Mastering High-Ticket Sales with AI and Automation In this episode of Breakthrough Walls, I, had the pleasure of being a guest on Ken Wall's Podcast.
In this episode of Breakthrough Walls, I, had the pleasure of being a guest on Ken Wall's Podcast.
Introduction to AI and Automation:
I shared my transformative experience with AI, particularly ChatGPT, and how it revolutionized my approach to business. I discussed integrating old-school sales techniques with new-school automation and AI to create a powerful business strategy.
The Importance of Follow-Up:
We delved into the critical importance of follow-up in business. I emphasized that many business owners leave significant money on the table by not having a robust follow-up system. I shared insights on how consistent follow-up can dramatically increase conversion rates.
Dream 100 Strategy:
I explained the Dream 100 strategy, a concept I learned from Russell Brunson. This involves identifying and building relationships with the top 100 people or companies that can significantly impact your business. I shared my personal journey of how he applied this strategy to form valuable partnerships.
Marketing to the Affluent:
We discussed Dan Kennedy's book, "Marketing to the Affluent," and how it has influenced my approach to business. In challenging economic times, focusing on the top 5% who are less affected by economic downturns can be a game-changer.
High Ticket Offers:
I talked about the power of high-ticket offers and how they can transform a business. I shared my experiences working with top entrepreneurs like Russell Brunson and Eileen Wilder, and how they have successfully implemented high-ticket offers in their businesses.
AI in Business:
The conversation also touched on the role of AI in modern business. I shared how I uses AI to enhance customer interactions and improve follow-up processes, leading to higher conversion rates and better customer satisfaction.
The fastest way to launch a high-ticket offer that sells like crazy? Find it here:
www.converthighticket.com/supernova
TIME STAMPS
00:00:00 - Introduction and Chat GPT Impact
00:00:41 - Welcome to Roots to Riches
00:01:02 - Introduction to Breakthrough Walls
00:01:15 - Justin Benton's Return
00:02:17 - COVID's Impact on Business
00:02:55 - Audience Engagement and Jeffrey Gittomer
00:03:54 - Business Owners Leaving Money on the Table
00:05:25 - The Importance of Follow-Up
00:07:02 - AI Revolution in Business
00:09:06 - Navigating the Current Economy
00:11:06 - Marketing to the Affluent
00:13:02 - Dream 100 List
00:15:08 - Eileen Wilder's Success Story
00:19:32 - Hollywood Hills Auction and Russell Brunson
00:26:11 - Principles for Business Success
00:28:08 - Funnel Hacking and High-Ticket Offers
00:32:53 - Embracing AI in Business
00:34:08 - Chat GPT and Mastermind Training
00:36:05 - Masterclass and High-Ticket Offers
00:38:53 - Importance of High-Ticket Offers
00:43:02 - Closing Remarks and Call to Action
SPEAKER_01:
us. But obviously, chat GPT gave us the text box to talk to open AI. And he did a training on it, a course on it in the mastermind. And that's when the world shifted forever for me. And that was just like, Oh, my, oh, my gosh, like, that was it. And so now I was able to take old school stuff I learned working with like, beginner take new school automation, and then sprinkle in the newer school, which is the AI, as you know so well. And now it's just you. Welcome to Roots to Riches, where natural healing meets unstoppable success. Hi, I'm Justin Benton, your guide to unlocking ancient wisdom to boost your health and your wealth. Together, we'll explore these lost secrets that can transform our lives and the world around us. Let's get started.
SPEAKER_02: Hey, good morning and welcome to Breakthrough Walls. I'm Ken Walls and I'm your host. And today I have the one and only the inimitable Justin Benton on the show with me today. He's been on before and, um, man, he has got something really unbelievably cool to share with everybody today. So stay with us. We will be right back. And we're back. Let me bring Justin on. Justin, welcome. Welcome back.
SPEAKER_01: Hey, you know, this might be my third or fourth time. We, we go back, my friend, do we not?
SPEAKER_02: We go way back, dude. Way back. I mean, I 2018 maybe.
SPEAKER_01: Well, here's the crazy thing. So when COVID hit in 2020, Um, uh, you know, this whole world opened up to me. Like I, I did not know this world existed. You knew it existed, but I lived in the physical world, belly to belly handshakes, hopping on planes. And I, there, there was our mutual friend, Jeffrey Gittermer was going live on Facebook. And I was like, what is Jeffrey doing? Cause I had gone to his conferences. And lo and behold, you're the one that helped him figure out how to do what we're doing right now. And that was my introduction to this crazy virtual world that we all find ourselves in.
SPEAKER_02: You know, what's interesting is Joe Ingram just said that you invited him to a Coldplay concert. And my dear friend, queen anti commie just reposted the stream. Thank you, Queenie. She's amazing. I'm going to share this out to some groups here in a minute. Um, but thank you to anybody who reposts this and shares it out. Um, but so what's interesting is. Nobody really knows Jeffrey Gittimer by Jeffrey Gittimer's name. I mean, they don't. But if you say, have you ever heard of the Little Red Book of Selling? Everybody's like, oh, yeah, I've heard of that. And it's like, yeah, that's because he wrote it. And it's the number one best-selling sales book of all time. So that's kind of cool.
SPEAKER_01: That sounds like a little bit of a branding issue. We might need to talk to Jeffrey. Might need to work on the brand, my brother.
SPEAKER_02: I know it's, I mean, it's been, it's been many, many years, you know, many years. So, so Justin, you and I were talking, um, yesterday and you said something to the effect of. The, um, business owners are leaving tens of thousands, sometimes hundreds of thousands, or even millions of dollars on the table because they don't have a system in place for follow-up and emails and text messages and direct messaging, DMS, all of that. Um, and. And you told me a couple of stories, some clients, you have people you're working with, like Eileen wild. Am I allowed to say their name? Wilder you're partnered with Russell Brunson and some things you're doing stuff with him. You're doing stuff with, um, I I've seen pictures of you and Perry Belcher and, and all kinds of different people that are just unbelievable. And I think you were like, dude, we were taking. Well, I'm going to let you tell everybody, cause I, I, I don't think I'll do it any justice, but, you know, talk a little bit about what you're doing, how you discovered this. What's what, what's, what's going on with all of this. It's pretty amazing, dude.
SPEAKER_01: You know, and I think, thanks again for the platform. And this is just, you know, Ken. being Ken and we kind of impromptu put this together. But I remember when Ken and I were in the Mastermind together and it was actually with Jeffrey Gittemer and And I want to say it was there. And I want to say it was Joe who said something along the lines of the fortune is in the follow up. And so I was like, it resonated with me. And I'm telling you, like, this whole world is brand new to me. So I'm five years deep. I mean, I feel like a, you know, an expert for sure. But five years ago, I didn't know what an autoresponder was when I thought of an autoresponder. I thought that meant you put it, I'm, I'm on vacation and it's reset the auto response out to people. Well, lo and behold, you know, in that mastermind, you know, with Joe, uh, I started learning about these things, uh, that, you know, people were sending email sequences. Now let's just be honest with ourselves and you can raise your hand in the chat or or not, but how many of you are sending at least 17 follow-up messages after someone has raised their hand for your offer, signed up for your lead magnet, entered your world, responded to a Facebook post, liked a Facebook post? Are you hitting them up 17 times after someone enters your world? So raise your hand is there a little sound for crickets yeah and here's the thing the average person makes a decision. On buying something after the seventeenth point of contact in this day and age and that number is only going up.
SPEAKER_00: Right.
SPEAKER_01: We're inundated with messages and emails and spam and alerts and notifications. So in order for something to resonate, it's a 17 point system. So I figured that out. And then, you know, I knew. So then I started to do these things and started to work with these great people. And and you see it. You know, I know your your friends with like Grant Cardone. He's he's he's notorious for sending out multiple emails a day. And it was funny. I forget what what he was speaking at, but he was like, I think it was one of Russell's events. But he was like, how many of you have have, you know, unsubscribed for my email list, and a whole bunch of hands went up and he goes, but yet here you are at this event, buying my stuff, or whatever it was. And so more is more in that instance, not less is more more is more, right? We're just number one, we're not doing a good enough job for doing that.
SPEAKER_00: Now,
SPEAKER_01: You could hire a VA, who not how, you could have those things up. You don't need me and you don't need Ken to do that, unless you're not doing it, right? It's like our good friend, Dr. Wyatt Woodsmall, who was also in that mastermind, used to say, what is the thing you're not doing? The thing that you're not doing Why is that? Why is it? How does the phrase go? He gets you are. Why are you not doing the thing that you should be doing something along those lines, right? And sometimes it comes down to accountability. Sometimes it's perfectionism. Sometimes it's the shiny object syndrome. Here's the facts. You're not doing it right. No one raised hand and said they're sending out 17 autos. Here's the thing that happened to me. And it happened to all of us. And it blew all of us away. And it blows me away every single day. Right? This AI revolution. And every day, I'm more and more impressed with AI. In fact, I've got wearable AI technology. I'm uploading every single conversation that I have to my AI so it can continue to think like me, think quicker than me, answer. I mean, I use it 70 times a day, at least. And it's this new technology that is like caveman discovering fire. So what I did is I'm old school like him. And I go belly to belly and I hop on planes and I do I talk on these things called phones That people forgot about when zoom was introduced and and I am been doing this for over 25 years so when I took the old school principles that I've learned from people like Jeffrey Gittemer the new school principles like automation and uh, you know email responders from Joe Soto and then I sprinkled in the AI technology. That's when I hit the sweet spot. And the sweet spot for me was, uh, you know, Ken, are we in a great economy right now? How's the economy doing? How's everybody feeling? How's everything going right now?
SPEAKER_02: You know, um, the economy is, um, interesting. I have, I mean, I, I, as you know, I have clients and friends and mastermind members of the grow live Academy all over the world. And, um, I'm, I'm not hearing really, really super positive things from anybody about the economy right now. Um, and now I think that there's just a lot of unknowns. There's a lot of fears. There's a lot of what ifs, there's a lot of unraveling of, of the last seven decades of waste and, and all of that going on. And, and I think that, um, It's just a painful place to be for a lot of people right now.
SPEAKER_01: Yep. And including me for some reason, for some reason, we're not talking about it enough. We need to make our own economies, I agree, and we need to focus on what we can do and in the solution. I'm just saying, and to become a master salesman, sail like a sailboat, you will, or Captain, it's not the one who can sail with the wind at your back, it's the one who can sail in to the storm.
SPEAKER_02: Look at what Karen says, gas and eggs are good, Kent.
SPEAKER_01: Hey, if you're in the eggs business, you know, congratulations to you. But here's the thing. Is that these are, these are the tough times and tougher times, right? I mean, there are people making money and this is also where I kind of got really refocused on what I'm doing right now is I was like, number one, miss my recommendation for you. And this is how Ken and I got reconnected is there's this guy, direct response, King legend, uh, Dan Kennedy. And he wrote a book called marketing to the, if you have it, say that again, you broke up there. No worries. Marketing to the affluent. Dan Kennedy. If you haven't read that, go buy it. If you've bought it, that doesn't count until you've read it. And so I reached out to Ken, and Ken and I are going to do something cool with Dan Kennedy and promote that. There's another version coming out, a recent edition, really soon. You can actually pre-order it on Amazon. But that's how I reached out to Ken and we started talking and I said first off I read that book because I was trying to figure out what am I supposed to do? How am I supposed to use my my talents in this in this economy that we find ourselves in that book? It talks all day long about when you're in this weird, sluggish economy, you only market to the affluent because the top 5% are not feeling the effects of this economy in any way, shape or form. And it's not affecting their daily life. It does not affect where they spend. They don't look at the prices on the menu. If they want a car, they buy it cash. What are the problems that they're having that I can solve? Yeah, that's the genesis of the book. So and there's a lot more to it. It gets into different subsets and categories and things like that. So that got my wheels spin spinning again. And I was like, Okay, so what is it that I can do? that I've had expertise level and that how I can help people that are succeeding. Well first off there's this thing called the dream 100 list and everyone should have a dream 100 list. And if that feels too overwhelming then get a dream 10 list. Who are the 10 companies people that if you had an opportunity To align with them and invite their entire following to fill up a stadium and you would deliver your message that they would be, you know, jumping over each other, table rushing to sign up for your offer. So you need to have at least 10 of those people clearly in mind. And for me, it was who is crushing it right now, right? Who are the names of the people that you see right now that are crushing it, right? Russell Brunson, no doubt. Eileen Wilder, Myron Golden. right richmond in
SPEAKER_02: Do you mind if I interrupt you?
SPEAKER_01: Please do. Well, you already did.
SPEAKER_02: So, but I know, but I don't want you to lose, lose track of your thoughts, but talk about Eileen Wilder. She is absolutely, for those of you that don't know who she is, you gotta go look her up on YouTube. She puts out unbelievable content, but talk about her a little bit before you move on to all the others, but cause she's unbelievable. Her story is incredible.
SPEAKER_01: Yeah. Well, she is, she was just like us or just like me. I say, you know, you're, you're more of an OG than I am Ken in this. You are, you are, you are. Um, but her, her, her Genesis or her origin story was, She was a pastor for 20 years, her and her husband. They both went to colleges, got good degrees. The husband even got Harrison, got a master's degree. And after all of that, at 40 years old, he was sneaking around at night driving Ubers. to put food on the table. And they were absolutely in absolute credit cards all maxed out and debt the whole night. And they had and they were like, what is going on? Fortunately, she had a friend Jackie, who who had just pitched and sold a $30,000 high ticket offer. And Eileen had no idea what she was talking about, but Jackie was the most wealthy person that she knew. And Jackie said, you are coming to a conference with me called Funnel Hacking Live. I am paying for your $1,000 ticket. This is the game changer. And so she drug Eileen to Russell's event, Funnel Hacking Live, paid for her ticket. And then that's when Eileen, this was 2019, I believe, That's when this whole world opened up to her, just like it opened up to me in 2020. And she was like, what is going on? How are these people on stage getting million dollar awards, $10 million in sales worth awards? What is going on? What are these CTAs and what are all these acronyms mean? And she just said at the end, she bet on herself and she went in and she put money on a card that she didn't have and just figured out a way to sell her way through. She was a great student, a student of Russell's, a student of Michael Goldin's, and now she's doing in excess of $50 or $60 million in sales online. And again, she and she's amazing and just crushing it. What she does is she teaches people how to launch and scale high ticket offers. So again, these were the list of people that I was making my dream 10, right? It's like, okay, and these are my friends. But I was like, okay, so who right now is crushing it? And how can I solve the problems for them? And that's what I want you to do. Everyone right now, who are people in your world, that are crushing it? Who are the people that you know that are crushing it, that your skills or your offer aligns with? And here's what you do. You don't sit around and listen to me. You take out this thing called a pen, right? And there's a reason why they call spelling like it's a wand. You write down their names, right? Write down their names. And when you write down their names, now we're putting together a list of people that you can reach out to and figure out a way. Now look, for me and Russell, my partnership, I did this. Russell was at the top because he taught me what the Dream 100 meant in this way of the Dream 100 people that already have your audiences to fill up a football stadium. Right. And so what did I do? I joined Russell's mastermind. I linked in $50,000 cold hard cash. Right. And I didn't have $50,000 lying around. You know, also, I, I, I, I have a friend in town. And then Ken Walsh reaches out to me as I'm trying to absolutely align and partner with Russell and says, Hey, Justin, um, there's a, a auction going off, going down at a billion dollars house in Hollywood Hills. You should go. You want to tell a little bit about that story, Ken?
SPEAKER_02: Yeah, so, um, Ramey, Ramey Albatrawi was a friend of mine. He's passed away, unfortunately. What a great guy. Um, he's a billionaire that lived in Hollywood Hills and, um, Ramey kept reaching out. Hey, you need to come to my event, come to my event, come to this event. We're going to have Don Green here, the CEO of the Napoleon Hill Foundation and And my buddy John Gray, Men Are From Mars, Women From Venus, and all of these different people that were going to be there. And he said, you need to come out here and be here and meet these people and meet me. Because him and I had never met. He had just been on my show and in my mastermind several times. Um, I said, okay, I'll, I'll make it happen. I had a speaking event in Dallas and then I had to leave early to head out to Ramey's and get there the second day. But I kept, I looked, I reached out to you and I think you kind of blew it off at first. You're like, yeah, I don't know. And I'm like, dude, you're in California. Like you can't be, you're like, it's a pretty good drive for me to get down there though. And I go, I understand, but you really should go. And we're texting. Finally, I called you. I said, listen to me. They're auctioning the Napoleon Hill stuff and all kinds of stuff. Dude, you got to go. You have to be there. I think the ticket was only like a hundred bucks or so. Was it 500? I don't, I don't remember whatever it was, but you're like, uh, okay, I'll go. I'll go. I'll see. I'll meet you there. And we, we got to, you know, meet and everything, but which we had already met. We we've known each other for a while, but. Um, and you went down there. Well, talk about what happened because you, before you went down.
SPEAKER_01: Yeah. Well, so again, I was not going to go. I knew about it. Um, but I didn't know. Number one, that Don green was going to be there. Number two, I didn't know there was going to be an auction. So, and then you forced my hand, you know what I mean? You're a closer, a high profile. And so you're like, you're going basically.
SPEAKER_02: Right.
SPEAKER_01: You're like, and what do closers do? Closers isn't about manipulation and persuasion. Closers are about gaining commitment. That's what it means to close a sale. So Ken is incredibly good about gaining a commitment, which was Mike, he made me commit to going because you were speaking in a part of it. So I was like, yeah. And I had, when I said I was going, then I have to make my commitment to Ken. and uphold my word. And that's what I did. So I was in Inner Circle, which is the $50,000 mastermind with Russell. It's actually his shirt here I'm still wearing. And so I posted in the Facebook group, private Facebook group said, Hey, I'm going to Hollywood Hills. For a Napoleon Hill action, does anybody want to go? Now I didn't mean for Russell, it wasn't for Russell necessarily. There's lots of us in Southern California in this world. And wouldn't you know, two seconds later, chirp chirp, there's a boxer app that Russell uses and he hits me up. And I don't even know how he found how I knew, you know, he's got resources. And he's rude. I heard you're going to Napoleon Hill action. What's I want to go? And I'm like, I hit him up. I'm like, yeah, I'm going down. And, uh, you know, I hadn't bought my ticket yet, but I was going right. It's 500 Skrilla and you're cruising down through Hollywood and all this stuff. So I said, I'm going. And he goes, awesome. I would love to go. I just bought a boat for my family. I'm taking it on the lake for the first time. I would do anything to go there. But I can't. If you could go on my behalf, that would be amazing. And I'm like, boom, right? So remember, we're about dream 100 or dream 10. Russell was on the top of my list. Because I was so aligned with his message. He taught me so much that I did not know like value ladders and all these things. So I went down, I committed to him to be my mentor. And so I was like, Alright, so I went down there, I got all the things that he currently had all the things that he didn't have that he wanted. I met Don Green. We became fast friends. I talked to him the whole time. Willie Galt was there as the auctioneer. And so I bought everything that Russell wanted that he didn't already have. And we spent over $30,000 on the auction items. And so what did I do? Here's another secret that I that I it came to me as I'm hauling off $30,000 worth of books, signed checks, all this I could put in FedEx, right? And an insured up to $10,000. Number one, dumb idea, because it doesn't even cover the cost that we spent. Number two, if it were happened to be lost, you are never going to get these are one of one, these are signed checks. But You know signed books by Napoleon Hill and W Clement Stone not not gonna happen. So I the smart idea that came to me Was I hit Russell back up on Boxer? I said, hey, I got all your stuff Do you want me to deliver to you this Friday or next Friday? So, what do you think he said? This Friday, yes, he did and so one of that bought a plane ticket and flew up to Boise and there's a documentary that that shows where he called oceans what wasn't it a private
SPEAKER_02: plane ticket.
SPEAKER_01: That's part of it. So that's that led to me going up there again. The documentary is called Oceans 7, if you want to Google it, with Secrets of Success. And so I went up there, I gave Russell all this stuff. We really connected. This was the first time we were connected. Right. And Ken's great at this, too, is we were in the same room. We were talking about our families. We were talking about, you know, summer plans and things like that. So that's when the connection or the rapport as NLP it was built. Genuine connection and so at the end of that meeting I said hey if there's anything else you want me to do let me know and that's when he mentioned that he's trying to form a partnership with Don green Napoleon Hill foundation for doing a movie about Napoleon Hill. Let me help let me help. And here's the funny thing. So this is where Ken comes back into the story. And so at the time, Russell was like, no, no, no, I'm good. I mean, it's, it's, I tried to reach out to them. It didn't work out. So my plan at the time was to like, maybe I'll just have to wait for the next president to take over. Do you remember this Ken? And then I told Ken this, and what did you tell me like two days later?
SPEAKER_02: Um, I think I said, I know Don green.
SPEAKER_01: You did, but you also said the person that you think is going to be taking over potentially or running the foundation is not in alignment. They are not a part of it. And they aren't, that is, that plan will not work.
SPEAKER_02: That's right. That's right. That's right.
SPEAKER_01: I told Russell that, and I said, Hey man, little birdie by the name of Ken told me that that plan is going to fail.
SPEAKER_02: Yeah.
SPEAKER_01: Don Green loves me. You know, it is what it is. He thought I was Russell half the time, like when we were changing texts and all that stuff. Cause he deals with a million people. And so I reached out to Don and at first I said, Russell, is it cool if I just go ahead and see if I can make this happen? He goes, dude, go for it. I hopped on a plane on my dime, right? So write notes here. Ken's got a great story with Grant Cardone. Same thing. I hopped on a plane with on my dime. It was my idea. And I went out and I had breakfast and I toured the archives with Don Green and I understood what he wanted. And he wanted to have a foundation for children that he could continue to teach high school kids. The principles of Napoleon Hill, a foundation that he put together, every million dollars that he raises, University of Virginia matches. And so Don wanted $500,000 to cap out at $2 million, his charity for the year. And Russell wanted, you know, to do all these cool projects with Napoleon Hill. I just told Don, hey, this is what we want. That's what you want. What do you say? He goes, sounds like a deal. Old school Southern handshake. And that's it. And so again, what is the moral of the story? Is that you have a dream 100 and you do whatever it takes to make sure that you secure that relationship. So when I come home and tell Russell the news, do you think Russell and I are on a new level of relationship that I went and made all of that happen? Of course we are. And now we're good friends and all that kind of good stuff and partners on Secrets of Success and that's the genesis of everything. So that's step number one.
SPEAKER_02: That's just, and you know, I gotta say this, like it's, it's really important to say this. Cause I have been, I've been at the lowest of lows in life and the highest of highs. I can say Don green is a really good friend of mine. He was on the show. I don't know, just a couple of weeks ago. Um, he's been on six or seven different times and, and, um, Just when you think that all hope is lost, all of a sudden God shows up. It's like all of a sudden, like you just go. I surrender and you did that, man, but you didn't just surrender and sit and wait. You took massive action. You spent your own money that you didn't have to spend. I remember like you're like, I'm flying out to Virginia. I'm thinking, what are you doing, dude? Like, and you, but you did it, man. You did it and you made that, that happen. So keep going. Cause this story gets even better.
SPEAKER_01: Well, I mean, again, so this is these are the principles that that I am recommending that you try, you know, listening that I did, which is putting together a dream 100 list or dream 10 to start and then doing whatever it takes to make those relationships happen. And again, so this all comes back to when we were talking about this weird economy that we're in, that I was making another Dream 10 list for myself saying, look, All right, who is crushing it right now, right? Because marketing the affluent says, go work with the top 5%. Okay, perfect, check. All right, who are the top 5% of the people right now on the internet that are crushing it? Because that's where things are sold, right? I'm not gonna go down to the steel mills or anything like that. Who's crushing it right now online? And I'd listed the names. So I started making those names. Russell already worked with him, right? Check, cool. All right, Eileen Wilder knew her and her husband, but didn't work with them. So next step was, okay, so then I did what's called funnel hacking, which means you go down their rabbit hole. So I went down their rabbit hole, and they have an amazing challenge called Supernova, and it basically teaches you how to launch a high-ticket offer. And so I was like, well, that's cool, because, again, in marketing to the affluent, you're marketing to the affluent, people that can afford $25,000, $50,000, like that, right? It doesn't mean anything to them, right? It's like in their cushion seats. And so then I funnel-hacked Eileen, and I got to the end of their funnel after the five-day challenge, and then they had, hey, if you have questions, book a call. And so I booked a call, because that's true funnel hacking. I mean, you go all the way through the funnel. And it was Harrison, who's the husband, this great, brilliant man. But he's not a high I, which is influence in the disk profile person, which is high in influence. And so I talked to him a little bit and said, hey, what are you doing? Why are you answering the phone? He's a low I, super low I, which means they basically can't stand talking to people. It sucks on an introvert as well. That was the beginning. That was, I don't know, maybe a year ago or so. I can't remember. And then I just said, hey, this is my realm, talking to people on the phone. or zoom, but on the phone, especially. And I said, let me help you. And so he said, okay. And so what I did was I applied my, my best, you know, skill set, which is my first job, I was 16 years old. And I was on the phone. And I was breaking all the company records. And we were selling long distance on the phone. Sprint LDS was the name of the comeback then remember MCI, all those companies, Yeah, before when they did their big breakup of mobile AT&T. So I literally been doing that this for over 30 years. And so I said, let me help you follow up with these people, because people are making offer in stage, but we're not hitting them up 17 times, whether it's emails, DMS, texts, phone calls. And then when you sprinkle in the goodness of the AI, when I see the goodness, I know some of you have seen this, but I have it and I do it every day. we've got voice AI now that will, we build a model around Eileen or whoever the client is, and it will reach out to them and just say, Hey, this is Eileen AI. You know, thanks for attending our most recent show. You know, do you have any questions or what was some of the, your most favorite things that you, that your, your takeaways and they will answer and voice AI knows everything there is to know about the show. And there's been prompted by me and built by me. Ask great questions open ended questions to have a desired intention and what's the person expressed interest of saying hey you know maybe i'd like to know more or what's the price. or the buying questions, if you will, that has the option to either set them to directly do a hot transfer to meet the sales team, to go to a Calendly, book a book, or directly to a sales page. So the average nurture campaign was between 10 and 20% to get them to go up your value ladder. Right now, 4% of anybody out there who's in your world will buy your high ticket offer if you offer it to them. Now, it might take 2.5 offerings or events. That's also what the data says. But 4% in your audience right now will buy your high ticket offer if you make at least 2.5 offers to them. Right? That's the facts, that's data, that is what is proven. So the normal value ladder, you know, ascension, which value ladder means a low ticket to a high ticket, is anywhere between 10 to 20%. So if someone comes into your world, they buy something for 97, the average escalation is between 10 to 20%. With our system, Convert High Ticket, we have gotten those numbers in the 80 percentile, because it's a nurture campaign. We're nurturing them up the value ladder so they have success at one level. And then we say well hey that was cool wasn't it. We've got something new for you. Would you like to try that. You've had success here. Would you like to try that. And so we nurture them up with automation A.I. and human closers if you will. And now we're seeing that conversion rate in the 80th percentile. And it's just a magical world that we live in. We all know how powerful AI is. And it's like, I hear people that are worried about it. Have you heard about this, Ken? People are worried that AI, I guess there's a movie called Terminator, but people are worried about AI. I live in faith. And look, even if Skynet happens and the whole world is going to end in 12 years, let's at least have some fun for the next 12 years, shall we? Make some headway. I mean, for real.
SPEAKER_02: I hear this all the time people freaking out about a i mean i teach a lot of stuff and i think that. You know, people are, um, you know, Alex Hermosi did a video right after AI, AI came out and said, if you're not using this in five years, you're going to be gone like as a business. So, you know, I, I use it every single day, many times a day. There's parts of this that we're doing right now that are being ran by AI in the background. So, you know, I think that, um, Gosh, it's so important that people learn how to let go of the fear of it and learn how to embrace it and how to use it for your benefit. And it's huge.
SPEAKER_01: Yeah, I mean, and that's what I was too. I, I'm an early adopter. I was actually in Joe Soto's mastermind the day that chat GPT broke.
SPEAKER_02: It was over a Christmas, maybe three years ago, two years, November, November at the end of November, November 30th, I believe.
SPEAKER_01: And yeah, 2022 I want to say, right.
SPEAKER_02: Does that make 22, 22.
SPEAKER_01: So that's when he did a mastermind around it.
SPEAKER_02: Yeah.
SPEAKER_01: my first understanding of chat GPT. I knew what open AI was. I knew what Jasper was, but obviously chat GPT gave us the text box to talk to open AI. And he did a training on it, a course on it in the mastermind. And that's when the world shifted forever for me. And I was just like, Oh my, Oh my gosh. Like that was it. And, and so now I was able to take old school stuff. I learned working with like to forget him or, take new school automation, and then sprinkle in the newer school, which is the AI, as you know, so well, and now it's just you times 100. That's it. You know what I mean? We're talking about the starling chips or whatever Elon's gonna put in our brains. It's like, I don't, I'm not down for the chips. I mean, but I am down for having someone who can do things for me quicker than me in my in my same thought process. And that's what I did with where I lean. And that's what I've done for so many others. And again, you know, if obviously if you have a high ticket offer, we should talk I've got a masterclass coming up. But the bigger principle is, if you think of the of the template that I just gave you, marketing the affluent dream and How can you apply what you're doing to serve them? What are the thoughts that are keeping them up at night? Right? And for I, it was how do I maximize this rocket ship that I'm on? How do I make sure that I'm serving my clients at the highest level? And that's where I came in. And so what is the thing that you can do? that serve these high end entrepreneurs top 5% that will actually get their attention. And they will say, happily give you a check for 25,000 50,000 100,000, whatever it is, because it's because again, I'm also multiplying money for them. These are kinds of thought processes. And I know we talked about something else that you really liked that I really liked. So Russell was in Mexico. He has the called a mastermind in paradise, right? And these are the kinds of people that we're talking about, right? It took me a couple of years to get into Russell's world. And, and, uh, actually only, it only took a $50,000 check for me to get into his world. Right. Relationship with Don green and make that happen on stage. He was talking mastermind of paradise in Mexico. He had about two or 300 people there. All of them either paid 10,000, 50,000 or $250,000 to be in the room.
SPEAKER_03: Yeah.
SPEAKER_01: And I look at offers as a way to run my business. I don't look at offers as a way to define success or failure. I, my job as an entrepreneur in this world is to continue to put offers out to, to number one, serve the people that I can serve because the different offers are going to serve different people. But all I'm looking for is that one funnel.
SPEAKER_02: Well, I, I, I real fast. I'm going to pop this up on screen so people can see it. You're doing a masterclass to teach all this and, and go over, go way more in depth and it's high ticket class.com. Um, I think anybody watching needs to go. Definitely. It's free, right? It's free.
SPEAKER_01: Yeah, it is totally free. And it won't be free for much longer. Because again, I got to follow what the masters do. And what the masters do Myron and Eileen and Russell is Myron has a funny way of calling freeple people. And so I'm leaving it free for now, just because I love you, Ken, and I want to serve everyone here. And some of you may have never heard of me before, but eventually a hundred percent, it's going to be at least 97, if not for 97 with a VIP, because here's the thing. It's no joke. Like these cliches are real people who pay, who pay, pay attention. Right. People pay a lot of attention.
SPEAKER_03: Right.
SPEAKER_01: So for those of you that are out there frustrated with your bank balance, that are frustrated that you're not getting traction in your business, quit and free stuff away and charge what you're worth and charge premium offer. I have a $250,000 VIP day where we hang out on the yacht and we mastermind and we go deep on these principles to apply to their business. Do you have one? Go get one. If you don't have one, you know how hard it is to have a high ticket offer. You know how hard it is. It's as hard as just saying it.
SPEAKER_02: Yep.
SPEAKER_01: Golden has a million dollar offer. Russell has a million dollar offer. They have it. And guess what? When you, when you ask for 10,000 or $25,000, that's what's called pre-framing pre anchoring the price. It makes your price for 10,000 or 25,000 seeing that much less. Plus you're building in the authority of saying, wow, this guy's got a million dollar offer. So again, kinds of principles that I've spent hundreds of thousands of dollars of my own money in those rooms to learn people. And now I'm applying it to my life, and I'm encouraging you to apply it to yours.
SPEAKER_02: Amen. By the way, I failed to change the title of the live stream before we went live. So everybody sees the title of Jim Path, and I interviewed him yesterday. But that's OK, because we're trending number one on X right now. We're the number one live stream in the trend. What? We have, we have almost 1800 people watching live right now. So, um, you know, I think that it's, it's, it's incredibly important that, um, Oh, I've been, you and I talked for well over an hour yesterday, just talking about a lot of things and, and the economy and everything that's going on. And, and I'm like, dude, what is happening? And you're like, dude, you gotta go where the big fish are. You can't, you gotta, you gotta like. Go to the, and the, the, um, book you talked about by Dan Kennedy into the affluent. Yeah. And you know, look, and for those of you that don't know who Dan Kennedy is, um, Dan Kennedy is a legend. I mean, he is literally a legend in the marketing world. And, um, Russell Bronson is the founder or co-founder of click funnels, which is a humongous company. And Russell works has worked with, I don't know if he still does, but I know he has worked with Dan Kennedy and.
SPEAKER_01: Oh, that's right. Magnetic marketing.
SPEAKER_02: That's right. That's right. I knew that. Yeah. I mean, so these are some, some really, really big names and people that Justin is rubbing elbows with. I mean, I, you, we put a live stream together on Amazon cause I I'm an Amazon influencer and had you and Russell Brunson and, and all the guys on there for this, um, big book that you guys all, all did. And, you know, I think that, um, When you can hang out with and be mentored by and be in the rooms with people who are, you know, have built a company. I don't know what the top three, $400 million a year company. I don't know what, what ClickFunnels hit, but there's plenty of other companies that you're doing business with and you've worked with that have hit ginormous numbers. And I think that. What's that?
SPEAKER_01: Russell's hundreds of millions a year, but yeah. And that's what I challenge you to do, is make a list of the people that are having tremendous success, people and companies, and figure out how you can serve them. And then serve them. Once you figure it out, then go do it. No one asked me to go hop on planes and form relationships and give Russell his dream scenario, which was a partnership with the Napoleon Hill Foundation. I just figured out how I could solve his problem. One of the greatest things we can do in business is what's called anticipation. If you can anticipate, skate to where the puck is going to be, as Wayne Gretzky says. These cliches, I know you've heard them, but are you doing them? Because that's even worse if you have access to the knowledge and you're not using them. But come on, man, make today the day where you actually get to where the puck's going to be. Anticipate and solve problems. Russell did the same thing for Tony Robbins. That's how they formed a partnership. And Tony ended up promoting Expert Secrets, Russell's second best seller. And that's how I got to meet Russell, was because I was in Tony's world. Russell, he served Tony for 10 years, asked for nothing until he asked him to promote his book. And now that because of that partnership, that's serving. I got to meet Russell. I got to partner with Russell. And now I'm doing all these other cool things with all these other cool entrepreneurs. So this isn't like some theory. This ain't sitting in class. This works. And yes, it may take two years, but time's going to pass anyways. You might as well do the thing that you're called to do and find and be on the path that you're called to be on. And one brick per day, as they say.
SPEAKER_02: Yep. Well, I definitely want to say thank you to everybody who shared this out. We now have fallen to number three behind the White House is number one. And Steve Bannon is number two.
SPEAKER_01: We're number three on X. Obviously, probably happened today. So.
SPEAKER_02: Yeah, but you know, Hey man, I, I, I, is there anything else that you really want people to understand about what, what we're, I mean, I'm gonna, I'm registered. I'm going to be at your thing tomorrow, the high ticket class. I think anybody that, um, anybody that has a business that wants to make more money and make a bigger impact, you need to be there.
SPEAKER_01: Absolutely. I mean, if anything I said today resonated with you, hop on the masterclass. It's going to be short and sweet. You know, we've been on for 42 minutes. It may go this long. It may not go this long. Uh, you know, again, I want to thank you, Ken, for having me on. I want to thank you for your friendship and you have served me. So as always, if there's anything I can do to serve you, I always will. Um, and, and that is what this is really all about. This is about, um, connections and taking action. And, uh, you want to learn more about how can you. And at the end of the day, my offer is meant for people that already have high ticket offers, right? If you don't have a high ticket offer, I'm going to refer you to Eileen, right? You can also funnel hack me. You don't have to like, if you don't have a high ticket offer and you don't want a high ticket offer, that's fine. And I could offer really anything over $10,000. But what I would recommend you doing is funnel hacking what I'm doing. He went live with someone, with a big time influencer like Ken, and who do I know that has a big audience? And he had a call to action to get them to sign up for a masterclass where I'm going to dig even more deep on these topics. And then here's the thing, obviously, at the end of the masterclass, I'm going to pitch you something, right? Because I got to serve those that want to be served, want to work closer and faster with me. So funnel hack what I do, funnel hack what Ken teaches you to do, and come back on Ken's show and tell us what you did.
SPEAKER_02: Amen. Amen. Justin, thank you, dude. You're amazing. Your vision is incredible. Jill just said it. She said, Justin, Jill's my wife. Justin, your vision is amazing. Great stuff. And it is, it's, you're, you're incredible. You're incredible, dude.
SPEAKER_01: Thank you for your brother. You have done so much for me. And I can't wait to continue to help you and align with you. And I know we got some cool book stuff coming up. So be on the lookout. We're going to do something cool with Dan Kennedy and, and Ken real, real soon. He's got a new book, marketing of the affluent, the next edition coming out in September. So stay tuned and just always thanks Ken for having me. Really appreciate it, brother, dude.
SPEAKER_02: I appreciate you stay with me. Don't hang up. I'm going to end the live stream. Everybody that shared this out. Thank you. Haven't shared it out. There is time to redeem yourself and go ahead and share it out. I'm going to go fix all the titles on all the platforms though, because we can't have that. But anyway, Justin, thank you, brother. I appreciate it. And everybody have a great day. We'll see y'all later.