"The Impact of Mood: Elevating Mindset and Transforming Lives" Justin Benton and Russell Brunson delves into various topics, primarily focusing on the promotion of the Secrets of Success program. The discussion revolves around mindset, consumption theory, and the impact of mood or feelings on behavior. They emphasize the importance of controlling one's mindset, rewiring the subconscious mind, and the significance of moods or feelings associated with thoughts. They also discuss their excitement about the launch of the Secrets of Success program and its book club component, referencing Elsie Lincoln Benedict's work on how thoughts and moods affect behavior and success. The conversation provides insights into the strategies used for product consumption and membership promotion, highlighting the significance of mood in determining actions and outcomes. Produced by PodConx
"The Impact of Mood: Elevating Mindset and Transforming Lives"
Justin Benton and Russell Brunson delves into various topics, primarily focusing on the promotion of the Secrets of Success program. The discussion revolves around mindset, consumption theory, and the impact of mood or feelings on behavior. They emphasize the importance of controlling one's mindset, rewiring the subconscious mind, and the significance of moods or feelings associated with thoughts. They also discuss their excitement about the launch of the Secrets of Success program and its book club component, referencing Elsie Lincoln Benedict's work on how thoughts and moods affect behavior and success. The conversation provides insights into the strategies used for product consumption and membership promotion, highlighting the significance of mood in determining actions and outcomes.
101cbd - https://101cbd.org/
[00:00:00] I
just think if you watch and he talks about how our subconscious mind is like a garden and we're planting these seeds and it's like, it doesn't matter what seeds you plant, you can plant seeds, uh, like nightshade, you can plant nightshade, which is a deadly plant. It'll grow. It'll grow well, right? Because it doesn't care what you plant.
It just grows like it, it amplifies and grows the thing you plant. So you can plant deadly, deadly season. It'll grow deadly things. But if you plant positive things, it'll grow positive things. It doesn't matter what he doesn't care what you plant. It's just going to, It's going to grow whatever you plant.
Welcome to the miracle plant podcast, the show that inspires promotes and gives you a daily dose of inspiration from the people who have used cannabis to change their lives in extraordinary ways. Here's your host, Justin Benton.[00:01:00]
Welcome back to the miracle plant podcast, where we discuss this miracle plant with so many names and how it's helping people. And so. Many extraordinary ways. Well, guess what? It's all about mindset. The pillar, the five pillars of health that we talk about here, taking control of your mindset and it is secrets of success.
Here we go. We have launched. We're about three weeks in. The members are pouring in. Uh, we've got some incredible insights. I was out in Boise, Russell Brunson, my partner on Secrets of Success helping unleash these 15 million worth of 15, 000 books that we've been combing through and breaking down the golden nuggets to help people take control of their mindset.
The first person. The first authors, Elsie Lincoln Benedict, you probably haven't heard of her, but you know what? She actually traveled around the country in the early 1900s and debated against people on stage as to why women should have the right to vote. [00:02:00] And she did it in over 30 states and she was so good at it that they federally.
Uh, had the 19th amendment so women could vote. So she's our first author and that's the first book called how to get anything you want. And so I want to play the podcast that Russell Brunson just released. He's going to talk about some of these insights. He's going to talk about Elsie. He's going to talk about planting seeds to overcome your mood.
The number one thing that we all have. to have in order to be happy is to have control of our mindset, have control of what we focus on, be able to switch our mind from going looking at fear and looking at scarcity to looking into faith and looking into abundance. And those are just words. We're going to actually give you and talk about frameworks that you can apply immediately.
So you can actually take control of your mindset. So you can take control and rewire your subconscious mind, which has over 90 percent of. The, uh, direction of your life, we can actually reprogram our brains. We have that ability as humans [00:03:00] to reprogram our subconscious mind. So, so exciting. Like I said, Russell spent over 15 million.
I've seen the checks. I've seen the wires. Over 15, 000 books starting in the 1850s with the golden new thought era. Really, it's in the early 1900s and we are bringing you the best of the best of 15, 000 books combed through that it's going to allow you to take control of your mindset to live a happy, full life of the abundance that you feel good, that your energy is good, your mood is good, and all of these secrets have now been unleashed.
released and it's called secrets of success. So sit back, relax, enjoy. I hope you're enjoying this as much as I am. If you have any questions, you can hit me up at Justin at secrets of success. com. And as always here at the miracle plant podcast, it's all about healing, whether it's your mind, your body, your spirit, however we can help it heal.
We want to help you take control of that [00:04:00] first pillar of health. That mindset. So here we go. Happy healing everybody and be a blessing. Welcome to the marketing seekers podcast. My name is Russell Brunson and I'm what you call a serial entrepreneur, but with a twist, you see 50 percent of my time, I'm the CEO of ClickFunnels hoping over a hundred thousand brands to grow their companies with funnels.
And the other 50 percent of my time I'm actually in the trenches using ClickFunnels to grow the startups. I believe in during this podcast, I'll take you behind the scenes and show you how we're bootstrapping ClickFunnels and my other businesses from startup. To nine figures and beyond. Welcome to the show.
Good morning, everybody. This is Russell Brunson. Welcome back to the Marketing Seekers Podcast. You guys are in for a treat. This is one of those lucky rare moments where I am driving down to the inner circle meeting. And so we got some time to hang out and go deep on some things I'm thinking about and hopefully have some fun.
So if you guys are up for that, let me know. Um, I wish there was a way to get feedback in real time on podcasts. Um, that's one of my favorite things about, you know, Facebook lives or Instagram lives is like you're getting feedback in real time from [00:05:00] everybody. We're just a little bit harder. It's a podcast, but I'm just imagining you guys are pumped and you're fired up and you're going crazy and you're so excited like I am.
So, uh, hopefully you are. If not, it's time to get in that state timing, that mode timing, that mood. Um, in fact, today we are going to be talking about moods, which, um, you know, who knows, maybe hopefully with the, with this. So those who've been following along, we just, uh, recently finished the secrets of success launch, man, which was so fun.
Um, something I've been dreaming about for almost three years now and talking about and sharing and all the ideas and everything. And now three years later, it's come to fruition and it's been launched and we've got a lot of new members. Um, you know, it's whenever you launch something, people are like, what's your goal?
What's your number? I'm like, I don't even know if I got a 10, 000 members, I'd be insane. That'd be, you know, a hundred bucks a month. That's, that's a million dollars a month. Um, We did not hit that goal, but we got close to half that goal, which is awesome. Um, especially for the first two weeks launch, and then we're gonna, you know, start buying ads and growing and scaling and all the other things.
But, um, as of right now, just, uh, really, really excited. So, [00:06:00] anyway, but a part, part of the launch is, um, inside of the members area. We're doing a book club. In fact, anyway, I wish I could just spend like two hours with you guys. So, Inner Circle this morning, um, we're heading down. I'm in down right now. And, um, I'm doing like a two hour session this morning going through everything involved in the secrets of success, success, launch, what we did, why we did it, all kinds of stuff.
So we have some really cool things that again, I would need two hours to go into it. So I'm not going to share all those, all those things. Um, but one of the big pieces of the launch was, um, I'm trying to get people like there's this, this concept called consumption theory. How do you get your people? To learn how to consume something.
Right. And, uh, I remember back, man, this is back almost 20 years ago. I was in a, I was flying an airplane and Alex Mendoza and had, had, had made a tell seminar or something teaching this concept. He called consumption theory. I remember I had transcribed, I printed it out. I had it on the plane with me and I was reading it flying somewhere.
I don't even know, but I do remember reading it. He talked about how like the goal is like, how do you get people to actually consume what it is you're [00:07:00] selling? Right. And it was interesting because he talked about, I think it was per plus or what way some shampoo company, right? The shampoo company people were using in there washing their hair once a week.
And they're like, Oh, this is good. But how do we get them to consume more? And so they add on the bottle, like, um, you know, use daily. And then all of a sudden what consumption went from once a week to once a day, and then They're right. How do we increase consumption again? So they added a rinse repeat or a rinse repeat or something like that.
So then people start using it three or four times while they're in the shower and increase consumption and grew their company. Right. And so it was interesting though, but it's like, how do you get people to consume? And one of the biggest things you do to get people to consume is to actually use the product.
Right. And so the same thing that we do is I click funnels, right? Someone comes in, we have a different challenges and things to get people to actually consume the product, start using it. They start using it and they're going to stick with it. Right. And that's interesting because, uh, in fact, you'll see, uh, we're about three weeks away from launching the brand new one funnel way challenge and the entire goal of that challenge is by call operation consumption.
How do we get people to consume the product [00:08:00] because they consume, they never leave. And so that's the, that's the goal. But anyway, I digress. So in the middle of the launch, I wanted to get people to actually consume the products and not consume the product. They're not likely to use the product. And so we did a little mini, um, challenge in the middle of the launch, which was all about the book club.
So each month we're picking a new book. And so of all the books that I was most excited about reading, uh, of the 15, 000 books I bought in the last two years, the one I was most excited to read personally and to go deep in was a book called, uh, how to get anything, how to get anything by L. C. Lincoln Benedict.
Who is my favorite author. She's amazing. Anyway, and this is book set and there's a whole story behind it. We found it and like there were missing booklets and anyway, this whole thing. So there's a whole story behind it. So launch the story. Um, and then from there we launched a challenge and it was just three day challenge where someone can register and, and come in and do, you know, to, to go deep on the book with me.
And so we promoted that to, uh, It's everybody. We ended up getting almost 35, 000, 4, 000 people, somewhere in there to register for this little mini [00:09:00] challenge. And, um, you know, the register for the challenge, the thank you page, we had a myth, Miffy offer. So linchpin one on one that worked, I've got a lot more people to join through that.
So that was a, uh, a useful exercise as well. But the number two is, um, is, uh, it gave me the ability to help them to consume, to see the value of what we were actually selling. And so. Um, what we did is day number one, I had Joe Vitale, he's a huge Elsie Lincoln Benedict fan, huge book fan. He, you know, loved this book, and so me and him got on and we talked about the book, why it's so cool, and Elsie, and like, and so we geeked out on two of the books from the book set, which is, you know, two books with basically two chapters.
And then, um, the next day, Eileen Wilder got on with me, and we also had, uh, Heather Benedict, who's Elsie Lincoln Benedict's great granddaughter. They jumped on and we talked about more stuff. to cover book three and four, which is exciting. And the next day, Andy and Grace come on and we talk about book number one and two.
And each day was just basically, it wasn't never a hard push. It was just like, like, here's this, you know, here's what the book's about and why it's cool and like getting people excited. Like we're doing this book club, like go sign up and push them back to members or pushing back the members. They just keep pushing people in.
And [00:10:00] so what happened from that is people who are in the members area who are already members like, Oh, this is what we do inside of. Inside of Secret Success is the book club and we get to hang out, we get to talk about books, we get to like, oh, this is actually really, really cool, right? So they, they consumed it, enjoyed, hopefully enjoyed the process and got them into the book club, which actually starts today as of the time that I'm recording this.
Um, and then we're just, it's a seven week book club. We're going to be going through the 14 books inside this book set, um, two books each week, and it's going to be awesome. So that's kind of what's happening right now. Um, is today they're all starting, uh, chapter one and chapter two. So, um, anyway, that's exciting, but they got people that actually.
Consume the product, right? Um, and then at the end, obviously to push, to get people into the book club and sold some more memberships. Um, but mostly it was to help them to to to experience the consumption of like how cool can this be as a group of us talk about a book. And one of the things we're gonna be doing is doing something like this once a month to continue to train consumption.
Um, so it won't be just a one time thing, but a continual. Consumption [00:11:00] training mechanism. So that's kind of how we're, we're gonna be structuring that. It's gonna be really fun. Um, yeah, for me and for everybody. And so, um, but anyway, I digress. The thing I wanted to actually talk about on this call is none of this.
So hopefully you're on this podcast, but hopefully you got some value from that, uh, for yourselves. What I wanted to actually talk about was more specifically, um, the first book in Elsie's book series. So, um, and maybe this is me secret ninja Ying. to push you guys to go join the book club at secretsofsuccess.
com slash round pegs. I don't know, maybe it's me, maybe not, but, um, if you're not part of it, you should be. Like, what are you thinking? It's insane. It's so cool over there. Uh, anyway, so that's kind of what we're doing over there. But I want to talk about book number one because it's had like a profound impact on me.
I've been thinking about it so much over the last couple of days. And yeah, so I just, I want to talk to you about it because I keep thinking about it. I want to talk to somebody about it. So it's interesting because Most of the books I'm buying and studying right they the time periods like from 1850s 1950s kind of in that window and you could even shrink it's closer [00:12:00] to you know 1900s to 1930s like that's kind of more so the window but that this was a moment in time that was known as the new thought movement And I was talking about how like, you know, there's different, there's different movements that we hear about, um, especially from success and philosophy and things like that, right?
There's like the Stoic era, the Stoic movement, there's the, there's the Enlightenment, there's the Renaissance, there's all these different things, right? Um, and it's fun because Ryan Holiday has been obsessed with the Stoic movement and he talks about that all the time. And he talks about, you know, Marcus Aurelius and Seneca and all these, all these amazing...
Writers and emperors and people during that mo, that, that time who were the philosophers who left some amazing principles behind for all of us. And so, um, I've been watching what Ryan's doing. It's so cool. And I'm like, well, he's been doing is what I want to do from this time period of like the 1900s, 1930s, like the new thought movement.
Um. It's interesting because most of the writers in the new thought movement are all talking about thinking and changing life, you know, thinking, grow rich, thinking, you know, it's all thought things and, [00:13:00] um, which is cool. And I love that. Like I love thought, love subconscious mind. I love like all that stuff.
Like I could geek out on that for years. Like it's my favorite stuff to talk about. Right. Um, but what Elsie leads the book in, I remember like actually when I first read it, I was like, ah, She's off. She doesn't know what she's talking about. She's crazy. But she said, um, in chapter number one of how to get anything you want, so this whole book about how to get anything you want, right, which again is one of my favorite books in history of all time.
But, um, anyway, in, in chapter number one, she talks about how like. It's not your thoughts that, that affect everything. It's like, it's your mood. It's your mood about something, your feelings about something. Um, and it's your feelings, not your thoughts that affect what you do and what you don't do. And again, first I kind of fought that, but then as I've been talking more and more about that for the last couple months, since I read that.
And then the book club this week is fun. Actually with day number three with Annie Grace, we talked about this a lot. And it was interesting because we talked about how, like, if you think about anything in your life, You already have a mood associated with it. A mood or a feeling, let's say a mood may not [00:14:00] connect with you.
Um, I know that was a harder word for me to connect with feelings. It's easier to connect with, but moods, the same thing, right? If your mood or your feelings. And so when you hear something like you hear, uh, I want to make a million dollars. There's instantly a mood or a feeling associated with that inside of your subconscious mind, inside your body.
You can feel right. And it's based on the thought seeds have been planted throughout your life. And so you see this a lot of times where someone who grew up in a successful home, uh, where their parents are successful, their family, everyone's successful. Like. For them, like making money is easy when they hear something like, I want to make a million dollars.
Like, cool, I can go do that. Like it's just because, you know, decades of these thought seeds of money's easy, you know, making money is good. Like it's good to have my, like those things have been planted for so long. That's just like the mood or the feeling about money is like, Oh cool. And it's easier for them to do it.
Whereas other people who their whole life, you know, maybe they grew up in poverty or they had parents who struggled or whatever and they've heard that like, it's hard. You live paycheck by paycheck. Like the, you know, when people have money or. Are people who are cheating and stealing or like whatever they hear, they hear these things, [00:15:00] right?
And they hear these, these thoughts that are planted. They come, uh, else they call them thought seeds and these thought seeds are planting your subconscious mind over time. It's now 20 years later. You come to funnel hacking live. You see all these people winning two comic club awards and consciously like I want to win a two comic club award, but then subconsciously The mood that you have attached to making a million dollars has been has been planted over and over and over again It's just like oh like you are Not going to be someone who can make a million dollars, you know, like, like it's gonna be hard.
It's gonna be painful. It's not gonna be good. You have to cheat. People get to steal your head, like whatever, all the things that that you're, that you're, you're subconscious mind, your body has now believed because of years of, of suggestion and conditioning. Um, and so that's the interesting thing. And so, and this is true in any area of life.
So I started thinking about with With everything I was shooting about, like with each of my kids, what is, what is the thought feelings? Like, what is the feelings, the moods that come up when I think about each of these kids, which is really fascinating thing to do. And I thought about my wife, I thought about my friends.
I thought about situations like going to the office or going to my library or going home after [00:16:00] work or going to the wrestling room and going to the gym. Like, what are the, what are the moods of social to be going to the gym right now? And these things can change throughout life. Right. But it's like, what's the mood you instantly have.
So I've been actually sitting down and writing these things out, and it's fascinating when I, when I become conscious and aware of them, like, Oh my gosh, every time I think about this person or this situation, like I feel this way, I feel sick to my stomach, I feel anxious, I feel, you know, I feel excited, I feel like enthusiastic, I feel like there's the feeling associated, right?
And the feeling is going to determine resonate What you do or you don't do more so than your thoughts, your thoughts like, I want to make a million dollars. I consciously I'm gonna make a million dollars. You're consciously gonna do this thing, but subconsciously you've got 20 years of suggestion and conditioning telling you that making a million dollars will make you a bad person, right?
Like how do you overcome that? And anyway, so that was like the fascinating thing. And so then my question has been that it's like, well, how do you overcome that? How do you, if I've got all these, this mood or this thing, how do I change that? And there's a couple of really, I mean, there's so many things we can go talk about this for days, but there was, there were a couple of really cool.
Things that were interesting to me. Number one [00:17:00] was talked about how these thought seeds, these are seeds are placed in the garden of your mind, right? You're subconscious like a garden and it doesn't, doesn't grow by itself. Like you place these thought scenes and these thought seeds develop the moods and develop the feelings associated with something.
Right? And so, um, and it was interesting because, um, this goes back now to Earl Nightingale, who was, you know, 1950s, it's a little, a little later, but, uh, still one of my favorites. So he, he had, uh, in fact, last year circle me, I was like on the same drive, I was telling you guys the story about, uh, the strangest secret and Earl Nightingale and how that whole recording and thing became anyway.
So go back and listen to that episode. It was really cool. The strangest secret by Earl Nightingale. Um, that's the name of the record he recorded, but I did a whole podcast episode last time I was driving. Talking about the story behind that, but anyway, in the, in the audio, the strangest secret, if you watch it, he talks about how our subconscious mind is like a garden and we're planting these seeds and it's like, it doesn't matter what seeds you plant.
You could plant seeds, uh, like nightshade, you can plant nightshade, which is the deadly plant. [00:18:00] It'll grow. It'll grow well. Right. Cause it doesn't care what you plant. It just grows. Like it. It amplifies and grows the thing you plant. So you plant deadly, the season will grow deadly things. But if you plant positive things, it'll grow positive things.
It doesn't matter what you, he doesn't care what you plant. It's just gonna, it's gonna grow whatever you plant. And so as I was thinking about this with, um, with Elsie and our moods and like, you know, right now we're thinking about, um, or we're, uh. You know, we're, we're, we're planting these throughout time, all these like thought seeds have been planted.
Right. Which is what is cultivated feelings moves. We already have. So the first thing is understand, like we are the gardener. Like we are able to cultivate and to prune our gardens and to dig out the weeds, all that kind of stuff. So the first thing is after you become aware of it, you're like, okay, I have this garden.
How do I, how do I, um, how do I change this? And part of it was just like, um, you know, like let's say she talks about how like our patterns, like the subconscious ruts, right? Where you like, you're going through the garden over and over and over again with the same, with the same tractor builds these deep ruts, right?
If you [00:19:00] keep going over those same things, then it's going to keep the rust keeping in deeper, deeper, deeper. So the way for you to stop going over that is to just stop cultivating it. So stop planting those seeds. If you stop planning the, you know, stop planning the seeds that are, that are causing or not planting seeds.
Maybe the analogy breaks down a little bit, but basically it's like if you want to, if you want to change the feelings that are being, that are turning into these patterns, these, these ruts in your subconscious mind, you got to stop putting things into it, right? You got to stop fueling it. You got to stop planning this or whatever it is.
Right? And if you stop it, it'll grow over. And that was like one thing is just stopping. So it's like being aware of like, and I was thinking about this with, um, one of my kids, by the way, who I love immensely, but it's been causing a lot of stress and anxiety in my life for the last. Well, a few years, but like I've seen about the mood that I feel and I was like, Oh my gosh, I think about this amazing child of mine.
My mood is like stress and anxiety and worry and all these kinds of things. And so every time I think the name, boom, it comes up again and it's like me going back over the ruts to dig this pattern deeper, deeper, deeper. So number [00:20:00] one thing I have to do if I want to stop this and actually be able to serve him in a way that I can't cause I can't serve him from this.
From the incorrect moods, I have to become aware of it and then stop doing what I'm doing. So when I think about them, I have to stop going into this pattern. And if I stopped going into this pattern of stress, worry, anxiety, all that kind of stuff, then the, then like it'll grow over, like, like, I don't know how she said it.
She said really cool, but basically my mind, like the visual I have is like, it'll grow back over and these ruts will disappear. So the first thing to stop is stop fueling it, right? Stop giving it time, energy, attention, energy, stuff like that. I can stop doing that. So that's number one. So every time I think about this person now, I've been consciously thinking, I gotta think about him.
I gotta like, I gotta stop thinking about like, uh, and instead now here's where thought comes in. Thought, she kept calling them thought seeds. Start planting these thought seeds into your mind. You plant these thought seeds into your mind of like, oh my gosh, I love this person. I'm so grateful. I like thinking about all the cool things and the best things and start planting these thought seeds.
And by planting the thought seeds, it starts growing a different mood. Right. [00:21:00] Cause if I think about anyway, a kid or a situation or whatever, and you know, money relationships, whatever your, your thing is that you're trying to pursue and the, the thoughts are wrong, it gets really hard to pursue it. So it's like to, to pursue money in a state where you're scared of money cause your face can destroy you.
You cannot pursue that successfully. It's impossible. Right. It's the first thing is stop giving it energy. Um. I get to catch yourself in the pattern, stop giving it energy. And then in that time, that's when you plant the thought seeds of the positive energy. Because now you come in and you have the positive thing of like, if you can change, it's like, Oh, money actually is really cool.
This is the tool I do deserve. I am worthy of it. Like this isn't something for people who are evil. This is for people who are good. This is like, you know, you start planting those thoughts seeds over time. That's the plant that will start growing. Now, as you're pursuing making money, your subconscious mind is not going to be deteriorate.
Like, um, you know, self imploding you and keeping you from being successful and all the things that happen traditionally because, because you've, you've cultivated the garden correctly. Does that make sense? And so like, again, when I [00:22:00] read that from her, I was just like, it was so new. And initially I was like, no, like my thoughts are all that matters, but it's not, it's like, it's the, the, the seeds have been planted for so long.
It's like they create the moods and the moods are actually what dictates, dictates where you're doing and where you're going. So it's learning how to stop the mood. Plant new thought seeds, let the, let the old stuff grow back over and, uh, and consciously choose those things. Um, anyway, so I don't know about you, but for me, it gave me so much power, like understanding that.
And so for me, I'm like sitting down, like writing out, like, these are the things, these are all the situations, these are the moods and feelings I have associated with them. Um, and I got to figure out how to stop those things and plant the actual thought seeds that I want. And over time, cultivate that and it'll change the mood that I have, the predominant mood or feeling I have about a topic or a person or a thing or a situation.
And then when I enter that situation through that lens, through that feeling, now I can actually be successful. Um, cause your subconscious mind will find ways to self sabotage for you. If it believes that you are going into [00:23:00] danger, um, I see it's all that people are like, I'm going to be successful. I'm a two comic book winner.
And their subconscious mind is looking for every way possible to destroy them, to pull them down, to like, make sure that they don't pursue this thing. You know, like they, they go to funnel hockey live and they consciously decide, I'm going to do this thing. I'm going to move forward in the coaching program.
And then within days, sometimes weeks of joining their sub is, is. That has convinced helped them understand like you are not going to be successful. This is not going to be good for you. And it's helping them to figure out how to fail and back out. And like, I don't have time for this. I'm distant. They're like all these excuses come up because your subconscious mind has been told for 20 years through suggestion and through all these things that, um, you're not capable of doing this or that if you do this, it's going to be bad.
Or, you know, there's fear, there's pain associated and it's going to try to get you to not do it. Um, and those are the people who don't have success. The people who do have success are those who are able to. Rewrite and change the moods and the feelings. So how do you rewrite them? Number one is like, it's like in that window between when the, when the thought comes in, the reaction comes, it's like you got to [00:24:00] plant the thought seeds.
And there's a phrase that was used a lot in the early 1900s that people don't use nowadays, but they call it auto suggestion. And so suggestions like. Again, you get suggested stuff all the time. People around you from music, from movies, like they're all like media, they're all suggesting things. Social media is suggesting things to your mind, right?
And your subconscious mind is taking these suggestions and planting these little thought seeds. And that's what's interesting. So that's number one. Then you step back from that. What auto suggestion is, is you consciously saying, I'm going to plant these thought seeds. I'm going to plant these things.
Right? And so now it's like, we're coming back and say, okay, what are the, what are the thought seeds I need to plant here to cultivate what I actually want? Um, ____________________________________________________________________________________________________________________________________________________________________ And that is where the power is auto suggestion. Right. And so, um, what else talks about book number three, I believe four, maybe it's four was she was deep in auto suggestion, which is interesting because Napoleon Hill talks a lot about auto suggestion.
I think at the time that was like the thing that people talked about today. And you don't hear people talk about that, but auto suggestion is this idea, this concept of, um, of figuring out the things [00:25:00] that, that you want to be thinking and saying, and like, and planting those things in. Tony Robbins calls these, uh, incantations.
Uh, other people call them affirmations, positive affirmations, whatever you want to do. But it's, it's, you know, and some of those things are cheesy. They come off as like motivation, like you can do it, but it's not that it's, it's auto suggestions. Like what are the things, like the thought seeds I need to plant in my mind to, To cultivate the moods and the feelings I need so when I go in the situations I'm able to, to, to perform.
So, anyway. Ah, I just have so much fun, you guys. I'm loving it. It's interesting, it's like, I feel like I've been doing this now, I've been 20 years now teaching business to entrepreneurship and I love it. But I'm also at the point where I'm like, I don't know what else to say. Like, I feel like, even the linchpins, like, this is kind of like the last, like, like my last big, like, New framework innovation, and now it's like, I feel like the way I serve, I'm gonna be able to serve entrepreneurs more.
So is less of like more frameworks, more ideas, more concepts. You know, I've get, I've given you guys.com secrets and Expert Secrets and traffic secrets. I've given you f Hhl, I've given you every course, I've given you the perfect webinar. I've given you, you know, uh, [00:26:00] yeah. All, all the things. I got the lynchpin now, like all the stuff I got and it's like, I don't feel like I'm gonna develop more frameworks inside a market.
I feel like, like what you guys have, what we have. I mean, we can all change the world in those things. I think the way I'm gonna serve entrepreneurs and. the next level is really helping more. So with this stuff, and so that's why I'm excited for. So anyway, I'm thinking about starting a new podcast. I'm going to continue to marketing secrets cause it's fun, but I'm having this weird crossover today.
For example, I did talk about marketing the first 10 minutes or five or six minutes that went more into success and personal development and stuff like that. And, and I kind of want to I don't know. I kind of want to separate these two different places. So if you are like hardcore, I just want the marketing stuff.
You can get it here. But if you do want more of the success stuff, you could get it some more separate. So I'm contemplating launching a secrets of success podcast where I just go deep in these kind of things. So I'm curious how many guys would be interested in that. If you would be, let me know. Take a screenshot of this and tag me and, and social, whatever.
Say Russell. Yes, please. Please do the secret of success podcast. We want some more of this. And if you're like, no, this is boring. I [00:27:00] just want marketing stuff. Tell me how to sell more crap. Then I get that too. Let me know. But, uh, these are things I'm most. Um, and I think that's the thing that I'm most passionate about, most excited for right now and excited to share.
So think about launching another podcast and I would do basically one a week of marketing stuff, one a week of secret success. And then that way you get to pick one or both. Um, and honestly I think, you know, the goal of secret success is to, is to deal with the psychological battle inside of our minds.
Tony Robbins says that, you know, everything is, um, 80 percent psychology, 20 percent like the tactics and I feel like marketing secrets is the 20 percent of tactics on how to do the thing. Seekers of success is psychology. The 20 percent inside your brain help unlock what you need to do so you can be successful.
So anyway, that's my thoughts. I'm not committed to it yet, but I'm thinking about it. So it'd be a lot of fun. So, all right, with that said, I am almost to inner circle. I'm going to go, uh, end this podcast right now. I'm gonna go hang out with those guys for the next, uh, two days of inner circle. And then I got three days with the Atlas category team groups.
Um, so I'm gonna go do that and, um, hope you guys are enjoying life and [00:28:00] enjoying business and personal development, all the things. I know we're in a crazy sad time and I feel like There's a lot of stress and anxiety and, um, a lot of, I don't know. It's definitely a hard season right now, I think for, for most of us.
Um, and I think that the best thing we can be doing is creating and growing and changing people's lives and trying to bring positivity and hope in a world that, um, that has little right now. So, um, I'm going to try to do that. I encourage you to do as well. That said, I appreciate you all. Thanks for being part of this movement, part of what we do and I'll talk to you all soon.
Bye everybody.