easier and easier and easier. Okay. That's the difference between the driven and the drifters, the drift, uh, the driven are those who choose who choose faith.
Okay. So the question again for you is will we be guided towards faith or allow fear to overtake you? Okay. So let's talk about the driven down. Um, uh, one of my favorite things about what we do, and it's funny, like two minutes before I came on stage, uh, we heard you guys going crazy. Todd's back there. And, uh, he said, this is, this is insane.
He's like, we he's, like, I thought we were just building websites. I thought we were building software. He's said I had no idea. This is what was gonna happen. Um, and, uh, what's fun for me is. um, I feel like that what we do here at ClickFunnels is that, um, our calling is we were called to serve the driven and, um, I got a message here and I hope, uh, Annie doesn't mind me reading this, but she VED us to me like three or four days ago when there was so much chaos coming into this event, stress, anxiety, all the things that happened.
And she VED me this and like, it changed everything for me, but [00:30:00] man, it also like helped put in perspective, like why we do what we do. And I wanted you guys cool if I read this real quick. Um, so this way Annie said, and if those who don't know Andy grace, by the way, um, she is she's right here. She's amazing.
Um, what Andy does. Her whole mission. She helps people break the change of alcohol addiction in families. It's one of the most amazing, like she's an amazing person. What she does is so powerful. And so that gives you context of kind of this message. She sent me, which by the way, thank you for like timing was impeccable
Okay. So she said, good morning. You were on my mind. When I first came to FHL 2017, I had no idea the cost of live events to the person who was on stage. Especially the cost of people like us who are reluctant to be on stage in the first place. Ironically, most people in the audience actually think, oh, that's lucky.
I, that must be nice. Anyway, I've hosted a few of my own much smaller. And I now know the cost. You have to give so much push right against the edge of what you think you can give. So I just wanted to say that you were amazing. It was that single FHL 2017 event. I didn't even have a click funnels account yet.
I just felt God nudged me [00:31:00] towards being there in Dallas, that changed everything. Your FA your sacrifice of doing what is so hard of pushing yourself beyond what is reasonable for a person or the world to ask of someone has made all the difference for me, for us, we, as a family are changed. There's real freedom in what your dedication to your mission helps me to do.
Innumerable dads are not able to read bedtime stories to their kids. Instead of yelling them before passing out drunk. There are real people who are alive today, who would not be thousands of them. Real families were the curses of alcohol addiction. The devil have now been broken for generations, real women and children who are not getting hit or worse, real rapes that are not happening.
Sorry to be so blunt, but what you help me do is. In the world is on the edge of the battle of good evil and Russell. As you go next week, please hear me. When I tell you that you are amazing, you're doing his work at the highest level. He is so proud and we'll be in the audience every moment, grateful for you, clay and your entire family, who allowed you to change the world in a beautiful and unique way.
The only you can,[00:32:00]
that's one person in this room, you guys like, I literally have no interest in any of you guys making money. I could not care less like that is not my goal. And hopefully you guys know that we talk about money. We talk about awards, but I've been called to serve the driven and the reason why is, cause I know what the driven can do.
I know what entrepreneurs like you guys can do one person, Andy grace, who hears the call and who doesn't shrink in fear. She steps up in faith against an insurmountable, like foe to go out, to battle every single day and change the world her own way. Like the fact that we get be a little peace in that and help her to magnify her message like is like more like I jumped from a million years.
And that's what I want for all of you guys as well. Like every single one guys have something, there's some group of people you've been called to serve someone's life. You've been called to change. And if we can be a little piece in that mission to give you like the tool, the idea, the technique, like something to help get your mission and your message out to more people, then everything that we've done here at click funnels, like that's what matters.
Okay. Um, I guess the weird lesson, uh, interest how much money you make and we're interested on the, on how you're able to serve the people you've even called to serve. Okay. Um, the driven people, they feel something, and I know you guys feel, that's why you're here, right? They feel something, [00:33:00] uh, in the Bible, the book of Proverbs that says, without a vision, the people perish, you guys are the ones with the vision.
That's why you're here. You've seen something different. That's why you showed up here. The people who haven't seen that they're not here. The wait people like you guys to step up and be the leaders
at FHL Orlando. We made this little video and, um, we showed on stage and we never showed a sense then. And I, as I was preparing this presentation, I found it again. I was like, I wanna show this again. So those who are in Orlando, like five years ago, sorry, I showed this once, but this is the video we created, uh, to show during that event that really illustrates who you guys are as the driven.
So with that said, check out this quick video
here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently, [00:34:00] they're not fond of rules and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them about the only thing you can't do is ignore them because they change things.
They push the human race forward. And while some might see them as the crazy ones, we see genius because the people who are crazy enough to think that they can change the world are the ones who do.
All right. So this is an identity I wanna give all of you guys today. Um, I need everybody to stand up for me real quick. I wanna stand up. I want, have you touch your chest? You repeat his words, say I am driven IM driven again. Louder. I am driven. I'm [00:35:00] say more time. I am driven IM driven. One more time. I'm driven.
I'm all right. You guys, you're the driven. All right. Okay. You sit back down. So the driven, I wanna talk about this, a couple things you need to know on this journey. Okay. Um, my whole goal is to show you guys where you're at, where you're going and what to prepare for, because, uh, this mission is not slowing down for any of you guys.
Okay. The world's getting crazy and we need you. We need the driven to step up to change the world and keep it from going to chaos. Um, the first thing I wanna talk about, uh, coming back to the hero's two journeys, and, uh, we talked about this a little earlier, so here's you, you are this hero. You are in this ordinary world, right?
And you're going on this mission. You have this thing, you wanna achieve everything you wanna accomplish. You may not know exactly what it is yet. Okay. So. Excuse me because of that, we've tried to make it easy. That's one of the biggest reasons, excuse me. One of the biggest reasons why we do the two com cup award and they're too hard award, all the big awards, the boost chapter award, all the awards will be giving out over the next two days is cuz some of you guys don't know exactly what that is yet.
You're [00:36:00] like I feel poll. I Phil talk. I don't. So I'm gonna make it tangible. Like there's an award. Okay. If you start pursuit of that award, you start running towards that award. You're gonna start learning all the things you needed to learn, to be able to become who you're supposed to be. Okay. So you're gonna go on this journey.
Okay. And here at Pierre, this is the big award you want. This is the journey of achievement. There's a flag. And then there's gonna be this huge long journey for you to go, right? You're gonna go on this, this journey. And eventually as you go through this path, you're gonna achieve something amazing. Now, like I said earlier, I don't really care if you guys make a ton of money or not.
I don't care if you or too calm come or not. Like that's great. There's a goal. There's something to work towards. Okay. When I was wrestling, I wanted to be the best in the world. I wanted to be national champ. I never actually achieved that in high school. I took second in the nation, which is pretty good.
I'm not gonna lie, but I never, I never actually my goals, but it doesn't matter how haven't seen Rocky part one, Rocky didn't beat Apollo creed. Right. He with all his heart, he pursued this thing. He never actually, uh, achieved it, but guess what did happen on this journey? They call this the hero's two journeys because there's actually two journeys.
The journey that all of us are pursuing, that the [00:37:00] audience is aware. You watch any movie, you know, the lightning McQueens trying to, when the piston cup, you know what Shreks trying to do, know what, uh, what, uh, Billbo Bains, Andro, and then, you know, like you see the outward journey, right? This is the thing that, that everybody's aware of is this, this, uh, journey of achievement.
But if the story is told correctly, the second journey is the journey of transformation. This is the who you become. This is a much more powerful and more important. This is the only journey I actually care about for you guys. Okay. And hopefully you achieve your dreams and your wants and your goals, but if you become someone different, become someone better on the journey.
That's all that really matters to me. And to the rest of the Clark falls community. Like that is the key. Okay. I got a secret for you guys. You've actually already been on this journey. That's why you're actually here. Do you know that. Some of you guys are like, I'm start my hero's journey. No, no, no, no, no.
The first journey you already did, if you actually read the hero's journey at the end of the journey, guess what the hero does, the hero accomplishes this thing. And then he returns back to the ordinary world with the elixir. There's an elixir they [00:38:00] accomplished the thing and they come back to the ordinary world and then they start the second journey.
Okay. The reason you guys are in this room is cuz you've already accomplished something, right? You did something I'm guessing most of you guys. I look at, you know, the funnel hackers off my head, like Kalin, Poland, right? Kalin went through her journey, lost a whole bunch of weight. Right? She did the heroes journey.
She achieved what she wanted to. She transformed. She gives someone a different, but then she didn't stop. Okay. She returned with the Elixer. She came back to the earlier world and then she changed hundreds of thousands of women's lives with what she knew. That's the second journey. This is the journey. I care about this first journey right here.
This is the journey of growth. Okay. This is the first hero's journey, but I'm guessing most of you guys have gone on this. You've become someone already. That's why you're here. You know, you got something inside of you. You would've been here right now. I have this talent, this hobby, this thing I know I can change the lives of other people.
I just have to get it out there. I'm gonna funnel hacking life. Cause that's what they do. There. They take people who are driven, who have gifts and they help them to magnify their callings. That's exactly what's happening here. Okay. So my guess is you've already been on this thing. You you've accomplished something.
You've had some growth and now you're here today because you're going on the second journey. And the second journey is the one that I care about. [00:39:00] This is the journey of contribution. I think that's my next slide. There we go. The journey of contribution. Now the journey of contribution looks very similar.
Okay? Cuz you're all starting out here. You're smiling. You're still over here. You got this result. You want to get, this is result. That's supposed to be a flag and there's this huge journey, right? You're back. You're back in your ordinary world. The difference is this time. It's not just you. This time you are carrying the way the world on your shoulders, cuz you feel called.
I May's feel that. Right. It's heavy. The mantle is heavy. Just she has know if you're like, oh, I'm gonna make a whole bunch of my life's gonna be easy. No, no, no. Not if you do the way that we wanna do it. Okay. There's ways to make money easy. Okay. There's gambling. There's cheating. There's like, but the way where you're trying to pursue something and change somebody's life, like it's heavy.
Like I'm taking the entire responsibility. Like I literally, like if you guys knew how much effort I put into serving you guys, and I don't have to, like, I love it, but I don't have to. But man, I feel this calling as a constant and [00:40:00] consistent people are having to understand, like, why don't you stop? Why don't you slow down?
I'm like, because these are my people. Like I feel the way in the world, on my shoulders. Cause I want to get you your result. And so I'm gonna keep trying to figure out things. We're gonna spend more time on software. I'm gonna do better training, bigger funnel, hacking lives, more events, more products, more solid, like whatever we can do to solve the problems, make your job easier so that you can go on this journey.
That's the key. Cuz your second journey, you are carrying the market that you've been called to serve. You're taking them on this journey with you. Okay. And hopefully you got goals. Your goal out here might be a two comic club award. Okay. It might be two comic cutbacks. Maybe it's a too hard award. We want give a million dollars to charity.
I don't care, but you got something you're, you're striving towards. And as you go on this journey, the second time you're gonna transform again. And this is amazing. So this is a hero's two journey, a hero's two journey. This time's all about contribution. Take a picture that Mississippi your notes. Just kidding.
That's this contribution there. Okay. And so that's the second journey I wanna talk about. That's the one that we're here today is to take you guys, because I know all of you guys are heavy. You're like you have that calling. You have that man answer. You're holding the entire way of the world on your shoulders.
The people, you know, you've been called to serve. So our job at click phone is to make that [00:41:00] lot, like to make that job easier for you to give you the tools and the things you need to be more successful. Okay. Um, okay. Now a couple things is when you go on the second journey, as I was kind of preparing this, there were like three core things that popped out at me, like things that make this hard or make it scary, or make us shift a lot of times from faith back into fear.
Okay. It's easier to like step back, right? So you start going, like, I'm gonna do this and you start moving forward. You're like, oh, it's heavy. Oh, it's awesome. Uh, can I do this? And you're like, oh, that fear being a drifter sounds real easy. Like, I don't have to do this. Like, what if I just set it down and then like came back over here and drifted, right?
Like, you've read outta the shrug. That's the end of the book. Like all the producers who are holding the way, the world on a shoulder, they shrug and they walk back and they go back and I'm like, I don't want that. I wanna support you guys who are holding the way, the world on your shoulder. That's my goal.
That's my mission. Right. And so you have this thing. And so there were three things I wrote down there. Like there's three things that, um, if people understood, I think it'll make this, uh, it'll make this weight lighter for you guys. Okay. So the first one talk about is called stewardship. There you go.[00:42:00]
My writing gets worse and worse, and this is day one hour one. You imagine by Friday, Saturday I was gonna look like, okay, number one is stewardship. I am a big, big believer that. So of you guys come into this world and you're like, all right, I'm gonna win 10 million. I'm gonna win this award. I'm gonna do all this sort of things.
I'm gonna build my version of ClickFunnels. Right? You come in with that. Um, you have to understand that, like that fear of saying you're not ready. You're not worthy yet is true to a point, right? You're not, that's the way you have to step foreign faith and start learning things. And what's gonna happen is you start pursuing you start moving forward.
Faith. God's gonna give you an idea. Okay? And the first idea is not gonna be, you should go build click funnels. You should build eBay. You should build this thing called Amazon. Like that's not the first idea. The first idea is the little one, cuz he's like, I wonder if Russell's gonna be a good steward of ideas.
I'm gonna give an idea. And so I was sitting there, my college dorm working on some stuff, uh, and an idea for this thing. And my very first idea was this thing called zip brander. How many you guys are? My zip brandand are customers in here. Seriously? There's like [00:43:00] three or four people that bought zip brand.
Dude. That's amazing. I was in college like that's I was like a sophomore in college. That was my even pre potato. Got my very first idea was called zip brander. I created that thing. We've launched it to the world. I sold like 30 of 'em. It was amazing, right. Changed my life. It actually, it was like, this actually works.
People bought stuff from me on the internet. This is great. That was my first idea. Right. And guess what as good of an idea, as I thought it was the time, it was not that good of an idea, but it was an idea. And so God gave an idea said, I wonder for Russell be a good steward of this idea. And he gave me the idea and watched and said, oh, he did something with it.
He didn't shrink in fear. He stepped forward in faith and did something with it. Okay. I can trust him. I'm gonna give him a little better idea. And he gave me the next idea, try this one out, want, see what he's gonna do with it? Like, is he gonna handle it or not? I start going forward and I did it or I didn't.
Right. And then the next one and the next one, and he gives us stewardship of these ideas to see what we're gonna do with it. Like, are you gonna do something with it? And if he keep doing that, keep doing that, eventually he gives you better and better ideas, bigger and bigger opportunities. Okay. Um, and it's that you have to understand.
It's interesting if you read, um, the, the parable in the Bible, the parable of the [00:44:00] talents is one of the. Most interesting, interesting stories in the Bible, right? So the master comes and he has three servants and he gives one servant five talents. Second one, he gives two talents and third, he gives one talent, right?
He says, go and do something with this. Like, I'm like go and I'm gonna see if you good steward of this stuff. And then come back and report back. So they go out there, they do their things. And the, the guy who gets five talents, he goes and invests talents for money. I taste the money, invest. It comes back and makes, I think he comes back with 10 and the next with two goes back and invests.
It comes back with four and the person had one was like, uh, I don't wanna lose this. So we went and buried and hit it. And so when the master comes back, he's like, Hey, what'd you guys do? And the first guy's like, Hey, I took the five turn to 10. He's like, oh, you're a good steward of ideas. Cool. You can have everything I have says, well done.
My good and faithful servant now has been faithful over a few things. I will make the ruler over many things. You are a good steward of your ideas. I will give you more. Then he goes back to one who hid the talent and said, what did you do? What'd you do with it? It's like, well, I hit it. I didn't want to break it or lose it.
Or I just kinda hit over here. Okay. Literally says in the scripture says I was afraid and I went, I hid the talent in the earth. What did the master tell him? It wasn't very good for him. [00:45:00] he said, take it from him and give it to the person. Who's a good steward. I, you guys have ever had an idea for something like, oh, this's gonna be cool.
I'm gonna do it. And then you didn't do it. And then later you saw someone else do it. Like, oh, I had that idea. Yeah. I bet you did. They spinners bitches, spinners. VI spinners were the one. Okay. It's interesting. Right? Okay. Ideas come and go. We have a million ideas, but the questions are you gonna be a good steward of the ideas when they come?
Okay. Cause on this journey, you're gonna pick up the way of the world. Cause you're like, I'm gonna change the world. What I got and you're gonna start moving this thing and he's like, alright, we're gonna see if for also actually it actually believe how much is he bought into this? Is he gonna do it? He's saying he's driven.
He stood up and said it I'm driven. Is he? Or is he gonna be a drifter? I'm gonna test him. Here's an idea. And he sees what happens. Wow. Here gets through that one. I'm gonna give another one. I'm gonna give another one. I'm gonna give another one. Okay. Three years ago. FHL I showed you guys have you guys remember this?
I showed every funnel I'd built before ClickFunnels, 150 funnels. Not that I like built in an account, 150 funnels. I had. Created and designed, built a product for wrote copy for and launched into the internet. 150 funnels before [00:46:00] we built ClickFunnels. Okay. Wasn't one, wasn't two people like where also when's my click funnels could come about.
Well, you got some work to do, create a funnel then another one. No, but I tried to funnel it didn't work Russell. You soon as one foot away. That's a big scam. No, I just say it's the first funnel. Right? Do it. And then do it again and do it again and do it again. And eventually, if you are consistent, then you'll get the idea and God's like all he's a good steward and idea.
Here's another one. Here's another one. Oh my gosh. This is the one it's called click funnels. And I was like, what? Click funnels, Todd, we should make this thing called click funnels. Like that's a great idea. Right? Russell. You're so smart. No, no, no, no, no, no, no. The ideas are placed in your mind. You have to understand that.
Okay. So all of you guys, we all wanna have these big level 10 opportunities, but you don't get them right now. You don't get this right now. Okay. That shows up when you start moving forward in faith. Okay. And then you get the ideas and these testing. So if you're good steward, and if you get, if you keep pursuing that and you prefer to be good steward, you get better ideas and more ideas.
It's pretty exciting. Okay. The next thing is capacity. Okay. That's the another thing, when we [00:47:00] decide to go on this journey, how many you guys are here right now? You're about to start. You're like, I don't know if I can do that. That is really far away, right? Like, like I'm not ready. I'm not worthy. I don't know if I can handle this.
Like why me? There's so many people that are better qualified. There's so many people that should be doing this besides me. I can tell you in the, the category Kings groups, we have different mastermind levels. Uh, the category king group, they pay $150,000 a year to be in that group. And what's fascinating is almost every single person in that group is like, man, why did I have to be the one to do this?
Like I had this idea had this calling, but like I wanted someone else to do. I kept trying to give it to other people, but then like I kept coming back, like, no, this is yours. Like, but fine. Right, fine. I'll take it. Okay. And so what happens with test our capacity? Um, again, I, I shared this quote earlier, but it says, God doesn't call the qualified.
He qualified as the. okay. And so what's gonna happen is he's not just gonna make it easy. Okay. If you come back to the hero's journey, there's this time, uh, in the middle, we have all the trials and the, the problems and things like that. He call the in, um, in, um, [00:48:00] in, uh, hero thousand faces. He calls it, crossing the abyss, the abysses this time with all the trials and the temptations, right.
Every hero goes through it. Right. And so again, you gotta be able to increase your capacity to actually be able to handle the thing you're doing. Right. If you would've handed me the problems that ClickFunnels has today, seven years ago, it would've crushed me. I would've been like, Ugh, I would've quit and died.
Like, it's literally, like, if you just knew, like this morning alone, how many fires Todd and I put out backstage while we're warming up to come out here, we're like, I can't believe this would've crushed us 10 years ago. And we're like, let's go, right. How does that happen? It doesn't happen overnight. It happens by you go through the ABIs, you go through the problems, the struggles, the trials, right?
And you get stronger, you increase your capacity. And he gives you another trial and he like, why is he doing this to me? This is so hard. Why am I in London? And the entire world wants to kill me. I said, because if we had a hundred thousand members now, you won't be able to handle, so I gotta strengthen you up Russell.
So we're gonna crash, click phones a little while, see how tough you guys are. You're gonna build more infrastructure, more things in place. We're gonna test yourself and it increases your capacity. Same thing we do in the weight room, right? [00:49:00] We're go in the weight room to tear down our muscles, to increase our capacity so we can handle more.
So just know, as you start on this journey, I promise you it's not gonna be easy. I promise you. Anyone tells you, oh, it's gonna be easy. It's gonna be fun. No, no, no, no. It's not gonna be easy or fun. It's gonna be hard. But that's part of it because right now, the things that you have, the dreams, the goals you have, I promise you, you don't have the capacity to actually handle it yet.
So as you step out into this journey and you move forward to the faith and you leave the ordinary world and you're going on this journey, it's gonna be hard because you've gotta be tested. You gotta increase your capacity. So prepare for it. It's gonna be okay. That's why I have a community like this, a.
You can surround yourself surround. So when you're like, this is not working, my Facebook account got shut down. Nobody's buying my product. I did a webinar. I had 300 people signed up and a single person showed up. I tried to do an event and nobody showed up. There are two people in the room I spent every penny I had and two people showed up in this room.
It was so embarrassing. Okay. Yes. It's gonna happen over and over and over again. Cause the, has, you have to be able to increase your capacity because the missions you've all been called for are heavier than you can handle right now. Do you think that Annie grace, when she got, when got into this [00:50:00] whole thing, when she was struggling with drinking herself and all of a sudden, she figured out how to break the whole thing and all of a sudden she felt the way the world on her shoulders.
Like, Hey, go out there and you're gonna be battling heaven, hell trying to save these people in their families. Do you think she was ready for that? No. So she had go on this journey, increase her capacity over and over and over again. The mission's the same for all of you guys. If it wasn't the story, it'd be boring.
Can you imagine a story or a movie where you go? And the hero leaves the ordinary world and he strolls it island for a little while and he gets to the end. That movie would be so boring. Why would you expect your journey's gonna be anything different if you truly wanna contribute and change the world, it's gonna be heavy.
Okay. But it's okay. He's not giving you anything you can't handle. He's gonna, you just enough to increase your capacity. And sometimes it's gonna feel like failure. Okay. Before I met Todd, 10 years ago, I thought I had everything figured out. I had the vision. I had the mission. I knew exactly where I was going.
I was going on thinking maybe I took a wrong route. I don't know what happened, but I thought I was falling. Like everything I was supposed to be doing. And all of a sudden, one day I went from having a hundred employees to me, acting, to lay off like 90 something, employees, everything [00:51:00] crashing down middle on me.
And I was like, I thought I was doing everything right. Like what's happening? Like what, like, why is this happening to me? I was so frustrated. It took like almost five years for us to get from this like crash, to losing our business, to like shutting things down to like, it was a five year cycle for us to get through that.
And then come back through the other side of this. And then on the backside of that, I met Todd. We launched ClickFunnels. All these things happened. I was like, if I had not gone through that pain during that window of time, I never would've been able to handle any of that. Right. And so for all of you guys to understand that on this journey, do not give up, do not switch for being driven to becoming a drifter when it gets hard.
Cause it will get hard, but I promise you it's worth it someday. You'll show up in a room after remembering being in a room with two people and you walk around 5,000 people and you'll be like, this is worth it. Oh, this was worth it. Okay.
All right. And then the last thing or not last thing, the next thing I'm talk about. So we have, we had, uh, what was the first one who grew my handwriting here? Yeah. We got stewardship [00:52:00] capacity, stewardship capacity. And number three, this is one it's gonna be big. It's gonna hit you all as guilt. He's still guilt sometimes when you start pursuing this.
Yeah. Isn't that weird? You're like, I think I'm doing the right thing. Why do I feel so guilty about this? Okay. Um, you have to understand, this is interesting. I had a really fascinating, um, Uh, call with Dan Kennedy abouts a little while ago. And by the way, Dan's getting back tonight. We had a Dan Kennedy yesterday, for those who were there, it was amazing.
He went for like seven or eight hours. He's coming back tonight for a special session after the breakout rooms. But I had this really interesting conversation with him. I was asking him was like, it's weird when you watch TV or you watch movies, like, have you ever noticed that the entrepreneurs like us are always the villain in the movie every single time?
It's like, oh, is the evil, rich billionaire, who's gonna take over the world. And they're always the bad guys. Like, why are we the bad guys? Like, I feel like we're doing good stuff. Right. And dance is something really interesting. He said, if you look at like the money pyramid, or like he said, the top, there's like 1% that are like the super wealthy, there's 4% up here.
And then there's [00:53:00] 15% that are like kind of the, the middle class. And then 80% is like the drifters. In fact, it's funny Napoleon hill in the, in the book over here said, uh, that 2% of PE 2% of the population are driven. 98% are drifters. I don't know the exact number, but it's, it's, it's not, it's not high.
Right. And so what, um, What Dan Kennedy said, he said is interesting. He said that all of the, um, media, these are the people they're selling to, right? This is the masses. This is who, who Disney's gotta sell to. And this is who all the masses are. So they create stuff, makes these people feel really, really good.
And the best way to do that is make these guys seem really, really evil. And so all of this produce Hollywood stuff makes this come out to be the bad guy, which is really interesting. But you have to understand in the reality, in the real world, and you look at this, the heroes, all these people right here, the heroes are, are driven.
The heroes, the one who are creating, who are expiring, who are moving things, right? Like those are the ones who are the heroes of the story. And so I want you guys understand that you, as the driven, you guys are actually the heroes of the story, like why you understand that? Yeah. [00:54:00] You're the heroes, that's the big deals.
Give yourself round applause for that.
You think about that, like, um, um, like. Think about all the amazing things that we have in life. Think about your favorite things in life. Like it was, it was created by somebody who was an entrepreneur, right? How many guys like your phones? Okay. There was this guy named Steve jobs who was obsessed with trying to create a business, to make a bunch of money, which created this huge, like wake of contribution that created the iPhone, right.
Every business is based on that. It's interesting. Um, another quote that Dan told me on that call, that was interesting. And this is something he's like, he's like, you don't ever wanna post this on Facebook. Cuz people think you're arrogant. But he said, um, he said, Andrew Carnegie once said, he said that no man achieves any great thing in life.
Less than his private thoughts. He believes he is superior to all other men.
So again, don't quote down on Facebook. But I wanna think about that. I was in a room one time, uh, of entrepreneurs like this. [00:55:00] And uh, someone asked us nobody ever raised their hand. This isn't true for all of you guys, but I'm not gonna have you raise your hands. But if you want to like, just smile. If you know, I'm talking about you, how many guys in your secret thoughts.
Feel this way. Okay. I'm gonna say it again. No man achieves any great thing in life and less in his private thoughts. He believes that he has superior to all other men, Andrew Carnegie, one of the richest men of all time. Okay. It's interesting, like for you to have the gumption to be like, Hey, I'm gonna be the person who takes responsibility for this and I'm gonna be the one who's gonna take this and I'm gonna go on this journey.
Like that's that takes a lot. Right? Okay. Maybe you don't believe it that hard, that strong. You have to understand, like you're the hero. Like you have to have confidence in that. Like I'm smart enough. I'm good. Like I'm gonna do this thing. I'm capable of it. Right. Um, um, another thing that's interesting that I have so many cool notes here.
I'm running out time already. Can we just go, how are you guys gonna go into midnight tonight? Okay. all right. Um, it's important for us as we are doing this to pursue that we are pursuing our self interest. Like each of you guys it's, this is a hard thing to say [00:56:00] out loud. Wow. And the world does not want us to say this, but if it wasn't for the fact that me and Todd pursued ourself in just like, we wanna build software where we can build funnels, we're gonna make a crap ton of money.
Okay. Like as much as like, I would say initially, like, like, oh yeah, I wasn't gonna do this. I wanted to build a whole bunch. I wanna build funnels. People can make a bunch of money. I was not the initial pursuit. Right. Uh, Pedro said this best one time. He said, God tricked me into building a business. Right.
He comes up here and says, I need to achieve something. He tricks. You're like, okay, you're gonna achieve something. And like, oh, I'm gonna do that. Start trying to achieve this thing. Right. And he tricks us sometimes. So he tricks us to go achieve this thing. And we go on this path to go on this journey.
Cause he knows that by pursuit of our self-interest, we are gonna become who we need to be. Okay. So when money to the Trump organization, weird, my phone is talking. I must have clicked some weird, like who's talking outta my butt. That was so weird. I think is there somebody behind me, this is so awkward.
And so most of us as entrepreneurs can feel guilty. Like I'm pursuing myself interest. Like I wanna build a business. I want to win to do comic club award. I wanna make up much [00:57:00] money. Like, I can't say that cuz I, I feel bad about it. My friends will think I'm like one of those people, I don't wanna be the Villa.
I don't be the bad guy. Right. We're gonna have that. We have to understand that. Like, and uh, Brook, CEO, who's gonna be up here next. She said something so powerful to me other day on a, on a call. She said that so many of us like try to shrink because of that. Like, oh, I don't want, I don't, if I'm gonna do that thing.
And she said, you have to understand, like, those desires were not placed in your heart, by you, those desires to pursue something were placed in somebody else or placed there by somebody else. He said, you didn't create yourself. Right. We didn't create ourselves. God created us. And he put these desires in our heart for us to pursue something.
Right. Cause somebody tricks pursue this thing right here, because I know as you go on this journey, you're gonna become someone different. Why did, why did I go through a decade and a half of my life pursuing wrestling? I never became the greatest in the world. I never became what I wanted to, but the pursuit of it maybe become who I became.
I could have done any of this. Had I not pursued my wrestling goals and made this happen. Okay. Had I not pursued my ClickFunnels goals. I never would've figured out this whole thing. Right? There's gonna be a transition point as you are pursuing something in self interest. Like [00:58:00] I want to accomplish this thing that all of a sudden, all these other things are gonna happen.
And this is when you have a chance to be coming, you need to be, you have a chance to serve the people you even called to serve. Okay. So don't feel guilty about it. Um, Dan Kennedy talked about us as well. Uh, in one of our nobs newsletters, it was so cool. He said that, um, he had George Foreman at one of the info summits and he said, George Foreman talked about like, when you're boxing, he's like, if you pull your punches, like, uh, you're gonna lose.
Right. So many of us like were going out there trying to change the world, like, oh, we're gonna pull our punches a little bit, kind of wait a little bit. He said that if you're boxing, he's like, you pull your punches. You're gonna lose. He said, you can't go out there about to fi fight some like, oh, well I've won a title before.
He's never won before. Boom. Then you lose. Right. You don't go out there like, oh, well I, you know, he is not a black guy. He's not, not gonna be fair. I'm gonna go a little lighter on him. You can't do that when you're pursuing something amazing. You can't pull your punches. Okay. What's cool about entrepreneurship it's even better is there's not like boxing.
When's one winner, one loser. Like all of you guys can pursue your dreams. All of you guys can pursue your interest. All you guys can create something and nobody else loses. Right. Everybody grows together. That's, what's so amazing about what we actually do. Right. Um, I dunno about you guys, but sometimes it's [00:59:00] hard when you're in this world around you and most again, 98% of people aren't driven.
And sometimes I'm like, man, am I messed up? Is there something wrong with me? And, um, it's uh, like I, I dunno how you guys have watched the documentary, uh, the docu-series, um, the last dance by Michael Jordan. Like I, yeah, if you guys haven't watched that as amazing, but it's so cool to see him the greatest basketball player of all time, go out there and you watched his team.
Like he was crazy and he worked hard. He was trying to pursue the thing and it's like, he would yell at us. He would beat us up. He would all kind of stuff. Cuz he wanted this, but by him pursuing his self-interest what did he create? Okay. He created a team, a culture, a legacy, like all these things. Okay. As you are pursuing your dreams, the wake of contribution will go behind.
You will change lives of tens of thousands or millions of people. So don't hide like, oh, I'm not gonna do this. I'm not gonna say you have to move forward. Okay. And the people are gonna watch you move forward. And then they're gonna step up, uh, for my wrestlers in the room, there's an old wrestling movie called vision quest, which is kind of a cheesy movie.
Um, the guy from stranger things actually is the main character in it when he was a little kid. [01:00:00] But, um, you know, he's a wrestler, he's getting ready for this wrestling tournament. And, um, the night before, or the day of his wrestling him, he goes over and he sees his, his buddy who's who works at hotel. He's like the cook of the hotel and he's never taken a day off.
And he walks over to see his BU see his buddy and his buddy is, um, uh, is there all dressed up in like a suit tie? He's like, what are you doing? He's like, you're, you're working. Why are you taking work off? He's like, you never take work off. He's like, I'm taking work off. Cause I wanna see you compete. He said, dude, like you don't have to worry about, it's just this match.
It's not that big of a deal. And he says this quote, um, that every time I see mad, I break down like crying, but he said, um, uh, this, this guy is Fred. He said, he said, one time at. He's like I was sitting there after working all day. I was sitting on TV late night, flipping through channels. And all of a sudden I saw this soccer game come up and I saw this guy, PayWay the greatest play soccer player of all time.
He said he jumped up and he did a back flip and he kicked the ball over his head and it went into the goal. And afterwards he ripped off his Jersey and started running around, thrown around in the stadium, going crazy. He says, I watched that I started crying and he said, the reason why I was crying, he [01:01:00] said, because, um, this was a quote he said, because I had just seen another human being lift himself up and the rest of humanity up to a better place, even if it was just for a minute.
Okay. That's what people need. They wanna see you come on stage. They wanna see you succeed. Like, like they see that, like it raises them. It raises their beliefs, their hopes. It gets them to stop. Drifting, gets them to stop moving in fear. And they say, man, if this person can move forward faith, then I can, okay.
If this person can do, then I can do it. And all of a sudden you start bringing other people along with you. You bring more, more people, make more people driven and it helps us change the world. So I want you guys understand, like you are the hero. Do not feel guilty. Like this is so important for us to pursue.
The things we're going after, because first off it's who we're gonna become someone different along the way. And second off. That's how we change the world. Okay. Um, um, yeah. you guys getting this? Okay. A couple cool things. So next thing we understand is that the desire you guys fill in your hearts, that is your calling desire is the calling.
Um, and so I don't want you guys feeling guilty for that. [01:02:00] I'm probably gonna go to the next one's couple, uh, a lot faster here. Cause I'm way over time already. So the first thing we understand is that after you feel that calling there's two things, I understand. Number one thing you have to understand is who, who are the people you've been called to serve?
Okay, this is the key of all of businesses. Like I get so crazy when I go to internet marketing events, people are like, so geeky out, don't like keywords and SEO. And like, like all this stuff, like, no, no, no. Like the key of business is this, who are you called to serve? Like, we figure this out. This is when business becomes easy.
Okay. And here's the hint for most of you guys, the person that you were called to serve is probably you five years ago before you went on the heroes during the first time. Before you accomplish the first thing, there's a hint. So I guess most of you are called to serve you five years ago. So that's the first question.
Second question then after, you know, who are you called to serve? What is the problem that you can solve for them? That's kind of it that's business in a nutshell, who are you called to serve and what problems can you solve for them? Um, in fact, it's interesting. I'm gonna go forward a couple [01:03:00] slides here.
Uh, this is right here. This is my category king group. So we did our first category king meeting. Yeah. Last October, enormous year. Um, these guys are amazing. Like it's so much fun, but the day before, uh, our very first meeting, um, we had a special day where we had, uh, we called it our, our category king day.
And, uh, one of the authors of the book play bigger, play bigger is a book about how to become a category king. But we had one of the authors come into a one day, uh, workshop with us and it was so cool. It was so fascinating. And, uh, he came out and the first thing he said, he said, uh, everything I've learned about how to become a category king.
I learned after I wrote the book. He's like, we're not even gonna talk about the book today. Cuz everything I learned that's actually really important is, is not that. And then what's crazy about, he said the biggest thing I learned about creating, becoming a category king in your market is you have to figure out what is the problem that you solve for somebody else.
That's it. And he started talking about this, this concept, like what is the problem? And he talked about how like if you, um, oops too far, he said that if you look at, um, how businesses are created, like everything's based on a category, you go to the grocery store, you're like, oh I'm gonna go to the cereal category and [01:04:00] find all the Sears.
I'm gonna go to the pizza category and find a pizza. Like things are broken down in categories. That's the people find things back in the day, do all the yellow pages and you'd find the, the category for everything you were looking for. Right. And so, um, that was the keys, like breaking these down categories that you figure out for you to create your own category.
The secret, the goal is you figure out what is the problem you can solve that nobody else can solve. And when you figure out that problem, that's what changes everything. And so he started sharing some, some businesses that, that, um, had solved the problem. And one of the ones he shared. He said that the problem, so I'm gonna tell you is the problem.
And then what you see to tell me if you can figure out what the company is. So the problem that this company saw, they said, Hey, just because I'm tired, just because I'm tired. Doesn't mean I'm thirsty. He guess that's the problem I'm gonna have. What business was it that solved that problem? Just because I'm really, really tired.
Doesn't mean I'm actually thirsty five or energy. Right? I didn't wanna go drink a red bull, but I'm tired, but I don't wanna drink this huge thing. So I just wanted quick shot. Okay. The problem was I just, cause I'm tired as a man thirsty the solution red bull. Okay. Here's another one I wanna surf in cold [01:05:00] water longer.
There's the problem. I wanna surf in cold water longer. Who's the category king O'Neil boom. O'Neil wetsuits, right? Um, I hate taxis. They're the worst thing in the world. That's the problem? What was it? Who was the category? King. Uber, right? and then ClickFunnels, we talked when we built click funnels.
Initially the problem we tried to solve is that entrepreneurs, they aren't technical. That's a problem. So many entrepreneurs are not technical, but they want to try to change the world. How do we. Okay, click funnels. That was the, that was the solution. So for you guys, the key is I figure out what the problem you have is, and that's the problem that you solve is the goal, right?
So who is the person I've called to serve? And if I can figure out the problem that I'm gonna solve them, that's why I become the category king of that. I wish I could talk for like three days just on this one principle. It was funny cuz the, um, Dave Allen, the author of this book, he actually had us do a breakout, uh, a breakout afterwards, like I think like 30 minutes, 45 minutes.
And the 15 people who were in that room, he took, made $150,000 to be in that room. Not one of us could figure out what problem we solve. Is that crazy? Like [01:06:00] why is this so hard? In fact, it was interesting because like the first thing I did is I shared, I shared, um, the problem that ClickFunnel solve. And I was like, oh my gosh, that was the problem we saw eight years ago, but it's not the problem we supposed solved today.
And it shifted, it was just the most fascinating thing. In fact, I think that's my next thing. I'm gonna talk about here. Oh no. Where did I leave the clicker? Oh, thank Kevins. I'm not gonna be over there. I'm like, that's a long walk for my eye. Okay. Um, Uh, and so, yeah, I'll, I'm gonna come back to in a second.
I'll talk about the thing, but the one, the biggest thing, like I wanna try to simplify it, cause we're gonna go over the next, uh, four days. We're gonna go deep into different funnel types and ways to get traffic and a whole bunch of amazing things. But I wanna try to simplify this whole business for you guys really quick before we dive into it.
Okay. Cause business is actually really, really simple. We understand what business you're in. You are literally in the two thing business, there's only two things. Number one is you are supposed to gather your people gather the people you're even called to serve. Okay. So we're in the gathering. So how do you do that?
Well, there's funnels that gather that now you do [01:07:00] webinar. People gather, you do webinars, you do live events, you do things like we're gathering people together. Okay. So the goal is to gather a bunch of who's and when we have a whole bunch of who's, it turns into this thing called the list. How many of you guys have an email list of people?
Okay. That's the goal in case you're curious, I don't know what I'm gonna do the next four days. Like this is the biggest goal, the bigger list of people you have that you're able to serve, the more money you'll make. That's it. That's the key. That's the big secrets I can better at ads or better at this, or be like, those things are all good and they're all part of it.
But the biggest key is whoever has the biggest email list will make the most amount of money. So that becomes a focus. I need a huge list of people that I can serve. Okay. I've told this in other events before in the past, like when we had, uh, a thousand people on our list, I was making thousand bucks a month when I had 10,000, 10,000 a month, a hundred thousand hundred thousand a month million people on list million people a month.
Right? So the goal is like, how big can I get this list of the people who have been called to serve? Okay. And there's a whole bunch of ways. And so over this weekend, we're gonna talk about different ways to get traffic to this. But as many ways you can to gather your people together so you can serve them.
And the second side is, then you gotta figure out what are the problems they have. And then we create this thing called an offer, and we sell the offers to the [01:08:00] list. That's the business, that's it? You guys, it's not more complicated than that. I promise you're all gonna try to overcomplicate it. You're all gonna be stressed out this funnel, this funnel like, like it doesn't really matter.
Pick one. They're all the goals of the funnels are, are two things. One goal of a funnel is to build the list. And the other goal is to sell a product to the, to the list you just gathered. Like that's the goal of click funnel. Okay. So this is the simplicity. And again, there's different funnels. That'll build the list and there's three or four different ways you're gonna learn about there's different ways to create offers.
You're gonna learn a bunch of different ways, but that's business, the simplicity of what we're actually trying to do and accomplish with you guys here. Okay. So you think about whether this business you're actually in, you're in the business of gathering the people we even call to serve and then creating offers and selling to those people.
Like that's, that's it a nutshell. Okay. So that's the business you're in, um, really quick. I'm gonna go through this, like the ClickFunnels business. Um, again, the, the people that we've been called to serve are who are entrepreneurs, who are driven, that's the, who, that's, what we've been called to serve. Okay.
And then the problem we solved. So with click funnels, 1.0, the problem that we solved was that entrepreneurs aren't technical. And so what we did is we built a website, funnel [01:09:00] creation system, made it easy for entrepreneurs to build stuff. Right. And so that's kind of where ClickFunnels 1.0 was now. It's interesting.
And I wish I could go deeper on this, but, um, a funnel in this, in this situation was a noun. Like here's the funnel, this is the thing you need. ClickFunnels 2.0, our problem has changed. And so everything we've done in the last two years, we're gonna be showing, sharing more behind the scenes with you is because, um, things have changed.
So click funnels 2.0, the problem that we are trying to solve for the marketplace for you is not that entrepreneurs, aren't technical. There's a hundred of web, uh, companies. Now that you can build websites and drag and drop, make things simple. That's not the problem anymore. The problem is that you can go buy a Wix account for like 20 bucks and build an amazing website.
But guess what? You have no customers. Okay. Funnels will bring you customers. So click funnels 2.0, what we do is we, um, we help you create funnels, get customers to you. Okay. Literally we are shifting in our vocabulary as a company from, from funnel being a noun to being a verb. Okay. We help you get people from, from Facebook, Instagram, YouTube always placed them.
We help funnel them to you. Okay. So that's like our mission moving forward. Good. Um, which is gonna be [01:10:00] really cool. So, um, All right, I'm gonna go to here. So that was kinda why I share the guys on this concept of the drifter versus the driven I am so honored to be here with you guys, as the driven, as the entrepreneurs who are here to change the world.
I'm so excited for the next couple days to do that. Now, what I wanna do right now, um, behind the scenes, my partner crime has been here, uh, waiting for his big entrance to share. He's been literally for the last two. Has been killing himself, him and his team to build something amazing for you. Um, that again, you're gonna have access to tomorrow.
Um, it's called click funnels 2.0, and I want you guys to know just how much, like if you get , if you could see behind the scenes, how much time and effort and energy him and his family put in to serving you guys every single day. Um, he's someone who is one of my favorite people on this planet. One of my best friends, my business partner, and someone who I am so excited to introduce you guys, everyone let stand up and put our hands together for Todd Dickerson.[01:11:00]
Woo
what's up hackers. Hey. Oh man. Woo. The man himself.
What do you got savings people? Oh my gosh, this is crazy. This is so exciting. Oh man. Um, man, when we were, when we were getting together to, uh, to put these slides together and talk about everything, I really wanted to find a way to kind of like show what I dunno. Thousands of driven entrepreneurs could accomplish together, working together.
And I think just going through some of the things that you guys have done over this past year is like the way to do it. Right. Let's let's talk about it. Do you need clicker? Do you got one? Yeah. Awesome. So first up, I wanna talk about how you guys have actually processed over $8 billion. Is that right?
Like billion? How crazy is this? Right, like almost 9 [01:12:00] billion by next year. This time 10 billion. We need to come up with like a three comic club X award. like to give you guys. I think that that would probably be, that's amazing. You guys but okay. So to try and like figure out what kind of traffic, what kind of data, like beyond that you guys were going through, we dug into our analytics.
And we stumbled on this. This is the past 30 days, the traffic that you guys as a community have actually driven two ClickFunnels, 2.0, it's quite a big difference compared to the 10,000 users that crashed us year one. Right. Um, you guys have done in the past 30 days, 370 million unique visitors to your websites, three 70 million, like, which that in itself is just kind of a, a random number, right?
That a lot. Or is that, I dunno, that's on internet. So check this out. We went and did a little bit of digging, right? And there's some, some companies that have put together analytics, so Reddit does 370 million. eBay does 394 million. So as a community, you guys drive more traffic to our [01:13:00] servers than Reddit than CNN, the New York times, like than any of these other things, Microsoft, Netflix discord.
How crazy is that? Right? Like, that's insane. So we've grown quite a bit since year one and, and being able to support you guys. Um, so going in and looking at our award winners, the two comic club award winners, you guys are almost at 2000 total award winners, crazy. Like give yourselves a hand. This is crazy.
Yeah. We're looking at the early access doors opening up with all the award winners. I'm like say half the so many people. This is so awesome. So amazing. And this is crazy 419 new two comic clubs. Since last year, that's more than one person a day qualify for two comic club, which is insane. So congratulations.
So cool. It is. And then two comic club X winners, which of course, yes, right here on the front row. Absolutely. 191 total winners now and 48 new winners slate. That's again, that's like almost one person per week is breaking the two comic club backs barrier, which insane it's [01:14:00] like. Yeah. Its not absolutely insane.
So cool. And then two comic clubs, C winners, 47. And you've had 14 since last four, almost one a month, one a month. So right. You guys are amazing. Yourselves are out of applause. It's crazy. So obviously we've gotta build our company to grow and support you guys. So I wanted to give you guys a look at what our team looks like right now for 346 team members.
And as you look through kind of the breakdown of our departments, one of the big things you'll see is that we've really heavily invested in the product development team. Over the past couple of years, we've gone through hiring the best engineers, the best people out there that we could find. And if you look at the numbers on the stats, there's only 25 websites in the world that get more traffic than ClickFunnel servers, right?
Like it's pretty difficult to find people that know how to handle this kind of scale. Not only build cool products, but build cool products that can scale and support you guys. So cool.
You wanna go over what happened over the last 30 months? Yes. All right. Here's a quick, [01:15:00] snapshot's happened in the last 30 months so we can lead up. Today. So January 15th, 2020, I was on a two comic cup cruise who are my two comic act members who were on the cruise with us and here's circle members. So I'm sitting there on a cruise.
Todd didn't come that time cuz he had other stuff happening and all of a sudden like right before, like one of the big parties were coming down the cruise ship to have some fun with, with all you guys. And all of a sudden I get this picture in the like texted or VED to me and Todd's like, Hey, I think I have an idea.
I'm like, what is it? He's like, this is what we could build. If we wanted to do another version of ClickFunnels would be way better. And I was like, wait, what? Like, I'm like pull the ship over. I got gonna helicopter and fly to Todd cuz Todd's in like iron man building boat region. A whole bunch of crazy stuff happened in January of 2020.
Yeah. Um right for flying alive. And then we didn't, we didn't jump forward yet. It was kinda like, do we do this? Do we not do this? Uh, we told you guys last year, by that time we got an offer for ClickFunnels. And so we went through this whole process of like, is that the plan? Is that what we're gonna do?
We jumped in a plane, we flew all over the place. And then the night before the offer came, um, I had those nerves of just like. Like are we do this? Cuz our fear out of faith, like is this the right thing is [01:16:00] the not right thing. And so, uh, we like literally booked a plane. I jumped on a plane, flew over there to go hang out with Todd to be like, dude, I don't think we should do this.
I don't know what to do. Like I'm so scared. And so this is us the next morning we flew here as we were preparing and this is Todd again, showing me like, this is what we could do. If we, if we don't sell, like this is what it could look like and what we would do. And so we started mapping that whole thing out.
Uh, Dave knew that we were having a party, so he jumped in a plane and he flew out. So Dave was there, we sat in Todd's office, started mapping out things. It was the day of the election. This was happening. And so I remember, I think one of us wrote make ClickFunnels great again which is kind of a joke because we're in the middle of it.
Um, and then this is Todd like, like scaffolding things and like, well we could do this, we could do this. And we were freaking out. This is, uh, me and Dave freaking out even more and that we're getting close. Like we could actually do this. And then this is like the same day. We're like, we don't want your money.
We're gonna go and take this over ourselves. We hung up the phone and we're like going crazy. And so this is what's happening behind the scenes. Then we're like, What did we just do? And it was crazy. And then, uh, we kept planning and then we flew home. And then, um, after [01:17:00] that we came where we got on slides.
I think I doubled it up and that was the first 12 months. And then we came last year, funnel like live, uh, 12 months ago and we showed on stage and we showed you guys this, how many you guys kind of freaked out? And we talked about 2.0 the very first time. Okay. And, uh, obviously we were hoping that it would be live like five minutes later.
Um, but we are excited tomorrow. Todd and I are gonna show you guys all the features in 2.0 that are ready and you guys would have a chance to actually have access to it. But, uh, we made a little mini movie to show you guys all the work that Todd and development team has done over the last 12 months to get it all prepared for today for you guys.
How many guys wanna see, see that video? Yeah, absolutely. And you wanna say before we cue it up, let's do it. Let's check it out. All right. This is ClickFunnels two point.
So when we started ClickFunnels, we were obviously optimistic. We were hopeful. We thought that we had something amazing that was gonna help change people's lives. But even the industry at the time, it seemed relatively small. [01:18:00] Like as in tens of thousands of people out there that potentially were even in our target market and little, did we know that like, like I thought 10,000 was the.
That was the goal, like 10,000. We have everybody. And, um, who knew what would become obviously today? Like
we launched and we got to. About a thousand users, like right out the gate, it took a little while and we had to figure out how to sell it. And we had to figure out which funnel was gonna actually convert people into click funnels. Brel figured out how to market it correctly through a webinar. And we just blew up overnight.
And by our year, mark, we actually passed 10,000 members making us the biggest company in our known industry. Again, if you rewind back to the beginning of click funnels, eight, nine years ago, like funnels was not a word in people's vocabulary, their websites, there were sales processes sometimes, but that word, it wasn't something that people use.
And [01:19:00] within like a year of click funnels going live, like everybody was a funnel consultant or guru, like everyone's launching courses and products. It created so much desire and demand in the market for this concept of funnels. And all of a sudden there were dental funnels, then chiropractor funnel. And like every industry started like understanding this and adopting it and like creating their own version of it.
That's when like, man, this thing that we, this little idea we had that we created. Has a life of its own and it's been magic watching it grow. There's a website called click funnels. It's a website. I, I am a click funnels user, how to build your funnel within click funnels, we're over a hundred thousand users and we vastly underestimated what the potential market was for this for somewhere between three and 400 people.
Now that do work directly as employees or contractors and ClickFunnels. We had this office here in Boise. Todd opened an office in Atlanta. We have. 2000 or so two comic club winners, multiple two club X winners, dozens. Actually, at [01:20:00] this point, we also got featured Inc and Forbes and success magazine. We have hundreds of people in masterminds, dozens of people in our inner circle and category Kings program.
We did trips and events with our affiliates and with our big partners and with some of the people who have our biggest success stories, every business that we have on the platform has, you know, multiple employees that they touched hundreds or thousands of customers that they touch. So when we look at like our hundred thousand person user count, We've actually reached millions of people, which is kind of mind blowing to think about at this point.
And it became this community and this group of people. I dunno, I imagine that's how it was with a lot of the early companies. You look at Tesla, you look at app where you look at these, the big iconic companies today. Like they started with like the early innovators and like almost starting like this cult-like feeling where they knew something, nobody else in the world knew.
And they knew how to leverage this thing. I remember speaking at grant Cardone's event, uh, on stage in Mariner's baseball [01:21:00] state and from 35,000 people talking about funnels for crying out loud and people were engaged and they were excited. It's like the right of lifetime. Like how often are people gonna do something like this?
Like the whole thing was just, was just crazy.
And then we had the offer that finally came. This is something that was really at a left field for us at the time. So we always viewed ourselves and we knew that we were creating value for people. We knew that we were a valuable company, but we never really seriously considered raising money or taking on funding or anything like that because we were profitable.
We've been profitable since day one, we actually ate our own dog food. We built funnels, we sold things. We made money reinvested that money in growing the company and building the software. We were very [01:22:00] proud of the fact that we were bootstrapped and even more so being proud of it. Like we were trying to show to other entrepreneurs like us and other business owners.
Like you don't have to take on money. You can build a company with funnels instead of funding. That's part of the message of click funnels. The podcast introduction literally makes fun of people who take on venture capital. We don't rely on cash for venture capitalists to get started, and we don't even have goals to go public either.
In fact, our motivation is the exact opposite, exact opposite. So for years we get. So many people wanting to buy equity in the company. We just said no to everybody, but then 20, 20 hit as the crisis sweeps the nation quarantine state of emergency shelter. This was in the middle of the pandemic, right? We are all remote.
Like the world seems like it's falling apart. Well with many small businesses and entrepreneurs now struggling to stay afloat, chaos, social unrest, political controversy, tax concerns, all kinds of things were happening at this point. Being hit harder than others when it comes to this pandemic. It [01:23:00] was, it was definitely tempting that we had a way to safely and securely exit during that window of time is when it got louder.
People had money and they were trying to figure out what to do with it. But this time the offers were coming in and they were, you know, the initial offers were big when someone first drops the number of billion dollars. Like that's when we're like, oh, okay, we should take this call. You know, it's you hear about unicorns and valued a billion dollars?
Like, are we unicorn? Like I wanna find out, like we were just curious and I think that's what started the conversations and then way those things work is that then, you know, if you're, if one person's bidding against you, you're living worth what they think it is. And so we found a friend who was a broker and we asked his opinion.
He said, well, you should show it to a lot of people. And so he put together a packet with some slides and sent it out there and it was crazy. Cause I remember getting the message back and the first one was like, we. 150 people who signed NDAs who want more information about your company. And some of the names were like the names that you've heard [01:24:00] of, right?
Like this is legitimately like, we're like, this is crazy. Right. And literally it's like a funnel you from 150 companies to a hundred to 80, to 50, to 60, you know, 50 to 30 to 10. And, and we just kinda went through the process and as it got closer and closer to like somebody making an official offer, um, I started getting more and more uncomfortable
for me. This is, this is my art. Like yeah. If I was to sell ClickFunnels tomorrow, the next day I'd be building a funnel like that's, this is what I do. This is all I'm gonna keep talking. In fact, part of the negotiation's like, cool. If we sell it, can I just keep doing what I'm doing now? Like, I, I love what I do.
I don't wanna change that. I wanna keep doing like live. I wanna keep writing books. I wanna keep helping entrepreneurs, like entrepreneurs. My people I've been called to serve. And I think as we got closer and closer, I had this fear of like, what if I lose that? Like, that's. So important to me.
You love what you do. You light [01:25:00] up when you do. I love being around you. When you talk, you all gotta mention a click funnel. I was like, wow. It's like, so for you to sell, that is really exciting right now. I dunno if it'll be exciting five years from now. And last you found the next most exciting thing that you're gonna go build and make happen and go do.
I would not let the momentum of the business determine where my life is gonna go. I decide where my life's gonna go and decide where the business needs to go. Based on that,
it was a Monday morning that the office was to come in. I was telling my wife, like this is coming Monday. I don't wanna do it, but I think Todd really wants to do it. I can't just like text him. um, I wanna fly out there and she's like, okay. Like when I'm like, Like
the next day, I'm on a flight flying to Atlanta,
Todd, Pickman up from the airport. And we drove back to his house, was kind of talking about the [01:26:00] possibilities and opportunities. We pulled in like two in the morning, Ashley, his wife was there. And so we sat down and talked a little bit and I remember telling him, like, I know we're getting the offer tomorrow, but like, I don't want to take it.
like, I don't wanna keep doing what we're doing, but I can't do that without you guys. Like, the reality was like, I knew we needed to do something different, but I couldn't do it myself. Like I needed talk, like, I don't know how to program or develop, like for click phones, go to the next level. We need to do something dramatically different from the programming side.
And I can't do that. So if Todd's out, I have to be out because there's nothing we can do. But if we decided to stay, like I need Todd in to do this. And I was like, Ashley, like that means I need Todd for the next, like two or three years to like. Build what we need to do so we can hit our goals.
What's shocking is that him and I ended up having the same thing in mind like that we basically, for different reasons didn't think that, that it made sense to take any number to sell right now that it was too early, that we still had a larger mission to accomplish. Honestly, we were very in [01:27:00] agreement on, was simply that we wanted to drive the mission of ClickFunnels forward without outside influence, determining how we would accomplish that goal.
Part of that was honestly to build what is ClickFunnels 2.0, and we felt like it was something that no venture capital capitalist, no PE group, no, one's gonna roll the dice on that was looking for a three to five year exit. This is a larger mission.
Next morning. As we knew, we got the offer, we sat down, it came through and the offer was insane. It wasn't what we thought it was. But when you see an offer like that, like it would change our life forever. It would, I would never have to work. My kids, my kids, kids, my kids, kids, kids would never have to work again for, for generations that was, uh, definitely nerve wracking.
We sat down with our investment banker. He, he presents, the offer, gives us the numbers, explains to us why it's a crazy good offer and why we should [01:28:00] accept it and why we'd be crazy not to, frankly, but we kind of had other things in mind, this one. And so we spent the next day or two talking about that.
Dave got so excited. Dave jumped in a plane and flew out next day, Dave's at the office. And so we're all sitting a brainstorming and then Todd's like, we had get outta the office, let's go to my lake house. Y'all at your house or you're lake place. Where are y'all we're at the lake house? That is that's awesome.
Basically like what a and, um, I remember it was like literally in the middle of the elections at the time. And so we had big whiteboard. The first thing we wrote was how do we make ClickFunnels great again? And it was crazy like a year earlier, Todd had mapped out. Like his vision for what he wanted to be.
So he found his own notebooks and stuff. As we were going through this, I pulled out some, uh, some notes that I'd been working on, honestly for about two years. Like it's something that I felt called to do that I felt like the industry needed that our customers needed that the market as a whole was actually desperate for.
It was a major issue that was blocking people from being successful in business online. Uh, we needed to create [01:29:00] something that would be the easiest way to launch an online business, to remove the obstacles, to find out what sucks about running an online business and get rid of it, dust it off that notebook.
And we started going through it line by line. It was just really a game changer to go through it together and get on the same page about it. The biggest concern I had going into this conversation with Russell about this. I knew that this was not a couple of enhancements that we should do to the existing platform that we should do to the existing business.
I knew inside that it had to be an entirely new platform that would set the foundation for the next decade of our industry. And that is a scary prospect. Todd was like, we can't make ClickFunnels great. Like we want it to be inside of the current framework with in current staff, employees and team, like all this stuff, we'd done the software.
He's like the only way to actually do what, what we really want to do. Like what our dream is, is we would have to completely start over from the ground up and [01:30:00] rebuild ClickFunnels from the ground up. It's a lot of uncertainty. It's a lot of on top of the uncertainty that already existed in the market and in the industry at the time in the middle of a pandemic, I wanted to clear the slate and introduce an entirely new risk.
And that was the scary prospect for me to even pitch Russell on that concept to begin with. But luckily. He responded exactly how I would've hoped to. It's built 2.0,
now here we are two years plus into development, really four years plus into actually architecting this thing. And we have accomplished building. What is the biggest game changer to the industry since click funnels
or the first eight years of ClickFunnels? Like we were always asking like the funnel I can live. We had big boards to [01:31:00] say, like, what do you want ClickFunnels to do? People would put sticky notes on these boards. And we were always watching and taking notes. We saw what our competitors had tried to do. We saw what people inside of our masterminds.
We saw what people going from zero to a million dollars from a million to 10 million and then 10 million to a hundred million. And like, what are the things that our platform would need to do to be able to take somebody from I'm a brand new beginner? All the way to the point where they can build an entire huge company off of the foundation of ClickFunnels.
The biggest thing about ClickFunnels 2.0 is it is the easiest way to launch your business online. It is more than a funnel builder. It is an entire platform for running your business. We've always been the easiest way to build a funnel, to optimize your conversions, to get the most money and the most ROI out of your advertising.
But we've taken that marketing specialty and applied it across everything. We've put the best practices that we know and love into courses creation into upsells, into your customer center, into cross selling and to [01:32:00] fulfillment. You can build your blog. You can build your e-commerce store using the ClickFunnels editor, have your CRM, your product inventory, your fulfillment.
All of it inside of one umbrella, we've optimized it for sales in marketing to get the highest ROI for you.
I think we've always talked about a new click funnels in some sort of way or how we can make, uh, app. Just so much better. A lot of it is learning from our past. And a lot of it's just taking us to a places we couldn't go when we originally built software Todd's vision for it as this all encompassing package that is gonna do so much, and that we're leveraging so many different technologies to make it happen and bring them all together into one single platform.
There's something magic that happens when you have your CRM in the same place that you [01:33:00] have your sales in the same place that you have, your email marketing courses and blogs and sites and products. Getting to the fulfillment shipping page building. You've got your workflows and automations. You've got analytics and reporting is gonna be real.
It's gonna be fast. It's gonna be accurate. It's gonna be really, really cool. We've been able to build full API integration. So if anyone has to customize something, they have that option. You're able to do split testing built in, but you're also able to do split testing of paths. You're able to do decision trees in what we call smart funnels, real time funnel decisions to optimize your funnel in real time, as a buyer goes through it, to sell them the right thing at the right time scope was kind of scary to look at here.
You're taking on companies like Shopify and square space and Kajabi as well as, you know, rebuild what we already had ourselves. And the beautiful thing about ClickFunnels 2.0 is it brings together under one roof, all of [01:34:00] these different functions, just being able to learn one thing and then knowing how to use that.
And then being able to use that every day to do your business. I think that takes off a lot of pressure from a lot of businesses.
The last eight years since we launched ClickFunnels has been crazy. It's been like, like the right of a lifetime. We've had, you know, crazy lows throughout the process and highs that were hired. We were dreamt of honestly, just the, the opportunity we've had to serve. Many entrepreneurs has been for me, like more than like ever dreamed of.
We've had a chance to watch is like these entrepreneurs who take these principles and the software and the ideas, and they completely change their life, their life, their family's life, their employees life. But then you see the next level where. The products and services they're selling is changing their customers lives and the ripple effect from it.
Um, it's just been the greatest thing in the world to begin with. I want to talk about you guys, my people, my tribe, my entrepreneurs. I am a big believer that [01:35:00] entrepreneurs are the prime movers in our society. This is why I've made up my life's mission in my life's calling to serve you guys at any level.
I. There's a lot of things that I could have done. Todd could do, we could walk away, but we don't because we love you guys because I don't believe that the changes we need in this world that gonna happen through government. I don't believe it's gonna happen. The school system's gonna happen through you guys right here.
and so on our side, I can been so grateful having a chance to serve you guys, all entrepreneurs thankful for you guys taking the bet on us when it wasn't the cool thing to build funnels, nobody knew what it was and you guys jumped in and you were part of it. And I'm even more excited for the future people to find out about this for people who don't even know this exists yet to like to find out about this community and these people, and come in here and watches their business change.
And as their lives change as well. I'm so proud of what I've seen you guys create with ClickFunnels 1.0. And once you've been able to accomplish, I can't wait to see what you accomplished with ClickFunnels 2.0. All right. Who hears excited about 2.0, ah, B yes. Russell's the most excited out of everyone.
[01:36:00] Absolutely. I call him every day. Todd Todd. Now, now this, we gotta do this. What about now? Yes. So, uh, if you guys are game, then tomorrow, I'm gonna get up here for an hour more and go through everything in detail, everything you guys are getting access to this week and. We'll go look at it and go from there is up for that.
So, cool. Hey, I hope you enjoyed this first session of funnel hacking live. Uh, we wanted to give you a glimpse at home, kind of behind the scenes of what it looks like here at the event with 5,000 crazy funnel hackers on stage. And hopefully you got some value from this very first session. Now, unfortunately, uh, we are not live streaming.
This show, uh, people paid a thousand dollars and they flew from all around the world to be here, to experience funnel hacking. Live. And so, um, we're gonna kind of end the live stream right now and go spend some time with them. But before we did, um, I wanted to talk directly to you at home because I know so many of you guys messaged me asking, like, is there any way that we can stream funnel hacking lives?
We can see it from home. And, uh, we honestly, when we first built funnel hacking live, we specifically built it in a way where we didn't want it to be virtual. We wanted to be experienced. People had to [01:37:00] come and they had to come and be in a room. Cause there's so many amazing things that happen when you're in here in this room.
Um, but last year, because of COVID, we decided to open it up. We did a virtual version, uh, which was really powerful, but we had to do that because there's so many people who couldn't get here from other countries that couldn't be here. A lot of people who were nervous about being in a room, it was the first.
Uh, then in our industry that happened after COVID. And so, uh, because of that, we did it virtual last year, but this year we decided not to now, um, as we led up to the event actually starting, we had so many amazing people from around the world who wanted to be here, who couldn't and kept asking, is there any way we can do an international version or a virtual thing that we can, we can stream if we happen to miss it.
And so, um, my team and I sat down, we thought a lot about that and we didn't wanna do it during funnel hacking live week. There's too much stuff happening and there's too many. There's a lot of stress and anxiety that goes into doing a virtual event, um, at the same time as a live event. So unfortunately you're not gonna have a chance, um, to, to watch it live over the next four days with everybody else, but we didn't wanna do something really special for you.
And so what we decided to do is in the week from today, so literal. Seven days from right now, we are going to [01:38:00] re stream this entire funnel hacking live event. Now this is not something you can go, you can buy replays and watch later, this is something where if you would like you have seven days to go get work off, to block out your schedule, to make sure you're here and we're gonna be streaming.
Everything that happens here, side this room. Uh, for the most part, it's a couple sessions that we have to keep private just for people who are here live. But for the most part, almost everything else we're gonna stream directly to you and your home, no matter where you are in the world through our first ever like live stream Encore edition.
And so this Encore is happening, uh, in a week from today. And we wanted to invite you to be part of it. Um, if you're interested in being part of it, Uh, what we do, you do have to buy a ticket to it. Obviously, everyone who was here in this room paid a thousand dollars for a ticket plus their flights and their hotels.
And so, um, when we first were kinda deciding this, we said, well, we need to sell the virtual tickets for least a thousand dollars. That's what everybody else spent to be here. Um, in fact, last year's funnel hacking lab. We did, uh, the virtual tickets worth a thousand dollars as well, but, um, we decided just last moment, kind of a crazy thing said, what if we let more people in just this one time?
And so we are gonna be doing the virtual event, um, [01:39:00] again in one week from today, but instead of paying nine, $197, a thousand dollars, like everybody else had to pay, uh, for those of you guys who want to experience this, uh, we're gonna do it for one payment of just $297. Now I know that's crazy. This offer's not gonna be round very long.
In fact, it may be gone by the end of tonight. Um, we haven't decided yet when we're gonna pull the plug, but we'll be pulling it very, very quickly just cuz um, It's $297 is insane. And so if you would like to experience all funnel hacking live in one week from today, we need to do is first off, go to FHL encore.com.
So link me down below FHL encore.com. That'll take you to page. You can pay the $297 and reserve your ticket. And in one week from today, exactly week from right now, we're gonna be starting. Um, the funnel hacking live en tion virtual. And, uh, this is a one time thing. There's no replays. There's no anything that'll be happening live.
So make sure you get all the time off you block it outta your schedule. You do not miss it, uh, because it's gonna be amazing. So, uh, that is our gift to you, uh, for all of you, our international friends and virtual people who we're not able to make in this room. Um, obviously I want you here next year. You need to be in this room so much amazing stuff happens in the room.
Things that, [01:40:00] um, we can't deliver virtually through a, through a screen, which is why we don't typically do this. Um, but if you guys wanna experience, uh, you know, most of the training and the learning from the comfort of your home, this is the one time we're ever doing it. So, uh, again, FHL encore.com links down below, go get your ticket and the next week block out the week.
Make sure you're there. Um, I promise you. Over the next five days as you are on social media, on Facebook or Instagram or YouTube or anywhere, you're gonna see these 5,000 crazy funnel, hackers posting all sorts of stuff. And you're gonna have so much FOMO that you're not in this room. So this is the next best thing.
So you, I wanna make sure you don't have that FOMO. So go right now to FHL enco.com, go and get your tickets again. The price is $297. Um, this will not be lasting probably more than just today. Um, and then, uh, this is your one and only shot to come and hang out and see what's gonna be happening behind closed doors.
So, uh, with that said, this is your official limitation. FHL encore.com. Go get signed up $297. Get you the ticket for next week, uh, to go through this experience again, and then make sure next year that you, you do whatever you have to do. Move heaven and earth planet today [01:41:00] to get in the room and not miss it.
I promise you, um, if you get yourself into this room, um, there's no better way that I can change your life than having you like in the room with these entrepreneurs, uh, the experience that they're gonna have over the next five days, um, Is crazy. And so I want you to make sure you don't miss next year. So make a commitment yourself to be in the room next year.
Um, and this is our gift to you. This year is $297. Uh, virtual tickets fhl.com makes you so much and hope you enjoy the show.