From Brazil to Eight Figures with Victor Damazio Brazilian entrepreneur Victor Damazio shares how he built an eight-figure mentoring business through high-ticket masterminds, premium coaching offers, and scalable sales systems. In this episode of Roots to Riches, Victor breaks down powerful strategies for client acquisition, recurring revenue, social selling, and protecting your time while scaling your business.
In this powerful episode of Victor Damazio joins host Justin Benton aboard a yacht mastermind event to share the exact strategies he used to build an eight-figure mentoring business in Brazil.
Victor reveals how he went from an unhappy lawyer to becoming one of Brazil’s leading online marketing mentors after discovering product launches, high-ticket coaching, and mastermind programs. Along the way, he shares practical frameworks for creating premium offers, scaling recurring revenue, qualifying ideal clients, and protecting your time while growing your business.
The conversation also dives deep into mindset, identity shifts, confidence, audience-building, and the emotional challenges of expanding into the English-speaking marketplace after achieving massive success in another country.
This episode is packed with actionable insights for coaches, consultants, creators, entrepreneurs, and anyone building a high-ticket business.
Victor explains that successful entrepreneurs don’t rely on perfect opportunities—they create value wherever they go.
Small improvements matter, but transformational growth comes from bold moves, strategic partnerships, and premium offers.
Rather than starting with low-ticket products, Victor recommends leading with premium offers and working downward only if necessary.
Victor strongly believes entrepreneurs should prioritize freedom and quality of life over maximizing gross revenue.
Using his “Sparta Method,” Victor teaches how to position yourself as the selector rather than the seller during high-ticket enrollment conversations.
“The most precious thing in life truly is time.”
“One bad client can ruin your mastermind.”
“I run with those who want to run, walk with those who want to walk, and stop with those who need to stop.”
“You should optimize your business not just for revenue—but for fun, freedom, and enjoying life.”
“If you can create positive ROI no matter where you are, everything changes.”
Welcome to Roots to Riches, where natural healing meets unstoppable success. Hi, I'm Justin Benton, your guide to unlocking ancient wisdom to boost your health and your wealth. Together we'll explore these lost secrets that can transform our lives and the world around us. Let's get started!
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Cool, Justin, thanks for having me. So today my gift is about how to create, sell, deliver and scale high ticket programs such as mastermind groups, coaching programs and this kind of stuff. So I'm Victor, I'm from Brazil. This is my Instagram account in Brazil with 600,000 plus followers, but in English I'm just starting. I used to have like two followers, now I have like 200, but I'm just starting out. So if you follow me at
Victor Damazio, you can see my Instagram and who am I? So I used to be a lawyer and I used to hate my life, but yeah, this is the dream of my mom and my grandma. And I just, I just did what I had to do. So I graduated a law school. sit the bar exam in Brazil and I graduated and then I became a lawyer and started hating my life even more.
That's when I met this guy, Erico Rocha. He licensed Jeff Walker's product launch formula to Brazil. I bought the program and it changed my life. I partnered up with my guitar teacher back then and we created the first online course on guitar in Brazil back in 2012. And it was a huge success. So I became one of the case studies of Jeff Walker and Erico in Brazil.
And that was really amazing because finally I was enjoying my life and doing something that I really loved. And then I became an affiliate. Since I became a case study of the program, Eric invited me to refer the program as an affiliate. So the program would cost 4k in Brazil and he would pay me 1k. And for me, that was a lot. It was Brazilian reais, so no USD, no US dollars. So slash by five, whatever.
But for me, it sounds like 4K, 1K, whatever. And then I started selling it. So I sold eight at the first cohort and then 30 and then 130. And then I ended up selling more than 500 copies of PLF Brazil. And for selling those, I got a lot of commissions, half a million Brazilian reais. And for selling those, I'd give them one-on-one consultation and I'd give them
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access to my group. And this is how I got good on mentoring people one-on-one. And this is how I got good on leading people in a group setting. Doesn't make sense. I wasn't that good at first. Then after 10, I got okay. And then after a hundred, I was pretty good. And then after 200, I was really confident and stuff. So I did a couple of hundred of those and it was really good. So I became an eight figure mentor. got this award from
Russell Branson, because it did more than $10 million. I'm doing the long story short. And I want to share really quick three lessons with you guys. The first one is to become a positive ROI person. Some people, they think, is this event positive ROI? Or is this book positive ROI? Is going to be this program something that I could be positive ROI? But if you decided to be that positive ROI person, you can join a sheeting program.
or reads a terrible book or go to a terrible event and still get positive ROI. When I realized that I can just create a personality and identity of someone that can create positive ROI no matter where I am, no matter with who I am, this is really powerful. So becoming a positive ROI person is a good idea. Another thing is to pursue those 10 X leaps.
hints and tips, they work like incremental help. They can help you like 10%, 20%, 50%, maybe even 2X. But if I look, my best year I did $4 million. And I remember doing $400,000. And I remember doing $40,000. And I remember back then when I was an intern on law school doing $4,000.
in a year. So I did quite a few 10X leaps in my life. And those are far more important than the incremental increase. Does it make sense guys? Yeah. So chasing those 10X opportunities is good idea. One of the 10X opportunities I got was with this guy here, Sebastian Knight. He's my friend, he's a mentor, he's from France and he taught me something. This question, what's the next offer or service you could create?
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So that makes everything you've done so far feels less actually feels like just the warm up for what's coming next. So the question is, what is the next offer or service you could create so that everything you've done so far feels like just the beginning, just the warm up for whatever's coming next. So this is very powerful question. And I reframe in another way, what could you create right now so that everything you've done up to this moment looks like just the preparing grounds from
for your real masterpiece that is whatever comes next. So I got this question from Sebastian and then I created my mastermind in Brazil. It was more than 10 years ago and it completely changed my life and 10X my business. So having a 10X offer, having a mastermind, charging 10 times more, having a 100K offer as you do, Jesse, this is something very helpful, right? So the third thing is to do accelerated implementation. So you guys all having a good time in the yacht?
And here's what's going to happen in the next seven days. Some people are going to skyrocket and some people, I'm sorry guys, some people are just not going to do nothing. And it's weird, right? Because here you are at the same spot, right? And in seven days, you're going to be in a different position. One is going to be number one. The other one is going to be two and three and four. And in one year, two years from now, one of the people here in this Yacht would be like a hundred eggs. And some people
might not even be in business anymore. I've seen that several times. So the right thing to do is just to implement. I realized that the one-to-one ratio, when you you learn for one hour and then you implement for one hour. If you do that, and then I learned that with Jason Flavio, this can change your life. So whatever you guys learn here, as fast as you can implement the better. Doesn't make sense. And here's the deal. It pays off to be the best student.
I was Erico's best student, Jeff's. It pays off because here's the deal. People get like competing with everyone, but number one takes it all. Who is the fastest runner in the world? Like running, isn't it? What's the name of the guy? Zion Bolt, right? No one knows the name of number two, And who's the first guy that got his steps in the moon? Wasn't it? What's the name of the guy? You know the name, right?
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But what's the name of number two? No one knows. And if you were figure like, like swimming, you have Phelps in number one, who's number two? And no one remembers the guy. So whenever you find someone that's number one, you should pay whatever he asks for so that he can help you out. Does it make sense? And that's why I want to learn from Jesse because I've never done a hundred K off in dollars. I've done a hundred K for Zinni Reais, not a hundred K dollars. So learning.
with someone that's doing that is very powerful. So when you create your offers, can separate the world. Either they're in your world or they're out your world. So when you figure out things like this, you see audience in a way and clients in another way. And clients are worth it more than audience. Those clients, those who say yes to you, those who pay you, they are far more valuable than hundreds or thousands of followers that...
are never gonna buy from you. So this quote here helps me out a lot. I run with those who wanna run, I walk with those who wanna walk, and I stop with those who need to stop. Here's the thing, I'm not the same with everyone. There are people in my audience, they're never gonna buy, they get some of my content and my value. There are some people who buy my lowest tickets offers, they get a bit more of my value, but not everything. Some people when they join my highest, ticket broken, then they start getting,
the meaty stuff doesn't make sense somehow. It's very hard to present something without seeing you guys nodding and saying, I didn't like it. yeah, I like it. It's so hard. So please just react somehow. okay. Something more to share. This thing about the value ladder, right? That Russell Brunson talks a lot. I love the idea of the value ladder. I have my different tickets and stuff, but I like better the idea of upside down value ladder.
So instead of selling like the tripwire and then the core offer and then the profit maximizer, I will do the opposite. So I offered the high ticket first. And if they say no, I offered the mid thing. And then if they say no, I offered the low ticket thing. That's how I run my business in Brazil with this idea of upside down funnel, upside down value ladder. So I offered the highest ticket first and then I'll go down selling people. And I never...
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I never fat people out of my programs if they didn't buy the previous ones. Some people sell like program one and then program two and then program three. You should never do that. You can tell product three and then they get two in one, just like those Russian dolls. You see it, there is a big doll and then there's another one smaller and then another one smaller. So if they buy your highest ticket offer, you can comp them with the book and with the home study course and with
the events and everything because they got the big thing. Does it make sense? So instead of making them buy the small doll and then this, just sell the big doll. Okay, and this email here that I'm gonna share with you made me minutes, actually minutes. So the email is, here's your 1000 back. So if you're selling a 1K program and you have like 100 clients at 1K, you can just say, here's your 1000 back.
Everyone would open this email, right? And when they open this mail, the mail should say, Hey, here's your 1000 back. Well, I know that you like the program and I'm using this headline just to get your attention. And it seems like it worked, but here's the deal. I want to offer back your 1000 that you paid because I'm creating a more intimate, more exclusive group. And this group is for those of you who want to go deeper on XYZ. What is XYZ?
your thing, the thing you're doing, the thing you know that they want. So it's not a secondary desire. is nothing like a different angle. It's just more of the same. So if they bought your thing to get smarter and richer and sharper mind, so you just say, I'm creating a group for people that want to get like hotter, smarter and more sharp, right? So if you want more of the same, this group is for you, but it costs 10K.
but since you already pay 1K, you would have only to pay the difference, only the nine. So I'll give you your money back as a cashback. Does it make sense? So they can apply whatever they pay and get like 100 % cash back to apply to the more expensive program. Whenever I do this with my clients and they have more than 100 clients, they always get yeses before getting some noses. Before having 100 % nose, you're gonna stumble upon some yeses.
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The idea is to send the email and say, I don't know if for you or not, but maybe it is. If it is for you, just say yes. And when you do that, it works to accent, to make the ascension of the client. They buy the low ticket, they get this email, they get the high ticket. And I like the idea of doing a funnel mindset. Like whatever I do once, I make it repeatable. I make it automated and then I do it again and again and again.
Another thing that works in my business is the Tim Jackson nine word email. Are you guys aware of this email? This is the email that is, people say that this is the email wake the dead, wake people from death. Like if you have a dead list, like 1000 people, they're not responding, they're not interested at all. Whatever you send, ignore, send this email. This email could be like their name on headline or just a question mark, anything that creates curiosity.
And email is actually only nine words. Are you still interested on this thing here? Question mark, nine. So are you still interested on creating your high ticket offer? Nine, 10 words, doesn't that? So it's small, it's personal, it's straight to the point, and it demands a reply. So not a lot of links, not a lot of like...
not a lot of explanation. Just, hey, are you still interested on XYZ? Yes or no? And whenever they reply, you can upsell them on whatever you're doing. Cool? So are you still interested on or in XYZ? Another hint, another nugget. You guys interested on adding recurring revenue? Yes? So whenever you're pitching something, whatever you do,
just do the way you're doing and add two words. Do you wanna add recurring revenue using only two extra words? Yes? Okay, so the words are per year. So do you wanna come to the Yacht? It only costs 20K per year to come once a year to the Yacht. So instead of selling once, whatever you're doing per year, per year. Oh, I have this program, it costs 10,000 per year.
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So whenever you're charging someone something, just remind those two words. Another thing that I'm using that works very well here in Brazil and also in the US is social selling. Guys, if you have a store and people get to your store, wouldn't you say welcome? Wouldn't you say, hey, good day, how are doing? Do you need some help? That's how people roll in the malls or any kind of stores, right? I think Instagram is pretty much like my store somehow.
So whenever people reach out to me or actually when they follow me on Instagram, I reach out to them. If they just follow me, I send them a message. If you follow me here at Victor Damiser, I'll send you a message. And I learned that with my mentor, Taki Moore. one of the guys that, yeah, there are several people doing that. The other guy that is doing this a lot, I don't remember his name, what happened?
Dan Martell, crazy, sorry guys for this. So I learned this with Taki Moore and I learned this also with Dan Martell, but he's not in the keynote here. So the idea is to do this key steps process. So whenever someone starts following me and if I look at their profile and they look like my ideal client. So my ideal clients, they have some followers, they have a professional looking picture, they are doing stories, they are doing posts, they're
They have a link in bio. Sometimes they have a verified Instagram account. So sometimes weird people follow me on Instagram and then I completely ignore them. But sometimes those who look like exactly my perfect, right clients, I just say, hi. And I really invite them to my world. And the way of doing that is say, Hey, welcome to my profile. Are you here for the free content or are you here because you like the videos?
or do you need my help on scaling your business? So are you here because you like the videos or do you wanna help creating your high ticket offer? So that's what I do. And some people ignore my message. Some people say, no, I'm just looking, I'm just here for the videos and stuff. But some people say, hey, actually I need some help. And after they say they need some help, I qualify them and then I ask them if they wanna go further. So we do a small talk there, a small chat.
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just to see if they're really my ideal clients. And then I send them straight to my sales process. Which sales process? Whatever works better to you. So if you're a webinar guy, use a webinar. If you are closer, do your one-on-one thing. If you are like a launcher or a funnel, send them to your funnel. If you have a nice VSL, send them your VSL. So whatever is your perfect sales process, send them your way. So this is not a sales process.
It's a lead generation tool. And then you send the leads to your perfect sales process. Doesn't make sense. But Victor, Victor, what's your preferred sales process for me? My preferred sales process is the one that I learned with this guy, Andrej Parabellum. He sadly passed away. He's one of my best and dearest friends. I miss him so much. He's Russian and he taught me those four powerful questions.
And he calls this Sparta method. So this is an application process and there's a psychological trigger in here because it reversed the polarity. Reverse the polarity. Because normally when you try to sell someone, you have lower value and they have high value. But if you can just reverse this polarity, instead of you trying to sell them, you're trying just to
select, you're trying to filter, you're trying to vet and only work with the best fit clients. Everything changes because it's not you selling them. It's actually them selling themselves on you. Doesn't make sense? So a powerful application has four essential questions. So the first would be, why do you believe that this mastermind is the ideal opportunity for you and your business? When you ask this question, they start selling yourself to them.
So I've been following you for a while. I see that your stuff is consistent and I see you have a lot of results. You have this thing, maybe you should help me out. So I believe that this program is gonna help me. And then second question, among all interest people, why should I pick you in my program? Why should I accept to work with you? And then they start selling themselves to you. Hey, Victor, I'm culture-able. If I have a guideline, I can follow. So I wanna be a case study. So if you take me as a client,
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I promise I'll do my best to be on your like success panel in the next event. Right. Third question, this investment, the investment for this mastermind is a hundred thousand dollars. Do you have the capacity to invest that amount on yourself or on your business? And people say yes or no. Here's the thing. Most applications people hide the price so that they can somehow own the call, reveal the price and make people interested somehow.
And this works, but time is a very valuable asset. And I'd had her just say the price upfront. And if they don't have the guts to say yes to the price, I'd had her not work with them. Doesn't make sense. If you guys use strategic calls and all this stuff, I don't like the idea of wasting 40 minutes of my time or one hour. And then after the call, it's clear that I can help.
The client knows that I can help and he says, well, I don't have money. It sucks, right? So I really liked the idea of being upfront with the price and if they can't pay, we don't spend our times on them. So we don't waste both times, yours and the client. Does it make sense? So I'd had her just ask beforehand. And fourth question, very important, what must have happened by the end of the program if I take you as a client so that you think it was worth it?
This is very important question because whatever they say, I try to decrease their expectations. I want to make a hundred K. So what if you just get to 50? Victor, I want to do 50. What if you just do 10? So whatever they say, I try to lower their expectations. Not because I want to lower the expectations. I want to deliver this and more, but when I do this, I see how they behave.
So when I lower their expectations and they still feel good, okay, I want to do 100. And if I do 50, I'll still keep on working until it works. So it's okay. it's 50, I will do it again and I will succeed. But yeah, I'm cool with 50. That's how some people say, some people respond like this, but some people say, no, no, 50. No, I need 100. I need 100 or it's not worth it. And then I see that they're not coachable.
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And if they're not being coachable on this call, they wouldn't be coachable during six month period, two month period or 12 month period with work together. Does it make sense? So I try to just check their coachability on this fourth question by lowering their expectations so that I can grasp if it's going to be fun or not to work with them. Does it make sense? Yeah. So in other words, so that you remember faster and better and easier.
First question, why this program? Second question, why you? Third question, yes or no for the money and for expectations and then lower expectations. Cool? And the power of saying no is really important when you look at the wrong clients. And even if they say they want to work with you, even if they have the money to pay, if they're not the ideal clients, if they're not a right fit,
you should say no to them because the only way you can go wrong with your mastermind, with your high ticket offer is if you take the wrong kind of One bad apple can ruin it all. Does it make sense? So I know that sometimes you want to get results, you want to increase your gross revenue and sometimes you're charging a lot and the clients, have the money to pay. You'd love to say yes to this money, but you...
wouldn't like to say yes to his face, right? Just say no. Just say no. It's a very expensive money, the one of a client that you shouldn't take. So whenever you're not secure or you don't feel comfortable on accepting someone, it's so good when you say no and let them go. As Elsa would say, let them go, let them go. Please don't waste your time with those kinds of clients.
And when you say enough no's to the wrong clients, you can get the yeses. Because if you say no to the wrong kind of clients, this allows you to go for the yeses. Does it make sense? Of the right fit clients. Woo, that's it. Are you guys with me? Can you see me? Is it cool? So this is my gear. Yes. Yes, yes, yes, brother. That was awesome. You can throw us back on camera. That was good, dude. I didn't...
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The crowd answer was, didn't, he must have children. he's, if he's into Elsa, I know you've got a, one little girl, right? you had two where yet. She's two years old. She's so beautiful. my God. was the best movie, Frozen one and frozen two is life lessons. That was fantastic. Especially that question of lowering their expectations. That's brilliant. I never thought of that. Yeah.
Yeah, well, I I love that it landed so well. I really loved the, the value of your time and, know, and, not taking the client, you know, you shouldn't take and, how, how, how that can, that can ruin your life. I mean, just destroy your belief in, and you're just, you know, willing to do what you know, you're supposed to be doing and serving. So I really love that. And that's, I think that's great that you
also touched on the point, you know, to be or not to be to, to mention the price before the call or not. And, uh, I know that one, you know, Jackie and I were even talking about that on the way up here. And, um, I just love your philosophy on that. So maybe if you want to recap that just a little bit, one more time, so everyone can catch it. Uh, that would be good. We had some whale sightings out here, so I think he's got a little heck of the crowd here. Everyone's all jumping around. No problem. So, so I can go deeper on this thing.
So strategic set against the application process. And the application, Sparta method, you are upfront with the price. So it costs 100K, can you pay yes or no? And on the strategic session funnel, they can opt in without knowing the price. And then you hop on a call and then sometimes you spend 40 minutes, 50 minutes, one hour with someone, they look like the right fit clients, they enjoy whatever you say, they wanna buy.
But when they say, hey, so it's 100K, are you in? Say, no, I'd love to work with you, but actually I can't, I don't have the money. It's really a dreadful experience. And to notice that you wasted one hour of your time and their time with something that you can't help them out, it's just terrible. So strategic sessions, they work and they convert better than the Sparta method. So let's just do an example, right?
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If you show the price upfront, 10 people might fill your application and three people would say yes to the price. And then you talk only to those three people and two of the three would buy. The conversions are higher when you do like this, because they say they know the price upfront. If you're doing strategic session, 10 people will fill your form and then
you would have to hop on a call with eight of them because two of them are not gonna even answer you. And then those eight who say yes to the call, two of them at least are gonna no show you. And then you have to talk on the phone with six of them and waste one hour each of them and then waste six hours. And then three of them would buy. So it's better to have three clients than two clients, right? But on my method, you'd spend three calls, three 20 minute calls
So one hour in total to lend to clients. On the strategic session, you would waste six hours to lend three clients. So I'd rather spend one hour and lend to clients than spend six hours and lending three clients. So even though this conversion rate is lower than the strategic session, this is more respectful of your time. And I know that entrepreneurs
Mostly in the beginning, they're not very good on valuing their time. So they don't put that into the equation. Does it make sense? I've seen people burning out time after time, going for like one hour calls that end up not closing. So when I say the price beforehand, I lose some conversion, but I get a lot of extra time on my life to be in the yacht with my people. Does it make sense? It makes total sense. And I honor and agree with that so deeply.
of biggest issues with closing a high ticket over the phone is the loss of time, right? Which is why so many people start getting into the sales teams and all the different things which have pros and cons. But I love this philosophy of, let's still have that beautiful high ticket conversation, bring in the clients, but by protecting the time, we're the best of all worlds. So I love that. Or inviting them to pay like a symbolic payment just to show their the real deal. I hate the idea of no shows in this stuff. So
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I know I could be making, but I optimize my business not for gross revenue, but for fun and extra time and enjoying life. Does it make sense? Well, as you well know, and all of us involved in this Vision 2026 knows, at some point you realize the most precious thing in life truly is time. And you can kind of couple it with energy.
And it's something, it's a finite thing and we have to treasure it. And so many of us have learned these secrets we know intellectually, but I just saw whales jump up. So we got whales behind us. three that look like three. Sorry, we got distracted. We're on a whale watching hunt right here. we got some up front too. Okay, perfect.
But I love that Victor. And I really appreciate you sharing your brilliance with us. And I want to serve you bro. That was an incredible presentation. I love the idea of getting some whale clients, right? You're spotting some whales. Yes. Moby Dick. That's what it's all about. Well, you know, it was funny when back in my, you know, sales manager days, we, was, reading all the books. And in fact, I was at Sharon Lector's book launch party. Jackie and I were on Friday and
She had Tom Hopkins in the audience. I don't know if you read much of Tom Hopkins books, but he was one of my earliest mentors for sure in sales. And it was really great to meet him. I don't know if it was his line or Zig Ziglar's line or maybe it was my line, you know, but I want to give credit if it was one of theirs, but I always would tell my sales crew, would be, hey, go after that client with the confidence of a role.
a spork and some tartar sauce when you go get that white whale. So anyways, it is about going hunting for the white whale. Right now we're actually hunting for gray whales. We're not hunting them. We're just wanting to hang out with them and take pictures. But yeah, on that note, let me, we'd love to serve you. know you're switching gears. You're coming from Portuguese to English speaking is really the only shift, which in this world of AI is not much.
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Uh, it's a lot easier to do these days and your English is obviously great and has a, you know, a nice, uh, accent with it that only helps. so, um, how is it going? know you've been picking up since we've last, um, met in Boise with Russell and, and, uh, we all started following you. I know I think you were on Russell's podcast, as I recall, uh, marketing secrets, which I is being rebranded again, but, how are things going and how can we best serve you, my brother?
Okay. I love the framing that my accent just adds to the experience and helps instead of yeah, killing full versions and stuff, but it works downwards on me because it touches my confidence. And guys, frankly speaking, and putting me in a vulnerable mode, I shared with you already in Boise, right? That in Brazil, because of the 600,000 plus audience, I feel like Superman, but
In the English speaking world, since I don't even have 1000 followers, I don't feel the same. I feel kind of, can't somehow. So here's my ask for you guys. So the first of all, I did eight figures, like more than $10 million selling in Portuguese. There's a word here is because of that. And I really like it. It took me three years. So yeah, it was so profound and I'm so grateful.
but I'm really looking forward my next seven figure award, but this time in English. And for me, it's harder. It's just not the same. It's not copy and paste, or at least that is not how it's showing up in my world. I don't feel as confident in English as I am in Portuguese. have a lot of, but this, but that, but that,
And it's so funny because in Brazil I can do whatever and it works. And in English, behave like my beginner clients because I'm a beginner in English. So I do some dumb ideas. I'm not that confident. I don't behave the same way. I don't charge the same price. So it's just different. So my ask for you guys would be first, follow me on Instagram.
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Really? I wouldn't even say that ever in a presentation in Portuguese, right? I don't care. People keep on pouring in. But I'd love to get this ball rolling, right? Two, oh, here's a QR code because I really want you guys to do that. If you don't want to type, just snag it. Just take a picture and start following me, please. Second, know it's fine. Anyway, second, help me be on podcasts and stages.
Last time I was in Boise, Russell invited me to his podcast. It was so cool. And then other people invited me. So I really want to be on stages, virtual like this one. So just saying thanks for having me. It's working. Thank you. And I appreciate it so much because I really do believe that if I, if I just show up in front of the right people and I find those first dominoes, everything is going to be easier. So thank you for that. And three, introduce me to those.
first dominoes or B1. Do you know the idea of this dominoes, dominoes, and then you just get one and then you get them all. Does it make sense? So I'm looking for those first dominoes, the first clients, the first JVs, the first promoters. That's it. That's what I'm looking for. And fourth, brainstorming or figuring out my one offer. In Brazil, guys, I did eight figures in Brazil, but it creates so much complexity.
that I wouldn't just copy and paste my business. I wouldn't. So in Brazil, in Reais, have my Brazilian Reais, not dollars. I have my program for people from scratch. And then another from 100 to 500,000. And then from 500,000 to 1 million. And then to 1 million to 10 million. And then 10 million plus. So many groups. I love them all. But I wouldn't copy and paste and create this complexity in English. So I'd rather just have one offer.
and stick to it, maybe two offers. So I'm not quite sure exactly what is this offer. So my idea is this offer here, 76510, which should be, if you're doing seven figures, I'll help you making an extra six figures and it only costs five figures and takes one hour of our time or it's free if it doesn't work.
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If you're making already seven figures, I want to help you make an extra six figure. It only costs 20K, so five figures. And we are going to spend only one hour of our time and either you 10X on this or it's free. So this is my offer. I don't know if it's compiling enough. I don't know if it's compliant in the U.S. In Brazil, you can say whatever you want, but anyway, this is my idea and I'd love to hear from you guys. And that's it. This is my ask for you.
That's awesome. First of all, big applause to you, Victor. So cool. Just followed you already. yeah, I'm at his notes and I will, I will address you. okay. A couple of questions. So your English is phenomenal. Feel free to toss this out immediately, but I would feel remiss if I didn't say it. There is, you know, translation built in now to Instagram. How do you feel?
And how do you think your audience would feel? Is there enough English speaking in your Portuguese Brazilian audience? No, you want to keep those separate or you know what saying? Would you be interested in, just like, for example, I was just looking at your Portuguese Instagram and you have this beautiful quote as an example, right? You could just make it a carousel instead of one. And then the next slide is the same quote in English where you bring your audiences together so you can see what you've built, but I'm seeing your expression. I'm guessing the answer is no, but I just wanted to check in before we go with another plan. Yeah.
I've considered that idea and I didn't see anyone doing this with success. Those who got audience in different language, they created different profiles and they behave differently. And when people from Brazil, follow me on my English accounts. I even invite them to leave because here's the thing, I'm more available in English than I am in Portuguese. Brazil, people kind of chase me and hunt me and I charge speech and
In the US, I'm easy. It's easy to get me on a call. That's the truth because I'm more reachable. I'm more available because I want to put more efforts on making it work. In Brazil, I have a 30 people team. They're working for me when I'm not. So it's a different, it's almost like a different person. It really feels like a different personality. In Brazil, I don't have a calendar link so that people can, I don't have a calendar link, but in English, you can get me anytime.
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So the way I'm available is different. I'm not homogeneous available. I'm kind of heterogeneous. Is this in English? I'm not, understand what saying. Yeah, you got it. Okay. And so you want to break into the English speaking marketplace specifically to scale. I mean, what is your goal? What would you like your position in the American or English speaking marketplace to look like? What's the, what's the objective? I don't care.
about creating a huge audience. So I did this in Brazil. I have 200,000 followers on subscribers on YouTube. have 600,000 followers on Instagram. I'm okay with the idea of growing an audience in English, but I don't exactly want to. I'd rather be someone else's back end. So my dream come true is to, my dream come true.
is to be the upsell for someone that only have a front end offer or the downsell for someone that only have a high ticket offer. So the guy is selling something high ticket and then people say, no, go get Victor. Or if they only have the 1,000 offer and they don't want to deal with people, they don't want to mentor people one-on-one or in group setting, they can upsell me and then we split. So my dream come true is to be
plugged into other nice people funnels and do what they don't. So I don't care about the non-client work. I love the client work. Does it make sense? Yes, a hundred percent. is the reason for that? Why do you want to make money? Cause the offer I'm hearing you describe sounds to me like a consulting call. If I'm not wrong, like it's your time. Is that correct? he's a little bit about what, you want your life to look like and what the,
why? What's the why behind inserting yourself into other people's funnels? Is it to make cool connections? Is it money without having to build the whole machine? This is the weak part of the whole thing. Maybe it's because of significance. In Brazil, people are used to go to US and buy whatever they can and translate and pretend they are Tony Robbins and just pretend it's themselves.
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I really love that idea that I'm investing on mentors and learning a lot, but I'm also teaching in English and helping people out. So I know it's not beautiful. know it's not exactly... There's a part of contribution that I don't want a language to be a barrier to me. I really do believe that I can help someone if they live in another country or other language.
I love the idea of growing the reachability of my transformation. I've been doing some crazy things in Brazil. People are getting lots of results. Why to let language be a barrier? If I speak Portuguese, English, Spanish, French, and now I'm learning Russian. I just don't wanna conceal whatever I do to Brazil.
I have clients in 20 countries so far, they all speak Portuguese. Maybe it's just significance. And another answer is because I can and because I want, but there's no like a profound answer to that. it seems like there's something that is very mundane, which is one dollar would buy one real several years ago and then $1 became two reais and then $1 became four reais.
And now one dollar is like six Reais. So I don't know if political wise and currency wise, we're becoming Venezuela or whatever. I don't know what's gonna go, but it seems like, well, if I sell something at $20K, I get a hundred K Reais, but it sounds like a hundred K dollars for me. There is a currency arbitrage and it seems like I should tap into that. I don't wanna be like taking advantage of that in a bad way.
But the thing is that there is a time wrap where I can still charge low ticket and be paid high ticket if I charge in dollars instead of Brazilian reais. So it seems like it's, yeah. If I do stuff in English, I can be five times sloppier and still make a dent. Does it make sense? Because of the currency It totally makes sense and I love it. Yeah. Okay, fantastic.
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I asked that, you know, because I always want to know the dream you want to build toward. then I always want to double check that the dream is also not hiding behind any limiting beliefs. Right? So I've definitely heard from the beginning is like, I don't know. You know I mean? I don't know if I can, my audience in English speaking market is so small and I, et cetera, et cetera, et cetera. So I only want to double check that because as soon as you insert yourself into someone else's funnel, there's a large.
Excuse me for one moment. I'll just hold my phone and shoot it while I talk. Is that it can be, and I don't think you would build it this way. wouldn't encourage you to build it this way. Of course you could, if you wanted to, no wrong answer. It's your life. I would not want you to come into the English market space looking like B team. You know I'm saying? And when your son's referral, wow. My phone is in the wrong location.
that can sometimes happen a little more easily than I like. So I would at least, you know, and it might be slow growing, but dude, there are, you know, internet ballers with not that big of a following and everybody knows they're a baller, even though, you know, their Instagram is like their family and their cat, you know, and nobody cares because they know that they're phenomenal at what they're doing. And, that is pretty cool.
So I just, I want to make sure that you're, you're thought to insert yourself in other people's, uh, offer suite, which I think is a phenomenal way to grow your business and your, your, um, your, what's the word I'm looking for? How many people know you? How's that? I'll make it a phrase instead of a word in the English speaking market. just want to make sure it's not a result of limiting beliefs and instead it's strategic and it very possibly is only a launching pad.
And afterward you become the boss. Now I also want to make sure that it fits in with your life goals. if you want to leverage your time, right. And part of this is because if you're, you know, someone's referral for whether it's their upsell or their down sell, like you were saying, you,
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are not being pulled into something that's going to become a, well, either a huge use of your time and, or you are on the positive side, saving the time of having to build out a machine for leads and you know, the whole, the whole empire as you're familiar with it, because you've already done it. So I just say that because I, I think with your English and with some serious mindset pivots, you could see yourself as the Brazilian bad-ass.
who has graced the American marketplace with his presence and his brilliance versus feeling like any kind of, my gosh, I have to, I have to get up there and I prove myself. I feel like I'm just saying stuff and you know, whatever, whatever the, that may be currently, if we pivoted the mindset, then what will be the dream? And if it's the same dream, I'm cool with it. Does that make sense? So that's my first initial, does that, are you tracking with me? Yes. Okay, cool. So that's all I would just, you know, I'm also, as you know,
cool with, well, you don't know me, but you understand business where you don't have to stick with the first offer you create. I like this offer. It sounds cool. I'm always timid about, something that I can't scale, right? When I'm only selling my time, I get a little bit worried. So my thought is whatever you're selling so effectively in Brazil, is there a way that we could have an English speaking version of it eventually at least so that, know, if somebody doesn't want to pick this particular offer, just like you were saying, we go down the Russian doll stack.
and sell them something that still makes you money, still brings you awareness. There's the word I was looking for in the American marketplace. I say America, but English speaking. can't, I definitely can't do that. So in Brazil, my flagship thing is my Vida de Mentor, which is something like mentor life, like teaching people how to become a mentor. And there is five, five, five classes. One is how to create mentorship programs and charge high ticket. Second is how to sell.
and I go deep on those four questions and tone of voice, everything sales wise. And then I teach how to deliver in a way that clients keep on buying from you. I have some clients that are active for more than 10 years, paying every year. So retention is because of delivery. So create, sell, deliver, scale. This is where I teach people how to keep a hundred plus active clients. I have hundreds of active high ticket clients now. So how to create, sell, deliver, and scale.
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And then I have the graduation. And then after the graduation, I have sell them on my mastermind where we meet twice a month. this is how I do in Brazil. I could definitely do that. It's a hundred percent group. I could do that in English. That would be easy to me, but I would need that cohort. The idea of one-on-one is that if I get one client, I'm good. If I get zero, I'm good. If I'm running a cohort of this Vida de Mentor thing, I need a small bunch of people. Even if it's like 10.
But the other offer one is good. I can have one this month and then another one in two months from now because I don't have an income goal. don't have, I'm good. This is not something I need to do. I'm doing out of, yeah, I can't do, I want to do it. Does it make sense? A hundred percent. And so I think fantastic. You know, I like the offer idea you have now currently. look forward to hearing what Justin thinks, but,
it doesn't have to be the only ever forever offer. You know what I mean? You're not married to it. And even then people would are, you know, like you're not, you're not stuck with it. it becomes something that we are, you're gaining traction in English speaking marketplace, people are really starting to know your name, respect your perspective on things. Cause I do want to make sure I touch on what I think is a cool USP for you that you mentioned in your talk. then maybe we grow to a cohort, right? But I agree. It is, you know, one it's easier and it feels
To me, like a big exhale to know that the offer is only for one client. Therefore you get one sale, the offer is solid and you can roll with it. It's easy money. It's a pleasure to deliver. We're done. And then if you start to get more and more people and you decide to turn it into a cohort, we could do that in the late, in the future. It's just, want to make sure that you're operating in the trajectory of what you might want to create in the future. If things start to gain traction, because I think they might for you. Cool. Anything you want to add. And then I want to make sure I touch on. Yeah. I mean,
I mean, to me, there's just a real simple identity. I would call it issue. You've already created this beautiful movement, this dream business that you wanted. And I really think you're hung up on the language. And I don't think that the language
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should be such a barrier for your identity. You know, you talk about you were Superman and now you have to start over. I don't believe you have to start over. I think you're, this is a, I think this is a self-limiting belief that you have, and maybe it's because, you know, we're here in America and for whatever reasons, like Americans are this, you know, you know, I spent a lot of time in the Caribbean and, and, know, Dominican Republic is where I lived. And,
you know, like America's like this, the major leagues. And so if you're going to play in the major leagues, then you need to have some better version or identity than what you currently have, which is simply is not true. No one, it, you know, it may be a little bit more difficult in the beginning to, um, you know, and maybe this is where you're getting caught stuck up on it is it may be in the beginning more difficult to convince
American clients. Well, you did it in Brazil. How can you do it here in the U S right? Is that, is that maybe something that's feeding into that? Cause I can, you know, speak into that. I mean, why do you think that you become Superman into Clark hunt because you just changed language? It's not because of language. It's because of what I've built. So yesterday in Brazil, I was in my live launch, like a challenge, one day challenge, and we got 700 people buying the high ticket thing.
like the 100K thing. And I got a nice conversion on my 20K offer, my offer in Brazil. And I could present to them. I got in from 9 a.m. to 7 p.m. We just did a two hour, like one hour and a half lunch. I converted a lot. It was very profitable. And I felt great. So if I try to do in English the same.
I don't have the audience to that. whatever my Instagram and I in Portuguese and I send them to a sales letter or any kind of offer, there's a lot of people, some of them buy it works. In English, I'm talking to no one. It's weird. Like it's not exactly my personality is what I see about maybe, and here's the thing. It's been 14 years using this in Portuguese.
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And I don't want to go the next 14 years building the same in English. That's not the idea. So I'd had her. In a different, clever way. Doesn't make sense. is the 100%. I mean, and you're doing it right. mean, you got on Russell's podcast. You got on, you know, you're getting into those communities, right? What, what is the fastest way to scale? Cause you don't want to spend 14 years and you remember the pain.
and everything that it took to build that and who wants to spend another 14 years. The good news is, is you already figured out the model that works. Like Jackie said, if you want to launch another model or another offer, cause it's just an offer. Great. But I really think that, it's now really all it is is access. What you're looking for is what we're doing on this yacht, right? This is the whole point is how do I get into audiences that have, you know,
that will say yes to my offer and you just need more good traffic, right? And getting on Russell's podcast, right? Maybe getting on Joe Rogan's podcast. You know, one of my favorite hacks, which you've already figured out and sometimes it just takes a couple of years is who is the best communities for you to align with, right? And how do you submerge into those communities?
You know, look at like Phyllis insists on hopefully you can join us Phyllis a little under the weather in LA. They joined like Tony's mastermind, right? They both joined as plaidts and they sold, what was it? 12, 12 high ticket offers to Tony, within 30 days ago. So submerging yourself in that ideal audience, like you did with Russell, right? I mean, and you, and you're splashing, man, you're, you're on Russell's podcast. Your people are knowing you, you're getting high level.
follows, right? And it's not, is truly quality over quantity. And so I would stop comparing the number of followers from what you built over 14 years to now we're just going, it's a quality game. It's a high level, high ticket game. And, I just, you know, I think you're, you're, you're, you're, there's, there's some type of identity switch that I think that you're tying to the number of followers.
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And you just, and you just got to, you just got to let it, in my opinion, brother, I love you and you're amazing soul. It's just, it's not serving you. Yeah, would be happy to, and we'll switch off our whale watching. You're surrounded by whales. There's your metaphor jumping all over the place. Yes. Literally and figuratively. I do a lot of work in France and a lot of work with the French speaking, with entrepreneurial circle and.
I love France. think Brazil is similar in the sense that it's very well branded, which I mean as a compliment. These are countries, I live in California here with Justin, but these are aspirational places not to speak against anything else, but it's an easy self to talk about Brazil. You know what saying? People think it's cool. And so I think the French, I love them, don't have an issue with you.
I can say that my boyfriend's right. She's, very kind, awesome people, but there's some kind of mindset switched where it's, it's so funny. Cause we're talking about this with we earlier, right? It's not a disadvantage. It's an advantage and seeing that as your branding secret sauce, especially, and this is the USB point I wanted to make is you were talking with this, you know, philosophy around revealing the price ahead of time versus not. So that even if you technically quote unquote, leave one client on the table, leave money on the table, you've retained your life. You've retained the things you can't get back. And I,
I hope it's out there more than what I've seen, I don't see a lot of high level or even low level entrepreneurial cultures built on that as a tactic or a faulty of protect your life while making bank. Instead, it's very hustling, right? all costs almost too much in my opinion. My point is, I think if you positioned yourself, which begins with the internal, you know, actually look over here, I? With the internal shift of,
Um, seeing yourself as someone who is almost coming in on a little rescue boat, if you will, to people who are drowning in this is my perspective in way too much work in the entrepreneurial world at the cost of what actually matters. Meanwhile, you're like, yo, Brazil lifestyle. don't, you don't have to to the sex field angle if you don't want to, but it's there, you know, like let's live well while building a business that allows us to love our lives and our families to thrive and, coming in as if you have a secret.
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method or system or structure or philosophy that the Americans need. This is what the French do, right? There's, I mean, I'm generalizing in many ways, but there is very much a mentality of the French way of life or slow living or everyday life prioritized over ambition and hustle to the point of burnout. And if you decide to anchor some of the things that I've heard you already say are the ways you do business and the way you've grown beautifully and do that as your unique selling proposition,
I think it will help you do what Justin is saying is the most important thing. And what I'm hearing is the most important thing as well is pivot your mind to where you're not lacking confidence. You actually come in with some swagger as you should. mean, my gosh, look at the award behind you. You have accomplished extraordinary things and not even in the English speaking marketplace, you've done what many people consider impossible. Right? So now I'm an American mindset. My assumption would be he's about to come in and blow it up. My gosh, if he can do this in the Portuguese speaking marketplace, like we better buckle up.
watch out because competitions here and I don't see it that way. But you know I'm saying? Like I do not see what you've accomplished now coming over to the English speaking marketplace as where you're disadvantaged. I see you as having secret weapons, but you're going to have to have the confidence and the mindset to deploy them for the good of all, right? I shouldn't use weapons, but you know, so if that helps at all to see this as I really love the way the French do it. And yet they also have a, it's interesting, a mindset block as well around entrepreneurialism.
and seeing Americans as having the advantage. But if you come with this, this is the way we do it. This is the way I do it. These are the absolute non-negotiables of how I run my business, how I run my family. This is how that impacts my sales systems, my team structure. Let me show you how we roll. And then if you want to come into other people's funnels as you build notoriety and then figure out what you want your offer suite and the English speaking marketplace to look like, fantastic. But I think that that mindset switches everything. Because as you're getting on all these stages, as you have these podcasts, as you're blowing up,
you've got to have that internal like, I'm here, know, versus like, my gosh, I hope that they don't judge my Instagram following. Not at all. No, no, no. You know what I'm saying? That's the only key I think you need. How does that resonate? It makes sense. I'm not ashamed of my small audience in Instagram at all. I just wanted more people so that more people would see the offer and more people would join. For me, it's not about the...
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fame or being known or any of this. just, yeah, it's weird to state like this quote. So I just want to get to clients without having to do the non-client work. But the way I did in Brazil and I built in Brazil, I did a lot of non-client work. I'm always serving my audience and stuff. And maybe I just show, I just should get rid of everything I don't want to do.
and use the, don't want to do list as a to-do list of what I need to do, maybe. And view the audience and view the offers and view it all again in English, maybe. The takeaway is what's driving you clearly, if you can hear me, and if not, I'll repeat it, is contribution. That's what I'm hearing over and over, which I love, you know, and I think it's, maybe it's Russell who says it, I'm not sure, but when we're focused on that, we get so much more confidence.
versus when we're thinking about how we come across. So it's just anchoring in that confidence